浅谈企业社会责任问题

当今世界,社会责任正在成为制约企业提升竞争力的新要素,不仅对企业本身,而且对整个社会都会产生深远的影响。目前,我国存在着一些企业不讲社会责任、损害百姓利益的情况．构建企业社会责任体系成为紧迫而重要的任务。市场竞争的主导方式正在沿着“价格竞争-产品竞争-服务竞争-关系竞争”的轨迹演变。在竞争时代,企业社会责任成为企业竞争优势的新增长点。为此,企业应强化社会责任意识,实施社会责任战略,培育社会责任文化,优化社会责任关系,从而提升长期盈利能力,增强竞争优势。     

论企业竞争策略

随着市场经济的发展,企业竞争也愈演愈激烈。为了在竞争中生存和发展,企业必须制定竞争策略。企业制定竞争策略,就是在竞争环境中适当定位,使各种竞争压力最小,利于企业扬长避短。一、竞争环境的分析     

企业建立可持续竞争优势的途径

随着我国市场体制的确立和逐步完善,不管是国内市场竞争,还是国外市场竞争都变得越发激烈。企业想要生存和发展,企业不仅要拥有竞争优势,还要不断持续下去,才能在竞争中处于不败之地。本文从形成可持续竞争优势的要素及类型等方面进行分析,并提出了打造企业可持续竞争优势的一些途径。     

企业竞争的新模式——企业协调竞争:企业集群

<正> 不可否认,竞争是市场经济发展的原动力,但竞争的方式却在时常发生着变化。大企业与中小企业之间的竞争,已逐步从直接竞争向协调竞争转变,即由孤立的、排挤的、吞并的和驱逐的直接竞争方式,转化为合并、扶植、利用和协作的协调竞争方式。本文重点阐述协调竞争的模式:企业集群的概念、类型,分析企业集群所创造的优势,以及在企业集群中大企业与中小企业关系的本质,以期对我国现阶段企业竞争的方式的转变与创新有所裨益。 一、企业集群的概念     

多点竞争与旅游企业竞争优势探讨

当前旅游企业面临的动态环境及旅游行业的特性影响旅游企业的竞争行为。多点竞争涉及企业在多个产品或市场的竞争,这给旅游企业通过重新配置竞争环境中的资源或改变影响旅游企业行为的竞争结构来获取竞争优势提供了新的思路。本文讨论了多点竞争与旅游企业竞争优势获取的关系,从多点竞争角度对旅游企业目前的竞争战略以及未来可能的研究方向进行了分析和展望。     

基于信息技术的竞争战略研究

信息技术的应用对企业竞争带来了较大的影响,体现在彻底改变了企业的传统竞争方式,极大地扩大了竞争领域,并影响企业战略制定。本文简要阐述了企业竞争战略和如何利用信息技术实现企业的成本竞争优势,并加快产品和技术创新,提高企业之间的差别化竞争优势。     

聚焦点竞争获取竞争优势路径

市场细分导致同质化竞争越来越激烈,行业的聚焦点竞争致使企业生存和持续发展压力剧增。在激烈的市场竞争中,企业需要不断获取竞争优势,寻找企业的产品、服务、营销等的差异化,本文结合竞争优势相关理论基础上,深入探讨聚焦点竞争获取竞争优势的路径。     

上兵伐谋:中外品牌国际化策略的比较与借鉴

品牌竞争是企业实力和竞争策略的结合物。在经济全球化的背景下,对跨国公司和我国一些著名企业的品牌国际化策略进行总结,汲取其中的经验教训,可以帮助我们更好地参与国际竞争。     

网络企业竞争优势初探

网络企业与传统企业一样,都具备一些最基本的共同点,即以组织内部优势为主,兼汲取外部优势,同时又是动态的竞争与合作共存的优势.与传统企业不同的是网络企业竞争优势来源于企业自身的能力差异,主要体现在功能差异、位置差异、文化差异、规则差异等方面.网络企业持续竞争优势的核心在于对其无形资产的控制.     

对可竞争市场理论的评论

可竞争市场理论认为,只要政府放松进入管制,新企业进入市场的潜在竞争威胁自然会迫使产业内原有垄断企业提高效率,这无疑为政府管制体制改革提供了一种新思路。但人们对该理论本身存在争议,而且,在理论与实践的统一上也存在一些问题。     

青云创投:利成于益

"Doing Well By Doing Good"——做好事才能做好生意,越来越多的企业开始引用和信奉这句话。我们在此次的企业公民案例中报道的社会责任投资公司——青云创投按照中国人的语言习惯,将其翻译为"利成于益",并作为自己的企业理念。跟一般的慈善行为不同,企业公民行为追求社会利益与企业自身利益的和谐,社会、环境和企业的三重盈余。而越来越多的企业也开始运用自己做好生意的能力来做好事,比如在此次我们报道的其他企业公民案例中,合众人寿利用自己庞大的业务员队伍来实现对真正需要财务资助学生的"人肉搜索",惠氏利用专业组织来提升公益活动的效率和独立性,百事公司利用自己擅长的水处理能力帮助水资源匮乏的西北地区,这些企业在为社会、为环境创造价值的同时,自身也在实践着一种超越支票本式慈善的履责主义。     

Aristotle’s Natural Wealth: The Role of Limitation in Thwarting Misordered Concupiscence

I argue that Aristotle’s approach to the proper type of acquisition, use-value, want, and accumulation/storage of wealth is oriented less to excluding commercial activity, such as that of Aristotle's Athens, than to forestalling misordered concupiscence – the taking of an inherently limited good for the unlimited, or highest, good. That is, his moral aversion to taking a means for an end lies behind his rendering of the sort of wealth that is natural. By stressing the limited nature of natural wealth, Aristotle distinguishes such wealth qua limited from an artificial unlimited desire for profit in order to drive home his point that wealth ought not be taken as an objective good (i.e., good in itself).     

CONVEX RISK MEASURES FOR GOOD DEAL BOUNDS

We study convex risk measures describing the upper and lower bounds of a good deal bound, which is a subinterval of a no‐arbitrage pricing bound. We call such a convex risk measure a good deal valuation and give a set of equivalent conditions for its existence in terms of market. A good deal valuation is characterized by several equivalent properties and in particular, we see that a convex risk measure is a good deal valuation only if it is given as a risk indifference price. An application to shortfall risk measure is given. In addition, we show that the no‐free‐lunch (NFL) condition is equivalent to the existence of a relevant convex risk measure, which is a good deal valuation. The relevance turns out to be a condition for a good deal valuation to be reasonable. Further, we investigate conditions under which any good deal valuation is relevant.     

商誉出资的疑难问题探讨

商誉出资已逐渐为我国公司制实践所认可,但如何完成商誉出资的交付,出资人应当承担哪些义务,商誉资本在公司资本中可占多大比例等问题,是我国公司法理论以及各地商誉出资实践所需要解决的问题。如何解决这些问题,关键在于把握商誉的本质特征,从而使商誉出资能起到应有的功效。     

Consumer motives and impact of western media on the Moroccan luxury buyer

Despite rising income inequality, social and political instability, Morocco has witnessed an exponential growth in luxury good consumption. Increased political freedom, multiplication of international trade agreements and a somewhat liberalization the audio-visual sector combined with an ever increasing internet penetration have brought Moroccan ‘citizen under the spotlight of globalization. On the other hand, Morocco has remained deeply attached to it religious and traditional roots, with a vast majority of the population considering themselves devout and practicing Muslim. In Islam the consumption of ostentatious goods is clearly proscribed, yet consumption data clearly describe a different reality. Questionnaires were distributed by a trained pollster to potential luxury good consumers in Morocco. A total of 296 surveys were filled. Findings from this research shows a strong positive link between luxury good purchase intention and consumption of western media channels as well as social media. The research also provides an analysis of the demographics and the social and personal motives of the Moroccan luxury good consumer.     

Personal loan users’ mental integration of payment and consumption

Buying a good on a loan entails numerous consumption and payment episodes. Loan users can either mentally integrate or separate these episodes. In order to identify the actual mental structures, we conducted 29 semi-structured interviews with current and prospective loan users. A content analysis revealed that a majority of loan users established a hedonically efficient one-way connection from the loan to the good; i.e., the good was perceived as unrelated to the loan, whereas, concurrently, payments were buffered by thoughts of the good. Furthermore, the analysis revealed that mental structures are less stable than sometimes assumed.     

Leapfrogging in a Vertical Product Differentiation Model

The model considers a two-period duopoly game where in the first period the leader produces a good with a given quality and the other firm can only imitate it. It is the Stackelberg case where, in addition, the leader has the choice of the quality of the good and the imitation is costly, but not prohibitively so. Under this assumption quantities and profits in terms of the quality are derived as subgame perfect equilibrium. In the second period there exists the possibility for the leader and/or the follower to make an investment. The outcome of this is uncertain: it could either be the case that a good of better quality can be introduced, or that a cost-reduction in producing the existing good is attained. The former case is a product innovation, whereas the latter case is a process innovation. By solving the game backwards as a function of the quality of the first period, there exists the possibility of an equilibrium where the follower chooses to invest and the leader does not invest .     

The calling of the virtuous manager: Politics shepherded by practical wisdom

This paper extends an ongoing discussion about establishing a sharper way to conduct ethical investigations into managerial virtue. It does so by relying on Alasdair MacIntyre's moral philosophy in place of those more dominant approaches taken by scholars who make up the field of positive social science. A connection is drawn herein between a MacIntyrean “narrative approach” to investigating managerial virtue and the idea of “work as a calling.” Specifically, it will be argued that the MacIntyrean-influenced idea of “work as a calling” provides a substantive moral vision that supports an understanding of how virtuous managers ought to narrate their primary workplace motivations. Ultimately, virtuous managers fulfill a “political calling” to support and sustain (a) good work, (b) the good of individual lives, and (c) the common good of communities that their organization reaches. To do this, they must rely on the “shepherd virtue” of practical wisdom (phronesis). Practical wisdom aids virtuous managers’ thinking about achieving the ends of their “calling” as well as any necessary course-corrections that ought to be made toward the better achievement of those good and worthy ends.     

COPIT,Ready for a Bigger Role in 2010

The year 2010 is not only a crucial year in responding to the crisis, but also the last year implementing the ＂Eleventh Five-Year Plan＂. To do a good job in 2010 is essential to win a complete victory in the international financial crisis as well as to maintain stable and rapid economic development. It is also of great significance to lay a good foundation for the implementation of the ＂Twelfth Five-Year Plan＂.     

Vocational Virtue Ethics: Prospects for a Virtue Ethic Approach to Business

In this essay, I explore the prospects for a virtue ethic approach to business. First, I delineate two fundamental criteria that I believe must be met for any such approach to be viable: viz., the virtues must be exercised for the sake of the good of one’s life as a unitary whole (contra role-morality approaches) and for the common good of the communities of which one is a part as well as the individual good of their members (contra egoist approaches). Second, I argue that these two criteria can be met only if we are able to reconceive and transform the nature of work within contemporary business organizations. In particular, what is needed, I argue, is a retrieval of something like the older ideal of work as a “vocation”, or “calling”, whereby work can be viewed as a specific aspect of a more general calling to pursue, through the practice of the virtues, “the good life” both for ourselves and for others. Lastly, I consider some important challenges to this “vocational virtue ethic” approach to work within contemporary business organizations and offer a few suggestions for how they might be met.