品牌架构类型分析：公司品牌和产品品牌的结构性关系

随着中国本土品牌的成长,管理日益增加的新产品和新品牌成为了本土品牌的发展过程中面临的重要问题。文章根据企业进行品牌管理的目标,使用案例分析法,论述了产品品牌战略、线品牌战略、范围品牌战略、根源品牌战略、伞品牌战略和背书品牌战略六种基本的品牌构架形式及其在战略上的优势和劣势。同时,对本土企业在品牌架构上的不足及改进策略进行了讨论。     

基于能力不对称的本土代工企业自创品牌博弈分析

自创品牌是我国本土企业发展的重大问题。基于能力不对称构建了本土代工企业的自创品牌博弈模型,通过求解博弈模型均衡解得出结论:不断提升品牌能力和主动突破跨国公司的封堵是本土企业自创品牌的关键环节。根据分析结果对我国本土企业的创牌策略提出了相关建议。     

当魔咒降临

面对国际体育品牌越战越勇的销售业绩,在"野蛮生长"后逐渐失速的中国本土体育类服装企业将何去何从?越来越多的迹象表明,在经历了逾10年的"野蛮生长"后,中国本土体育类服装企业似乎正集体面对一场无法回避的"中年危机"。曾经风光无限的李宁、安踏、361度、匹克等本土体育品牌,都面临到增速放缓、库存积压、业绩下滑的巨大压力。以94.8亿元年营业收入雄踞2010年行业"老大"的李宁(02331.HK),也被推到了     

中国奢侈品建设建议

本文对中国本土奢侈品品牌的塑造及发展进行了简要论述。     

打造中国本土奢侈服装品牌的策略研究

打造中国本土的奢侈服装品牌是诸多服装企业共同的愿望,本文首先对服装奢侈品品牌的特征从自身特征、消费群体、发展过程以及品牌价值四个方面进行了分析,目前我国服装品牌主要存在定位不清晰、个性化不足,企业管理机制落后,品牌服装缺少文化特色以及服装的艺术附加值低四方面问题,在此分析此基础上提出了是适用于我国本土服装奢侈品牌的发展战略,以期能够对中国本土服装奢侈品品牌的建立和经营提供帮助。     

永辉超市自有品牌的调研分析——基于福州市消费者的认知

受连锁经营规模小和企业品牌市场影响力度有限的制约,目前本土超市在发展自有品牌时遭遇一定的困难。本文通过调查福州消费者对永辉超市自有品牌的认知和购买行为,分析本土超市在自有品牌经营中存在的问题,为本土超市自有品牌开发和营销提供参考和建议。     

浅析本土超市自有品牌发展

本文从本土超市发展现状开始,接着分析了制约本土超市自有品牌发展五大因素,针对这些因素,结合超市实际情况,提出了四条意见。本文认为本土超市自有品牌发展中,应当注意成本,质量,规模平衡。     

本土品牌负面刻板印象生成的根源及抑制对策——刻板思维与符号认知的视角

本土品牌负面刻板印象是中国社会情境下的一种典型社会认知偏差,人们的品牌态度和消费行为已受此束缚。这不仅给本土品牌成长造成了极大伤害,而且阻碍民族产业的振兴,威胁国家经济安全。本文借助刻板思维与符号认知理论,从企业、政府、媒体和文化环境等方面对本土品牌负面刻板印象生成的认知环境进行了文本分析析,得出的结论是:本土品牌自身的良莠不齐和高端产品匮乏是根本原因;而媒体的选择性报道策略、政府行为以及消费异化环境虽然不是构成本土品牌偏见的主要原因,但它们在偏见地解释符号意义方面起了推波助澜的作用。最后,从企业、政府和媒体等角度提出了抑制本土品牌刻板印象、优化本土品牌成长环境的战略对策。     

沃尔玛自有品牌开发对中国本土连锁超市的启示

针对我国本土连锁超市自有品牌的发展过程中存在的诸多问题,借鉴了沃尔玛自有品牌的成功经验,并提出了适合我国本土连锁超市自有品牌开发的策略,具有较强的现实意义。     

李宁：寻找中国元素的可能性

作为中国本土第一体育品牌,李宁身处这样一个市场：前有几乎无法逾越的耐克、阿迪达斯等国际品牌,后有穷追不舍的安踏、匹克等国内品牌。如何在这场追逐赛中保持自己的地位？     

Development in Information and Communications Technology (ICT) Statistics at the Australian Bureau of Statistics

This paper outlines the ICT statistical developments that the ABS has undertaken over recent years. These developments have been on both the supply side (ICT industry) and the demand side (use of IT by sector). The content of ABS ICT surveys has changed significantly over the last few years and are expected to develop further in line with industry changes and emerging policy needs.
Recent developments in household collections have been the inclusion of IT use questions in the 2001 Census of Population and Housing and in various ABS social surveys such as Children's Participation in Culture and Leisure Activities. Annual business IT use surveys are now conducted and include topics such as Internet commerce and IT security. Biennial ICT industry surveys are conducted to provide data on ICT production, imports and exports, ICT industry employment, performance and structure information. An Internet activity survey is run every six months and provides regional Internet access details and infrastructure details on Internet service providers.
A major development for 2002–03 will be the compilation of an ICT satellite account. ABS intends to produce an ICT Information Development Plan to guide its future statistical development work in the ICT field.     

Value at Risk in the Suburbs: Eminent Domain and the Geographical Politics of the US Foreclosure Crisis

Several US counties and local governments have recently considered a novel solution to the foreclosure crisis. They plan to use eminent domain to compel the owners of mortgage debt—and specifically of private‐label mortgage‐backed securities—to sell the debt to the government at a price reflecting the loan's market value. The government would then restructure the debt and resell it to new investors. The plans are striking because—in contrast to both development‐driven eminent domain and the federal subprime bank bailout—they would force investors to assume asset devaluation and increased long‐term risk. Notably, the plans have emerged as an instance of financialization‐focused politics in suburbs and suburban cities of color, specifically majority‐black and ‐Latino/a suburbs. Local support for the plans, we argue, is rooted in the long‐term disinvestment of these ‘suburbs of exception', which became targets of subprime lending and eventually sites where the ‘financial exception' has been localized. But these demographic shifts, fragmentation and fiscal pressures have at the same time created a suburban political terrain in which the plans have gained their strongest political support.     

Towards a Theory of Serendipity: A Systematic Review and Conceptualization

Serendipity – the notion of making surprising and valuable discoveries – plays a major role in the success of individuals and organizations alike. Previous research has established the importance of serendipity and identified important individual- and organizational-level antecedents. However, the literature has been dispersed and the boundaries of the concept have been blurry, leading to a lack of conceptual clarity and structure, and thus limiting validity and managerial actionability. Based on a systematic literature review, I synthesize existing management-related research on serendipity and explicate the emergence and composition of serendipity in the organizational context. I first identify three necessary conditions that differentiate serendipity from related concepts such as luck or targeted innovation: agency, surprise, and value. Then, I draw from the literature on sensemaking, event-based theorizing, and quantum-based approaches to management to conceptualize the process of cultivating serendipity in the organizational context as a process of enabling potentiality and materialization, and develop a multi-level theory of (cultivating) serendipity. This conceptualization contributes to our collective understanding of how, why, and when (i.e., under what conditions) organizations can leverage the value in the unexpected, which opens up fruitful avenues for further research.     

Accountability of NGOs in Bangladesh A critical overview

NGOs in Bangladesh have been recognized as effective change agents in the socio-economic arena throughout the world. Their contributions in micro credit, non-formal education and primary health care are widely known. NGOs play a significant role in society. NGO accountability, as a result, has become a critical issue. NGO accountability in Bangladesh has been examined here in relation to patrons, clients and themselves. Of the three relationships only accountability to patrons is in a near satisfactory state. Accountability to clients is handicapped by lack of opportunities of beneficiaries to participate meaningfully in NGO policy making. Accountability to themselves is adversely affected due to the adherence to a strictly hierarchical system and the influence of founding and charismatic NGO leaders.     

Towards an Asian model of human resource management? A comparative analysis of China,Japan and South Korea

There has been much discussion regarding the possible decline and weakening of national systems of human resource management (HRM). Yet, culture and institutions are often cited as the major stumbling blocks to this outcome. Such constraints may dissipate in the analysis, particularly if ‘regional clusters’ are considered where geographic and cultural closeness and ‘openness’ to similar economic pressures exist. In such cases, it might be postulated that convergence in HRM will occur. We argue that China, Japan and South Korea represent such a cluster. This article examines these countries, to see if a degree of convergence is taking place and if it is towards an identifiable ‘Asian’ model of HRM. A model of change is presented that distinguishes between levels of occurrence and acceptance. Details of the development and practice of HRM in each country are then set out. The article ends with a discussion and implications section and a brief conclusion.     

Ansätze und Ergebnisse anglo-amerikanischer M&A-Forschung

Based on a review of established U.S. management journals (1995–2003), six schools of thought are identified within the Anglo-American M&;A research: “Capital Market”, “Principal/Agent”, “Industrial Organization”, “Organizational Behavior”, “Human Resources” and “Strategic Management”. The literature review shows that the definition of M&;A success, the methods applied, and insights from empirical research differ according to the respective school of thought. Empirical studies focus on the resource combinations of merger partners, the specific circumstances of merger negotiations, and on integration management as antecedents of merger performance. Unfortunately, empirical findings have not yet provided reliable explanations for M&;A success. Based on the current state of Anglo-American M&;A research, the authors discuss implications for business practice, identify research gaps, and propose areas for future research.     

The Creation of the Office for National Statistics

A new Office for National Statistics was created in the United Kingdom in 1996 following a series of developments designed to strengthen the relevance and integrity of statistics. This paper describes these fundamental changes and sets out a blueprint for future progress. It also sets current developments in the United Kingdom in an historical and international context.     

Introduction of New Technology with a Sound Transition of the Input-Output Structure

We examine the general equilibrium repercussions associated with the introduction of new technologies, using the generalized Leontief system that allows technological substitutions. We show that an untested introduction of cost-increasing technologies in any industry may result in creating a non-productive technological structure that does not satisfy the Hawkins-Simon condition, following the autonomous dynamic adjustment process with structural transitions in the economic system. Therefore, we propose a practicable control scheme of introducing cost-increasing technologies that strictly avoids the creation of non-productive structures in all periods of structural transition, using the available information on the ex ante technological structure.     

What helps? Women engineers' accounts of staying on

We have considerable understanding of the obstacles that women engineers encounter and the reasons that they leave the field, but we know less about what enables them to remain. Adopting an interpretivist approach, this article examines how a group of British women engineers in two FTSE 100 companies account for “staying on” in their male‐dominated work settings. We delineate four specific forms of help that facilitate women's retention in the field. We argue that exposure to help leads to women developing a habitus that enables them to continue working in engineering. To conclude, we draw on our findings to outline HR practices that will facilitate supportive relationships in the workplace and pave the way towards developing more positive organisational climates.     

论现代物流企业的发展观

物流业经过诸多年的发展目前已经成为最热门的行业之一,物流企业的注册数量也与日俱增,达到前所未有的规模。毋庸置疑,任何企业都希望自己迅速做强做大,并成为真正现代物流企业的典型代表,要实现这一目标一个首要问题就是要解决现代物流企业的发展观问题。