商务英语专业课程改革初探

随着社会对高素质的英语商务人才的需求日益增加,开设商务英语专业的高校面临着严峻的挑战.本文以笔者所在高校的商务英语专业改革为例,对商务英语专业课程改革提出了具有建设性的建议,高校应以提高学生综合素质为目标,通过丰富教学方法,合理设置课程,更新教学理念及加强师资力量,从而使我校商务英语专业的毕业生在社会上有更强的竞争力和适应力.     

任务型教学法在经贸专业商务英语课程中的运用

经济全球化趋势使得既熟练掌握商贸业务且具有较高英语水平的专门人才成为了社会需求的热点。因此,提高经贸专业学生的英语综合应用能力是经贸专业质量教育的一种基准,也是该专业商务英语教学追求的目标。为满足培养应用性商务人才的需要,国内一些商务英语教学实践者依据教育部提出的以提高英语综合应用能力为目标的教学改革指南,正在进行着各种改革尝试。本文作者试图通过对商务英语特点的分析,以及对经贸专业本科生开设商务英语课程的必要性的阐述,进而探讨在商务英语教学中运用任务型教学法以培养经贸专业生的英语综合应用能力的可行性和适用性。     

模拟机构身份介入在商务谈判英语教学中的应用

模拟机构身份介入是实践教学研究的成果,是需求商务英语专业学生的商务市场对校园商务专业教学的要求;商务谈判英语引入模拟机构身份介入最为恰当,让参加谈判的学生更加具有职业感、角色感、责任感,使得商务谈判教学环境能够最大限度地与实际商务环境相匹配,尽最大努力为学生提供逼真的模拟谈判环境,从而提高培养商务英语专业人才的质量。     

以创新能力为导向的商务英语实践教学探析

培养具有创新精神和实践能力的人才是目前高等教育的趋势。商务英语专业的学科性质和实践发展均对学生的商务业务处理能力和沟通能力提出较高要求。发展并完善实践教学是培养该专业学生创新能力的关键。本文针对商务英语专业现状,阐述了实践教学应遵循的原则即系统性、开放性和实时性,并进一步从教学设计、教学实施、教学环境和教学评价四个维度剖析了开展实践教学的途径。     

应用型商务英语人才培养中课程协同教学模式探索

作为一门专门用途英语(ESP)专业,商务英语专业开设的专业课程对学生的专业应用能力和商务实践能力要求很高。商务英语专业毕业生的主要就业方向为国际贸易、商业会展与贸易管理。为了达成商务英语专业的应用型人才培养目标,在没有直接的外贸实操经验的情况下,相关专业课程的专任教师可以优势互补,采取协同教学的模式,着力培养学生的专业应用能力。     

高职商务英语专业实训课程的研究和实践

高等职业教育对学生的职业能力培养被提高到一个新的高度,学生的职业能力水平直接关系到学生将来的发展。商务英语专业实训课程有效地把教学与实训相结合,以培养学生英语交际运用和商务技能并重,提高实训教学质量。通过对课程的系统学习和实践,学生能够掌握商务英语专业的核心能力和关键能力,增强对就业岗位的适应度。     

商务英语实践课程探析

入世以来,随着社会对商务英语专业人才的需求增加,高职商务英语专业实践课程的要求也不断提高,需要兼顾企业、学生、学校等方面的因素进行实践课程体系研究。本课题首先进行了社会调研,了解市场及岗位群对高职商务英语专业学生职业能力具体需求,选择了秦皇岛市区几所具有代表性的高职院校,以几所学校商务英语专业的专业课教师和二、三年级的学生作为调查对象,收集高职商务英语专业实践课程的现状问题;了解学生对专业英语课程目标、课程设置、教学内容等方面的需求和期待。分析了目前高职商务英语教学现状及原因,进行了以2012级商务英语专业为试点,尝试构建"语言技能、商务技能、职业基础、职业拓展"模块化实践课程体系。     

大学商务英语翻译教学存在的问题与对策

商务英语翻译教学作为大学英语教学的重要组成部分,为社会培养专业型翻译人才的一种方式,大学商务英语不仅可以教授本专业的学生提高英语水平,而且还可以帮助非英语专业的学生养成一个良好的学习习惯,将他们的英语综合能力提高。高校长期对来没有足够重视商务翻译教学和对教师教学模式的整体规划落后,学生语言基础比较差,商务英语翻译教学效果不是很好。为了培养出满足社会经济发展需求的翻译人才,高校应当完善大学英语教学大纲,改革教材内容,转变教学模式,加强师资队伍建设,以提高大学商务英语翻译的教学水平。     

商务英语听说课程教学探索和研究——结合《新视野商务英语视听说》教程教学实践

随着对外商务交往的增加,用人单位对学生的商务英语综合应用能力和交际能力提出了更高的要求。商务英语听说课程作为一门以培养学生听说交际能力为主要目的的课程,更应该运用多种教学方法和丰富真实的内容来提高学生的商务英语沟通能力。本文将结合商务英语听说教学实例阐述任务型、案例型,以及合作型教学法在商务英语听说课程中的运用。     

高职商务英语专业学生商务函电应用能力的培养

高职教育的教学目标是"以实用为主,应用为目的"."应用能力的培养"是高职教育的灵魂,商务函电是一门将国际贸易实务与外贸英语相结合的综合性课程,属于专门用途英语(ESP)范畴,是高职商务英语专业教学中应用能力很强的一门课程.笔者通过多年的教学实践,认为应从提高学生的商务口译能力、实践动手能力、交际能力来培养学生的商务函电应用能力.     

Business Conditions and Business Starts

This paper analyses the effect of business conditions on new firm starts. The birth of new firms displays a pro-cyclical behaviour, more firms being created when GDP is growing fast and the interest rate is low. The entry response to industry profitability is tempered by the level of sunk costs; for a given profit signal, more entry occurs where sunk costs are low.     

The Business of Economics is Business

Advances in the subject have greatly developed the ways in which economists within a business can contribute to stategic decisions. Unilver is a case in point. The two keys to the change in the role of industrial economists have been the prevalence of strongly contested global oligopoly markets of the kind Unilver faces, and developments in the application of game theory. Economists still have to tread carefully inside companies and combine with other skills and especially with the decision-takers. Four examples are given of the contribution economists can make and should be making.     

Business History and the Business–Man

This paper refutes the hypothesis put forward by W.D. Rubinstein that a disproportionately large share of Britain's wealth makers were active in commercial and financial trades in London. We use a data set of businessmen active in nineteenth- and early twentieth-century Britain and quantitative methods to show that the pattern of wealth holding was much more diverse than supposed by Rubinstein. A large fortune could be made in a variety of regions and occupations. Big industrialists active in the provinces were equally capable of generating wealth similar in size and significance to the City elite. More generally, London was not the centre of wealth making in this period. Neither was there a subordination of industrial and manufacturing to commercial and financial wealth.     

Teaching Business Ethics: The Role of Ethics in Business and in Business Education

The paper begins with an examination of traditional attitudes towards business ethics. I suggest that these attitudes fail to recognize that a principal function of ethics is to facilitate cooperation. Further that despite the emphasis on competition in modern market economies, business like all other forms of social activity is possible only where people are prepared to respect rules in the absence of which cooperation is rendered difficult or impossible. Rules or what I call the ethics of doing, however, constitute just one dimension of ethics. A second has to do with what we see and how we see it; a third with who we or what I describe as the ethics of being. Of these three dimensions, the first and the third have been most carefully explored by philosophers and are most frequently the focus of attention when teaching business ethics is being discussed. I argue that this focus is unfortunate in as much as it is the second dimension which falls most naturally into the ambit of modern secular educational institutions. It is here that moral education is most obviously unavoidable, and most clearly justifiable in modern secular teaching environments. I conclude by describing the importance of this second dimension for the modern world of business.     

电子商务商业方法专利战略

网络的出现在很大程度上改变了现行的经济运行模式。电子商务在全球范围内迅速发展起来,而商业方法专利也成为人们研究的一个新课题。在论述电子商务商业方法专利的相关理论问题的基础上,分析我国商业方法专利的保护现状,针对目前国外强大的商业方法专利的攻势,我国政府和企业的应对策略之一便是建立电子商务商业方法专利保护法。