China to curb “structural price rise” to “obvious inflation”

China’s government should continue taking measuresto prevent "structural price rises" from becoming "obviousinflation", said Wang Yiming, an expert from the National     

Welcome contributor or no price competitor? The competitive interaction of free and priced technologies

The existence of free technologies is prevalent in a variety of industries from software to design. This study examines the competitive interaction between free and priced technologies. I draw on the literature on economic logics to predict that, in general, technologies that are freely shared are likely to stimulate interest and provide useful market information without directly competing with priced technologies. In contrast, due to direct competition, I predict that the prevalence of priced technologies will decrease the sales of other priced technologies. I find support for these hypotheses using a sample of more than 1 million transactions in over 200 distinct markets for MobileApps for the Palm computing platform. This study highlights how free technologies can be utilized to enhance performance of commercial producers. Copyright © 2015 John Wiley & Sons, Ltd.     

Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?

One of the major obstacles to effective pricing emanates from difficulties experienced in predicting business buyers' price sensitivity. With a view to obviating these obstacles, this study examines the effect of five key physical distribution service quality dimensions on price sensitivity from the perspective of small and medium retail buyers. Based on a survey of 233 cellular phone retailers in China, the authors articulate how the five salient service quality dimensions exert either direct effects on price sensitivity or indirect impacts through perceived value and customer satisfaction. Theoretical and managerial implications are also provided for effective retailer relationship management, profitability improvement, and customer segmentation in distribution channels.     

How to price the unbundled local loop in the transition from copper to fiber access networks?

In many countries worldwide access networks are in the transition from copper to fiber access. During the transition phase copper and fiber networks are operated in parallel. All regulators facing this situation of technological change have to decide how to price unbundled access to the copper loop in this transition phase. Should they keep the usual forward looking long-run incremental cost standard charge, or should they move to some different approach? The authors propose to price copper access based on the modern equivalent asset (MEA) of fiber access. Since fiber access is superior to copper access, the cost of fiber access (as a basis for pricing copper access) should, however, be corrected by the performance delta between copper and fiber access.     

How far down the path to free trade? The importance of rice price stabilization in developing Asia

International trade agreements are pushing the world in the direction of free trade. But price stabilization, which is inconsistent with completely free trade, remains important in developing Asia because of the large share of rice in economic output. A policy of pure price stabilization for rice, without consistent protection (either subsidization or taxation), can help to create the macroeconomic stability that is essential for sustained rapid economic growth by increasing the quantity and efficiency of investment throughout the economy. Pure price stabilization can also generate significant equity gains by protecting poor consumers and farmers from sharp fluctuations in prices. While domestic commodity price stabilization schemes have a checkered history around the world, the experience of Asian countries in stabilizing rice prices offers more scope for optimism. Asian governments have been generally successful in stabilizing rice prices, and there are several instances where this has been accomplished without sustained protection of either consumers or farmers. However, there is room for improved stabilization mechanisms that would lower the costs of intervention.     

The EU entry price system for fresh fruits and vegetables – Paper tiger or powerful market barrier?

The EU protects EU growers of 15 kinds of fresh fruits and vegetables against international competition by the entry price system (EPS), which is designed to restrict imports below the product-specific, politically designated entry price level. This study investigates the relevance of the EPS per product and country of origin. We develop two indicators for the effectiveness of the EPS, which serve as variables in a cluster analysis identifying four classes differing in the relevance of the EPS. The relevance of the EPS is found to be heterogeneous among products as well as countries of origin. It is highest for artichokes, courgettes, cucumbers, lemons, plums and tomatoes. The influence of the EPS on apples, clementines and pears is significantly lower, and of least relevance for apricots, mandarins, oranges, peaches and nectarines and table grapes. The EPS has the greatest effect on countries which neighbour the EU, whereas it is of minor importance for exports from far-away countries with the exception of China and South Africa.     

Big splash,no waves? Cognitive mechanisms driving incumbent firms’ responses to low‐price market entry strategies

Research Summary: Low‐price market entries, aiming for rapid sales growth, tend to prompt strong competitive reactions. This research explores whether and how firms using low‐price entry strategies can mitigate retaliatory incumbent reactions. An experiment with 656 managers shows that entrants can attenuate the strength of incumbents’ responses by fostering perceptions of high aggressiveness or low commitment. Entrants may be able to accomplish this by adjusting their entry strategy to embed (subtle) cues of aggressiveness and (lack of) commitment. A replication experiment with university students reinforces our overall theoretical argument. However, the results also indicate that the interpretation of cues embedded in the entry strategy may be affected by the experience of incumbent firm managers. Overall, these results clarify the cognitive foundations of competitive responses to market entry. Managerial Summary: What drives incumbents to respond strongly to market entries, and what can the entrant, if anything, do to mitigate those responses? This research offers empirical evidence and theoretical insights for managers faced with these questions by shedding light on the thinking processes preceding competitive responses. The study shows that while managers are motivated to respond strongly to market entries that appear to be highly consequential to their business, these responses may be mitigated if the entrant manages to foster perceptions of high aggressiveness or low commitment to the market. Managers form these perceptions in part on the basis of the entrant’s behavior, creating an opportunity for entrants to adjust their entry strategies in a manner that demotivates strong competitive responses.