Measuring product market efficiency: A new methodology

This paper proposes a new methodology to measure product market efficiency. Our approach is based on the economic theory of product market equilibrium where consumers have incomplete information, and it allows quality to be multidimensional. We illustrate the methodology and compare it with other methodologies including the data envelopment analysis (DEA)-based procedure of Kamakura, Ratchford, and Agrawal (1988). The empirical results show that our model is robust to the precise distributional form of the disturbance term. In addition, our efficiency estimates are always equal to or lower than the DEA estimates of efficiency.     

A heuristic-systematic processing analysis of the effectiveness of product warning labels

In this article we present the heuristic-systematic model (Chaiken, 1980, 1987; Chaiken, Liberman, & Eagly, 1989) as a theoretical framework for research on product warning labels. The model proposes two fundamental information processing modes. When processing systematically, perceivers access, scrutinize, and integrate all useful information to reach their judgment. In contrast, heuristic processing involves the use of learned knowledge structures in the form of simple decision rules, or cognitive heuristics, to reach judgments. In addition to proposing when either or both of these processing modes will occur, and with what effect, the model also specifies three different underlying types of processing motivations, termed accuracy, defense, and impression, each with implications for information processing and judgments. This model is used to explain past findings on the effectiveness of product warning labels, and to suggest new areas for future research as well as practical guidelines for the design of warning labels. © 1998 John Wiley & Sons, Inc.     

Measuring the hedonic and utilitarian dimensions of attitudes toward product categories

A bidimensional (hedonic/utilitarian) approach to understanding consumer attitudes was recently introduced by Batra and Ahtola (1991); they reported three construct validation studies and proposed a set of items to measure the construct(s). In the present paper, the Batra and Ahtola (1991) scales are applied to a wide variety of product categories. Results of the present series of measure validation studies suggest that there are hedonic and utilitarian elements comprising attitudes toward product categories and that, although problematic, the Batra and Ahtola (1991) scale items are a useful first step in measuring these components.     

Assessing the effectiveness of guided preparation for new venture creation and performance: Theory and practice

Governments in virtually all developed countries subsidise “guided preparation” for entrepreneurial activity. Despite being so widespread, the evidence that this assistance enhances venture performance remains in dispute, primarily because of a lack of consensus over statistical approaches. This paper provides a new — to entrepreneurship scholars-approach, applying it to a programme guiding nascent and new entrepreneurs in Denmark. It concludes that the programme contributes to the survival and size of new ventures, but its impact on growth is less clear. It also finds that impact is sensitive to changing the eligibility criteria of the programme — such as requiring a modest payment from participants or selecting participants according to observable entrepreneurial characteristics.     

Measuring the benefits of foreign product variety with an accurate variety set

Recent studies have used import data to assess the impact of foreign varieties on domestic prices and welfare. We employ a market-based data set on the U.S. automobile market that allows us to define goods varieties at a more precise level, as well as discern location of production and ownership of varieties. Our estimates of price and welfare changes from new varieties in the U.S. automobile sector are twice as large as standard estimates when using our detailed market-based data. We also show that new varieties introduced by foreign-owned affiliates provided an additional 70% welfare gain during our sample.     

The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness

The authors apply consumer theories of cognition to event marketing specifically in relation to corporate sponsorships. Upon conducting field surveys with attendees (n = 1636) at an international sporting event with a multinational sponsor, the authors demonstrate the pivotal roles that 1) attendees' knowledge regarding the sponsor's product, and 2) perception of the sponsor's commitment to corporate social responsibility have on successful event sponsorship. Specifically, structural model results show how attendees' knowledge of the event sponsor's products and perceptions of the sponsor as socially responsible enhance attendees' commitment to the sponsor and intentions to purchase the sponsor's products. These results provide scholars and managers with means of improving event marketing communications.     

Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness

This study seeks to answer the following question: Can sales representatives enhance their performance through their acceptance of information technology (IT) tools? Using data collected from two companies, we show that despite uncertain results and the frequent resistance among salespeople to IT interventions, IT acceptance indeed has a positive effect on sales performance. This occurs because salespeople using IT expand their knowledge and, in turn, gain improved targeting abilities, enhanced presentation skills, and increased call productivity. Thus, sales representatives have a strong incentive to accept IT because doing so is likely to sharpen their own job performance.     

苏格兰:创新与传统相得益彰

悠扬的苏格兰风笛．勇敢的斗士．威士忌．格子呢．苏格兰裙．美丽幽静的村落．湖光山色。提起苏格兰．我们心中大概最初浮现的就是这些传统的形象。我们可能不清楚的是．苏格兰人给全人类多项实用的创新和发明．如：青霉素．电话，电视．克隆羊多利．p53基因。     

Knowledge complementarity,knowledge absorption effectiveness,and new product performance: The exploration of international joint ventures in China

Firms use international joint ventures (IJVs) to access and learn from partners’ knowledge and thus enhance their new product performance, especially when the partners have complementary knowledge bases. Most of the existing literature assumes that knowledge complementarity can directly lead to enhanced new product performance, while ignoring the mediating role of knowledge absorption effectiveness and moderating effects of organizational structure and organizational culture to integrate and manage knowledge complementarity. Using dyadic data from 119 IJVs in China, this article suggests that knowledge complementarity influences IJV new product performance through the full mediation of knowledge absorption effectiveness. Also, the results suggest that an IJV's departmentalization of organizational structure significantly hurts the effect of knowledge complementarity on knowledge absorption effectiveness, while a strong learning culture of the IJV can significantly enhance such effects.     

Uncovering the influence of social venture creation on commercial venture creation: A population ecology perspective

This study takes a population ecology perspective to uncover the influence that social venture creation exerts on commercial venture creation. Data from 88 Ohio counties during 2003–2007 uncovered a negative relationship suggesting that social ventures compete for resources with commercial ventures at the time of founding. Additionally, we found that income levels in the county affected the inter-population dynamics between social and commercial ventures. Specifically, lower income levels exacerbated the competitive relationship between social and commercial ventures. Low levels of government spending on welfare were found to suppress commercial start-up rates.     

商业企业BPR实现管理创新

自中国加入WTO以来,我国商业面临着更大的发展和挑战,迎来了真正的竞争时代,面对国内外许多竞争强手,企业只有做强做大,才能立足于商业之林.实践证明那些办得好的企业如沃尔玛等,无不靠自身的特色发展壮大的.探求深层原因,这些企业没有一个不是在战略和管理的细节上做得精细和到位的.科学合理的流程设计和严格的实施,是成功的主要法宝.     

银行业的品牌塑造与营销推广

中国金融业已迎来品牌全球营销的时代,品牌竞争已经成为金融企业的新战场。金融危机环境下,银行品牌建设正当时．中国的银行业品牌建设在悄然变化。     

Sponsorship portfolio as a brand-image creation strategy

The meanings held by events are sometimes transferable to a brand through sponsorship. The perceived sponsor-property fit affects brand evaluations. This research hypothesizes that in the case of a sponsorship portfolio, the source of image transfer can be composite, and brand image association may depend on the perceived fit between sponsorships. Building on theories of social cognition and categorization, this research proposes two dimensions of fit: sponsorship category relatedness and event personality fit. Two experiments show that categorical relatedness between sponsorships not only leads to the creation of a unified brand personality for the sponsor, but also enhances brand meaning consistency and clarity. Central category-related traits cue a category membership framework that integrates sponsorships in the portfolio. Under conditions of category ambiguity, the impact of event personality fit emerges. Interestingly, the findings suggest that sponsored properties having a “spiky” brand personality (having both high and low performance on dimensions) may communicate most clearly in a portfolio.     

Entrepreneurship,job creation and wage growth

This paper analyses the importance of entrepreneurs in terms of job creation and wage growth. Relying on unique data that cover all establishments, firms and individuals in the Danish private sector, we are able to distil a number of different subsets from the total set of new establishments—subsets which allow us to more precisely capture the “truly new” or “entrepreneurial” establishments than has been possible in previous studies. Using these data, we find that while new establishments in general account for one-third of the gross job creation in the economy, entrepreneurial establishments are responsible for around 25% of this, and thus only account for about 8% of total gross job creation in the economy. However, entrepreneurial establishments seem to generate more additional jobs than other new establishments in the years following entry. Finally, the jobs generated by entrepreneurial establishments are to a large extent low-wage jobs, as they are not found to contribute to the growth in average wages.     

Retracted: Beauty as a tool: The effect of model attractiveness,product relevance,and elaboration likelihood on advertising effectiveness

The following article from Psychology & Marketing, “Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness” by Trampe, D., Stapel, D. A., Siero, F. W., & Mulder, H. published online on 4 Nov. 2010 in Wiley Online Library ( wileyonlinelibrary.com ), has been retracted by agreement between the authors, the journal Editor‐in‐Chief, Ronald Jay Cohen, and Wiley Periodicals, Inc. following the results of an investigation into the work of Diederik A. Stapel ( https://www.commissielevelt.nl/ ). The Levelt Committee has determined that this article contained data that was fabricated as supplied by Diederik A. Stapel. His co‐authors were unaware of his actions, and not in any way involved.