Book Review

Review of Industrial Organization -     

Book Review

This issue's book review looks at an important title written on the subject of technology management by Lowell W. Steele, a member of the Journal's Editorial Board. The review has been prepared by Randy Englund, a program manager in Hewlett-Packard's Systems Technology Division in California.
Englund's favorable review mentions several of the book's highlights:

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  discussion of important guidelines for success,
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  emphasis on the importance of team learning and building a sense of project ownership,
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  recognition that "should we" questions sometimes are overlooked in favor of "can we" questions, perhaps to the detriment of truly assessing project relevance and
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  importance of industry standards and how this links to rewards for dominant industrial survivors.

     

Book Review

This issue's book review addresses the important topic of networking. Despite their informal understanding of the need for networks, new product managers have seldom if ever been able to access a formal treatment of this topic. Nor have conferences or seminars included this topic in their development of critical management skills. Blair Little, a professor in the School of Business Administration at the University of Western Ontario, reviews a new book that reports some very intersting Swedish thinking about networking. He reports that the book is worth considering by JPIM's readers, even in light of some unique characteristics of the Swedish environment.     

Book Review

Review of Industrial Organization -