Internet and Tourism – Part XVII: Travelmall

As the processes associated with globalisation swiftly erode distinct cultures and identities, it has been argued that heritage attractions have emerged as powerful communicators in developing collective national identities. Although many countries reveal histories and collective pasts that are universally representative of homogenous populations, Malaysia represents a distinctly contrasting scenario. Malaysian heritage attractions do not necessarily represent a singular population but three distinctive ethnic groups. Thus, selecting heritage attractions that appropriately represent Malaysia remains a complicated issue. Using photographs as “real-world” variables to supplement focus-group interviews, this article reveals that young Malaysians exhibit a limited understanding of religious heritage attractions and have developed identities that are highly specific to their ethnicity and own religious beliefs. However, the stories told by several respondents also show that Malaysia's ethnic- or religious-centred heritage attractions have the power to foster a simultaneous collective national identity if promoted effectively.     

Urban heritage,gentrification, and tourism in Riverwest and El Abasto

Heritage has played a pivotal role in configuring the sustainable economies of many communities. However, if the process is not duly planned, serious problems may surface. Although the adoption of a new heritage and heritage tourism has been broadly examined by tourism-related scholars, less attention has been given to the notion of gentrification as formulated in social geography. What would be interesting to debate here, beyond the Marxist logic, is to what extent heritage is not only an invented construction, but also how it regulates conflicts or subordinates other more reactionary social movements as art. Comparing two neighbourhoods, Riverwest and Abasto, shows two alternative effects of heritage construction. One refers to the fact that art does not always preserve the structure of economic forces; the other conceptualizes patrimony and heritage as justifying material asymmetries.     

Forests and trees as charismatic mega-flora: implications for heritage tourism and conservation

The role of charismatic mega-fauna in conservation has been well recognised. However, far less recognition has been given to the significance of charismatic mega-flora (trees and forests). This note examines the properties of charismatic and flagship species and identifies several categories of the physical properties and cultural attributes of trees and forests that contribute to their recognition as being extraordinary and therefore not only becoming markers for tourists, but also potential flagships for conservation.     

The theory of planned behaviour in the context of cultural heritage tourism

An emerging body of literature addresses multiple aspects of cultural heritage tourism in multiple environments worldwide. This study seeks to contribute to current knowledge, studying visitors to a heritage building in the UK through the lens of the theory of planned behaviour (TPB). A questionnaire based on the various predictors associated with the TPB was designed to gather participants' motivations to visit the heritage building, including visitation to sightsee, attend events, and experience gastronomy at the building's restaurant. The findings confirm the validity and impact of attitude towards the behaviour, subjective norms, and perceived behavioural control on behavioural intention, in this case, to become involved in heritage building visitation. In addition, it was noticed that respondents' level of agreement suggests their preparedness to invest in terms of travel, time, and financially spending when visiting heritage buildings. Implications of the findings will be discussed and future research avenues suggested.     

The sustainable integration of cultural heritage and tourism: a meta-study

This paper presents a cross-disciplinary thematic investigation into the relationship between cultural heritage and tourism. It systematizes evidence on concepts, policies and strategies and provides an interpretive synthesis illuminating the factors deemed critical by researchers for the sustainable integration of heritage and tourism. It seeks to find consilience to lead to a “new age of synthesis”. After an extensive literature review, 483 studies were selected and reviewed, assisted by a qualitative data analysis software (NVivo). The research followed the meta-synthesis approach, particularly meta-ethnography, of identifying findings, grouping findings into categories and grouping categories into synthesized findings, to produce a representative set of 15 synthesis factors. These include local involvement, education and training, authenticity and interpretation, sustainability-centered tourism management, integrated planning, incorporation into a wider sustainable development framework, controlled growth, governance and stakeholder participation, market and product diversification, suitable funding provision, international governance and support systems, a heritage capital approach, effective site management, destination management and a sound theoretical/methodological base. These 15 factors are suggested as the fundamental components of a more efficient theoretical frame and evidence-based policy in the fields of cultural heritage and tourism, aimed at achieving sustainability.     

Community engagement and heritage tourism at Geneva Estate,Dominica

Community and heritage tourism can be developed alongside the promotion of Dominica as the ‘Nature Island of the Caribbean’, in which the island's natural resources are commodified as an ecotourism destination. The development of Dominica's tourism product to include heritage tourism through the presentation of plantation sites allows tourists to experience the island's culture and history. A direction for the advance of community and heritage tourism is demonstrated with a case study of the Geneva Heritage Project, begun in 2011 at Geneva Estate near the village of Grand Bay. Through a partnership between professional researchers and a community group, the Grand Bay Tourism and Environmental Committee (GTEC), the Geneva Heritage Project demonstrates an avenue for community groups to define and to interpret the community's history. Members of GTEC collaborated with professional archaeologists and students to conduct archaeological and historical research, which included the collection of data used to create interpretive signs and to compile documentary sources to be made available to community members and tourists. Such collaborative efforts promote the value of resource preservation in a nation lacking legislation to protect its cultural and archaeological resources.     

Diaspora tourists and the Scottish Homecoming 2009

Since devolution and the establishment of the Scottish Government, the country has increasingly sought to engage with its diaspora, as part of its tourism strategy. In recent years, many countries have welcomed home their diasporas through organised events and in 2009, the Scottish Government organised a Year of Homecoming. This paper describes the experiences of some of the diaspora Scots who returned ‘home’ that year, and explores how returning ‘home’ had an impact on their knowledge of contemporary Scotland and their continuing sense of a Scottish identity.     

Heritage tourism and group identity: Polynesians in the American West

Heritage sites important to members of the Church of Jesus Christ of Latter-day Saints (the Mormons) are scattered across the United States. The most famous is Temple Square in Salt Lake City, Utah. A much more obscure site, Iosepa, is located in a desert valley west of Salt Lake City. Iosepa was a settlement of Hawaiian converts to the Mormon faith established in 1889 and abandoned in 1917. It was abandoned when plans for a Mormon temple in Hawaii were announced and most of the residents returned to the islands to help with its construction. Ignored until the centennial anniversary of its establishment, Iosepa is emerging as a heritage destination for Polynesians in the Utah region. The factors explaining its emergence as a heritage site are associated with a growing Polynesian population in the West and their recognition of the role early Hawaiians played in settling the region. The focal point of the site is the annual Memorial Day celebration when many people come to honour and celebrate the early Hawaiian pioneers. This paper examines the reasons Iosepa has turned into a heritage destination and its role in enhancing and maintaining the group identity of Utah Polynesians.     

Enhancing sustainable heritage tourism in Egypt: challenges and framework of action

Prior research on heritage tourism has suggested a set of general guidelines to develop sustainability in heritage sites, but these lack details on implementation and prospective challenges, especially in developing countries. This research studies the practical application of sustainable heritage tourism (SHT) in Egypt. In particular, it investigates the challenges facing the tourism development of the Esna heritage site, and proposes a framework of action. The emergent challenges are related to two main aspects: community (e.g. close urbanization and theft of antiquities) and management (e.g. lack of top management support and commitment, conflict of authorities, lack of awareness and appropriate skills and lack of adequate funding). The study found that the central and most influential factors are those related to management. The suggested framework of actions outlines objectives, related actions and implementation responsibilities. The implementation of the entire suite of actions would enhance the ability of Esna to conserve heritage, develop local community and assist in facing the challenges to SHT development. Generally, this study is a step toward a better understanding of how SHT could be achieved in developing countries. It also gives relevant insights to both researchers and practitioners.     

Interrogating the equity principle: the rhetoric and reality of management planning for sustainable archaeological heritage tourism

International archaeological heritage management in developing countries frequently entails planning for the development of sustainable tourism. A central tenet of sustainable tourism development is the equitable distribution of tourism benefits, a goal reflected in stakeholder consultations and management plan provisions for capacity-building among community members. The lack of longitudinal data demonstrating the meaningful participation of target populations in tourism development dividends, however, calls into question the efficacy of such measures. A review of tourism development outcomes at Machu Picchu, Angkor, Lijiang, Copan, Borobudur and Cape Coast Castle supports the contention that sustainable management planning has not produced equity. The problem lies not in specific planning provisions but in the lack of correspondence between developed country assumptions and developing country reality, which is characterized by structural and systemic power imbalances. The cases inform the creation of a generalizable model of tourism development inequality, the implications of which present philosophical, professional, methodological and conceptual challenges that must be overcome if the heritage management discipline is to deliver on the promise of sustainability.     

‘Scientific identity’ of scholarly journals in hospitality and tourism research: Review and evaluation

The objective of this study is to describe the ‘scientific identity’ of scholarly journals in hospitality and tourism research by reviewing and evaluating the approaches and the geographical affiliations of authors published in selected journals. The compiled results are analysed for patterns that appear to reveal the ‘scientific identity’ of each of the selected journals. In particular, scholars can note the particular features of individual journals while acknowledging the width and variety of research designs that are published in these scholarly journals.     

Developing Mauritianness: National Identity,Cultural Heritage Values and Tourism

Mauritius is a nation of immigrants who have harmoniously come together, working to make their new homeland an economic success story. To continue this unprecedented economic growth Mauritius is consciously aware of the need for diversification in all its industries, including tourism. Known for being a quintessential beach vacation destination, Mauritius desires to expand the tourism sector to include aspects of cultural heritage tourism. To accomplish this task several questions must be answered about the meaning of Mauritianness and its relationship to tourism. Here it is argued that in order to further develop cultural heritage tourism in Mauritius, the understanding of Mauritian national identity must also be advanced.     

Residents' perceptions of Transatlantic Slave Trade attractions for heritage tourism in Danish-Osu,Ghana

Against the background of lingering controversy over the use of Transatlantic Slave Trade (TAST) relics for tourism ends, this paper sought to examine residents' perceptions towards proposed promotion of heritage tourism based on TAST relics in Danish-Osu, a former slave site in Accra, capital of Ghana. A combination of both qualitative and quantitative research methods were employed during the fieldwork towards the end of 2007. A questionnaire survey captured 200 household heads in six communities while interviews and focus group discussions were conducted with other key stakeholders in the Danish-Osu community. Frequencies and percentages were used to demonstrate residents' lay concepts of tourism, whereas the mean, t-test and one-way ANOVA were used to measure residents' attitude towards heritage tourism. A major finding of the study is that residents' perceive tourism from a cultural perspective because of the numerous TAST resources in the community. However, residents' support for heritage tourism is influenced by place of residence. This suggested that irrespective of the place of residence, residents of Danish-Osu were found to be supportive of heritage products and activities. Implications were discussed in the context of how residents' perceptions will affect preservation efforts at various stages of tourism planning.     

Visitor spending and economic impacts of heritage tourism: a case study of the Silos and Smokestacks National Heritage Area

Heritage is regarded as one of the most significant and fastest growing components of tourism. The development of heritage tourism as a generator of income besides the enhancement of community pride and identity has emerged as an objective of both heritage sites and tourism planning. The discretionary nature of expenditures in heritage tourist places makes it crucial to understand visitor spending pattern. This is key in demonstrating the economic contribution to the community for the tourism planners. This presentation is based on an intercept survey of travelers to the Silos and Smokestacks National Heritage Area (SSNHA), comprising 37 counties in Northeast Iowa. Visitor spending pattern is discussed among four categories of heritage sites in the SSNHA: farms, museums, parks and gardens, and businesses. IMPLAN Input–Output Model is utilized to generate the direct, indirect and induced economic impact in the area.     

Wilderness and cultural tour guides,place identity and sustainable tourism in remote areas

This paper is concerned with understanding the relationship between place identity and sustainable tourism in remote areas. It examines wilderness and cultural tourism guides’ place identity and how those identities are deployed in designing and delivering their activities, then evaluates how these activities engage with the goals of sustainable tourism. A mixed-method approach collected data from textual documents, participant observation and semi-structured interviews. A literature review and early document analysis identified three exemplary Yukon place identity narrative themes: (1) Masculinist Narratives, (2) Narratives of the New Sublime and (3) Narratives of Loss. A narrative framework emerged from initial findings and was refined on an on-going basis throughout the research process, and used iteratively as an analytical tool. Sustainable tourism is understood in relation to geotourism and place-based approaches. Instrumentally, the study provides insight into strategies used by guides to engage with, enhance and broaden goals for and understandings of sustainable tourism. It considers the role of infrastructure and the significance of lifestyle entrepreneurs. Authenticity is engaged to examine how it is operationalized as a crucial dimension of sustainable tourism in remote areas and is used to examine instrumental considerations, as well as a potential tool to “liberate place”.     

Possible marketing tools for heritage tourism: the potential of implementing information and communication technology

The prevalence of information and communication technologies (ICTs) has major marketing impacts on both the demand and the supply side in cultural and heritage tourism. However, while there is quite substantial research on how ICTs affect visitors and their experiences, little can be found in the literature on the supply side. The purpose of our study is to fill this gap. To do so, we executed in-depth interviews with 20 experts from cultural and heritage tourism in Germany. Through the interviews we gained evidence from the supply side on five discourses, which evolve around the issues of the shift in visitor typologies and demand, marketing benefits of digital technologies, preconditions and barriers of implementation and currently relevant technologies. All in all, the results clearly increase our understanding on what experts think on the implementation and use of ICTs in cultural and heritage tourism. Recommendations for practice regarding, for example, cooperation and professionalization and for further research conclude our analysis.     

The network of Spanish Jewries: in praise of connecting and sharing heritage

This article presents the case study of the Network of Spanish Jewries (‘Red de Juderías de España’ – Caminos de Sefarad) and discusses the implications of networking between heritage sites linked through thematic routes. Although the impact on the performances of the different sites can hardly be measured, the value of the Spanish Jewries is attributed especially to its potential to redress regional imbalances in tourism activity (one of the main concerns for Spanish tourism) and to be packaged as a more integral, economically viable, and enticing experience than stand-alone heritage-based products. Evidence from the case study gives rise to more general considerations on the value of heritage networks for a more sustainable tourist activity, knowledge-sharing, and coordination in management. The article also looks beyond tourism impacts to regional cohesion and economic development opportunities that could be reaped from the extension of the network across national borders.     

Rukai indigenous tourism: Representations,cultural identity and Q method

In tourism, cultural representations of indigenous destinations are problematic. They are essential to the promotion of tourism, making destinations understandable and desirable to visitors. But they are also blamed for upsetting the cultural equilibrium of smaller destinations. However, in practice, the origin, mechanism and effects of touristic representations are not easy to identify. In this study, the problem of representations and resident cultural identity in indigenous tourism is explored. In consideration of the generative nature of representations and the contingency of subjectivities toward them, this study is context-specific, focusing on a small but significant community in southern Taiwan where indigenous tourism is a dominant industry and social issue. Q method, a technique designed for the systematic study of subjectivity in terms of opinions, beliefs, and attitudes is employed, eliciting responses from a P set (sample) of 30 participants. Subjectivities were elicited using photographs of one cultural representation, the indigenous Rukai standing stones. It was found that representations must be learned but can be ignored, and that in this community tourism is not the only socio-economic power that drives the feedback loop between representations and subjectivity. For tourism management, implications are that representations can be highly effective tools for destination promotion when informed by the diverse and highly individualized subjectivities of its residents and the production of quality local products.     

Tourism,heritage and politics: conflicts at the City of David,Jerusalem

This article analyses the development and progress of conflicts at the “City of David” heritage-tourism site in Jerusalem, Israel and the reciprocal relations between heritage sites and conflicts. It offers a comprehensive examination of the development of a major tourist attraction in Israel. Our research is based on the following two methods of qualitative research: (1) in-depth, semi-structured interviews with 43 key stakeholders; (2) textual analysis of current written materials and historical documents. The study investigates the relevant processes and decisions, stakeholder perceptions, the role of the archaeological excavations, and their relationship to the development of conflict. On a broader level, this study formulates a theoretical and practical framework for analysing the development of heritage tourism sites in conflict zones.     

Progress in dark tourism and thanatourism research: An uneasy relationship with heritage tourism

This paper reviews academic research into dark tourism and thanatourism over the 1996–2016 period. The aims of this paper are threefold. First, it reviews the evolution of the concepts of dark tourism and thanatourism, highlighting similarities and differences between them. Second it evaluates progress in 6 key themes and debates. These are: issues of the definition and scope of the concepts; ethical issues associated with such forms of tourism; the political and ideological dimensions of dark tourism and thanatourism; the nature of demand for places of death and suffering; the management of such places; and the methods of research used for investigating such tourism. Third, research gaps and issues that demand fuller scrutiny are identified. The paper argues that two decades of research have not convincingly demonstrated that dark tourism and thanatourism are distinct forms of tourism, and in many ways they appear to be little different from heritage tourism.