区域特色产业集聚绩效及竞争态势实证研究

产业集聚具有地域空间性和市场自组织性。产业集聚有助于本地产业化和企业家精神的培育,能促进产业链的专业化分工和产业专业化配套服务的完善,推动区域产业结构、技术结构和产品结构的调整。信阳茶叶产业集聚的发展历程印证了集聚理论对茶叶产业发展的经济意义,本文结合信阳茶叶产业集聚区产生的条件与特点以及发展中竞争态势分析,提出了相关完善对策。     

生产性服务业产业集聚的竞争优势

生产性服务业是产业链上的关键环节,发展现代生产性服务业已经成为全球化的要求,是经济发展的重要标志。随着制造业及其他产业的集聚趋势加快,生产性服务业集聚成为必然,也为一个国家、一个地区及周边的制造业和产业本身提高了竞争力。大力发展生产性服务业,加快集聚,认识并发挥其竞争优势,是每个城市和地区未来的发展方向。     

辽宁省南台镇产业集聚竞争优势分析

产业集聚可以提高小城镇综合竞争力,促进小城镇经济发展水平的提高。南台镇是全国小城镇建设示范镇,是辽宁省唯一一家小城镇建设标杆镇,他们靠创新将其箱包和鸡蛋产业做强做大,成为该镇经济发展的支柱。研究该镇的产业集聚现象对全国具有类似特点的城镇发展具有极其可贵的借鉴作用。     

河北区域旅游产业集聚绩效评价及竞争态势分析

河北省具有得天独厚的自然资源,同时又具有人文资源和红色旅游资源。如何将现有的资源优势转化为旅游产业的持续竞争力,是河北省旅游产业研究的重点。本文通过对当前河北省各区域旅游产业的集聚水平的测算,分析各区域旅游产业集聚程度,在此基础上计算出旅游产业集聚变动趋势,分析当前各区域旅游产业所处的竞争态势区域,进而找出适合各个区域旅游产业的未来发展方向。     

产业集聚与区域竞争优势探讨

在开放的全球市场上,来自于地区的优势重新受到人们的关注。这一优势不是外生的自然禀赋,而是在竞争与合作中形成的内生的竞争优势。产业集聚能够带来行业的规模经济,有助于本区域产业获取竞争优势。集聚效应的产生,又受制于企业间竞争与合作关系、区域文化、企业文化及组织制度等方面的因素。     

基于CES模型的黑龙江省产业集聚效应分析

理论界普遍认为产业集聚在促进区域经济的发展中起着非常重要的作用。不变替代弹性生产函数通过对某一地区利润总额、工业总产值、固定资产净值等指标的回归分析,测算该地区的集聚经济效应。本文利用该函数对黑龙江省的产业集聚效应进行测算,发现黑龙江的这三个要素的呈现负值,表明黑龙江省在产业集聚中却出现了规模不经济现象,产业集聚的效果不是十分理想。     

国内外产业集聚发展状况研究综述

产业集聚区是一个中观的概念,对产业集聚区的分析是介于对区域经济、市场以及企业的微观分析之间.产业集聚区作为一种空间产业组织形式,从一出现便引起了经济学、经济地理学、管理学、社会学的广泛兴趣.国内外都对产业集聚区的理论进行系统而又周密的研究.因此,本文在前人研究的基础之上,进行总结,得出了国内外的研究状况.     

产业集聚形成的外部因素分析——一个基于政府因素的视角

产业集聚作为一种新的产业组织方式,得到了国家的重视,许多地方政府兴起把培育产业集聚园作为发展战略,所以目前在国内多数的产业集聚园和产业孵化基地的形成过程中,政府发挥了主导力量作用。通过对产业集聚形成理论中影响产业集聚形成因素的分析,指出发挥政府的外部力量作用可以消除产业集聚形成中制约产业发展的内生矛盾,并对政府如何促进产业集聚发展提出政策建议。     

西方产业集聚理论探析

产业集聚是区域产业的重要组织形式,自马歇尔提出产业集聚概念以来,研究者对产业集聚现象进行了广泛系统的研究。本文主要从产业集聚形成机制、竞争优势、存在的风险、集聚水平的测度等方面对产业集聚理论进行阐述,以明确现代西方产业集聚理论的发展脉络。     

Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness

Abstract

Sexual appeals grab attention and elicit emotional responses, yet the existing literature surrounding this area of research has yielded inconsistent findings with regard to their ability to influence consumer liking and preference. Little attention has also been given to investigating sexual appeals beyond the scope of the effects of gratuitous sexual stimuli (nudity), and as such, most of what is known about sexual appeal advertising is centred on the effects of nudity alone. The current study examines sexual-stimuli intensity (explicit vs. mild) in print advertising and assesses its influence on advertising effectiveness and how this varies by gender for Australian consumers. An experiment is conducted as a test of the hypothesised relationships, with findings indicating that the level of sexual-stimuli intensity in print advertising is more effective in influencing consumers’ attitudinal and behavioural responses when depicted at a mild intensity level than at an explicit intensity level. These findings offer important insights for marketers in the design and configuration of sexual appeals used in advertising to maximise the effectiveness of ads to achieve favourable consumer behaviour outcomes.     

(Optimal) spatial aggregation in the determinants of industrial location

Empirical studies on the determinants of industrial location typically use variables measured at the available administrative level (municipalities, counties etc.). However, this amounts to assuming that the effects that these determinants may have on the location process do not extend beyond the geographical limits of the selected site. We address the validity of this assumption by comparing results from standard count data models with those obtained by calculating the geographical scope of the spatially varying explanatory variables using a wide range of distances and alternative spatial autocorrelation measures. Our results reject the usual practice of using administrative records as covariates without making some kind of spatial correction.     

In the company of spies: When competitive intelligence gathering becomes industrial espionage

At what point does legitimate competitive intelligence gathering cross the line into industrial espionage, and what is it about certain intelligence gathering practices that makes them open to criticism? In order to shed light on current developments in the competitive intelligence gathering ‘industry’ and the ethical issues that are typically raised, this paper looks at three recent cases of industrial espionage, involving major multinationals, such as Procter & Gamble, Unilever, Canal Plus, and Ericsson. The argument is made that, from an ethical point of view, industrial espionage can be assessed according to three main considerations: the tactics used in the acquisition of information, the privacy of the information concerned, and the consequences for the public interest as a result of the deployment of the information by the intelligence gatherer.     

论企业竞争力——基于企业文化的视角

在日益激烈的市场竞争中,企业的生存与发展不仅受到其科技力、经济力等“硬性竞争力”的影响,企业的“软性竞争力”——企业文化,更因其独特的功能对企业的经营发挥着巨大的作用,成为最核心的竞争力。企业文化竞争力的构建思路应从理念、制度、战略等方面考虑,创建的进程应从内在到外在,从短期到长远,从微观到宏观循序渐进,再将各种相关方案的实施落到实处,确保文化竞争发挥实质性的效用。     

Corporate political activity,social responsibility,and competitive strategy: an integrative model

Many tensions exist within the nexus of corporate social responsibility, competitive strategy, and political activity. Previously, these aspects of strategic management have been considered in relative isolation or at best in pairs. Accordingly, an attempt is made here to set out a general strategic problem of the corporation, in which all three aspects are combined. This project reveals a particular need to explicate the political assumptions held by or on behalf of the corporation. Examples might include the classical liberal model, global hypercompetition, or variants of the stakeholder model. The project also reinforces the broader notion that when one adopts the perspective of a corporate strategist, one can sometimes find potentially productive ways of reframing issues in ethics, economics, and politics.     

生态位视角下的现代医院竞争策略研究

生态位理论对所有的生命现象具有普适性,不仅适用于生物界,也适用于人(包括由人组成的集团、社会、国家、企业).本文以生态位理论为视角,分析了我国医院生态位与医院竞争之间的关系,并提出生态位视角下现代医院的竞争策略.     

基于管理集成的产业共性技术开发研究

产业共性技术作为未来能够在多个行业或领域广泛应用,其应用和扩散能够对一个或多个行业及企业产生深刻影响,且处于竞争前的技术,越来越受到重视.本文对产业共性技术开发存在的问题进行了分析,并以管理集成思想为指导提出了相应的解决方法.     

Hierarchical heuristics in evaluation of competitive brands based on multiple cues

The primary focus of this research is to develop a conceptual framework for analyzing the process by which consumers evaluate brand quality based on multiple cues. The representative design nature of this theory provides a strong analytical foundation for comparing the use of hierarchical versus nonhierarchical heuristics by consumers in making overall brand evaluations It also enables the modeling of individual differences among consumers in their choice of heuristics to evaluate brands. Results of an illustrative experimental investigation show that hierarchical heuristics are as effective as nonhierarchical, or full-profile, heuristics. It is also shown that brand evaluation heuristics can be broken down into an intuitive (nonlinear) component and a rule-bound (linear) component. © 1994 John Wiley & Sons, Inc.     

The competitive impact of service process improvement: Examining customers’ waiting experiences in retail markets

In this paper, we investigate the impact of a service process improvement in front-end retail operations on the waiting experiences of shared customers, that is, those customers who patronize a retailer as well as its competitors. Our findings from two studies—a field study and a controlled laboratory experiment—suggest that while customers’ waiting time perceptions are independent across competing firms, their waiting time satisfaction is interdependent. As a result, the impact of a retailer's service improvement initiative that reduces waiting times is not merely local to the retailer but propagates to its competitors through its shared customers. Specifically, such an improvement not only raises shared customers’ satisfaction with the focal retailer, it also concurrently lowers their satisfaction with the retailer's competitors. By implication, current approaches that assess the impact of a service process improvement by just measuring the difference in customer satisfaction before and after the improvement may be underestimating the true impact of such improvements.     

基于价值增值的工商关系

近几年,伴随着商品品种的极大丰富和超市网络体系的急剧扩张,供应链上的竞争优势逐渐从供应商转移到零售商手中,“工商关系”也随之作为一个焦点问题而凸显出来,甚至成为第四届中国连锁业会议的一个重要议题。随着市场竞争的加剧,超市公司与供应商之间的矛盾日益突出,一方面认为超市中货架资源是有限的,并且有等级区别;另一方面认为通道费用过高,使供应商苦不堪言,严重影响双方的正常合作;而最近又有新的观点,适度的通道费用是合理的,在国外也是有先例的。针对日益尖锐的工商关系,本刊特辟“工商关系”这一栏目,希望为促使工商关系尽快走上健康发展之路、达到双赢而尽微薄之力。