"网络营销"需掌握的十点技巧

技巧一 一个与企业名称和形象相符的域名,是企业进行网络营销的前提.由于域名具有唯一性,一旦注册成功,任何其他机构都无法注册相同的域名.因此,域名是企业重要的网络商标,在网络营销中起到企业标志的作用,在进行域名的命名时,要考虑到域名与企业的名称、标志相统一.一个好的域名应该具有简洁性,避免过长的字符导致记忆的困难,此外,域名还应该考虑到因特网的国际性,兼顾国际用户.     

珠宝计时器：伯爵表

<正>伯爵表作为瑞士表中的佼佼者,被赋予"珠宝计时器"的美誉。在上流社会的晚宴中,佩带的伯爵表不仅仅是一件计时工具、一件珠宝的替代品,而是身份和品位的象征。它高昂的价格令一般人望而却步,奢华的工艺让有能力拥有它的人痴迷,因为它是唯一一个具有绝对贵族血统的手表品牌。     

我国会计师事务所规模效应的逐步回归分析

审计行业作为一个特殊的行业,其最终生产的产品是审计报告,通过审计报告对被审计单位的财务报告的真实性、公允性和一贯性发表审计意见.对其成本的度量一直以来是一个难题,如何界定事务所的效益,是否存在规模效应等有待解决.中国注册会计师协会借鉴美国的做法,从2003年起,每年向社会公众全国百强事务所的有关信息,这为我们对审计行业的研究提供了很好的依据,解决了以前找不到数据的难题.由于只能查找到在我国业务收入占前四名的国际性的事务所的数据,故本文仅对国内的事务所进行分析,分析结果不适用于国际性的事务所.     

2008年全国卡车大赛车手招募

还在祖国大地的高速路上中规中矩的驾驶吗?还在冒着被罚超载的危险,劳累的奔波于两地之间吗?还在日复一日的重复着单调的运输生活吗?全国卡车大赛将为您的这些问题画上一个圆满的句号。     

深秋新型男主义

<正>深秋的阳光透过斑驳的树叶,这里有微妙的气息、跳跃的色彩,时髦的节奏,便是型男自由随意的生活状态——闪烁着金属光泽的高科技面料,纤瘦的西服上衣和交错的条纹搭配出协调的效果,重现卓别林式的睿智与幽默。     

标准化活动的福利效应——研究综述与展望

在经济全球化的背景下,标准已成为影响国际贸易的重要因素之一,而标准化活动的福利效应也正逐渐成为受人关注的研究领域.文章首先分别从消费者、厂商以及国家政府的角度分析了标准的福利效应;在此基础上,从促进和阻碍两个方面重点讨论了在国家层面上标准化活动的福利效应,并强调了效应的条件性;最后文章指出了本领域的研究中需要加强和补充的方面.     

国外电子政务发展的原因与趋势

人类社会进步的历史就是不断创造和利用科学技术的历史,科技以其巨大的力量改变着世界的过去、现在和未来.随着信息时代的到来,信息和知识成为界定国家地位和权力的决定因素.     

承德市塞罕坝机械林场总价值达148.85亿元

我省森林资源价值何在?如何深层次认识发展林业的重要性?在现代工业高度发展、生态环境问题日益突出的今天,这个问题被摆放在一个至关重要的位置.然而,由于对森林资源所产生的生态、经济、社会效益缺乏深入、定量的研究,长期以来我省一直缺乏一套比较系统、完整的数据来说明森林资源的价值,社会各界、广大群众对森林重要性的认识仍处于较浅层次,亟待提高.     

空洞

这个龇牙瞪眼的女人,像是在自导自演一场粗俗的闹剧:无法预期的错乱,纠缠不清的情色,似是而非的惊厥,让人心神不定。狂野的笔触,恣意的色彩,扭曲的肢体,仿佛纵情后的狼藉景象。德·库     

没有标准化的品牌是啥样

德国的汉莎、美国的西北、香港的国泰、芬兰航空,巨大的空运资源构成了强劲的运营团队,与东京的成田、首尔的仁川、曼谷的朗曼、巴黎的戴高乐、新加坡的樟宜、纽约的肯尼迪机场形成了好似珍珠穿梭般地彩练当空齐舞。奔波四海的旅客无论搭机候机总是心旷神怡,温馨如归,对航空公司和机场一往情深。乘坐航班和候机休闲时不免选购心爱物件,既免税又保真,极少有趁火打劫的乱加价和假冒伪劣的事情发生。     

中国行业报营销策略研究

文中立足中国行业报现状,存在的问题及原因,提出中国行业报营销策略的研究.通过中国行业报理论的四要素阐述.根据现代市场营销理论的研究成果.把商品和服务整体地销售给消费者的一系列经营管理活动,展现了行业报面临的形势和挑战.文中针对行业报面临的形势、挑战和现状,提出了行业报的发展趋势及主要对策.     

武汉光电子产业标准与专利现状及推进策略研究

在全球市场竞争中,技术标准已成为企业抢占国际分工的关键环节及重要手段。在信息产业领域,专利借助技术标准这一载体与平台,逐渐成为国际贸易的游戏规则及非关税壁垒,谁控制了专利,谁就可以控制国际市场和国际贸易,技术标准与专利的结合是发展的必然趋势。文章在调研的基础上,对武汉光电子产业的的标准与专利现状进行了分析,并结合实际问题,站在企业的视角,对企业最为关注的专利进入标准的问题,提出了在实际操作过程中应注意的一些问题及对策建议。     

Value at Risk in the Suburbs: Eminent Domain and the Geographical Politics of the US Foreclosure Crisis

Several US counties and local governments have recently considered a novel solution to the foreclosure crisis. They plan to use eminent domain to compel the owners of mortgage debt—and specifically of private‐label mortgage‐backed securities—to sell the debt to the government at a price reflecting the loan's market value. The government would then restructure the debt and resell it to new investors. The plans are striking because—in contrast to both development‐driven eminent domain and the federal subprime bank bailout—they would force investors to assume asset devaluation and increased long‐term risk. Notably, the plans have emerged as an instance of financialization‐focused politics in suburbs and suburban cities of color, specifically majority‐black and ‐Latino/a suburbs. Local support for the plans, we argue, is rooted in the long‐term disinvestment of these ‘suburbs of exception', which became targets of subprime lending and eventually sites where the ‘financial exception' has been localized. But these demographic shifts, fragmentation and fiscal pressures have at the same time created a suburban political terrain in which the plans have gained their strongest political support.     

国内门户网站品牌塑造及模型构建——基于国内外门户网站的比较研究

互联网是全球化的虚拟化,虚拟体验直接影响顾客的认知与行为,从而影响网站的品牌。基于受众体验的国内门户网站品牌塑造模型的构建,是国内门户网站在参考国外先进的网站建设的成功经验的基础上,塑造适合国内门户网站的品牌策略和一项重要的竞争策略。     

中世纪的骑士精神及其衰落

在学习西欧中世纪骑士制度过程中,了解到了骑士制度在中世纪历史上所占据的历史地位。骑士制度被誉为"封建制度之花",是社会中坚力量,骑士精神对国王到最低等贵族的统治阶级产生了巨大影响。庄园经济的衰落使骑士制度逐步瓦解;战争的平民化和雇佣军的盛行使骑士队伍萎缩;基督教的腐朽弱化了"骑士精神";不适应军事和战争变革的需要,几个方面解释在政治和社会上拥有如此高地位的骑士阶层从繁荣到衰落的原因。     

Towards a Theory of Serendipity: A Systematic Review and Conceptualization

Serendipity – the notion of making surprising and valuable discoveries – plays a major role in the success of individuals and organizations alike. Previous research has established the importance of serendipity and identified important individual- and organizational-level antecedents. However, the literature has been dispersed and the boundaries of the concept have been blurry, leading to a lack of conceptual clarity and structure, and thus limiting validity and managerial actionability. Based on a systematic literature review, I synthesize existing management-related research on serendipity and explicate the emergence and composition of serendipity in the organizational context. I first identify three necessary conditions that differentiate serendipity from related concepts such as luck or targeted innovation: agency, surprise, and value. Then, I draw from the literature on sensemaking, event-based theorizing, and quantum-based approaches to management to conceptualize the process of cultivating serendipity in the organizational context as a process of enabling potentiality and materialization, and develop a multi-level theory of (cultivating) serendipity. This conceptualization contributes to our collective understanding of how, why, and when (i.e., under what conditions) organizations can leverage the value in the unexpected, which opens up fruitful avenues for further research.     

The clash of managerial and professional logics in public procurement: Implications for innovation in the health-care sector

This article addresses the enactment of public procurement and its influence on adoption and diffusion of innovation, using a case study of public procurement of a low-tech medical device innovation in Swedish healthcare. Based on interviews and documentation, the article illustrates the various perspectives of the different professions involved in the complex task of setting the requirement specification for the tender. The technology identities of the medical device (innovation) are constructed and negotiated by the actors: procurement administrators, health-care professionals and suppliers within the adoption space. Examining the enactment of the procurement process as part of the adoption space is a way to deepen our understanding of the social component within public procurement.     

浅谈纺织面料特性与服装设计的关系

面料、款式、色彩是构成服装的三要素.而每一次掀起服装改革浪潮的都是面料.文中阐述了面料与服装的搭配.要抓住面料的特点,与设计的服装款式相结合,借助面料的特点,突出设计主题.表现服装风格.     

科技是绿色建筑发展的基础

近年来,全球气候恶化,温室气体效应危害了全人类的生存环境。随着我国城市化进程的加速,相应的建筑物和设施将大幅增加,建筑能耗随之加大。一种能节约能源及资源、减轻环境负荷的绿色建筑应运而生,成为我国建设小康社会的必由之路。文章认为,日新月异的科技进步必然是绿色建筑发展的坚实基础和唯一途径。     

Why do Graffiti Writers Write on Murals? The Birth,Life, and Slow Death of Freeway Murals in Los Angeles

For three decades graffiti writers have marked the Olympic Festival freeway murals painted in celebration of the 1984 Olympic Games in Los Angeles (LA). These high‐profile murals, which once symbolized LA's status as the ‘Mural Capital of the World', became palimpsests on which graffiti writers painted their monikers, perhaps unwittingly contributing to their eventual destruction. Local government, muralists and residents have bemoaned the murals' slow death, though have not been able to identify or understand the motives for such vandalism, interpreting it as ‘mindless', ‘animalistic' vandalism perpetrated by ‘kids' who simply lack respect. I argue that the burial of these murals under layers of paint must be understood in the context of competing claims made to public space. Relying on rare personal interviews with the graffiti writers who participated in their destruction, I answer the question ‘Why do graffiti writers write on murals?', while situating the birth and life of the Olympic murals within a larger historical discussion about Chicano/a mural making, urbanization, freeway construction, and the growth of the graffiti subculture in the United States' paradigmatic global city.