International collaboration and innovation: Evidence from a leading Chinese multinational enterprise

This paper investigates the impact of international collaboration and its characteristics on the quality of the innovation of multinational enterprises (MNEs) in emerging markets. Using a unique dataset of 1428 international and comparable domestic collaboration projects over the 2010–2016 period, it finds that while international innovation collaborations are associated with high innovation quality, cultural distance has a negative effect on collaboration outcomes. Moreover, proximity to the focal firm's overseas R&D centres and the size of expenditure budgets play significant moderating roles in overcoming cultural barriers. Based on the RBV and dynamic capabilities theory, we investigate how firms from emerging markets can acquire these two crucial requisites for innovation. The characteristics of partners and intellectual property (IP) arrangements are also found to have a significant impact on the quality of innovations.     

What drives the growth of shadow banks? Evidence from emerging markets

The present study analyses the factors affecting the growth of Non-Banking Financial Institutions (NBFI) and finance companies in 11 emerging market economies (EMEs) that the FSB monitors. Using data for the period 2002 to 2019 and employing the panel corrected standard errors (PCSE) method, the results indicate that the growth of banks, search for yield, demand from institutional investors, and bank regulations are the key factors affecting the growth of NBFI.Further, the study highlights the impact of different types of bank regulations on the NBFI growth in EMEs. While the capital regulations tend to restrict their growth, activity restrictions and restrictions for financial conglomerates boost NBFI growth. Thus, stringent bank regulations create arbitrage opportunities for non-banks.     

New products or remanufactured products: Which is consumer-friendly under a closed-loop multi-level supply chain?

If the remanufactured and fresh products are in the market at the same price and quality, then it is difficult for the retailer to sell them all together simultaneously. There is differentiability in the market by the consumers even though they are of similar quality and price. These remanufactured products are the effect of a closed-loop supply chain. The closed-loop type supply chain problems have pulled much attention to tackling environmental and social issues for these remanufactured products. Based on the concern, a closed-loop formation of the supply chain is formulated with four players. Two types of quality are assigned for the manufactured and remanufactured products as remanufactured products maintain less quality than the newly manufactured products. The production system is imperfect, then all products are not perfect. A mathematical model with a multi-cycle closed-loop supply chain is discussed here, where the reworking process happens within the same cycle. An acceptance quality level influences the regaining rate of consumed products. The non-integrated phenomenon uses the inventory management policy operated by the vendor and the consignment-type stock policy. This mathematical problem is solved by employing algorithms, developed to achieve the local optimum (non-integrated situations) and global optimum (integrated situations). A numerical example and sensitivity analysis are provided to establish the mathematical model numerically. Results obtain that the retailer can tackle the situation in a proper way such that the closed-loop supply chain always is in profit. The profit is globally maximized, and the best results are obtained from different situations.     

Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country

The objective of this research is to examine whether there is a relationship between the value of attributes based on the market price and on consumer utilities. To address this objective, the results from a hedonic price (HP) approach are combined with the actual consumer utilities from a real choice experiment (RCE) for extra virgin olive oil (EVOO) attributes. The results indicate that the origin of production attribute positively influences consumer utility and it is also positively related to market EVOO prices. Conversely, the PDO quality certification positively influences consumer utility and willingness to pay, although it is not related to EVOO prices in the real market.     

The moderating role of a corporate life cycle with the impact of economic value-added on corporate social responsibility: Evidence from China's listed companies

The moderating role of corporate life cycle stages with the impact of relative economic value added (EVA) indicator on corporate social responsibility participation index (CSRPI). Chinese A-share listed companies are investigated. The CSRPI weights are calculated by Analytic Network Process. Fractional regression with interaction is used. The corporate life cycle stages moderate the relationship between relative EVA measure and CSRPI. Surprisingly, this impact is confirmed for companies at non-mature stages, but not for mature companies. Model type, weights and corporate life cycle robustness were confirmed. The findings have implications for stakeholders in understanding companies' social behaviour in the Chinese market.     

Effect of community relationship management,relationship marketing orientation,customer engagement,and brand trust on brand loyalty: The case of a commercial bank in Thailand

Business uncertainty due to the COVID-19 pandemic has brought financial and banking industries under stress. This study examines brand loyalty (BL) in the Thai banking industry by integrating community relationship management (CoRM) (4Cs model), relationship marketing orientation (RMO), customer engagement (CE), and brand trust (BT). It analyzes how a Thai commercial bank used four success factors to create new client acquisition, business efficiency, long-term relationships, and BL. We use quantitative data and structural equation modeling (SEM) to identify variables influencing the BL of 1650 customers of a Thai commercial bank. We found CoRM and RMO's key success factors indirectly affected BL by mediating CE and BT. These results may improve sustained performance effectiveness in the banking industry now and in the future.     

The impact of customer-generated evaluation information on sales in online platform-based markets

As the online platform-based market expands, research into the impact of consumer-accessible information in this market on performance has received significant attention in recent years. In this study, we focus on customer-generated evaluation information (CGEI). The purpose of this study is to demonstrate the effect of CGEI—both quantitative (i.e., star rating, star rating volume) and qualitative (i.e., customer review content) aspects—on actual sales in an online platform-based market. We analyze the regression of quantitative GCEI on sales and for qualitative GCEI we apply the Latent Dirichlet Allocation (LDA) topic modeling. We discover that star ratings do not always lead to increased sales, implying that star ratings and sales have an inverted U-shaped relationship. Furthermore, the results demonstrate that star rating volume has a positive effect on sales. We reveal that the review contents of product quality and added value have a positive effect on sales, whereas those of seller service have no effect on sales. This study provides some insight into how customer-generated information can increase actual sales in online platform-based markets.     

Responses of FDI to geopolitical risks: The role of governance,information, and technology

We show that rising geopolitical risk and geopolitical uncertainty (GPR) deter foreign direct investment (FDI). We further explore the role of governance, information, and technology in shaping the responses of FDI to GPR and document three main findings. First, effective governance in the destination market safeguards FDI against GPR. Second, multinational corporations with better information gained from closer geographic, cultural, and commercial ties choose to delay FDI in response to rising GPR instead of managing it. Third, FDI in more R&D-intensive industries is more resilient to GPR because intangible technology can more easily be transferred across borders.     

Television food ads aimed at children in South-Eastern Europe: Cultural outlook and implications

South-East Europe (SEE) has the highest obesity rates and the most substantial consumption of television programs among young people compared to other parts of the continent. However, studies on this subject are notably absent from the existing body of literature. This research investigates differences in ad recall and preferences related to the healthiness of featured products and the alignment of advertising settings with specific cultural dimensions of SEE's ethos. The study utilizes two multidisciplinary theoretical frameworks: the social cognitive theory and the two-dimensional Minkov-Hofstede model of culture, and it employs a mixed-methods approach. Results from a survey conducted with children and a content analysis of TV ads from the region reveal that commercials promoting low-nutrition foods are more persuasive than those featuring healthy products. Consistent with the collectivist nature of SEE's culture, ads using group settings are predominantly recalled. Contrarily, in opposition to prior knowledge, the use of monumentalistic (vs. flexibility) attributes in commercials does not enhance the memory retrieval of ads. Children's ad preferences are significantly influenced by their self-concept. The implications of these findings for various stakeholders are discussed.     

A neurophysiological exploration of the dynamic nature of emotions during the customer experience

This paper explores the benefits of measuring emotions and their dynamic nature during the customer experience with neurophysiological measures. In this study, emotions are measured during a service interaction (with self-service technology or a human employee) going through a series of touchpoints, including a service failure. We show that creating a loyalty card with the help of a service employee or self-service technology did not impact customers’ perceived service satisfaction and their behavioral intentions. This paper demonstrates that neurophysiological measures such as Galvanic Skin Response might be better equipped to unveil the dynamic nature of emotions (e.g., arousal) during the customer experience and that valence measured by neurophysiological tools (using electroencephalography) better reconciles with the effect found for satisfaction and behavioral intentions. Our findings have implications for both researchers and practitioners who want to understand and bolster customer experiences, thereby taking customer emotions and its appropriate measurement tools into consideration.     

Rethinking value co-creation and loyalty in virtual travel communities: How and when they develop

For marketers of virtual travel communities (VTCs), a vital issue is to understand how to maintain consumer stickiness and loyalty. Although existing studies have tried to explore this issue, researchers have not given detailed and specific answers from the value co-creation theoretic lens. Therefore, the present paper aims to bridge this research gap by investigating the relationship among consumer trust in VTCs, consumer co-creation behaviors and their loyalty. The moderating impact of community service quality (CSQ) on loyalty is also explored. Data from a two-wave survey were collected from 214 active users in a Chinese VTC (Mafengwo) and then analyzed using the ordinary least squares (OLS) technique with STATA 13. Results indicated that (1) consumer trust positively impacts on two dimensions of value co-creation behavior, namely, breadth participation and depth participation. (2) Depth participation is more conducive to cultivating both attitudinal and behavioral loyalty, while breadth participation has an inverted U-shaped influence on behavioral loyalty. (3) CSQ positively moderates the relationship between depth participation and attitudinal loyalty. But after controlling for the effect of attitudinal loyalty on behavioral loyalty, this study found that CSQ negatively moderates the relationship between depth participation and behavioral loyalty. This paper developed a comprehensive framework involving antecedent and consequence of consumer co-creation behavior and showed the importance of CSQ as a key boundary condition, enriching the existing VTC and consumer loyalty research from the perspective of value co-creation and trust theory. Corresponding practical implications and limitations are also discussed.     

Go small or go home: Operational exposure to violent conflicts and foreign subsidiary exit

This study aims to open the black box of heterogeneous responses to violent conflicts by focusing on subsidiaries’ operational exposure to violent conflict and their decisions to exit host countries. Drawing on real options theory, we propose a viable approach multinational enterprises can take when they encounter violent conflicts in their operating locations. Our analysis of 3,479 foreign subsidiaries operating in 11 countries over 26 years suggests that the exit decision of any given subsidiary located in a conflict-affected country depends on its operational scope. However, this effect depends on the characteristics of the operations the subsidiary undertakes, specifically, whether the subsidiary conducts natural resource-seeking operations and the degree of operational overlap with the same-parent affiliates.     

Managing socio-political risk at the subnational level: Lessons from MNE subsidiaries in Indonesia

Within emerging markets, institutional conditions vary significantly at both the country and subnational levels. Although the extant literature recognises the types of risk faced by multinational enterprises (MNEs) in emerging markets, it has hitherto paid scarce attention to explaining how MNEs manage such risk at the subnational level. Reporting on four case studies from Indonesia, we outline how MNEs ensure their success by maintaining active relationships with a variety of non-market actors—including opinion leaders, government officials, and communities at the subnational level. In our study, we developed a conceptual framework, showcasing how MNEs can manage socio-political risk within heterogeneous institutional settings.     

Can't touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing

Due to the rise of omni-channel management, the customer touchpoint concept has become more important. However, research lacks a common understanding of this concept. This article addresses this research gap by conceptualizing the customer touchpoint following the design science research paradigm. As a result, an overview of the constructs and their respective properties, as well as their possible manifestations that collectively define the customer touchpoint, is provided. The conceptualization has implications for researchers and practitioners alike as it comes as a tool to design and evaluate touchpoints in the field as well as to provide fertile soil for future research.     

Digitalization,internationalization, and firm performance: A resource-orchestration perspective on new OLI advantages

Digital forces and digital global connection weaken traditional ownership, location and internalization (OLI) advantages and intensify new OLI advantages (open resources, linkages and integration). However, by building on the resource-orchestration theory, we raise the question of how digitalization (utilization and orchestration of digital resources) and internationalization (firm-level outward internationalization and country-level inward internationalization) affect firm performance. We introduce the degree of outward internationalization and home-country inward foreign direct investment (FDI) inflows as moderators in achieving firm performance as a result of digitalization. Using a panel dataset of 571 U.S. manufacturing firms, we find a curvilinear relationship between digitalization and performance. The top quartile of digitalization efforts is rewarded by significant profitability. Moreover, high levels of outward internationalization and high net-FDI inflows increase the performance gains attributable to high levels of digitalization. Overall, the resource-orchestration theory complements new OLI advantages in explaining firm performance in the digital world.     

It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value

Investors' attention to a firm's stock has been demonstrated to influence stock returns (Da et al., 2011). But does a firm's marketing information draw attention to a firm's stock? Research in finance, accounting, and marketing has investigated advertising as one potential driver of investors' attention to a firm's stock. How about other potential marketing drivers? The authors develop hypotheses related to the impact of the changes in four marketing levers: advertising, product development announcements, WOM, and customer satisfaction on the change in investor attention to a firm's stock. Furthermore, they investigate the moderating role of competitors' marketing levers in these relationships.To test the hypotheses, they compile a panel dataset with 349 firms covering the 2007–2017 period. The results suggest that the changes in the focal firm's advertising and WOM have a positive and significant impact on the changes in investor attention to the focal firm’s stock. Furthermore, these effects are amplified when there is an increase in competitors' advertising spending and WOM, respectively. For the customer satisfaction lever, the results suggest that the change in competitors' customer satisfaction enhances the impact of the change in focal firm's customer satisfaction on investor attention. Collectively, the results suggest that investors attend to the firm's and its competitors' marketing information in a much more nuanced manner than previously thought.     

On estimating an asset's implicit beta

A.F. Siegel (1995) has developed a technique with which the systematic risk of a security (beta) can be estimated without recourse to historical capital market data. Instead, beta is estimated implicity from the current market prices of exchange options that enable the exchange of a security against shares on the market index. Because this type of exchange options is not currently traded on the capital markets, Siegel's technique cannot yet be used in practice. This study will show that beta can also be estimated implicitly from the current market prices of plain vanilla options, based on the capital asset pricing model. Empirical evidence on implicit betas is provided using prices of exchange options from the European Derivatives Exchange Market (EUREX) over years 2000 to 2004. © 2007 Wiley Periodicals, Inc. Jrl Fut Mark 27:961–979, 2007     

Does going public imply short-termism in investment behavior? Evidence from China

Adopting a large panel of Chinese manufacturing firms together with the data of listed firms for the period 1998–2007, this paper aims to examine whether Asker et al.'s (2015) argument on the short-termism demonstrated in the investment behavior of listed firms holds for China. We document that listed firms engage in more investments and respond more to changes in investment opportunities as compared to unlisted ones with similar size and age in the same industries, and Asker et al.'s (2015) short-termism argument only holds for firms facing sufficiently low financing constraints.     

The effect of voluntary and mandatory corporate social responsibility on earnings management: Evidence from India and the 2% rule

Utilizing the natural experiment presented by India's Companies Act of 2013, this paper investigates the relationship between corporate social responsibility (CSR) engagement and earnings management. India's Act includes provisions designed to improve governance and financial audits, as well as a unique mandate requiring firms that satisfy size or profitability criteria to spend a minimum of 2% of reported income on CSR initiatives. We examine the earnings management behavior of firms that voluntarily reported CSR expenditures prior to the Act's implementation as well as those firms that began to report CSR spending as a consequence of the mandate. Results indicate that firms which voluntarily reported CSR expenditures before the Act also engaged in more earnings management than other firms, consistent with CSR being used manipulatively in the pre-Act period. Once the Act was in effect, evidence indicates that on average firms engaged in less earnings management. However, the results suggest the CSR mandate did not have a significant marginal impact on earnings manipulations, implying that the observed decrease in earnings management in the post-Act period was primarily due to other provisions of the Act, such as those related to corporate governance.