Revisiting Attributes: How Important Is Green in the Consumer Selection of Hotel Rooms?

Consumers’ buying behavior is not always consistent with their positive attitude, particularly toward environmentally friendly products. In a survey of 197 travelers, the relative importance consumers ascribe to the attribute of green was assessed. Through a multi-methods study involving interviews, focus groups discussions, and forced-choice experiments that simulate market buying situation, it was found that consumers’ selection of hotel rooms is still much dictated by traditional choice factors. Through a conjoint analysis, it was found that consumers highly prioritized the price attribute. The green attribute was assigned a low relative importance of 4% among the respondents. Managerial and theoretical implications are discussed.     

How Does the Work Status Affect Employees’ Job Attitude and Behavior in the Hotel Industry?

The study focuses on how work status impacts employees’ perception of job satisfaction, organizational commitment, and job performance in the hotel industry. Also, it explores whether supervisors perceive employees’ job attitudes and behavior in the same way as they perceive. Data were collected from a self-administered survey for five-star hotel employees and supervisors in Seoul, South Korea. A total of 335 valid responses were collected from 280 employees and 65 supervisors and analyzed by using structural equation modeling. The results of the study indicated that nonstandard employees expressed higher job satisfaction and higher organizational commitment but perceived lower job performance than standard employees did. Work status had no significant moderating effect on the relationships between job satisfaction, organizational commitment, and job performance; however, the results of this study indicated that supervisors’ perceptions of nonstandard employees’ job satisfaction, organizational commitment, and job performance were quite different from those of the nonstandard employees themselves. This study suggests that hotel operators should develop strategies to fully utilize nonstandard employees who reveal potential for quality service to guests.     

Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?

The purpose of this study is to investigate the extent to which social media marketing is being utilized in the Hong Kong hotel industry. Marketing performance of 67 hotels in Hong Kong on 23 social media sites was evaluated according to 18 criteria adapted from past studies. The results indicate that hotels generally have a poor performance in using social media to learn about customers. Major problems regarding the hotels' social media marketing efforts are identified. Implications behind these problems and recommendations for improvement are made accordingly.     

The Egyptian Government's Role in Re-Establishing the Hotel Industry in Cairo (1953–1957)

This article analyzes the role of the Egyptian Government in reviving and improving the Egyptian hotel industry in the revolutionary period. It provides a case study of a country with large political problems, but at the same time pursuing a dream—a dream that was expensive and demanding. Tourism was understood to be an important tool in promoting political stability and providing some legitimacy to a political system opposed by the major powers in the world. This study will examine the Egyptian Government's role in re-establishing the hotel industry as an important economic sector in Egypt during the period from 1953 to 1957, which was considered a critical political period. The year 1953 marked the beginning of the official plans to increase the hotel facilities in Cairo with the establishment of the Tourism Department; and 1957 marked the end of Suez Crisis of 1956. The study utilized unpublished U.S. Department of State documents that show that the hotel industry was used as tool to put pressure on the Egyptian President Gamal Abdel Nasser (1952–1970) to accept U.S. foreign policy in the Middle East and was one of the main issues negotiated between the two countries after the Suez Crisis.     

Roles of the Hotel Training Professionals—Perspectives of Industry Practitioners

Becoming a learning organization, better educated and more career-minded employees and the adoption of technologies such as social media are current trends in the training and development world, especially in the hospitality industry. It is important to understand how the roles of training professionals are changing and how this change affects the recruitment process from the perspective of human resources professionals. In-depth interviews and survey were adopted in this study to explore the perspectives of industry practitioners. Seven roles of training professionals are identified and the retention of training professionals in the hotel industry is advocated.     

Vacationers in the countryside: Traveling for tranquility?

Tranquility seeking is growing phenomenon in tourism. While tranquility has been frequently used in tourism motivation literature, it is unclear what it means in tourism and how to recognize it in tourism motivation. The study seeks to explore the forms of tranquility through a lens of motivational framework. Data collecting from Moganshan town, a well-known rural resort in China, revealed that vacationers acknowledged various forms of tranquility in holiday experiences in general. Specifically, the need of tranquil amenities rather than need of tranquil states was dominant trigger of the phenomenon; affective qualities of tranquility were the main source of information that influenced the destination choice. The inclusion of tranquility in tourism extends our understanding of tourism motivation and adds a new subject applicable to tourism.     

Is it art or science? Chef's competencies for success

One of the most challenging professions in the hospitality industry, comprised of both scientific mastery and artistic innovation, is the Chef. It is imperative that these positions are occupied by individuals who possess the appropriate set of skills allowing them to perform with equal success in both culinary, as well as managerial competence. Thus, this research sets out to investigate, from “the Chef's” perspective, competencies required for a successful career in the field as well as the level to which these competencies have been developed (acquired) on-the-job. A self-administered questionnaire consisting of 27 competency items was administered to Chef professionals working in Cyprus. The findings revealed that technical (culinary-specific) competencies were considered as most important, followed by leadership-management competencies. In contrast, conceptual (creative-adaptive) competencies were ranked low by the respondents. In addition, numerous significant differences were revealed based on demographics and other industry-related factors.     

On-Job Training—A Critical Human Resources Challenge in China's Hotel Industry

Abstract

The strategic role of human resources function in China's hotel industry is more important than ever before. An increasing number of hotels begin to recognize its significance of such role in sustaining growth in the competitive hotel marketplace. This study focuses on the on-job training aspect of the human resources by first identifying the major problems faced by the industry. The underlying factors of the problems are then investigated; and possible solutions are recommended. The discussion is in the context of five stakeholders in the on-job training function of China's hotel industry. They include hotel employees, hotel management, government agencies, universities, and non-university training institutions.     

Hotel Information Technology Security: Do Hoteliers Understand the Risks?

During the past decade, information technology (IT) has significantly changed the way the hotel industry controls and manages operations. While many technologies have been utilized, some newer technologies have emerged in the literature and in practice, and many of them impact the hotel's security. The purpose of this study is to understand how hotels with different service levels are currently using these technologies, and if having an internal IT department and sufficient IT budget impacts the use of these technologies. Among the results, this study identified a gap between hoteliers’ understanding of IT budget adequacy and the adequacy of installed IT security systems. The results also showed that luxury properties were significantly more likely to employ adequate IT security systems than other service levels.     

Film-Induced Tourism as a Vehicle For Destination Marketing: Is it Worth the Efforts?

This study examined the impact of a film on the featured destination's image and travel intentions through comparing the results of a one-group pretest-posttest quasi-experiment. Then, the effect of destination attributes and overall image on travel intentions is examined simultaneously through path analysis. The results indicate that the role of the overall image as a mediating variable is not significant as respondents relied more on specific destination image attributes on their intention to visit. This was even more prominent after the viewing of the film. The overall image had the strongest direct effect on visit interest in future for both pretest and posttest.     

Building a Total Customer Experience Model: Applications for the Travel Experiences in Taiwan’s Creative Life Industry

The purpose of this study is to examine the relationship between the concept of an “experience economy” and its four dimensions (education, escapism, esthetics, and entertainment), experiential values, experience process clues, and the theory of behavioral intention. Data were collected from creative life industry visitors to develop and test a proposed model of total customer experience concepts. We employed structural equation modeling (SEM) to assess the proposed research model. The results supported the dimensional structure of a total customer experience in Taiwan. Our study results suggest that establishing a perfect experience and understanding of customer evaluations for the creative life enterprise should be extended to customer behavioral intention.     

Is there structure in the selection interview? Evidence from hotels in Switzerland

Many studies have shown that structured interviews have better predictive validity than unstructured interviews. The aim of this study was, then, to examine if recruiters in Swiss hotels use structured interviews to select candidates. Results obtained on 150 recruiters indicate that selection interviews are rather unstructured. They also show that selection interviews are more structured in larger hotels than in smaller hotels and in chain hotels than in independent hotels. Finally, and contrarily to one of the hypotheses, selection interviews are not more structured in four-star and five-star hotels than in three-star hotels.     

Implications of “New Economy” Traits for the Tourism Industry

SUMMARY

The tourism industry is a knowledge-based industry. The recent developments in information processing and knowledge production and transfer have implications for the processes and relations in the tourism industry. The main aspects are the change of the structure of transaction costs, the increasing importance of networks and the impact of the conditions of knowledge transfer on the inter-industrial relations. The concept of cognitive maps is used to explain the processes of information transfer. The overall result of the different aspects of the knowledge orientation of the tourism industry is the importance of trust as the core instrument in this industry.     

Hotel accounts — do men get the best jobs?

Salary levels of women in hospitality financial management appear to be lower than those of men with similar job titles. However, further analysis of a limited sample suggests that salary levels are generally dependent on the level of work and place of employment – and that men tend to be employed in the jobs with higher responsibilities and hence status. There has been some progression by women into the higher status, higher-paying jobs but certain barriers still appears to exist which affect the rate of change.     

Is it all about religious faith? Exploring the value of contemporary pilgrimage among senior travelers

This study explores the values of pilgrimage exhibited by senior travelers in Taiwan. We identify and explore both spiritual and social values by applying means-end chain theory and the laddering technique. This study investigates the hierarchical relationship among pilgrimage attributes, the consequences that senior pilgrims obtained, and the satisfaction of personal values as an ultimate goal. The clear links are found among attributes, consequences, and values with social interactions that are acquired by keeping in touch with friends, followed by spiritual succor and support that connects with supporting temples, praying, and vow redemption. These findings provide novel insights into pilgrimage literature.     

An Examination of Social Media Marketing in China: How do the Top 133 Hotel Brands Perform on the Top Four Chinese Social Media Sites?

The purpose of this study is to evaluate hotel companies’ social media marketing efforts using the “6Is” social media monitoring framework. More specifically, in this study we set out to understand how hotels disseminate information, engage with consumers, and distribute products through social media. We investigate the presence of the top 133 hotel brands in China on the top domestic Chinese social media sites in order to identify to what extent the hotel industry in China recognizes the potential of this marketing tool. The findings indicate that the majority of the hotels actively and consistently use the Sina Weibo and Wechat platforms for their social media marketing.