Socio-demographic effects on Anzali wetland tourism development

This study explores the attitudes of residents of Iran's Anzali wetland toward tourism development. The investigators examine how these attitudes are mitigated by three different socio-demographic variables; family size, length of residency, and distance from tourist zone. This study assumes that the development process is affected by residents and that their attitudes are predictive of the success or failure of a tourism development. Partial Least Squares (PLS) analysis is used to test both the research model and the hypotheses. The results reveal a positive and direct relationship between the perceived impact of development and residents' attitudes toward tourism development in the Anzali wetland.     

Exploring the online buying behavior of specialty food shoppers

Food producers are experiencing a fast-growing need to use the Internet to enhance competitive advantage. Past researchers have urged the need to understand market segmentation mechanisms as applied to different consumer behavior models to better understand the online buying behavior of consumers. This study integrates the Theory of Planned Behavior and food-related lifestyle to explore consumer's characteristics of online specialty food buying behavior, and the differences in the online buying process among consumers with different FRL. 569 undergraduate students who purchased specialty food online were surveyed. Findings indicated that consumers have positive attitudes toward purchasing specialty food online; more are inclined to heed the suggestions of others, perceive higher levels of control when using a website, and experienced a higher intention to purchase online. The study then classified consumers into ‘traditionalists’ or ‘adventurous and healthy-conscious’ groups based on their FRL via a two-step cluster analysis. These two groups of consumers had significant differences in terms of (a) attitudes toward online specialty food buying, (b) subjective norms, (c) perceived control, (d) behavioral intention, (e) demographics and (f) online specialty food-buying behavior. This investigation explored whether there is a correlation between consumer FRL and online specialty food-buying behavior. Findings reveal relevant ways for managers to enhance their website marketing strategies.     

Residents’ attitudes toward future tourism development in terms of community well-being and attachment

This study explores residents’ attitudes toward future tourism development based on their community well-being (CWB) and community attachment. Focusing on the case of Gamcheon Culture Village in Busan, South Korea, which was developed during an urban regeneration project in 2009, an exploratory factor analysis was conducted. The main findings of this study are: (1) CWB is supported by five variables including income effects, social participation, safety service, infrastructure service, and environmental effect; (2) not only does CWB influence community attachment but attachment also effects residents’ attitudes; and (3) the most effective variable of CWB is income effect, and safety service for community attachment. These results can help to provide effective strategies to encourage residents to have positive attitudes about further tourism development in a community-based tourism destination.     

Resident Attitudes Toward Tourism Impacts

Abstract

This study aims to identify the perceived impacts of tourism by residents in a community, Kusadasi, located on the Western Turkish coast. Based on a survey of 238 local residents, tourism impacts were assessed by a 33-item tourism impact scale, which measures both belief and affect toward the impact attributes. According to the mean measures, the most strong and favorable perceptions toward tourism impacts are found to be associated with economic, and social and cultural aspects of tourism, while environmental aspects are found to be the least favorable in terms of the perceived impacts of tourism. The study also identified whether there exist any significant differences between socio-demographic variables and resident's attitudes toward tourism by the analysis of variance.     

The Relationships of Meeting Planners' Profiles with Usage and Attitudes Toward the Use of Technology

Abstract

This study had four objectives: to obtain a personal and professional profile of meeting planners and their computer/Internet usage; to determine meeting planners' attitudes toward computer/Internet technologies; to analyze the relationships of meeting planner personal and professional profiles and the computer/Internet usage on attitudes toward computer/Internet technologies; and to determine if there was a relationship between professional certifications and meeting planners' attitudes. A mailed survey was sent to a sample of members of Meeting Professionals International (MPI) and 616 completed questionnaires were received. In the data analysis, the independent variables were divided into the three sets of profiles: socio-demographic, professional, and computer/Internet usage. It was found that meeting planners in the U.S. are mostly young (30 to 44 years old) females in corporate planning who earn between $45,000 and $49,999. They have been working in their positions from 3 to 5 years, plan more than 20 meetings in a year and dedicate 90 to 119 minutes a day to e-mail correspondence. The results revealed that meeting planners are not comfortable with scheduling virtual meetings, even though they are young and were born within the computer age. Although technology is a vital part of their daily lives, this study has found that meeting planners have considerable room to improve their technological knowledge.     

Residents' perceptions of tourism development in Benalmádena (Spain)

This study examines the residents' perceptions of the impact of tourism in Benalmádena and the profiles of the residents according to socio-demographic characteristics. A questionnaire assessed how these characteristics influence the residents' perceptions towards the environment, economy, and socio-cultural aspects. The survey was administered to a stratified sample of 770 residents in Benalmádena. Results show a significant effect of socio-demographic variables on perception of tourism impact. The educational background, place of birth and how long respondents had been living in the community explain a significant amount of the variance in overall attitudes. Interaction analyses revealed that place of birth moderated the relationship between the tourism dimensions and the years of residence. For instance, the respondents with less than five years of residence showed more positive attitude towards the impact of tourism. We offer a profile of these residents according to their perceptions of the impact of tourism in their community.     

The empirical development of a taxonomy for classifying recreation participants based on their attitudes toward the public and commercial sectors

Abstract

This study examined attitudes held toward the public and commercial sectors as variables relevant to classifying the recreation participants. The data were collected in a controlled experimental setting. A taxonomy was developed which can be used to categorize individuals on the basis of their attitudes toward the two sectors. Discriminant analysis was used to place individual subjects into one of nine groups in the taxonomy. The discriminant analysis identified statistically significant differences in the attitudes of individuals who were placed into the various groups. Further analysis revealed that the taxonomy may be simplified by collapsing the nine groups into three groups. The three groups include: (1) people who have more favorable attitudes toward the public sector than toward the commercial sector; (2) people who have more favorable attitudes toward the commercial sector than toward the public sector; and (3) people who have similar attitudes toward both sectors. Limitations of the study, implications for managers, and directions for future research are discussed.     

Market segments based on the dominant movement patterns of tourists

This paper presents an innovative method for tourist market segmentation-based on dominant movement patterns of tourists; that is, the travel sequences or patterns used by tourists most frequently. There were three steps to achieve this goal. In the first step, general log-linear models were adopted to identify the dominant movement patterns, while the second step was to discover the characteristics of the groups of tourists who travelled with these patterns. The Expectation–Maximisation algorithm was then used to partition tourist segments in terms of socio-demographic and travel behavioural variables. The third step was to select target markets based upon the earlier analysis. These methods were applied to a sample of tourists, over the period of a week, on Phillip Island, Victoria, Australia. A significant outcome of this research is that it will assist tourism organisations to identify tourism market segments and develop better tour packages and more efficient marketing strategies aligned to the characteristics of the tourists.     

The effect of Facebook users’ arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model

The rapid development of social media has challenged event managers to rethink how this trend will shape traditional marketing practices. Given the rise of these technologies, the current breed of special event “fan” has started to take advantage of and venture into this social space for possible benefits. For event managers, the fundamental issue becomes how to uncover the process through which special event consumers come to accept social media marketing. This paper reviews social media marketing literature, the characteristics of event marketing, and highlights the emotional aspect of social media applications. An extended TAM (technology acceptance model) is adopted to explain the mechanism by which social media marketing influences attitudes toward Facebook event pages. The authors find that users’ emotions exhibited on the Facebook event page do have a significant impact on the perceived usefulness, perceived ease of use, and perceived enjoyment of such social media marketing. However, only the last construct significantly influences users’ attitudes and intentions toward an event. Implications and insights were provided to event practitioners and were discussed accordingly.     

Impact-range performance analysis and asymmetry analysis for improving quality of Korean food attributes

The objective of this study is to assess the key-drivers of customer satisfaction and dissatisfaction and their asymmetric effects in the formation of customer satisfaction and dissatisfaction in Korean restaurants by using impact-range performance analysis (IRPA) and impact asymmetry analysis (IAA) approaches. Two hundred thirty-nine diners at two Korean restaurants in a U.S. southern metropolitan city participated in this study. Results validated the rigor of IRPA and IAA for identifying key determining factors and assessing magnitude among various restaurants’ attributes. Food taste, presentation, cleanliness, and fair price had severe impacts on CS. The theoretical and practical implications of this study's findings are included to enrich both academicians’ and restaurant industry professionals’ understanding of customers’ perceptions of and attitudes toward restaurants, and development of a marketing strategy.     

Luxury marketing: The influences of psychological and demographic characteristics on attitudes toward luxury restaurants

This study examined the influences of psychological characteristics (materialism, uniqueness, hedonism, and perfectionism), and demographic characteristics (gender, age, and income) on attitudes toward luxury restaurants. The results showed that consumers who desire materialism and hedonism had favorable attitudes toward luxury restaurants, whereas consumers who desire uniqueness had unfavorable attitudes toward luxury restaurants. Low income populations exhibited more unfavorable attitudes toward luxury restaurants than did middle and high income populations. Consumers who desire uniqueness weakly associate luxury restaurants with overall good service quality, whereas consumers who desire hedonism strongly associate luxury restaurants with overall good service quality.     

Residents’ quality of life and attitudes toward tourism development in China

The purpose of this study is to explore the influence of quality of life (QOL) and residential status on resident attitudes toward further tourism development. The measurement of tourism and quality of life (TQOL) is modified. Using a sample of 562 residents from Shenzhen OCT community of China, this study has identified six TQOL domains and examines the effects of each TQOL domains based on the residential status and residents' attitudes in supporting further tourism development. The results reveal that the positive supporting attitudes of residents depends on the selected TQOL domains, especially on non-material improvements of TQOL. Tenants and dormitory residents have more positive attitudes than those house owners. This study also identifies four resident clusters with different attitudes and it is found that the residents’ attitudes of tourism development depend on whether they perceive the community as a place for earning a living or a place to live.     

Host community perceptions a cluster analysis

This paper explores how residents in the Balearic Islands of Spain regard tourism as affecting their community, thereby providing a framework for research into attitudes toward this industry in a mature Mediterranean destination. Local attitudes were used to segment the sample into five different opinion groups using a cluster analysis. The overall results indicate that the respondents are aware of some of both the positive and negative effects, and are relatively ambivalent about development proposals that imply an increasing number of tourists. Furthermore, the study demonstrates that some development strategies incur considerable conservation-based opposition while others enjoy general support.     

Migrants and their overseas travels: A psychographic segmentation of Australia's Vietnamese community

This study profiled the travel patterns of Australia's Vietnamese community, with particular reference to travel back to Vietnam. Using a variety of analytical techniques including analysis of variance, factor analysis and regression analysis, the study identified four discrete psychographic groups. These were the ‘home‐sick,’ the ‘suspicious,’ the ‘culture seekers’ and the ‘price sensitive.’ Major contrasts were evident between the various segments. The ‘home‐sick’ appeared to be experiencing difficulties in adapting to their adopted country. In the case of the segment referred to as the ‘suspicious’ we cannot assume that they were experiencing more actual difficulties, but they expressed greater reluctance to consider return trips to their former homeland. The ‘culture seekers’ and ‘price sensitives’ exhibited more of the characteristics of regular leisure travellers and their travel attitudes were less obviously distinguishable as migrant attitudes. The study concluded that psychographic analyzes can lead to a better understanding of the travel behavior and attitudes of migrants and may assist destinations such as Vietnam to target the visiting friends and relatives market more effectively.     

Attitudes toward outdoor recreation development: An application of social exchange theory

A research project was undertaken within a multi‐county region in southeastern Ohio to ascertain the attitudes of local residents toward future outdoor recreation development within the area. A systematic random sample of 1493 respondents was drawn from a five‐county region to test a theoretical perspective developed from selected components of social exchange theory. The findings demonstrated that the respondents held very favorable attitudes toward outdoor recreation development. Multivariate analysis of the data revealed that the theoretical model was basically supported. The findings are discussed from both applied and theoretical perspectives.     

Influence of Socio-Demographics and Residential Environment on Leisure Activity Participation

Participating in leisure activities provides important benefits for all people. However, there is a substantial reduction of (green) leisure opportunities in cities, and the green spaces that are available often are poorly accessible. The purpose of this study is to analyze the diversity of participation in various types of leisure activities and to determine the relationship between leisure activity participation and characteristics of the residential environment depending on socio-demographic characteristics. Diary data from 803 respondents living in the Eindhoven region in the Netherlands were used. Four segments were identified that differ regarding their leisure activity participation, and a modest impact of green space accessibility was found.     

An exploratory study of resident perceptions toward the tourism industry in Cappadocia: a Social Exchange Theory approach

This paper evaluates the perceptions of Cappadocia residents on the impacts of tourism development and resident attitudes toward tourism. Social Exchange Theory underpinned this study of the perceptions of Cappadocia’s residents and their attitudes toward tourism. Primary data were collected from tourism industry professionals, officials of non-profit organizations and handicraftsmen. Twenty-three in-depth interviews were conducted with Cappadocia residents, and the data were analyzed with content analysis. Results highlight that “Economic,” “Socio-Cultural” and “Environmental” aspects can be inferred to encompass resident perceptions toward the impacts of tourism development in Cappadocia. Residents tend to recognize the economic benefits as well as socio-cultural and environmental costs. Results indicate that Social Exchange Theory can be used in explaining the perceptions of Cappadocia residents and reactions to tourism phenomena. This study is expected to provide practical ways for concerned authorities to make future policies and strategies to eradicate problems that create unpleasant feelings amongst residents.     

Self-Service Technology Versus Traditional Service: Examining Cognitive Factors In The Purchase Of The Airline Ticket

This article aims to identify the cognitive factors which influence the consumer attitudes toward the purchase of the airline ticket. We refer to the comparison between the beliefs regarding self-service and the alternative service or traditional service. This study is based on a sample of 739 Spanish undergraduates and their attitudes toward buying an airline ticket. This is the best selling product on the Internet in Spain. We compare the beliefs in two segments—online consumers and offline consumers—regarding each of the two systems for air ticket purchasing: Internet versus traditional travel agency. Hence, in online consumers, control and delivery speed are observed to be differentiating cognitive factors in the use of a self-service system. However, with offline consumers, delivery speed is indicated as a particularly significant cognitive factor in the use of the traditional service system.     

A Study of Occupational Stressors Perceived by Hospitality and Tourism Teachers in Taiwan's Vocational Schools

ABSTRACT

The purpose of this study was to investigate the potential occupational stressors for vocational school hospitality and tourism teachers in Taiwan. Data were collected via a questionnaire mailed to 649 hospitality and tourism teachers in 105 vocational schools. The response rate was 74 percent. Factor analysis was employed to identify the underlying dimensions of perceived occupational stressors, resulting in five factors: extra work besides teaching; teaching and counseling; academics and licenses; international and personal issues; and administration and contests. MANOVA and ANOVA tests were used to identify if there were differences in perceived occupational stressors by socio-demographic characteristics and organization-related attributes. The results indicated that sociodemographic characteristics and organization-related attributes played significant roles in perceived occupational stressors identified by vocational school hospitality and tourism teachers. Practical implications were suggested for vocational school hospitality and tourism teachers.