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1.
Alexander Ring Mitchell Shriber Raymond L. Horton D.B.A. 《Journal of the Academy of Marketing Science》1980,8(3):255-263
This experiment investigated, within the context of an information processing theory of consumer behavior, the effects of
level of perceived risk on the amount of information acquired and the total time taken processing that information before
making a brand choice, and selection of brands made by well-known manufacturers as a risk reduction strategy. A unique aspect
of the experiment was the treatment of perceived risk as a stimulus variable rather than its customary treatment as an organism
variable.
Note Originally a prize-winning paper in the 1979 Academy of Marketing Science student paper competition, this version was
prepared for publication by Dr. Raymond Horton. 相似文献
2.
Marc Florian Herz Adamantios Diamantopoulos 《Journal of the Academy of Marketing Science》2013,41(4):400-417
Country-of-origin (COO) research typically regards COO cue usage as a conscious and controlled process dependent on consumers’ intention to use COO information. However, emerging evidence indicates that country stereotypes can affect consumers’ brand evaluations regardless of intention. In three complementary experiments, this study investigates how the mere presence of country cues can trigger different kinds of country stereotypes (functional vs. emotional) which subsequently automatically influence consumers’ cognitive and affective brand evaluations as well as brand-related behavior. Findings confirm the automatic influence of country stereotypes and suggest that brand evaluations and brand-related behavior are enhanced when the underlying country stereotype matches the advertising execution format. On the other hand, mismatches can result in adverse effects. A follow-up study further reveals that cognitive and affective brand evaluations mediate COO effects on brand-related behavior. Theoretical and managerial implications of the findings are considered and future research directions identified. 相似文献
3.
Serge A. Rijsdijk Erik Jan Hultink Adamantios Diamantopoulos 《Journal of the Academy of Marketing Science》2007,35(3):340-356
In the last decade, companies have developed a large number of intelligent products. Due to the use of information technology,
these products operate somewhat autonomously, cooperate with other products, or adapt to changing circumstances. Based on
a literature review and interviews with practitioners, the present article conceptualizes product intelligence and describes
a procedure to measure the construct. The article also explores the link of product intelligence to consumer satisfaction
through the innovation attributes of relative advantage, compatibility, and complexity. The article considers practical and
theoretical implications and identifies future research directions.
相似文献
Adamantios DiamantopoulosEmail: |
4.
Simon J. Bell Bülent Mengüç Robert E. WidingII 《Journal of the Academy of Marketing Science》2010,38(2):187-201
Salesperson learning has the potential to contribute to the competitive advantage of the firm by increasing its capacity for
organizational learning. The relationship between employee and organizational learning is often taken-for-granted, yet the
relationship between the two is complicated. The transfer of individual learning to the organizational level can not always
be assumed. The authors examine this relationship, focusing on the facilitating role of organizational climate for learning
and information dissemination efficiency in translating salesperson learning to organizational learning. The model, tested
using a sample of 422 respondents from 113 retail stores in a national chain, is partly supported. Individual learning was
found to be postitively associated with organizational learning and organizational climate for learning had a positive moderating
effect on this relationship. The hypothesized moderating effect of information dissemination efficiency was insignificant.
Implications for theory and management are discussed. 相似文献
5.
Effects of information format and similarity among alternatives on consumer choice processes 总被引:1,自引:0,他引:1
Elizabeth Cooper-Martin 《Journal of the Academy of Marketing Science》1993,21(3):239-246
This study explores how similarity among alternatives and a new information format, branching, affect consumer choice processes.
A branching format organizes real, physically present objects by attribute levels. Thirty-six female consumers made six choices
from sets of products in a laboratory setting and provided concurrent verbal protocols. Compared to a brand format, a branching
format elicited fewer comparisons, had no effect on cognitive effort other than comparisons, and had no effect on intention
to choose the best. Compared to the similar set, the dissimilar set elicited more comparisons, lower levels of other measures
of cognitive effort, and less intention to choose the best. These effects of similarity and information format were consistent
across the two product classes tested. However, the effects of information format and similarity on comparisons differed from
their effects on other measures of cognitive effort.
She received her Ph.D. from Columbia University. Her research on consumer choice processes has been published in Advances in Consumer Research and Psychology and Marketing. 相似文献
6.
Irvin D. Reid Ph.D. David F. Preusser Ph.D. 《Journal of the Academy of Marketing Science》1983,11(4):382-403
The article describes an experimental study which attempted to increase children's awareness of proper safety behavior as well as to increase actual safe behavior in the use of playground equipment. Results indicated that modest to substantial gains were made in both knowledge and behavior, and that among the alternative consumer education programs, the strategy that was most successful was the use of the greatest amount of information with the youngest children. 相似文献
7.
Geoffrey P. Lantos Ph.D. 《Journal of the Academy of Marketing Science》1983,11(4):358-381
The relative extent to which subjects employ six risk reduction strategies (RRSs) in two different risk conditions and on
each of nine experimental trials is examined in the context of a brand choice decision (BCD) task. It was expected that there
would occur: (1) a decline in the use of RRSs over trials, (2) a greater use of RRSs in a high inherent risk (HIR) condition
than in a low inherent risk (LIR) condition an average over trials, and (3) a more rapid decrease in the use of RRSs over
trials in the LIR condition. Although a decline apparently occurred in use of two of the five RRSs over trials, none of the
other expectations were supported.
Post hoc analyses suggest that methodological problems confounded the results. Nevertheless, both the theoretical model which integrates
several consumer behavior research areas and the findings have significance for future research in these areas. 相似文献
8.
Mitch Griffin Ph.D. Barry J. Babin Ph.D. Jill S. Attaway Ph.D. 《Journal of the Academy of Marketing Science》1996,24(4):314-327
The role of expectations in consumer evaluation of outcomes is widely applied in the study of consumers’ postpurchase evaluations.
However, the evaluative consequence of relatively unexpected outcomes has received little attention. This study discusses
the importance of infrequently occurring negative outcomes in consumer evaluations and then tests the role of their foreseeability
in an attributional model. Results suggest that the extent to which a consumer anticipates negative product use outcomes plays
an important role in mediating attributions for that outcome to the marketer. Specifically, the model results address determinants
of consumer attributions of blame for negative consumption outcomes. Factors such as promoting safety, using warning labels,
and providing service as well as consumer risk aversion, product experience, and perceived product danger influence blame
both directly and indirectly through the extent to which an unlikely negative outcome is anticipated.
His expertise is in the area of product safety and consumer reactions to negative information. His research has appeared in
theJournal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Affairs, Advances in Consumer
Research, and numerous other national and regional publications.
His expertise is in the area of consumers’ affective reactions and research methodology. His work has appeared in theJournal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Business Research,
Advances in Consumer Research, and numerous other professional outlets.
Her academic interests are focused on consumer behavior and retailing, and she has been recognized with both college and university
teaching awards in these areas. Her research has appeared in theJournal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior, Advances in Consumer Research, The Cutting Edge, and numerous other national and regional publications. 相似文献
9.
本文首先分析了高校网络信息管理的现状,接着系统地阐述了网络信息在教学、管理中的地位及作用。 相似文献
10.
Salesperson cooperation has become a crucial issue for the overall performance of most sales organizations. The authors examine
the antecedents of task-specific, cooperative behaviors of salespersons toward other salespeople working in the same organization.
The main theses of the study are that (1) the four major antecedent categories of factors—relational, task, organizational,
and personal— constitute, collectively, the primary determinants of salesperson cooperation and (2) each antecedent category
exerts, independently, significant influence on the cooperative behaviors of salespersons. The results support the main theses
and provide useful insights for sales managers attempting to foster cooperation among salespeople. The relative impact of
each antecedent category, as well as the effects of specific variables within each, is discussed.
Cengiz Yilmaz is an assistant professor of marketing at Gebze Institute of Technology, Turkey. He obtained his Ph.D. in marketing from
Texas Tech University in 1999. His research interests focus on sales management, distribution channels and relationship marketing,
and strategic issues concerning intra- and interfirm aspects in marketing systems and their links with business performance.
His research has been published in various conference proceedings.
Shelby D. Hunt is the J. B. Hoskins and P. W. Horn Professor of Marketing at Texas Tech University, Lubbock, Texas. A past editor of theJournal of Marketing (1985–1987), he is the author ofModern Marketing Theory: Critical Issues in the Philosophy of Marketing Science (South-Western, 1991) andA General Theory of Competition: Resources, Competences, Productivity, Economic Growth (Sage Publications, 2000). He has written numerous articles on competitive theory, macromarketing, ethics, channels of distribution,
philosophy of science, and marketing theory. Three of hisJournal of Marketing articles, “The Nature and Scope of Marketing” (1976), “General Theories and Fundamental Explananda of Marketing” (1983),
and “The Comparative Advantage Theory of Competition” (1995) (with Robert M. Morgan) won the Harold H. Maynard Award for the
“best article on marketing theory.” His 1985Journal of Business Research article with Lawrence B. Chonko, “Ethics and Marketing Management,” received the 2000 Elsevier Science Exceptional Quality
and High Scholarly Impact Award. His 1989 article, “Reification and Realism in Marketing: In Defense of Reason,” won theJournal of Macromarketing Charles C. Slater Award. For his contributions to theory and science in marketing, he received the 1986 Paul D. Converse
Award from the American Marketing Association, the 1987 Outstanding Marketing Educator Award from the Academy of Marketing
Science, and the 1992 American Marketing Association/Richard D. Irwin Distinguished Marketing Educator Award. 相似文献
11.
Fuan Li Paul W. Miniard Michael J. Barone 《Journal of the Academy of Marketing Science》2000,28(3):425-436
As a means of enhancing consumer understanding of nutritional information, the Nutrition Labeling and Education Act of 1990
requires the provision of percentage daily values (%DVs) on food labels. Findings from existing research, however, vary in
their support for the assumption that including %DVs will assist consumers in their efforts to comprehend nutritional information.
To shed further light on this issue, the present study examines the moderating role of consumer knowledge about how to use
%DVs in evaluating a product’s healthiness. The results indicate that the usefulness of providing %DVs on a nutritional label
depends strongly on this form of knowledge. Implications for public policy and directions for future research efforts are
presented.
Fuan Li (Ph.D., Florida International University) is an assistant professor of marketing in the Walker School of Business at Mercyhurst
College (Erie, Pennsylvania). He has been a faculty member at East China Normal University (Shanghai, China) and St. Olaf
College (Northfield, Minnesota). His current research interests include consumer choice, consumer responses to trust advertising
appeals, and relationship marketing. His work has been published both in English and in Chinese.
Paul W. Miniard (Ph.D., University of Florida) is the BMI professor of marketing and the Ph.D. program director in the College of Business
Administration at Florida International University (Miami, Florida). His research focuses on consumer behavior and advertising
and has been published in a number of business and psychology journals. He is also a coauthor of a consumer behavior textbook.
Michael J. Barone (Ph.D., University of South Carolina) is an associate professor of marketing in the College of Business Administration at
Iowa State University (Ames, Iowa). His research, which primarily involves consumer responses to advertising and consumer
choice, has been published in theJournal of Marketing Research, Journal of Consumer Psychology, Marketing Letters, Journal of the Academy of Marketing Science,
Journal of Advertising, Journal of Advertising Research, Journal of Business Research, andJournal of Public Policy & Marketing, as well as in various conference proceedings. 相似文献
12.
Robin A. Coulter Linda L. Price Lawrence Feick Camelia Micu 《Journal of the Academy of Marketing Science》2005,33(4):604-619
The authors’ research in Hungary during the period of transition to a market economy provides an opportunity to examine the
evolving relationships between consumer product knowledge and its antecedents, including advertising, personal search, interpersonal
sources, and brand experience. Their findings, based on survey data collected in Budapest in 1992 and 1998, indicate that
the market information variables explain more variance in consumer knowledge later rather than earlier in the transition.
Advertising is an important predictor of consumer knowledge later but not earlier in the transition, personal search is important
at both times, and interpersonal sources are not important in either time period; brand experience is negatively related to
knowledge earlier in the transition and positively related later in the transition. This study allows one to begin to understand
the boundary conditions associated with studies conducted in developed economies. Managerial implications for firms investing
in transitional economies are presented.
Robin A. Coulter (robin.coulter@business.uconn.edu) is Ackerman Scholar and an associate professor of marketing in the School of Business
at the University of Connecticut. She received her Ph.D. from the University of Pittsburgh. Her research interests include
branding, cross-cultural consumer behavior, advertising, and research methods. Her work has appeared in theJournal of Consumer Research, the Journal of Consumer Psychology, theJournal of Applied Psychology, and theInternational Journal of Research in Marketing.
Linda L. Price (llprice@email.arizona.edu) is Soldwedel Professor of Marketing in the Eller School of Management at the University of Arizona.
She received her Ph.D. from the University of Texas at Austin. Her research combines qualitative and quantitative methodologies
to examine the active, emotional, imaginative aspects of consumers’ decisions and activities, and the social and cultural
context of marketplace behaviors. Her work has appeared in theJournal of Consumer Research, Journal of Marketing, and other leading marketing, management, and social science journals.
Lawrence Feick (feick@katz.pitt.edu) is a professor of business administration in the Katz Graduate School of Business at the University
of Pittsburgh. He received his Ph.D. from Pennsylvania State University. His current research focuses on cross-cultural consumer
behavior, consumer word-of-mouth, and referrals. His work has appeared in the Journal of Marketing, theJournal of Marketing Research, the Journal of Consumer Research, Psychological Bulletin, andPublic Opinion Quarterly.
Camelia Micu (camelia.micu@business.uconn.edu) is a marketing doctoral candidate at the University of Connecticut. Her research interests
include advertising and product trial and cross-cultural consumer behavior. 相似文献
13.
The impact of research design on consumer price recall accuracy: An integrative review 总被引:1,自引:0,他引:1
For almost half a century, researchers have examined consumer knowledge of prices, often with disturbing and conflicting results.
Although the general findings suggest that consumer knowledge of prices is poorer than assumed in neoclassical economic theory,
significant variations among results exist. The authors synthesize findings from prior studies to determine the impact of
research design choices on price recall accuracy measures. A meta-analysis indicates that a significant amount of variation
in the accuracy of consumers’ price recall is related to research design characteristics such as the presence of financial
rewards, respondents’ task size, and the price elicitation approach. Implications for price awareness research are discussed.
Hooman Estelami is an assistant professor of marketing and codirector of the Pricing Center at the Graduate School of Business, Fordham University.
His research has been published in, among others, theJournal of the Academy of Marketing Science, theJournal of Service Research, theJournal of Product and Brand Management, theJournal of Marketing Theory and Practice, theJournal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior, theJournal of Professional Services Marketing, theJournal of Business in Developing Nations.
Donald R. Lehmann is George E. Warren professor of marketing at the Graduate School of Business, Columbia University. His research has been
published in theJournal of Marketing Research, theJournal of Marketing, Marketing Science, theJournal of Business Research, theJournal of Retailing, theJournal of Product Innovation Management, Management Science, Marketing Letters, and elsewhere. He has written numerous books related to marketing research and marketing management. 相似文献
14.
Kenneth J. Roering Ph.D. Carl E. Block Ph.D. 《Journal of the Academy of Marketing Science》1976,4(4):731-741
The principal purpose of this study is to bring empirical evidence to bear upon several aspects of consumer prepurchase information
search. Particular attention is given to determining the extent to which observable variation in search patterns can be explained
by population density and type of products purchased.
Attention was drawn to these areas because of what appears to be fundamental weakness in modern regulatory policies and practices
directed toward promotional strategies used in the consumer goods market and also because of the increase in the incidents
of intervention by both state and federal regulatory bodies in the market place. 相似文献
15.
16.
Adam Rapp Lauren Skinner Beitelspacher Dhruv Grewal Douglas E. Hughes 《Journal of the Academy of Marketing Science》2013,41(5):547-566
In this research, the authors propose a contagion effect of social media use across business suppliers, retailers, and consumers. After developing and validating social media usage measures at three levels—supplier, retailer, and customer—the authors test social media contagion effects and their ultimate impact on multiple performance measures. The conceptual framework and empirical results offer new insights into the contagion effects of social media usage across the channel of distribution as well as important social influence mechanisms that enhance these effects. Consistent with the predictions, social media use positively contributes to brand performance, retailer performance, and consumer–retailer loyalty. Also, the effect of supplier social media usage on retailer social media usage and in turn on customer social media usage is moderated by brand reputation and service ambidexterity. With the ever-increasing growth and adoption of social media applications and similar technologies, this research provides a framework to promote usage by supply channel partners which ultimately influences performance-related outcomes. 相似文献
17.
Thomas E. DeCarlo Russell N. Laczniak Thomas W. Leigh 《Journal of the Academy of Marketing Science》2013,41(4):418-435
This research examines how consumers’ subjective product knowledge affects the way they interpret salesperson compensation within the financial services industry. Data from a nationwide panel of consumers show that higher product knowledge consumers become highly suspicious and lower purchase intentions when salesperson commission rates fall outside of the latitude of acceptance (Study 1). Study 2 results, however, demonstrate a reversal of these effects by showing that compensation–recommendation consistency is an important moderator in financial salesperson interactions. In addition, the study describes boundaries of the suspicious mindset that underlies consumer responses to sales information. Theoretical and practical implications of the finding are discussed, as are future research directions. 相似文献
18.
Consumer exposure to new brand names can occur in contexts with or without brand information being present. Whereas previous
research has examined the effects of brand name characteristics (association set size and word frequency) on memory in the
presence of brand information, this paper also assesses brand name effects in contexts without brand related information and
extends it to brand consideration and choice. Two different processes are found to be operating as consumers retrieve brands
and make a choice. Recall seems to benefit from a distinctiveness based route, which also guides consideration and choice.
In contrast, implicit memory is influenced by familiarity, with corresponding consideration and choice effects. The implications
are that firms’ choice of brand names and media needs to consider the combination of brand name characteristics that will
lead to desired outcomes vis-à-vis distinctiveness or familiarity based processes. 相似文献
19.
Robert A. Mittelstaedt 《Journal of the Academy of Marketing Science》1990,18(4):303-311
This paper traces the development of the subdiscipline of marketing known as “consumer behavior” and its literature which
grew during the 1950s and 1960s and at an increasing rate during the 1970s. In spite of marketing's roots in economics, it
cam to rely more heavily on psychology as a source for conceptual borrowing. It is suggested that this may have resulted from
greater congruity between marketing scholars and psychologists with respect to research purposes and philosophies of science. 相似文献