Seafood Quality: Issues for Consumer Researchers

The benefits and risks of consuming seafood have received much media attention recently yet little research has been done in the area of seafood quality. This paper provides a background of the issues involved and proposes a research agenda for the study of consumers and seafood quality. Implications for public policy are drawn.     

The Influences of Major Currencies in Foreign Exchange Markets: A Regression‐Based Measure and Its Application

Based on the regression explanatory power, we propose a measure of the relative influences of a group of major currencies, including the US dollar, euro, Japanese yen, and UK pound, on the exchange rate behaviors of lesser currencies. Using the measure and 27 sample floating currencies, we empirically examine the cross‐currency and temporal variations in the relative influences of two, three, and four major currencies during the 16‐year post‐euro period of 1999 to 2014.     

Agri‐environmental Relationships and Multi‐functionality: Further Considerations

Multi‐functionality is a currently fashionable argument, especially within the EU, for continued support of the farming sector. However, there is a substantial danger that this will be used, and be seen to being used, as a façade for continued traditional support and protection. If so, the current trend towards liberalised agricultural markets, on which much of the developing world depends, will be frustrated. Nevertheless, farming does matter to many communities, over and above its marketable surplus and the incomes so generated. It follows that any negotiations aimed at liberalising agricultural trade have to take these arguments seriously. To do so requires that the critical elements of the debate be widely understood. This paper outlines these critical elements, in the light of a previous contribution from Hodge (2000) . It argues that there are ways in which quasi‐market systems can be used to correct market failures implicit in the notion of multi‐functionality. It also argues that proper compensation to existing supported farmers is a necessary and separate condition for sensible policy reform. Much of the commentary on farm trade liberalisation confuses the two separate conditions for reform: multi‐functionality and compensation. This confusion threatens progress towards agricultural trade liberalisation, without generating any reliable benefits of a more multifunctional agriculture.     

A Two‐Step Estimation of Consumer Adoption of Technology‐Based Service Innovations

Firms initially offer new technology‐based services to a limited number of customers to reduce risks and maximize their returns on the investments in the new technology. Consequently, consumers’ adoption of new technology‐based services is restricted by the limited access provided by the businesses. A model of consumer adoption was developed and estimated via a two‐step procedure. A significant sample selection bias was found with regard to access when estimating consumer adoption of a relatively new innovation, computer banking, but no such bias was found for a mature innovation, ATMs.     

Consumer Self‐Confidence in Searching for Information

Consumer behavior is often driven by the extent to which consumers feel confident regarding their decisions, which frequently hinge, especially in high‐stakes situations, on their information search. This article examines a multidimensional self‐confidence concept to explore how consumer self‐confidence influences information search. Findings of a mail survey document that high‐confidence consumers engage in more intensive search activities and that demographic patterns shape consumer self‐confidence scores. The findings empirically support a multidimensional measurement of self‐confidence to predict search behavior and suggest avenues to enhance the self‐confidence needed to produce positive marketplace experiences.     

Consumer and Corporate Debt: A Neo‐Kaleckian Synthesis

We present a neo‐Kaleckian growth model with both consumer and corporate debt. The model's macrodynamic and stability characteristics differ from singleߚdebt models, yet some steadyߚstate results persist. For example, a surge in ‘animal spirits’ is good for steadyߚstate growth, and consumer borrowing can help to sustain aggregate demand. Stable steady states are characterized by a kind of ‘euthanasia of the rentier’. Consumer credit conditions influence effective demand, the profit rate and economic growth. Looser consumer credit conditions have a steadyߚstate growth effect and can enhance system stability. In this restricted sense, looser consumer credit conditions are good for macroeconomic stability.     

Consumer decision‐making styles and post purchase behaviour of poor for Fast Moving Consumer Goods

More than half of the world's population is poor. Certainly, their purchasing power cannot be compared with that of the riches, but it is their collective purchase potential which makes them a substantial market. The fast moving consumer goods (FMCGs), on the other hand, are the fourth largest industry in the world. FMCGs are relatively low cost products and the poor, by necessity, spend a significant amount of their income on FMCGs. So, by virtue of being a large consumer base for FMCGs, the poor are a promising market for the FMCG marketers. But little is known about their buying behaviour for FMCGs as only a few studies have been conducted on them in this regard. This study aims to explore their shopping orientations towards price, quality and brand for FMCGs in the context of one of the largest developing countries like India by exploring their consumer decision‐making styles (CDMSs), especially their price consciousness, quality consciousness, brand consciousness and brand loyalty. Besides it, it also explores their post purchase behaviour and testifies its mechanism with the above mentioned CDMSs in the present context through structured equation modelling.     

Using the Survey of Consumer Finances: Some Methodological Considerations and Issues

We identify and present original analyses of four methodological issues related to using Survey of Consumer Finances data sets and illustrate these issues with recent articles published in this journal. The issues are recognizing that the respondent is not necessarily the household head, reporting race and ethnicity in conformity with Survey of Consumer Finances and federal standards, using the repeated‐imputation inference method to combine the five implicates in each survey year’s data set, and discussing the use of weighted or unweighted data in multivariate analysis. We found a considerable variation in how authors dealt with these issues, which could hinder replication or comparison of research results. Authors and reviewers should consider methodological issues related to the Survey of Consumer Finances more carefully.     

Deception in Advertising: A Proposed Complex of Definitions for Researchers,Lawyers, and Regulators

Researchers, lawyers, and regulators need a single, comprehensive, unambiguous, workable guideline for determining whether an advertisement is, or is not, deceptive. To address this need, the author proposes and discusses new definitions of deceptive advertisement, deceptive advertising campaign, and deceiver.     

German Consumer Decision‐Making Styles

The lack of previous relevant consumer research in Germany, together with the need to test the generalizability of consumer decision‐making styles in different countries and with non‐student samples, prompted an investigation of German shoppers. The original U.S. eight‐factor model could not be confirmed completely, but support was found for six factors: Brand Consciousness, Perfectionism, Recreational/Hedonism, Confused by Overchoice, Impulsiveness, and Novelty‐Fashion Consciousness. Variety Seeking was novel to Germany and replaced brand loyalty and price‐value consciousness factors found in previous countries. Explanations for the differences are discussed as well as the marketing implications.     

Dietary Restraint and Consumer Consumption Intentions for Low‐Calorie Snacks

Much is still unknown regarding the reasons that drive consumer consumption intentions for low‐calorie snacks. This research investigates the impact of individuals with low vs. high dietary restraint inferences of low‐calorie snacks on their subsequent consumption intentions. We conducted a between‐subjects experiment in which we asked participants to indicate their consumption intentions and their hedonic and utilitarian value perceptions for more (almonds) vs. less (goldfish crackers) healthy 99‐calorie snacks. In addition, we measured participants' level of dietary restraint. Results suggest that consumers with high vs. low dietary restraint levels do prefer low‐calorie snacks for different reasons. Hedonic value perceptions explain consumers with low dietary restraint preference for the less healthy snack, while utilitarian value perceptions explain consumers with high dietary restraint preference for the healthier snack. We conclude with a discussion on the managerial and policy implications of our findings.     

Consumer voices: adoption of residential energy‐efficient practices

The purpose of this research is to identify constraining variables that may impinge on adopting energy‐efficient practices, materials, equipment and technology in households. The intent is to uncover relationships of attitudes, beliefs, knowledge and other resource constraints to: (1) existing housing adaptations and adjustments for energy efficiency; and (2) more efficient use of energy in homes. A second objective is to identify existing practices used to reduce energy use and the adaptations made to the existing structure, materials, equipment and technology for energy efficiency as well as their intentions to make future adaptations. Constraint variables include knowledge of existing energy‐efficient practices and technology; economic constraints (household income, cost as a problem, financial need and existing energy costs); obstacles to making changes (lack of information, assistance, time, cooperation, trained persons and the condition of home); and demographic variables (age, education level and urban/rural). Attitude and belief constraints include measures of felt responsibility for energy use‐related actions that impact the natural resources and environment, and measures of concern. These constraints may impinge on or contribute to making energy‐efficient changes in residential households. Questionnaires were mailed to a random stratified sample of 800 households in Nebraska (US state) in April and May of 2008, resulting in a 29% return rate. The analysis indicates that the research produced information about constraining factors that impact the existing energy‐efficiency levels of households. The use of energy‐efficient equipment and technology, and behaviour practices that reduce energy use are related to those barriers. However, residential energy use and behaviour change result from a range of psychological and contextual influences on behaviour. Behaviour is often inconsistent with attitudes because of the presence of various constraining factors that preclude consistency with behaviour. Educational programmes have a challenging task if they are to alter attitudes and norms to overcome situational constraints. It may be more fruitful to educate and to remove the constraints impinging on those who already have a positive attitude about the need to increase energy efficiency for whatever reason.     

The Often‐Forgotten Nonfuneral Consumer Grief for the Grieving

Consumer protection advocates and resulting government regulation of the death care industry tend to focus on the most obvious problems, those caused by deceptive sales practices of funeral service providers. However, a spotlight on the funeral’s large expenses overshadows the myriad of other consumption activities that heirs must undertake. Survivors must navigate confusing complex situations for which they are unprepared, at a time when grief increases their vulnerability.     

Consumer perception of packaging: An eye‐tracking study of gluten‐free cookies

The growing interest in gluten‐free products makes it crucial to understand the mechanism of consumers' perception of gluten‐free claims. Due to the limited research measuring the influence of the type (verbal/nonverbal), number and location of gluten‐free statements on product labels on visual attention and consumers' purchase decisions, the main aim of this research was to evaluate the perception of gluten‐free claims and the Crossed Grain symbol on cookie packages of both consumers who are on a gluten‐free diet and those who are not. To that end, a questionnaire survey (600 respondents) and an eye‐tracking study (67 respondents) were carried out. The results showed that the respondents are aware of the basic rules of gluten‐free products' labelling, but 32% of those on the diet claimed that the products were not labelled properly. The analysis proved (p < .05) the significant relation between the number of gluten‐free claims and consumers' purchase intention. The respondents paid more attention to verbal gluten‐free claims than to nonverbal ones on packaging (p < .05). In the case of the Crossed Grain symbol, addition of verbal statement strengthened the information and decreased the respondents' level of uncertainty about a given product, which is important, especially for people newly adopting the diet. No difference in the visual attention to gluten‐free statements between the followers and non‐followers of the diet was found (p > .05), which allowed us to conclude that the perception of gluten‐free claims is an automatic process. These results suggest that designing product labels by considering the information architecture concerning gluten may help strengthen consumers' attitudes towards gluten‐free products and impact buying behaviour.     

The Affordable Care Act and Consumer Well‐Being: Knowns and Unknowns

The Patient Protection and Affordable Care Act, signed into law in 2010, is the latest in a long string of efforts to reform health care in the United States. In this article, we provide a brief background and explore key components of this law. We examine extant research on what is known about how insurance coverage impacts consumer well‐being and the role health and financial literacy play in achieving well‐being. We then introduce important research questions highlighting areas where little is known and where much opportunity lies to inform policy and improve consumer well‐being.     

Behaviour‐Based and Outcome‐Based Control Systems: A Meta‐Analytic Study

Sales control systems are instruments used by firms to improve performance and other organizational outcomes. To understand their antecedents and consequences, this paper conducts a meta‐analysis based on 104 studies. The results showed significant relationships between behaviour‐ and outcome‐based control systems and the complexity of the products, bonuses, financial performance, sales innovation, organizational support and satisfaction with supervisors. The outcomes revealed that behaviour‐based control systems were the most effective mechanism in turbulent markets and for determining financial performance. However, outcome‐based control systems were the most efficient instrument for complex products.