Understanding the Benefit of Purchasing Ancillary Air Travel Services Via Mobile Phones

Recently, United States (US) airlines engaged in a systematic offering of different types of services, called ancillary services, which are designed to improve the experiences of travelers while increasing airlines’ revenues. Given their strong personalized character and the unique characteristics of mobile commerce, ancillary services are believed to be well suited for mobile commerce in air travel. Drawing upon several theoretical streams, this study developed and validated empirically a structural model founded on constructs contributing to the formation of perceptions of value (monetary and information disclosure) and of the benefit of using mobile phones for purchasing air travel ancillary services. The model explained approximately 65% of the variability in perceived benefit of using mobile phones for purchasing ancillary services in air travel. It revealed that perceived monetary value is the strongest predictor of perceived benefit of using mobile phones to purchase air travel ancillary services.     

旅游宣传片的说服效应——基于危机情境的纵向跟踪实验研究

旅游宣传片是旅游目的地危机管理的重要营销工具,目前关于旅游宣传片说服效应的纵向跟踪研究缺乏。文章基于巴厘岛阿贡火山连续爆发事件,采用情境实验法探究不同类型旅游宣传片对潜在市场群体的说服效应。研究发现:全景综述型旅游宣传片的短期说服效应更好,危机主题导向型旅游宣传片的长期说服效应更好。在短期说服效应上,全景综述型旅游宣传片正向显著影响认知形象中的自然环境、娱乐活动、宗教氛围、旅游基础设施、感知安全、情感形象和行为意愿;危机主题导向型旅游宣传片正向显著影响认知形象中的宗教氛围、感知安全、情感形象和行为意愿。在长期说服效应上,危机主题导向型旅游宣传片正向显著影响认知形象中的宗教氛围、感知安全和行为意愿;全景综述型旅游宣传片正向显著影响认知形象中的宗教氛围和感知安全。文章为进一步了解旅游宣传片说服效应的时间效度提供了理论依据,也为危机情境中旅游目的地营销组织在旅游宣传片的营销与建设上提供了实践指导。     

"不想要"对年轻人旅游市场购买决策影响的实证研究

本文讨论了“不想要”这一心理特征对旅游市场购买决策的影响。文章首先分析“不想要”对传统营销理论的冲击；然后，以在英国的大学生为样本，对旅游市场消费者行为进行实证研究。最后，本文讨论了“不想要”的特性、如何解决“不想要”问题和“不想要”与假日质量的关系，并指出今后进一步研究的方向。     

Influences on Tourism Development Decision Making: Coastal Local Government Areas in Eastern Australia

With sustainable development and specifically sustainable tourism, decision making is perhaps the area where the impact on the future of communities is most crucial. Understanding better the decision-making process, provides possibly the most important potential tool in the sustainable management of tourism development. This paper examines the influence factors on tourism decision making and sheds some light on how important various influences are in the tourism development decision process. A typology of community decision-making influence factors was examined through research on local government councillors in Australian coastal regions. Three major categories of this typology were identified in the literature and further explored in this study: inter-personal, intra-personal and circumstantial influence. Results from this study show that a number of influence factors which relate to sustainable tourism are considered by councillors to have a more profound effect on their decision making than only the components of social influence theory which has been discussed in much of the literature. Utilising this typology of community decision-making influence factors may form the foundation for further studies of decision making. The results suggest that influence factors on decision makers need to be both understood and taken into consideration for sustainable tourism approaches to be effectively implemented.     

白马社区旅游开发个案研究--兼论自然与文化生态脆弱区的旅游发展

四川平武白马地区旅游开发的实践表明,大众旅游的开发模式会给自然和文化生态相对脆弱的民族地区带来较大的冲击。进行小规模的生态旅游实践,在旅游开发与环境保护和社会文化协调发展之间建立起良性的互动机制,是民族地区旅游可持续发展的适宜路径。     

中国旅游网站电子商务产品与服务分析

本文从电子商务的理论角度出发，从交易维、信息维的角度对旅游电子商务的产品和服务进行划分，并依此深入统计调查了目前中国旅游网站各类电子商务产品与服务开展的情况。同时就其中典型的在线旅游产品和服务与典型的线下产品服务作了对比统计。从而对中国旅游电子商务的开展程度作出结论。     

Effects of Distribution Channel Level on Tour Purchasing Attributes and Information Sources

Attributes important to escorted tour participants were used to explore the differences between clients of tour operators and clients of travel agents. Customers purchasing directly form operator's valued experience with the tour company and personal recommendations. Agency clients valued the ease of booking through agents along with information form guidebooks and tourist bureaus. Domestic travelers were more often operator clients, and foreign travelers were more often agency clients. Differences are discussed in terms of different segments of customers within the channel of distribution.     

从“观望者”到“购买者”——中国旅游电子商务消费者购买决策行为探析

本文从研究7个独立变量集入手,确定并测量了影响中国电子商务消费者在线购买旅游产品消费行为的决定因素;证实了一些理论和以往的这类研究,并提供了有关抽样"观望者"的全面信息资料;也揭示了"缓冲作用"在中国旅游电子商务领域的功能.研究发现,重要的预测因素有:访问最多的旅游网页类型、自我效能、特定领域创新和网络知觉.