Glaubwürdigkeitsverlust durch programmintegrierte Werbung?

This study investigates the effects of the frequency of product placements on the credibility and evaluation of the program context. In two experiments, we varied the frequency of product placements in a TV magazine report and measured persuasion recognition, involvement, as well as global evaluation and perceived credibility of the TV reports. Results show that subjects do indeed recognize the persuasive intent of the embedded product placements. However, as long as viewers watch the report with high involvement, product placements exert no feeling of annoyance. There is also no effect of the frequency of placements on the perceived credibility of the TV reports. It can be concluded that product placements do less harm to the program context than commonly assumed.     

Institut für Kommunikationswissenschaft in Jena gegründet

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Rechtlich-normative Rahmenbedingungen der Regierungskommunikation – ein Thema für die Publizistik- und Kommunikationswissenschaft

Governmental public relations, the tax-funded political communication by administrative bodies in Germany, can very well be described as an area of constant conflict. Actors are legally obliged to communicate their policies and decisions to the electorate; on the other hand there is the constant peril of infringements of democratic rights of oppositional actors through communicative measures. Major juridical debates have arisen. Communication studies have approached the subject of legal restrictions of governmental public relations rather cautiously so far. With the issue becoming more and more salient—especially due to the accelerating process of digitisation—the question of whether this is still satisfactory gains importance. This paper is to stimulate a debate. It highlights connections and delimitations between the different perspectives and points out the possible contributions of communication studies to the establishment of valid normative and legal frameworks and the emerging fields of research for the discipline itself.     

Medien- und Kommunikationswissenschaft als Hauptfach: Die Göttinger Universität stärkt mit dem neu gegründeten Zentrum für interdisziplinäre Medienwissenschaft (ZIM) ihre Medienkompetenz

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