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对于品牌电商或垂直电商来说,花资源和精力去推广APP还是和PC时代一样老老实实臣服于微信和阿里系,成为很大的迷茫点。
根据一组数据显示,90%以上的人常用的APP不到100个,接近一半的人常用的APP仅20化而随着手机应用开发成本的降低,数量呈几何级增长,推广成本在三年内增长了10倍,加上资本以及BAT大举并购,移动互联网流量入口进一步集中,流量成本在未来三年已经有超越PC的趋势。其次是360对于预装APP的反安装来进一步控制移动流量入口,让想通过硬件端预装实现低成本的APP推广也变得没那么容易。在这样的移动流量环境下,移动电商开始迷茫起来。 相似文献
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一、微时代的内涵及其基本特征微时代即以微博、微信等APP为主要传播媒介,以短小精炼的篇幅作为基本传播特征的时代。微时代的信息传播速度比以往的媒介更加快速、传播的内容也更加具有冲击力和震撼力。用户可以通过网络以及各种客户端组建个人社区,以100字左右的文字更新信息,并实现即时分享。它们除了具备网络媒体的开放性、交互性、即时性等一般特征,与传统的媒介方式如BLOG、QQ等相比, 相似文献
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本文采用磷酸、三聚氰胺、氨气等原料。在实验室合成了聚磷酸铵(APP)。产物经XRD表征,符合V型APP标准谱图。对市售及合成V型APP分别采用端基滴定及粘度法进行了聚合度测定。结果表明端基滴定法仅适用于低聚合度APP聚合度测定,XRD数据与粘度法测定结果表明实验合成了高聚合度APP。 相似文献
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当时尚先锋APP与已经有600多年历史的昆曲真正碰撞到一起时,“冲突”产生了。上海昆剧团想把APP作为一个切入点,希望让更多的人通过这个点进入到昆曲的世界里来;然后再把APP当成一种粘合剂,让进来的这些人了解、 相似文献
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上个月底,一茶一坐宣布推出APP,在餐饮业界是件新鲜事。开通微博的餐饮公司不在少数,推出APP的餐饮公司目前还很少见。 相似文献
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《Telecommunications Policy》2019,43(7):101812
Mobile phones are recognized as a primary platform for mitigating the digital divide and increasing economic growth, and the same appears to be true for Nigeria, the largest economy in Africa. Since 2012, mobile phone penetration has shown nearly linear growth, reaching 83% in 2016. However, this statistic falls to only 46% after correcting for ownership of multiple SIM cards and sharing of mobile phones among multiple users. The determinants of mobile phone ownership in Nigeria are poorly understood, which hinders research that could inform policies capable of increasing mobile phone penetration and eliminating the digital divide. To begin to fill this research gap, we have analyzed socio-economic factors related to mobile phone ownership in the country. We used a logit model and the latest national-level Datafirst ICT dataset (2012) about mobile phone adoption from 1552 individuals. The sample was stratified, clustered, and probability-weighted to make it representative of the situation at the national level. The results suggest that factors such as geographic location and income may not strongly influence mobile phone ownership, in contrast to what was previously thought. Instead, the strongest factors appeared to be education level, informal work, social engagement, type of electricity supply and employment status. Our analysis suggests that to increase mobile phone ownership and close the digital divide, policy makers should target younger adults, provide training in digital literacy specifically for mobile phone use, invest in electricity supply infrastructure, and develop content and applications in non-English languages. These findings may contribute to understanding mobile phone distribution in Nigeria as well as inform implementation of the country's ICT Roadmap 2017–2020 and Vision 2020. 相似文献