Corporate social responsibility in cruising: Using materiality analysis to create shared value

Creating Shared Value hinges on the interdependence between a company's success and social welfare, and also the identification and expansion of connections between that company and society. Because critics say the concept is counterproductive, in that it focuses too narrowly on the company's economic value creation, we take a materiality analysis approach of corporate social responsibility (CSR). This approach provides evidence of what is important to stakeholders and promotes meaningful corporate disclosure, central to the Global Reporting Initiative. This study reports on a materiality analysis of the cruise industry, comparing stakeholder concerns/demands with both the relevant literature and existing CSR reports to determine to what extent the current industry definition of its social responsibility matches the expectations of its stakeholders, and subsequently, to theorise reasons for the patterns found. Results evidence that cruise companies tend to both over-report immaterial issues and under-report material issues, without responding to stakeholders' requests.     

Destination management organizations and destination marketing: adopting the business model of e-portals in engaging travel agents

ABSTRACT

Destination management organizations (DMOs) have an important role in engaging stakeholders in collaboration. Collaborating with stakeholders is useful for both stakeholders and destinations. However, it takes time and needs rigorous coordination to avoid conflicts with stakeholders. This study measures travel agencies’ attitudes towards engaging in online collaboration with DMOs for marketing purposes. It incorporates collaboration and technology acceptance models to predict the attitudes and intentions of travel agents using structural equation modeling. Data were collected from travel agents in Cairo, Egypt, using the random sample technique. This study will be useful for travel and tourism stakeholders and governmental marketing bodies.     

Are you good enough? CSR,quality management and corporate financial performance in the hospitality industry

Hospitality firms are increasingly investing in corporate social responsibility (CSR) to generate strong relationships with stakeholders while aiming to benefit their own performance. However, CSR may bring both costs and benefits to the focal firm. We analyze how corporate financial performance (CFP) is affected by CSR, finding that the impact of CSR on CFP has a U-shaped form, where CSR is a cost that translates into higher benefits only when it generates solid relationships between firms and their stakeholders. Furthermore, we adopt a contingency approach, assessing the role of quality management (QM) on the CSR-CFP relationship. We find that the simultaneous implementation of CSR and QM is less beneficial to CFP than the isolated implementation of CSR due to the redundancy of different activities aimed at similar goals, i.e., stakeholders’ satisfaction. In doing so, we advance academic understanding of the impact of CSR and QM on CFP.     

Fostering corporate sustainability in tourism management through social values within collective value co-creation processes

Collective value co-creation is not fully explored in management research. The phenomenon of social value co-creation has not been investigated in detail either, particularly regarding sustainable tourism management. In our work, we investigate the role of social values within the collective value co-creation process, as a key factor for building sustainable tourism management practices able to generate sustainable benefits to all stakeholders. The study setting is Sardex, a complementary currency community based in Sardinia (Italy). By adopting a qualitative methodology, and through face-to-face interviews, the entrepreneurs’ relationships were analysed using dialogue, trust, and reciprocity as core factors of value co-creation within the hospitality and tourism firms grouped in Sardex. Particularly, we explored whether, and to what extent, reciprocity was the salient factor in the process of value co-creation. Findings show that social values, and especially reciprocity, are the backbone of value co-creation: they foster corporate social orientation, which brings together corporate social responsibility and sustainability, and represent our contribution to enrichen theoretical and practical perspectives in this multidimensional field.     

Managing business travel: Developments and dilemmas in corporate travel management

Work organizations today often depend on communication and interaction between persons working in geographically dispersed locations. As a consequence, business travel has increased considerably over the past few decades, and large companies and public authorities often employ travel managers to implement efficient travel routines. The present paper investigates the professional practice of travel management. Using interviews, policy documents and existing literature, it examines recent developments in this field and identifies a number of dilemmas and challenges that travel managers experience in their attempts to control travel behaviour and travel costs in their organizations. These dilemmas occur in travel managers’ relations with other stakeholders in the business travel process - travellers, senior managers, suppliers, and travel agents. An additional dilemma concerns the role of ‘virtual meetings’ (via telephone, video or the Web) and their potential to serve as substitutes for or complements to travel and face-to-face meetings.     

Total quality management,corporate social responsibility and performance in the hotel industry

Total quality management (TQM) and corporate social responsibility (CSR) are relevant management philosophies in the hotel industry to be able to generate a sustainable competitive advantage. This paper examines how the implementation of both TQM and CSR influences the results of hotels’ stakeholders as an antecedent of business performance. An empirical study of a sample of 141 Spanish hotels from the Andalusian region shows that the adoption of such approaches improves the capacity of hotels to create benefits for their stakeholders, and these results have a positive effect on hotel performance. The study also provides evidence of the complementarity of both management philosophies as TQM can enhance the development of CSR.     

Relationship or revenue: Potential management conflicts between customer relationship management and hotel revenue management

The concepts of customer relationship management (CRM) and revenue management (RevM) have been embraced by managers in the hospitality industry although, in practice, companies may find it difficult to accommodate both fully. This paper examines the compatibility between the two practices and discusses the possible management conflicts that occur from both account managers’ and revenue managers’ viewpoints. Findings gathered from an international hotel company reveal several causes of potential management conflicts including: management goals, management timescales, perceived business assets, performance indicators and management foci between CRM and RevM due to divergence occurring in managers’ priorities and in their approaches to achieving their individual set goals. These differences have rarely been comprehensively investigated in previous studies, yet are vital in integrating CRM and RevM practices.     

CSR and financial performance: The role of CSR awareness in the restaurant industry

Initiatives for corporate social responsibility (CSR) often have served business as a source of competitive advantage. However, despite firms’ attempts to capitalize on their CSR efforts, stakeholders’ low awareness of these initiatives makes it difficult to realize the full value of the strategic CSR. In this study, we propose and test in the context of the restaurant industry whether CSR awareness, measured by CSR media coverage, moderates the relationship between the social and financial performance. Our results support the notion that stakeholders’ CSR awareness affects the manner in which CSR initiatives can result in financial gain. Our research has implications both for firms’ investment policies in social initiatives and for highlighting the importance of communicating CSR initiatives to relevant stakeholders.     

Developing sustainable tourism through adaptive resource management: a case study of Machu Picchu,Peru

Machu Picchu, Peru, is recognized as a top international travel destination. Pressure from the approximately 900,000 tourists who annually visit the ancient Inca city threatens the ecological integrity, physical substance and cultural authenticity of the World Heritage Site and surrounding area, including the Inca Trail. Multiple organizations and agencies currently involved in the management of Machu Picchu have distinct agendas for the conservation and development of the city, and conflicts regarding public access, economic growth and cultural preservation are rampant. Attempts to establish carrying capacities have failed, with proposed daily visitor levels ranging from 800 to 4000. This paper explores the complex issues surrounding tourism at Machu Picchu and presents a potential solution: an adaptive management approach based on the UN World Tourism Organization's (UNWTO) sustainable tourism framework. This integrative strategy accounts for multiple perspectives and synthesizes disparate goals embraced by diverse stakeholders, including the Peruvian government, international conservation organizations, foreign tourists, private tour operators, regional authorities and indigenous communities. The focus on Machu Picchu as an adaptive management case study site outlines key steps leading to implementation, offering planning and policy implications for sustainability initiatives at numerous developing-world tourism destinations facing similar political and socio-economic challenges.     

The lack of an expected relationship between travel cost and contingent value estimates of forest recreation value

Abstract

Using data obtained from visitors to forest campgrounds, travel cost models were developed. Bid functions and willingness‐to‐pay estimates of recreation value were derived from contingent value questions posed to campers. The willingness‐to‐pay responses were based on both photographic representations of forest scenes and on actual forest conditions at each campground. The photo‐based willingness‐to‐pay estimates were significantly correlated with scenic beauty rating estimates made for photo‐based scenes, but there was little correlation between these values and willingness‐to‐pay estimates for actual forest conditions, or estimates from travel cost models. Further, no correlation was found between travel cost estimates and contingent value estimates of the value of forest conditions on‐site. The findings raise questions about the validity and comparability of willingness‐to‐pay measures that are applied to particular types of forest recreation situations.     

Estimating the recreational value of Pakistan's largest freshwater lake to support sustainable tourism management using a travel cost model

Keenjhar Lake, Pakistan's largest freshwater lake and an important Ramsar site, provides habitat for internationally important water birds. Annually, 385,000 people visit the lake. The lake is threatened by a variety of causes, including industrial and agricultural pollution. To support its sustainable management and conservation, the lake's recreational value is estimated using an individual travel cost model. Randomly selected visitors are interviewed during peak season about their recreational travel behavior and perception of lake conditions. Key issues in travel cost modeling are addressed, including the opportunity cost of time, group travel, substitution and income effects, and endogenous stratification and truncation due to on-site sampling. Poisson and negative binomial regression models produce similar results. We find significant over-dispersion, and therefore, use the more conservative truncated negative binomial model results to estimate consumer surplus. The value of this assessment method for resource managers is illustrated by comparing the consumer surplus with existing pricing and budgeting mechanisms. The annual flow of benefits from lake recreation appears to be almost 50 times higher than the average entrance fee paid by the predominantly higher-income segments visiting the lake, suggesting scope for increasing fees and reallocating government budgets to finance the necessary lake protection measures.     

The impacts of climate change on tourist mobility in mountain areas

This study investigates the effects of climate change on tourist mobility in mountain areas, distinguishing between infrastructure, transport operation and travel demand. We examine change in tourist travel demand by proposing a two-step approach to forecast its future development. A multi-origin, multi-destination model for tourism demand quantifies the variation in overnight stays within a given region, and a linear, deterministic model determines the traffic-related implications. The method, tested on the Autonomous Province of South Tyrol (Italy), exhibits expected variations in winter and summer travel demand up to 2080 under different scenarios. Results reveal that average summer traffic can be more than twice as intense as average winter traffic, contributing to significantly increasing the peak days of congestion along the Provincial road network. Despite this evidence, all stakeholders seem to be at an early stage in incorporating this information into their strategic planning. The need for adequate transport policies and measures is considered essential to obtain the optimal balance of transport modes that will be required in the near future.     

The effect of trust on value on travel websites: enhancing well-being and word-of-mouth among the elderly

Despite older adults’ potential for engagement in e-commerce, there is limited understanding of what makes them achieve well-being while using a travel website. In addressing this research gap relating to older adults’ travel website experiences, this study highlights the important role of trust generating value in the context of travel websites. Specifically, this paper examines the relationships between trust, functional and hedonic values, well-being, and word-of-mouth (WOM). We analyzed 300 older adults in the United States (US) who used travel websites and purchased package tours, employing the structural equation modeling technique. The results show that trust significantly influences both functional and hedonic values, both of which result in well-being. Interestingly, hedonic value has a stronger effect on well-being than functional value, leading to WOM.     

我国旅游业线上与线下企业的竞合理论构建--基于扎根理论的探索性研究

"互联网+旅游"模式的发展与应用,改变了我国旅游市场的结构、实践方式与营销策略,加大了旅游业线上与线下业务的竞争与合作。本文以在线旅行社(线上)与传统旅行社(线下)的竞争与合作问题为研究对象,运用扎根理论分析方法对在线旅行社和传统旅行社的访谈信息进行挖掘,基于竞合二维模型构建竞合理论模型,从竞合的成因、互动与演化等视角,探索竞合过程的"推、拉、阻"等作用力。研究结果表明,旅游企业的战略需求、资源异质性以及风险分摊等因素推动竞合关系的形成和发展,提供综合服务、旅游信息共享、专业人才发展等因素拉动竞合关系演变,利益分配不均、企业文化差异性以及沟通渠道单一或闭塞等因素阻碍竞合关系的深入。本研究首次厘清了在线旅行社与传统旅行社的竞合机制,对实现线上与线下旅游企业的深度融合与互利共赢具有借鉴意义。     

Perception of ISO 9000 Certification: Management Perspective of Travel Agencies in China

Tourism is an intangible combination of different but interrelated elements that resulting in opportunities for mistakes and complaints. The implementation of a formal quality management program is crucial for tourism businesses. The present study implemented a full-structured questionnaire to evaluate the perception of ISO 9000 certification of registered travel agencies in Mainland China. It was found that the perception of top management plays a critical part in determining the intention of the company to be certified. The study also highlighted that the certification could enhance competiveness of the firm in the domestic market, can project a competitive company image, and increase employee commitment to quality conformance and communication with customers. Nonetheless, the barriers of certification do not play an effective role in discriminating certification intenders and non-intenders and it can be explained when both intenders and non-intenders believe the certification process to be costly, time consuming, and highly specialized.     

Travel insurance: the attributes,consequences, and values of using travel insurance as a risk-reduction strategy

Risk seems all too often to be a travel companion. The purchase of travel insurance is one way to mitigate this, yet only a small body of research has examined consumer decision-making in this context. Using the Repertory Test and Laddering Analysis, this research examines the attributes of travel insurance, the consequences of its purchase and the terminal values that this satisfies. It presents a Hierarchical Value Map which tracks the customer journey. The study contributes to academic knowledge by identifying that not all attributes of travel insurance are brand-controlled and not all values are about reducing risk.     

Examining Chinese College Students’ Intention to Travel to Japan Using the Extended Theory of Planned Behavior: Testing Destination Image and the Mediating Role of Travel Constraints

Understanding the decision-making process and predicting travel behavior are critical for destination tourism marketers. This study develops and tests a structural equation model using the extended Theory of Planned Behavior (TPB) to explain Chinese college students’ intention to travel to Japan. Ten hypotheses were proposed regarding the relationships between destination image, travel constraints, and the original TPB constructs. The results of structural analyses reveal that the extended TPB has better predictive power for travel intention to Japan than the original one. Attitude is found to have the greatest impact on intention to travel to Japan. The mediating role of travel constraints shows a significantly negative effect on the relationships between the predictors and travel intention except for the relationship between perceived behavioral control and travel intention. The results of this study can help improve marketing promotions and the development of more effective destination positioning strategies for Japanese inbound tourism.     

Constructing a risk management indicator model for travel agencies: a resource integration perspective

ABSTRACT

This study integrated resource-based theory and resource dependence theory, and introduced risk management on Taiwan's travel agencies. First, through in-depth interviews with experts and content analysis, preliminary items were generated. Second, using the modified Delphi method to converge expert consensus, and 7 facets with 37 items was formulated. Next, the criteria in the various levels were weighted through the Analytic Hierarchy Process and ranked. This study result showed that priority operating risks for Taiwan's travel agencies were financial risks, competing risks and supply chain risks. This study found can be used by travel agencies in risk management and competitive strategies.     

The value of cash holdings in hotel firms

Extant research in finance suggests asymmetric information increases the cost of external financing substantially and creates underinvestment problems. While franchising might reduce underinvestment problems, it might exacerbate overinvestment problems in poorly-governed firms. Using combined postulations from both the pecking order theory and the free cash flow theory, this study examines the value of cash holdings in hotel firms and the extent to which franchising, financial constraints, and corporate governance affect this value. The findings suggest that cash can be a curse and a blessing; cash is more valuable for financially constrained firms than for unconstrained firms and less valuable for poorly-governed firms than for well-governed firms. Also, financial constraints have a greater effect on the value of cash holdings than weak corporate governance. Although franchising could solve underinvestment problems, it makes poorly-governed firms more vulnerable to overinvestment. Practical and theoretical implications are discussed within realms of corporate finance and franchising.     

Tourists’ travel time values using discrete choice models: the recreational value of the Teide National Park

Abstract

The value of travel time is one of the most important factors in recreation demand models. Traditionally, the most common approach for its calculation has been the use of different proportions of the wage rate; however, criticisms of this method abound because in a recreational trip the relevant measure is the opportunity cost of leisure time rather than work time. In this paper, we adopt a novel approach in the literature using discrete choice models based on short-term decisions and independent of the labor market. We obtain the value of travel time through the trade-off between time and money considered by the tourist visitors when choosing the transport mode and we present the first calculation of the recreational value of the Teide National Park. Specifically, using a Revealed Preference survey of 801 park visitors, we estimate Mixed Logit models accounting for random preference heterogeneity, derive travel time values and incorporate them into a Zonal Travel Cost Method. This approach allows us to estimate different time values depending on transport mode and stage of the trip and shows that the use of discrete choice models instead of the wage rate approach has a strong impact on the recreational value calculated.