基于互联网的中国旅游团购产品研究——以去哪儿为例

本文在调研主流旅游团购网站形态的基础上,将其分为专业旅游团购网站、相关网站的附属频道及团购导航网站三类。并以"去哪儿"的团购频道为例,分析旅游团购的产品结构和价值。结构上,酒店以经济型、三星级和四星级为主,旅游线路以周边游、国内游和出境游为主。价值上,酒店以四星级价值最高,旅游线路以出境游价值最高。     

团购网站的价值链管理与创新研究

团购网站是近年来互联网中出现的新事物，它给消费者购物带来省钱、省时、省心的同时，也给消费者带来了体验，团购业务受到许多人的青睐，团购网站也纷纷崛起，加之团购网站与传统企业有相同或相似的盈利模式，许多企业一涌而上建设团购网站。由于团购网站大量的出现和相互模仿，团购网站同质化竞争激烈，许多团购网站开业不久就陷入倒闭的边缘。本文从价值链理论分析团购网站的价值链和价值形成过程，分解团购网站的价值链中的价值形成的各个环节，寻找价值创造节点，从中发现构建团购网站差异化经营的节点，进而从价值链管理创新的角度寻找团购网站竞争优势，避免同质化竞争。     

B2C网络团购顾客感知价值研究

本文以团购网站为研究对象,利用文案调研法初步提出了探索顾客感知价值的构成要素及测评指标的假设,从而构建出顾客感知价值评价体系。在此基础上,利用问卷调查收集充足的数据并运用SPSS等统计软件进行分析,通过数据分析结果对评价体系进行修正和检验,最终构建了比较科学合理的网络团购顾客感知价值评价体系,从而为团购网站提升顾客感知价值提供可行性建议。     

团购商业模型及其转型和发展方向

本文分析了团购的由来和国内团购网站的现状、商业模型和现存问题,并深入探讨和评价了两个国内团购网站的转型模型-小型B2C团购网站和本地生活服务领域网站,最后对国内团购网站的发展作出了展望.通过对国内团购网站各方面的分析,希望能对团购网站将来的发展有所启示.     

团购网站核心竞争力研究

本文分析了团购网站核心竞争力对于团购网站的战略意义,并指出团购网站建立核心竞争力的途径,对团购网站的建设提出了建议。     

我国团购网站的发展趋势探究

团购网站作为一个新鲜事物,近几年在我国电子商务市场中快速发展。而团购网站的发展从其开始就带着不少的弊端。本文从团购网站的定义开始,对团购网站的电子商务模式和盈利模式进行分析。发掘出目前我国团购网站的现状和存在的弊端,进而对我国团购网站未来的发展趋势进行探究。     

Network Product Price, Website Stickness and Customer loyalty

从网络产品价格、网站黏性及顾客忠诚的分析入手,构建了团购网站提高销售量的概念模型,通过对Y团购网站的顾客进行在线调查,分析揭示出团购网站产品价格、团购网站用户黏性与顾客忠诚度有着显著的正相关关系,进而提出了团购网站发展的对策.     

团购网站的顾客忠诚度分析

自2010年我国第一家团购网站"满座网"上线之后,团购网站如雨后春笋般迅速发展起来。而在网络团购稳步发展的光芒下,众多团购网站相继关闭,网络团购的诸多弊端逐渐显现,而团购网站顾客忠诚度的缺失俨然成为不可忽视的重要原因,本文将对网络团购模式中顾客忠诚进行探究,分析团购中顾客忠诚缺失的影响因素,为团购网站寻找顾客忠诚度的培养策略。     

基于AHP模糊方法的团购网站消费者信任度分析

团购网站的快速发展是当前我国电子商务领域出现的新热点,消费者信任度对于团购网站的发展有着重要的作用。但是,当前对这一问题的研究还比较薄弱。本文在文献综述的基础上,首先分析了影响团购网站消费者信任度的三大因素,然后用AHP和模糊评价分析建立了团购网站消费者信任度评价模型,最后以某知名团购网站为例,对其消费者信任度进行了评价。     

团购网站公司项目管理模式探讨

本文首先通过调研分析电子商务及团购网站行业发展现状,提出在该行业开展科学的项目管理的必要性。然后在简要介绍现代多项目管理方法特点的基础上,根据团购网站公司业务及发展需求特点,提出多项目管理模式是最适合团购网站公司运用的项目管理模式,并针对性地分析了多项目管理模式对于团购网站公司的特殊必要性。本文为首次专门对团购网站公司项目管理模式进行探讨,对于研究适用于团购网站行业的项目管理体系有一定启示。     

A pricing model for group-buying auction based on customers' waiting-time

Group-buying auction is a new business model in e-commerce. This auction has its own characteristics that make it distinct from other types of auctions. Customers' waiting time is an inherent attribute for group-buying auction. However, this attribute is rarely considered in the previous pricing models. Therefore, finding an appropriate pricing model for it seems to be of great importance. In this paper, with the help of game-theory concepts and according to each customer's waiting time in group-buying auction, a pricing model for a duopolistic market is proposed which takes into account both customers' and sellers' satisfaction. The pricing model shows that customers' awareness of Internet group-buying auction is so important and if it is lower than a boundary value, then the group-buying seller could not compete in the market. The model emphasizes on economies of scale as a significant factor in the success of the auction. The model also stresses the importance of gaining customers with lower product value in the group-buying auction.     

新型的网络团购模式:主动式网络团购

本文在分析比较当前网络团购模式的基础上，论述了由大型零售企业作为网络团购的组织者而形成的主动式网络团购新型模式，主要包括主动式网络团购模式的运作机制、形成要素、服务内容以及制度保障机制、主动式网络团购的支撑体系。这种网购模式具有主动性、主导性和完好性的特征，实现了消费者、大型零售企业、生产厂商之间的三赢，具有良好的应用前号。     

中国当下的团购网站成败因素分析研究——以淘宝聚划算为例

中国的团购网站在近2年以来呈现了不断增长的趋势,面对良莠不齐的团购网站,市场的淘汰也是很残酷的。目前团购网站大量倒闭,倒闭数量远远大于新增网站数量。本文主要以聚划算为研究对象,从其发展历程、优势分析、案例、营销策略等几个方面进行阐述和分析,希望对中国团购市场的发展起到一定的引导作用。     

Modeling the determinants of consumers' attitudes toward online group buying: Do risks and trusts matters?

The aim of this research is to investigate the determinants of consumers' attitude towards online group buying (OGB). Furthermore, this study compares male and female shoppers based on their purchasing behavior in OGB. Partial Least Square-Structural Equation Modeling (PLS-SEM) approach supported by Smart-PLS 2.0 was used for data analysis as it avoids biases in the parameter estimation in regression analysis. A PLS-SEM approach revealed that website trustworthiness was the strongest predictor of consumers’ attitude towards OGB. Consumers noted that the site of initiator appeals to be more trustworthy than other sites and delivers every promise made. Indeed, they felt trusted for their group buying on the Internet when clear legal privacy statements including guarantees are available on the websites. They were assured that initiator's protective measures for online payment are secured. The reliability and validity of the measurement items used and collection of data via survey questionnaires clearly confirmed the robustness of the research methodology applied which led to the creation of reliable and valid discoveries. Online retail managers should improve their transaction security mechanisms and Internet technology to dwindle consumers' perceived risks in terms of financial, product and time risks, strengthen their trusts, and grow online trading confidence when executing OGB. With sufficient knowledge of network group-buying platform, customers would develop more trust to the security of online group-buying platform which lessen the risk cost thereafter. The viable quantitative empirical results transport new and substantial ideas into the marketing model as it systematically and precisely investigates the significant factors and adds to the emergent works around consumer OGB behavior.     

Study on the steady state of the propagation model of consumers’ perceived service quality in the community group-buying

The consumption stickiness relationship established by community group buying is a typical complex social network. The network structure, member size, interaction frequency and purchase quantity are determined by the effective communication of customer perceived service quality (PSQ). This paper introduces the social reinforcement effect to construct a G-SCIR model of PSQ propagation in the community group-buying, and improves the calculation method of propagation probability and node status attributes. We use numerical simulation methods to explore how the social reinforcement effect can promote the spread of PSQ and achieve a steady state by influencing recovered nodes. The simulation results show that the G-SCIR model proposed in the paper has better stability and higher coverage than the traditional SCIR model. The change trend of the attributes of each node in the network is also closer to the real one, which can effectively simulate the propagation process and evolution characteristics of PSQ in the context of community group-buying. Meanwhile, the paper verifies that the steady state of PSQ propagation is usually affected by its initial conversion probability of community group-buying, its upper limit and social reinforcement factor, and there are significant Markov properties in the propagation process of PSQ. The findings may further enrich the community business and online group buying theory, and provide theoretical reference and practical guidance for community group-buying enterprises to optimize market layout and formulate scientific communication strategies.     

What Promotes Online Group-Buying? A Cross-Cultural Comparison Study between China and the United States

Considering the universal prosperity of online group-buying (OGB), this research study used online surveys to gauge the impact of perceived risk, opinion seeking, and hedonistic/recreational and brand conscious decision-making styles on consumers' OGB intention in two diametrically distinguished countries—China and the United States. The research findings indicated both cultural similarities and differences in the mechanisms underlying Chinese and American consumers' OGB intention. Perceived risk emerged as the most important predictor in the U.S. data while brand consciousness was the key driver of Chinese consumers' OGB intention. Promotion and management implications based on the research findings are also presented.     

基于价值网的供应链信息资源价值研究

本文认为,随着社会经济的不断发展,企业之间的竞争已经转向了供应链之间的竞争,而信息资源产生的价值是供应链上最大的竞争资源,它能够支持业务流程创新、减少供应链中需求的变动性、更好地进行市场预测、协调企业内部供应链各环节关系、创造新的客户价值、缩短提前期,对供应链参与者具有非常重要的作用。文章提出,基于传统价值链的信息资源价值实现模式以供应链核心企业为中心,会导致对物流需求信息等物流信息资源的"牛鞭效应",降低物流信息资源的价值;而基于价值网的信息资源价值实现模式以最终客户为中心,可加快供应链响应速度,提高供应链竞争力,保障客户利益的实现,进而实现信息资源价值最大化,它产生的信息资源价值更大,更有利于供应链各参与者,是更为可取的模式。     

全球价值链中零售企业创新战略研究

经济全球化时代零售企业竞争力的提高,取决于零售企业的全球价值链创新能力、整合全球客户资源和供应链资源的能力。7-11、宜家、沃尔玛、巴黎春天等跨国零售企业制定和实施了不同的全球价值链创新战略,吸引一流供应商和客户进入自身价值链,进而掌握了全球价值链主导权和控制权。     

基于价值链的自主创新预算管理

自主创新是企业价值链增值与竞争力提升的根本途径。价值链分析与预算管理的有机结合,是保证企业自主创新成功的有效管理方式。基于价值链的预算管理可发现创新源,对自主创新过程的作业环节进行价值链分析和预算控制,是促进企业价值链增值的关键;预算管理则是保障自主创新的顺利进行的前提条件,三者结合将产生企业价值最大化与核心竞争力大幅度提升的综合效果。     

基于循环经济的价值链重塑机理研究

发展循环经济对我国经济持续增长具有重要意义。传统价值链理论具有局限性,循环经济发展对价值链完善极富启示。循环经济下的价值链重塑机理包括企业内外部价值链重组机理、产业价值链强链整合机理和区域价值网勾连共生机理,为循环经济价值链的理论研究与实践提供借鉴与决策支持。