外贸业务中商务英语信函应注意的几个问题

一、注意坚持使用礼貌语句和感谢语尽管现代通讯工具非常先进、便捷,但商务信函仍是对外贸易交往中的重要沟通方式。在商务活动中,写信人可以通过信函反映其扎实的基本功和写作水平,以期达到有效沟通目的。但是,对外贸易业务中往往因为多年的业务关系,或者因为工作繁忙,在往来信函中把一些看似简单的客套用语都省略掉了,认为是可有可无,这是不应该的。实践证明外贸信函往来中坚持使用礼貌语句和感谢语,对买卖双方的贸易促成和建立良好的客户关系有着不可替代的作用。同时它也能反映出一个人的业务素质和修养。规范的商务信函中,应该称呼用“…     

商务英语信函的特点及翻译

随着国际贸易的不断发展,商务英语信函作为一种被广泛采用的交流方式,在对外贸易中起着重要的作用。商务英语信函,作为商务活动的主要交流工具,在出现贸易纠纷时起着重要的书面证据的作用,因此无论是商务信函的撰写和翻译都必须准确恰当,否则将造成很大的不便和损失。在此情况下,对商务信函的撰写和翻译任务提出了更高的要求。本文在阐明商务英语信函特点的基础上,结合实例阐述了商务英语信函的翻译原则与技巧。     

商务英语信函写作的特点及技巧

商务英语信函是国际贸易的重要通讯手段。它具有其自身的独特的语言特点。本文论述了商务英语信函写作的特点和常用的写作技巧。     

商务英语信函的语篇特点分析

作为世界普通话,英语不是一成不变的,而是随着环境的变化而不断变化的,随着国际间经济贸易的不断增多。国际间往来的方式也在不断变化,作为其重要组成部分的商务英语信函具有自身独有的特点,其受到来自国际双方的不同文化背景,不同社会环境的影响,造成误解在所难免,因此,掌握商务英语信函的语篇特点对于对外贸易的发展非常重要,本文就从情景语境的特征,语言特征等方面进行分析和探讨,掌握商务英语语篇的特点,为商务英语信函的写作交流提供了启示。     

商务英语信函的语篇特点分析

作为世界普通话,英语不是一成不变的,而是随着环境的变化而不断变化的,随着国际间经济贸易的不断增多,国际间往来的方式也在不断变化,作为其重要组成部分的商务英语信函具有自身独有的特点,其受到来自国际双方的不同文化背景,不同社会环境的影响,造成误解在所难免,因此,掌握商务英语信函的语篇特点对于对外贸易的发展非常重要,本文就从情景语境的特征,语言特征等方面进行分析和探讨,掌握商务英语语篇的特点,为商务英语信函的写作交流提供了启示.     

商务英语信函的文体特征分析

随着国际商贸往来的日益频繁,作为商务沟通的主要手段之一,商务英语信函的重要作用日益凸显。作为一种专业正式的文体,商务英语信函所表达的内容应具体、明确、谨慎且语言简洁,句法严谨,语篇连贯,逻辑性强。通过分析商务英语信函的结构和格式﹑词汇特征﹑句法特征﹑篇章布局特征以及You-Attitude原则,认清这些文体特征,并在写作中加以遵循,可清楚明了地表达商务意图,彰显职业素养,从而提高在国际商贸交流中的工作效率,进一步促进国际商贸的发展。     

商务英语信函的礼貌原则

商务英语信函在国际商务活动中起着重要作用。本文通过综合分析和大量实例的比较,论述了商务英语信函写作应坚持礼貌原则,并从词语、句子两个层面归纳出了体现礼貌原则的主要方法。     

商务英语的特点及教学初探

随着国际经济贸易往来的日益频繁,社会对具备商务英语专业技能的人才需求越来越大。商务英语作为一门实践性和社会性较强的课程,有着自身的专业特点和教学特色。作者结合多年商务英语教学实践和从事商务英语的教学体会,探讨和思考改善教学质量的方式方法。教学实践证明:只有在课程设置、教材选用、教学方式、语言技能和专业技能的培养等方面下功夫,联系实际,突出重点,强调学科的整合性,才能培养出集语言技能与专业技能于一体的复合型涉外商务人才。     

商务英语信函的语篇特征及分析

商务英语信函作为一种独立的语篇,有其特有的语篇特征。本文着重从词汇、短语、句法、篇章等方面对商务英语信函的语篇特征进行分析说明,从而达到逻辑合理、意义连贯的写作目的,旨在探讨语篇语言学理论在商务英语信函写作教学中的可行性和有效性。     

商务英语信函的礼貌原则

本文分析了在商务英语信函中如何恰当用词,充分体现礼貌原则以使语气委婉,以便帮助双方建立良好的贸易关系。     

Crucial issues in successful European business

Time has come to put business ethics explicitly on the agenda of those who bear responsibility in the business world and of the scholars working in the field of business administration sciences. Reflection should bear on specific issues of concern, but also on processes of decision in business practices and on patterns of thought at work inside issues and processes. What the issues are, which processes and patterns need scrutiny, is to be decided upon in the course of the public normative debate in which ethicists, as experts of conceptual analysis and argumentation, and corporate executives as experts in decision-making each take an equal and fair share, as people who are able and willing to proffer an argued personal standpoint in an open debate.Henk J. L. van Luijk is Professor of Ethics at Nijenrode, The Netherlands School of Business, Breukelen, The Netherlands, and at the University of Groningen, The Netherlands. He is chairman of the Executive Committee of EBEN, The European Business Ethics Network. His special field is business ethics. He is the author of three books on various philosophical subjects. In his special field he published several articles, mainly in Dutch philosophical and professional journals.     

Ethical decision-making in business: Behavioral issues and concerns

This article examines selected behavioral aspects of ethical decision making within a business context. Three categories of antecedents to ethical decision behaviors (individual differences, interpersonal variables, and organizational variables) are examined and propositions are offered. Moral development theory and expectancy theory are then explored as possible bases for a theory of ethical decision making. Finally, means of improving ethical decision making in firms are explored.Stephen B. Knouse is Professor of management at the University of Southwestern Louisiana. His research interests are in behavioral aspects of business ethics, employment selection, and impression management in organizations. His work has appeared in a number of journals includingJournal of Business Ethics, Personnel Psychology, andPersonnel.Robert A. Giacalone is Associate Professor of Management Systems at the E. Claiborne Robins School of Business, University of Richmond. His work has appeared inHuman Relations, Business and Society Review, Journal of Business Ethics, Group and Organization Studies, Journal of Social Psychology, as well as in a variety of other journals and books.     

Ethical ideology and ethical judgment regarding ethical issues in business

Differences in ethical ideology are thought to influence individuals' reasoning about moral issues (Forsyth and Nye, 1990; Forsyth, 1992). To date, relatively little research has addressed this proposition in terms of business-related ethical issues. In the present study, four groups, representing four distinct ethical ideologies, were created based on the two dimensions of the Ethical Position Questionnaire (idealism and relativism), as posited by Forsyth (1980). The ethical judgments of individuals regarding several business-related issues varied, depending upon their ethical ideology.Tim Barnett is Assistant Professor of Management at Louisiana Tech University. He has published in such journals asPersonnel Psychology, theJournal of Business Research, andHuman Relations. His research interests include ethical decision making and ethical issues in HRM.Ken Bass is Assistant Professor of Management at East Carolina State University. He has articles published in several journals, including theJournal of Personal Selling and Sales Management. His research interests include ethical decision making, ethical strategy, and methodology.Gene Brown is Associate Professor Marketing at Louisiana Tech University. He is published in such journals as theJournal of Retailing, the Journal of the Academy of Marketing Science, theJournal of Business Research, Psychology and Marketing, and Industrial Marketing Management. His main interests include personal selling, retailing, ethics, and methodology.     

Ethical issues in the development and application of business and management knowledge

This paper deals with four ethical issues in the development and application of business and management knowledge. The issues examined are: (1) failure to adopt or disclose knowledge with proven value that could benefit individuals, organizations, and society; (2) inappropriate implementation or incomplete disclosure of knowledge with proven potential; (3) use of knowledge for the exclusive benefit of a selected interest group even if harm is done to others; and (4) intentional falsification or misrepresentation of knowledge as something other than what it is known to be. Each of these issues are illustrated with actual case histories and are examined using frequently accepted ethical concepts.W. Jack Duncan is Professor of Management and Associate Dean at the Graduate School of Management, University of Alabama at Birmingham. He is a Fellow of the Academy of Management; President of the Southern Management Association, 1984–1985; Past-President Southwest Division of the Academy of Management, 1982; and former member of the Board of Governors of the Academy of Management. He has written many articles which have been published in various journals.An earlier draft of this paper was presented in the Visiting Lecturer Series at the Faculty of Management, Concordia University, Monteral, Quebec, Canada, May 1982.     

Risky business: Taking a stand on social issues

When company executives take a stand on social issues, the repercussions can be significant. Not only does the company run the risk of alienating employees, but taking a stand on a controversial issue can impact the company's image and ultimately consumer purchasing behaviors. However, research on corporate social responsibility generally supports the notion that when companies get involved in societal issues, it can positively influence bottom-line financial performance. This article evaluates the advantages and disadvantages of taking a corporate stand on sensitive social issues and suggests guidelines that leaders should consider to increase the probability of success. Specifically, we found that oftentimes it is not the stand a leader takes but rather how that leader takes that stand. Moreover, we encourage business leaders to consider the delicate balance between fiduciary responsibility and social activism, to use a strategic approach, and to understand the legal repercussions before taking a stand on a social issue.     

Characteristics of Asian and white female business owners

Abstract The study was designed to compare the demographic profile, business characteristics and entrepreneurial profile of Asian and white women owning small businesses in the clothing sector in Manchester. Data were collected through personal interviews administered to a population of 60 women (30 Asian and 30 white). Results revealed that the Asian and white entrepreneurs differed significantly in their level of education, type of family and family size. The business characteristics assessed by the entrepreneurs themselves were similar. The majority of Asian entrepreneurs had prior experience of business ownership. In addition, these respondents mentioned a desire to earn more money as the primary reason for starting their venture, whereas the white entrepreneurs were motivated by the feeling of independence that they obtained through ownership. Only a few respondents had received any business-related training during the start-up phase. Personal savings and family contributions were most commonly cited as major capital sources used to start the business. The biggest problem for Asian respondents concerned the management of business, whereas for white women it was attracting customers. Our results raise broader concerns regarding the formulation and implementation of special policy measures designed to assist female business owners in the small-business sector.     

商务英语教学中计算机网络利弊分析

本文通过分析计算机网络在商务英语中的利与弊,探讨计算机网络在商务英语教学中的作用,指出随着信息技术的发展,计算机网络的作用早已远远超出其辅助功能.培养复合型涉外商务英语人才,应打破传统的商务英语教学模式,建立新的以学生为中心的教学模式,强调商务环境下的语言训练.同时,学生不仅要掌握商务英语知识和技能,也要掌握计算机方面的知识和技能.     

从商务英语到英语商务--培养英语复合型人才的一种模式

把商务英语教学与用英语讲授的商务课程教学相结合是一种旨在培养商务英语复合型人才的教学模式.采用这种教学模式有三个理由培养商务英语复合型人才必须将英语语言教学与商务教学相结合;英语教学的主要宗旨是帮助学习者掌握一门从事专业的交际工具,而不是语言学研究;英语商务教学是商务英语教学的发展.     

Scoring an Own Goal? Ethical issues in the UK professional soccer business

It is only in recent years that soccer has become big business, and the ethical strains are beginning to show. What is the “product” and where do fans figure in the list of “stakeholders”? The writer is completing his MBA at London Business School, and is a lifelong football fan.