Representative dissonance: India’s Self and Western Image

Western media have often been criticized for portraying Third World destinations through a colonial prism via images of primitiveness and exoticism. Contrastingly, some destinations have begun to resist those representations with media campaigns of their own. The purpose of this study was to critically construe the differences between ways that India is represented in American tourism media and how it is represented by the Indian government itself. The findings revealed that these two representations are different in ways that reflect the colonial nature of international tourism and the postcolonial stage of India’s nationalism. Moreover, the study of representative dissonance is proposed as a tool for understanding the conflicting ideological forces that shape destination images.     

Postcolonial perspectives on colonial heritage tourism: The domestic tourist consumption of French heritage in Puducherry,India

This ethnographic study explores postcolonial Indian perspectives on the production and consumption of the former French colony Puducherry as a destination for colonial heritage tourism, asking: how does colonial heritage capture the imagination of domestic visitors, and what are the rationales amongst local residents and authorities that promote this destination for its colonial heritage? It demonstrates how the use of Puducherry's French legacy is a postcolonial phenomenon which has been a product of Indian interests. A central argument is that we need to investigate the postcolonial complexities of restaging colonial heritage in tourism without assuming a simple dichotomy between tourists from former colonial powers and formerly colonised countries, which has often formed the baseline of postcolonial tourism research.     

Celebrity fan involvement and destination perceptions

The purpose of this study was to investigate the extent to which people’s involvement with a celebrity affects their perceptions of tourism destinations (familiarity, image, and visitation intentions). An on-site survey was conducted in Japan to examine Japanese’ perceptions of Korea in relation to their involvement with Korean celebrities. The results corroborated several hypothesized relationships. Celebrity involvement positively affected familiarity and visitation intentions. The results also indicated destination images and familiarity were positively related to visitation intentions. This study furthers researchers’ understanding to an emerging form of tourism whose creation is based on the powerful impacts of mass media and popular culture in post-industrial societies.     

Sound and meaning in Aboriginal tourism

Musical heritage is a profitable resource in the development of cultural tourism worldwide, yet the identities of the communities whose music is recontextualized at venues are frequently co-opted in the process. Centering on an Aboriginal tourism company operating in Ottawa, Canada, this paper demonstrates how marginalized communities having greater control over the space where products are consumed gain more flexibility and agency in the struggle to reappropriate the semantic, social, and economic uses of their cultural assets. The study’s findings confirm that interpreters are responding to opportunities generated by tourism development and changes in federal–Aboriginal relations to challenge non-native stereotypes and resignify aesthetic forms with indigenous meanings through musical interaction with tourists.     

The sanitization of colonial history: authenticity,heritage interpretation and the case of Macau's tour guides

Macau was founded by the Portuguese in the mid-sixteenth century. The centuries of colonial rule that preceded its recent return to China gave it a distinctive character unique in China. The tangible and intangible imprint of the colonial history of Macau is central to its attractiveness as a cultural tourism destination. A literature review reveals worldwide examples of the manipulation of history for both political and tourism purposes. This research uses in-depth thematic interviews with 14 local tour guides to show how Macau's colonial heritage is presented and interpreted to tourist groups by the local tour guides, as regards both what they are shown and what they are told. It is found that the guides adjust their interpretation to the geographical origin of the tourists in a significant way; in particular, they tend to almost totally eschew any reference to its colonial history when addressing a Chinese audience, in contrast to the interpretation presented to non-Chinese visitors. The use of Hall's three-fold interpretative message framework (dominant – hegemonic/negotiated/oppositional) is discussed, as is Langer's concept of mindless and mindful tourists. Some consequences for the sustainability of heritage tourism in Macau are also explored.     

Popular Culture as a Different Type of Heritage: The Making of AC/DC Lane

Cities are increasingly looking to their popular culture connections to contribute to an attractive destination image. In promoting their popular culture, cities are constructing a different view of their heritage. In Melbourne, Australia, AC DC Lane has been created to commemorate the popular hard rock band. In examining the process of its creation, this paper focuses on two issues. First, the debate over its creation illustrates the expectations that are now arising from such developments and the role of the news media in championing some tourism projects. Second, in honouring a notoriously irreverent hard rock band, AC DC Lane presents a different type of heritage, in many ways at odds with the more conventional views of how heritage might contribute to a city’s destination image and identity.     

Exploring Critical Factors of Macau's Heritage Tourism: What Heritage Tourists are Looking for when Visiting the City's Iconic Heritage Sites

Although Macau is widely stigmatized as a gambling paradise, its colonial past has left the city with a wealth of heritage and cultural attractions that can be converted into priceless tourism resources. Macau's status as world heritage city further creates opportunities for the city to develop its heritage tourism business. This requires Macau to understand heritage tourists whose needs and wants may vary from ordinary travelers. A review of the literature, however, indicates that most academic discussions of Macau heritage are from a history or conservation perspective rather than from the prism of tourism; because of this, the present study aims to explore, from a tourism perspective, the critical factors that are essential to enhance tourist experience when visiting Macau's major heritage sites.     

“Where fantasy becomes reality”: how tourism forces made Brazil a sexual playground

This paper examines the political economy of tourism representations and destination imaging in Brazil and its effect on tourism impacts in the country. The central argument is that the way Brazil and its women are represented in tourist images has an important effect on how they are consumed. By investigating the representation of Brazil and its women during colonial times by Europeans, by the Brazilian Government and by the contemporary Western media, this study explores how these representations have made Brazil a sexual playground for tourists. The study contributes to the tourism literature by concluding that Brazil's image is not a direct outcome of tourism representations alone; rather its destination image is strongly connected with complex historical, political and cultural processes.     

Trade facilitation promoted the inbound tourism efficiency in Japan

This study explores the intrinsic correlation between trade facilitation and the inbound tourism efficiency in Japan based on the data from 2011 to 2019. According to the data from JNTO, Japan's inbound tourism showed a strong dependence on the Asian market, the growth rate of inbound tourists in Europe, America and Oceania increased in recent years. The COVID-19 seriously hindered the Japan's inbound tourism development. The fixed-effect regression indicates that trade facilitation promoted inbound tourism efficiency in markets of different types. The positive effect of trade facilitation on sightseeing market was most significant in Asia. While in Europe, America and Oceania, the inbound business market benefited most from trade facilitation. Trade facilitation amplified the positive effect of Japan's air transportation capacity, international tourism income and visa-free policy on the inbound tourism efficiency, and effectively buffered the negative impact of natural disasters. With regard to the estimated results of sub-indicators of trade facilitation, the improvement of infrastructure, government efficiency, customs environment and technological level all contributed to the increase in Japan's inbound tourism efficiency.     

VOLUNTEER TOURISM—“INVOLVE ME AND I WILL LEARN”?

Voluntourism or volunteer tourism is increasingly available and popular amongst everyday tourists in different parts of the world. Despite its seeming virtue and it often being positioned as a form of “justice” or “goodwill” tourism, critics in the public media have begun to question and criticize the effectiveness or “real” value of volunteer tourism. However, academic work has not yet critiqued volunteer tourism in the same manner. This paper thus provides a critical and timely review of volunteer tourism, using interviews and participant observation with 11 respondents on a volunteer tourism trip to South Africa. This paper reviews volunteer tourists’ motivations (what prompted their participation); performances of the “self” in volunteer tourism; and the tensions and paradoxes surrounding volunteer tourism.     

TERRITORIAL PLANNING AND TOURISM DEVELOPMENT TAX

An economic model of land taxation involving a local government and a private developer constitutes the theoretical framework in this research. The model hinges around a two-tier approach including both a conservation and an efficiency criterion. The analysis indicates that sustainable tourism calls for the use of land taxation and planning legislation simultaneously geared to the achievement of efficiency and the signaling of the government’s commitment to conservation policies. To provide support for the theoretical conclusions, an Italian case study is discussed, showing how the local government chose not to yield to a developer’s requests by not changing a norm prohibiting construction near of the coastline.     

Managing heritage tourism in Toraja: strengthening local values and improving tourists’ experiences

Toraja, South Sulawesi, Indonesia, is a tourist destination known best for its ethnicity and was one of the main tourist destinations in Indonesia during the 1990s. Since 2011, the government has again designated Toraja a priority strategic tourism area in its national tourism development plan. This case study describes opportunities for, and issues associated with, heritage tourism in Toraja and explores community perspectives on tourism. The fieldwork data and secondary data were used in preparing the detailed plan for the National Tourism Strategic Area of Toraja (KSPN Toraja). The opportunities for heritage tourism in Toraja include, among others, an emerging Asian market, better transport access to the region, and central government resources and programs to complement those of the local government. The core issues of local community concern include the need to conserve Torajan heritage and to strengthen local values; develop and nurture culture alongside tourism; balance heritage conservation with tourism; and the need for better interpretation to convey local wisdom to enhance the visitor experience.     

PAGES AS STAGES: A Performance Approach to Visitor Books

This article offers a contribution to the fields of tourist performance and language. By exploring a visitor book located at a heritage site in Jerusalem, Israel, it argues that texts produced by tourists can assume the semiotic status of performances. Consequently, tourists’ texts should not be viewed merely as instances of “discourse” or “language”, but also as organic parts of the aesthetic and semiotic aspects of tourism. The article describes four dimensions that establish the visitor book as a particular “stage”, and the texts therein as the tourists’ situated performances. Taken together, these dimensions constitute a model for the analysis of linguistic performance and for the semiotic interrelationship between stage and performance in tourism.     

From mass to ‘responsible’ tourism: the Turkish experience

Turkey has only recently become a destination for the mass tourist, but it has already attracted attention as an example of poor planning and lax environmental controls. This article discusses Turkey's place within the mass v ‘responsible’ tourism debate and presents research into how far the negative views of the western media are reflected by tour operators to the country and its government.     

Tourism and nostalgia for the pastoral on the island of Fyn,Denmark

Constructions of home are powerful from both heritage and tourism perspectives, as ‘home’ suggests a certain type of heritage precedence while also providing a competitive tourism advantage over rival locations. Sport tourism sites also disseminate notions of home as part of their narrative, both to create and solidify particular heritage claims as well as to enhance the tourism potential of a location. Home narratives are used, in particular, during stadium tours, where tourists go ‘behind the scenes’ at a famous sports venue. Tour narratives at Twickenham Stadium were examined in this study. At Twickenham, it was found that the stadium was represented as ‘home’ during tours in three different ways: as the literal home of the English National Rugby team; as the spiritual home of the sport of rugby; and as the home of particular notions of English identity. These representations were created as a means of claiming cultural propriety, particularly with regard to the sport and its heritage, as well as in recognition of the venue's role as an international tourism destination. However, the employment of home narratives, which espouse notions of stability and continuity, also mask wider heritage and tourism anxieties, in particular competition from rival sites.     

Heritage tourism and New Western history: a narrative analysis of six Colorado museums

Museums are important in heritage tourism, often presenting interconnected national, regional, and local histories. This article explores how six Colorado museums present state and regional identities. I ask how these museums have attempted to incorporate insights from ‘New Western’ History into their exhibits. New Western historians have called attention to the ‘legacies of conquest’ – the peoples displaced, the cultures destroyed, and the environments damaged by Anglo-American colonization of western lands – and offered critical and dissonant ‘counter-narratives’ of the region’s past. However, the region’s heritage tourism – a significant and growing industry – has emphasized more conventional narratives of settlement and economic progress. This study applies narrative theory to analyze how these critical histories are presented to tourists in Colorado museums and historic sites. Narrative theory examines how objects, texts, and media are shaped into stories, in this case stories linking popular readings of heritage to critical understandings of past events. Six case studies indicate that critical histories are presented in some sites, but are rarely the central focus of these attractions. However, the spatial juxtaposition of narratives and counter-narratives in these museums offers insight into how critical and dissonant history is beginning to be incorporated into heritage tourism in the American West.     

Hybridity between the ‘Self’ and the ‘Other’: Visiting Gyeongju through the prism of colonial imaginary

This article aims to understand the hybridity between the ‘Self’ and the ‘Other’ exposed in heritage production and its touristic consumption in the colonial era. This article is a single case study investigating Gyeongju city of Korea. Findings show the complexity of this binary relationship by revealing three different types of hybridity: the first is engaged in a visible manifestation of difference, the second is a hybridization process by which differences are either naturalized or neutralized within the colonized host, and the third is a perspective for representing the new critical tourism practices. This study also demonstrated that heritage and tourism, as results of this hybridization, were significant mediums for offering colonial encounters and narratives that reveal this hybridity.     

Creative destruction Zhu Jia Jiao, China

Chinese water towns have experienced tourism investment since the adoption of the Open Door Policy in 1978. These river-based settlements offer an ancient small-town atmosphere, historic architecture, and a diversity of heritage commodities. The implications of this development in one such town, Zhu Jia Jiao, are examined through application of the model of creative destruction. Data collected on investments, tourist numbers, and resident attitudes reveal that this destination is in the model’s second stage of advanced commodification, which may be maintained if limits are placed on arrivals. Findings should be beneficial to other communities which are basing their development on marketing small-town heritage.     

Religious heritage and emerging tourism in the Republic of Georgia

This brief research note describes the current situation regarding religiously based heritage tourism and pilgrimage in Georgia. Heritage in Georgia is almost synonymous with religious heritage. Few countries in the world possess such an intensity of built religious patrimony in a small territory as the foundations of their heritage tourism sector as Georgia does. Georgia is already an increasingly popular destination, but owing to its important religious history, the multitude of ancient churches and holy relics at home there, and the inseparable mix of religious and natural heritagescapes, the country has the potential to develop further in three areas of heritage tourism: domestic pilgrimage; international pilgrimage among Orthodox Christians from Eastern Europe and countries of the former USSR; and non-religious cultural tourists from all over the world.     

遗产旅游地意象媒介传播机制——苏州园林与江南古镇的比较研究

旅游地意象既包括旅游者经实地体验形成的复合意象,也包括那些远离旅游地的潜在旅游者借助各类媒介信息所形成的引致意象.在新媒体时代,传媒在旅游地意象传播中所扮演的角色越来越重要,分析和研究旅游地意象媒介传播机制现已成为该领域前沿课题.为探索遗产旅游地意象媒介传播模式,文章结合苏州园林和江南古镇案例,采用焦点组访谈、内容分析、问卷调查等方法获取9365例样本的旅游目的地意象媒介传播数据,在质性分析基础上,通过在遗产旅游地意象属性因素与传播媒介因素之间建立结构方程模型,并根据系列研究假设验证结果,揭示出传统媒体与新媒体在遗产旅游地意象形成中的实际作用机制.结论认为,传统媒体与新媒体在文化遗产旅游地意象传播中存在功能互补,前者的优势在于遗产形态与形象推广,而后者的优势则在于遗产文化与意义诠释;借助传统媒体扣新媒体传播不同类型的遗产旅游地意象信息,能够在激发遗产旅游需求的同时,帮助公众更完整地理解遗产文化价值和精神内涵,从而在潜在旅游者中塑造更优良的遗产旅游地意象.在文化遗产旅游地意象传播中,传统媒体与新媒体的整合使用,代表着文化遗产旅游地意象传播的必然.