安徽卫视《幸福一定强》开机 大卖场向自制剧转身

7月25日，对于安徽卫视来说是一个值得纪念的日子，首部自制青春励志偶像剧《幸福一定强》在厦门盛大开机，作为《王子变青蛙》的续集，《幸福一定强》继续由台湾偶像一哥明道担任男主角，而凭借《五星饭店》中成功饰演汤豆豆的“岩女郎”牛萌萌、“好男儿”李易峰、台湾青春偶像小天后陈婷妮等也加盟了该剧。毋庸置疑，《幸福一定强》的盛大开机，不仅仅看点多多，     

《幸福魔方》

节目介绍： 东方卫视首创“魔方式”的都市情感类节目《幸福魔方》，独特的空间设计、差异化的白领观众定位和贴近生活的话题讨论，以及最终的幸福结局，令人耳目一新。《幸福魔方》，顾名思义，就是用“魔方智慧”来寻找到全新的幸福之门。     

我的绿色信仰——对话皇明集团董事长黄鸣

7月8日，山东皇明集团董事长黄鸣应邀参加了《浙商》杂志承办的“浙商500强论坛暨两岸企业家高峰对话”。作为对话嘉宾，黄鸣讲述了他去台湾访问台湾工业技术研究院和慈济佛教基金会后的一个最大感触：“大陆企业与台湾企业相比，最大的差距在于企业信仰的缺失。”会后，黄鸣就“企业信仰”这一话题接受了本刊记者的专访。     

幸福理念，打造中国电视“江苏现象”

幸福的力量，远超想象。 《跨年演唱会》爆发了，《人间》升温了，《幸福晚点名》火了，“幸福剧场”井喷了……尤其是《非诚勿扰》的横空出世，让整个中国乃至华语圈集体沸腾，从年初到年尾。幸福的味道温情地嚣张在屏幕左右。     

台湾开放大陆广告Yes or No？——“政府”政策决定产业生命

台湾《广告杂志》第9期刊载的特别企划《开放大陆广告Yes or No？》其背景为，两岸经济文化交流合作已相当频繁密切，但目前大陆广告在台湾媒体刊登仍受限于17年前当局制定的“两岸人民关系条例”，采取许可制方式。进行严格管制。关于大陆商品广告登台的“松绑”，今年3月20日，台湾“立法院会”已通过“一读”的简单程序，但能否通过“二读”及“三读”形势复杂．台湾业界并不乐观。     

《浙商》2010年8月（下半月）刊精彩回顾（2010年8月15日出刊）

特别策划“发现”台湾 两岸合作的ECFA时代来了! ECFA时代,对于浙商来说机会在哪里？浙商与台商有哪些合作的领域？台湾的经济转型,对大陆经济转型升级又有着哪些启示？7月8日,《浙商》杂志举办“浙商500强论坛暨两岸企业家高峰对话”;一周之后,《浙商》记者深入台湾实地采访,探究ECFA带给浙商与台商的机会。     

台湾中小企业竞争市场五策略

根据台湾今年《天下杂志》“一千大企业”调查显示，前一百大制造业平均获利率为2．76％，但是营收在10亿以下的“中小企业潜力一百强”，平均获利率高达14．24％，前十名的平均获利率更达到16．62％，远超过前十大制造业的9．04％。     

接王永庆的班

台塑董事长王永庆15岁白手起家，28岁筹资创办台塑公司，现在台湾的富豪中雄居首席，在世界化学工业界中居“50强”之列，是台湾地区惟一进入“世界企业50强”的企业王，被称为“台湾经营之神”。     

《瑞丽》品牌延伸路线图

十一年前，一本“伴随女性生命的每个阶段”的女性刊物款款走来，渲染了一个美丽国度一代年轻女人的时尚记忆。取“幸福、美丽”之意而得名的《瑞丽》表达了中国女性对幸福、祥瑞的憧憬，同时也给渴望美丽、渴望幸福的女性以最实用指导，圆她们的美丽之梦。     

知名动画作品登陆手机

以《庄子说》、《老子说》、《少林寺》等中国古籍经典漫画作品闻名于世的台湾漫画家蔡志忠近日访问大陆，为在京举行的“蔡志忠系列手机动画上线仪式”揭幕。     

Using World Café and drama to explore older people's experience of financial products and services

This paper examines a novel strategy to get older people talking about their financial needs and equity release. A questionnaire was used to identify issues which were then written into a drama on equity release products and bank accounts. This dramatic representation of the issues preceded discussion among older people at a World Café event – a format that involves a series of circulating focus groups where concepts can be discussed in depth and recorded. The drama offered an initial stimulus of alternative and opposing opinions and facilitated conversation about financial products and services which are often considered uninteresting and private. The aim was to record ideas in the discussions that would benefit the production and design of innovative financial products that would meet the needs of people over 50 years. Further, as a technique, the combination of drama, used to stimulate discussion, and the World Café format, to obtain and record consumer opinions, arguably offers innovative options to researchers in other sectors of product or service consumption.     

We will not make a drama out of a health care crisis: an examination of UK retailers' HIV/AIDS policies

Abstract Described as the greatest health crisis to face mankind in the modern era, the threat of HIV and AIDS in the workforce provides important challenges for consumer businesses that seek to balance divergent public opinions with the need to provide adequately for the health care requirements of their workforce. This research, based upon a survey that included 42 of the UK's largest retailers, identifies the many issues surrounding the development of a credible business response to this health issue. The research findings suggest that many retailers have taken cognisance of customer feeling in their development of policies in this area and that in some instances the development of HIV/AIDS policies in respect of staff has had more to do with politically correct posturizing than a commitment to the welfare of staff.