酒店业会员制对顾客忠诚度的影响研究——以深圳城市客栈为例

顾客忠诚是顾客保持与企业良好关系的强烈意愿,企业实行会员制的最终目的是提高顾客的忠诚度。本文以深圳市城市客栈为研究对象,通过问卷调查和实证分析得出结论:顾客的期望、顾客对产品和服务的感知以及顾客对价值的感知影响顾客的忠诚;长期性、可靠性、人际关系、企业形象声誉,影响顾客的忠诚;机会成本、沉没成本、风险成本、搜索成本和认知成本,影响顾客的忠诚。在管理上,应通过提高会员满意度、会员关系信任、会员转换成本建立顾客忠诚。     

The managerial prerogative and the employee's duty to work: a comparative study of functional flexibility in working life

This paper presents a discussion of the general reasons for conducting comparative research, the need for a socio-legal functional approach and the motives for subjecting Swedish, English and German labour law to study. Anna Christensen's theory of the normative field of law is discussed and applied to the field of comparative labour law research. The focus of the research is the legal regulation of the managerial prerogative (especially the employer's right to direct and allocate work) in the light of the increasing trend towards greater flexibility in employment.     

基于数据挖掘技术的股票市场预测分析实例研究

本文主要研究数据挖掘技术在股票市场价格预测中的应用,重点采用数据挖掘分类和聚类算法对大盘走势和个股走势进行分析研究,采用实体数据进行挖掘分析,总结得出有益于投资者的结论。     

社区治理中的政府定位——以杭州市为例

社区治理必须树立现代治理理念.政府与社区组织之间存在着相互依赖关系,必须彼此交换资源、合作互动、持续协调才能顺利实现各自目标.目前政府与社区组织在社区治理中的关系尚未理顺,政府职能转变进程的滞缓和主导性强势行为直接影响了社区治理的效果.要改变现状,政府必须正确定位,摆脱自身社会管理的重负,采取积极有效措施加快培育发展社区自治组织,使之有能力以主体姿态参与社区治理,实现社会管理社会化.     

我国大都市地区耕地保护问题分析——以上海市为例

改革开放以来,伴随经济的高速发展,我国耕地资源大幅减退,尤其是在经济发达、城市化快速推进的大都市地区,耕地的数量和质量都已接近或低于安全警戒线,耕地保护问题已成为实现区域粮食与基本农产品供给安全、社会经济稳定和可持续发展的关键控制点.以上海市为例,阐述了大都市地区耕地保护的必要性与迫切性,以及进行耕地保护的困境与挑战,在此基础上探讨了耕地保护的对策与措施.     

The impact of institutional change on forecast accuracy: A case study of budget forecasting in Washington State

This paper explores the relationship between institutional change and forecast accuracy via an analysis of the entitlement caseload forecasting process in Washington State. This research extends the politics of forecasting literature beyond the current area of government revenue forecasting to include expenditure forecasting and introduces an in-depth longitudinal study to the existing set of cross-sectional studies. Employing a fixed-effects model and ordinary least squares regression analysis, this paper concludes that the establishment of an independent forecasting agency and subsequent formation of technical workgroups improve forecast accuracy. Additionally, this study finds that more frequent forecast revisions and structured domain knowledge improve forecast accuracy.     

生态性、公益性与经济性的协调——以济南青龙山为例

协调城市自然景观与周边土地利用的关系以实现社会的可持续发展,是城市规划中面临的重要问题.以济南青龙山城市自然景观为例,通过对其周边土地利用现状及存在问题的分析,提出了生态性、公益性和经济性的协调机制,探讨了该机制的协调原则和措施,为城市自然景观的保护和城市化地区生态安全格局的构建提供了参考.     

公众参与架构下的新农村规划决策--以北京市房山区石楼镇夏村村庄规划为例

村庄规划是社会主义新农村建设的重要组成部分,如何科学地编制村庄规划、促进村庄整治的顺利进行成为规划工作者面对的一道难题.本文以北京房山区石楼镇夏村为案例进行剖析,探讨公众参与架构下村庄规划的新思路,把公众参与从体现规划知情权和监督实施的手段变成规划决策的依据,使得村庄规划有针对性地解决农民的实际问题,利于规划的顺利实施.     

The influence of telecenters on rural life and their success correlates: Lessons from a case study in Iran

New information and communication technologies (ICTs) are fast becoming an inevitable and necessary part of rural development projects in Asian countries. Since 2004, about 10,000 Rural ICT Offices have been opened in Iran to improve the lives of those living in rural communities. This research aimed at investigating the influence of the Mazijan ICT Office on the lives of villagers and its success correlates. Data was collected through archival records, observations, structured face-to-face interviews with 210 users, semi-structured face-to-face interviews with the office operator, and six local officials and leaders. Findings were contrasted with the literature to provide more generalized lessons. Results revealed that the Mazijan office was successful in some aspects especially in reducing the need for travels, but not successful in creating job opportunities. Significant positive relationships were found between users' ICT literacy, satisfaction with the services and extent of using services with the extent to which their lives were influenced by the office. The main lessons for promoting the success of telecenters included careful considerations to be given to rural ICT capacity building, improvement of rural telecommunication infrastructures, and providing multiple low-cost and financially viable services.     

城镇生态敏感区的划分及建设途径——以上海市航头镇为例

小城镇的协调发展是我国城市化合理推进的基础.通过对上海市航头镇进行的研究,将生态敏感区的内涵和类型划分体系用于城镇空间四大主体功能区的划分,并针对优化开发区、重点开发区、禁止开发区和限制开发区分别提出建设途径的建议.这种划分方法对于合理利用国土空间和生态环境保护等方面具有重要意义.