无锡供电公司：让社会责任根深叶茂无锡供电公司全面社会责任管理实践纪实（一）

“一棵大树要长得枝繁叶茂、硕果累累。必须根深蒂固。我们把企业履行社会责任看作一棵大树,基层单位推进的全面社会责任管理就是这棵树的树根,只有根扎得深、扎得稳,在肥沃的土壤中,才可能郁郁葱葱,长成参天大树。”     

新定位新模式新方式——无锡供电公司全面社会责任管理纪实（二）

让我们借用一下电视语言,先从4组镜头来看看无锡供电的4个场景：     

班组建设：润物细无声无锡供电公司全面社会责任管理实践纪实（二）

“我们的要求是下班前必须把灯关掉。以后走廊里的灯都要编号,设立台账,对哪盏灯不亮、哪盏灯下班后还亮着进行监控,确保人走灯灭。”     

责任根植点亮品质生活——无锡供电公司全面社会责任管理纪实（一）

作为国家电网公司“全面社会责任管理模式”在网省公司-地市公司-县级公司试点中的重要组成部分,2009年7月16日,国家电网公司选择无锡供电公司作为地市级供电企业全面社会责任管理的首个试点单位。无锡供电确立了成为无锡经济社会发展“绿色动力”的新角色定位,建立新的责任工作观,提出“点亮品质生活”的责任宣言,追求“经济、社会、环境”三重价值创造,全力服务无锡地方经济转型和人民生活品质提升。本刊从本期起,将陆续刊发无锡全面社会责任管理系列纪实文章,全面解读和展示无锡供电全面社会责任管理的探索和成效,与读者共同见证国家电网公司社会责任理念根植基层的履责实绩。     

“文化治企”再插“社会责任”新翅膀——无锡供电公司全面社会责任管理纪实（七）

“努力超越．追求卓越”是国家电网公司倡导的企业精神,也是无锡供电公司全体干部职工的精神风貌,更是公司统一优秀企业文化的最好体现。近年来,无锡供电公司着力把企业文化建设与公司中心工作和内外利益相关方诉求有机衔接,按照“文化引领、强化标准、民主管理、和谐发展”的思路,不断拓展企业文化建设的内涵和深度……     

责任动力 换位思考 创新服务 共同发展 责任发展创造“优质服务”新高度——无锡供电公司全面社会责任管理纪实（八）

到达无锡,记者最先看到的是一片忙碌景象的苏南硕放国际机场。这个军民合用的机场,日均航班量80余班,并始终保持着76％以上的平均客座率,2010年年旅客和货邮吞吐量已分别位居全国175个机场中的第39位和第27位,具备了国内中型机场的规模。     

以“软实力”提升电网建设“硬速度”——无锡供电公司全面社会责任管理纪实（六）

“有些人认为,电网建设的时候只要满足施工的方便,怎么方便怎么来,但是现在不一样了”,对于这种变化,无锡供电公司建设公司陆远有很深的体会：比如在施工时,用彩钢板围起来减少噪音;在施工现场设置冲洗池,减少进出施工工地车辆带来的沙土;使用内壁式的工程车辆装卸、清移土方,     

电力设施保护：凝心聚力保障安全供电无锡供电公司全面社会责任管理实践纪实（三）

12月17日上午,在无锡市职教中心新校区的建筑工地上,新教学楼的脚手架已经开始搭建。几名建筑工人正埋头施工,作业点不远处便是数条35千伏至220千伏高压线。施工工人与高压线的距离很近,不远处,一架塔吊的吊头紧邻着高压线缓缓划过,造成了巨大的安全隐患。     

新认识 新动力 新机制 创造供电企业推进“绿色发展”新局面——无锡供电公司全面社会责任管理纪实（十）

＂人人都说无锡美,无锡秀山又秀水;地质公园现西山,渔乡梦中太湖水;园林宅第如画中,鼋头渚上眼看累。人人都说无锡肥,太湖三白客喊美;碧螺春茶泌心肺,佛手甘甜闸蟹醉;红橘鲜美爆鳝脆,君来酒店齐举杯……＂     

为企业培养一流人才 为社会创造优秀公民——无锡供电公司全面社会责任管理纪实（九）

儒雅、稳重,是无锡供电公司配电工区工程师沈辉给人的一贯印象。一脸温和笑容的他,也将这份沉着与亲和力带到了与市民、媒体的对话间——他的另一个身份是“现场新闻发言人”。他这样描述自己的责任：“要实事求是地分析现场发生的情况,对人民群众如实交代,发现有误解的地方,我们要及时地解释、引导。”     

Work Ethic and Ethical Work: Distortions in the American Dream

Economic progress in the United States has been attributed to the successful combination of two social structures – capitalism as an economic system and democracy as a political system. At the heart of this interaction is a particular work ethic in which hard work is considered the path to both immediate and future rewards. This article examines the evolution of work ethic in the United States, as well as the returns experienced through various adaptations in the country’s history. From this grounding, the information is structured into a proposal that key messages contained in the current, accepted work ethic are subject to distortions that may contribute to unethical decision making. These distortions result from two potentials: (1) efforts to reconcile the work ethic with contradictory messages and (2) exaggerations of the work ethic that become dysfunctional. The intent is to provide a framework that may explain to organizational leaders how people with the same basic work ethic can behave differently in terms of ethical work. Along with this understanding comes the potential to offset possible distortions and to encourage more ethical behavior.     

From Management Systems to Corporate Social Responsibility

At the start of the 21st century, Corporate Social Responsibility (CSR) seems to have great potential for innovating business practices with a positive impact on People, Planet and Profit. In this article the differences between the management systems approach of the nineties, and Corporate Social Responsibility are analysed.An analysis is structured around three business principles that are relevant for CSR and management systems: (1) doing things right the first time, (2) doing the right things, and (3) continuous improvement and innovation. Basically CSR is focussing on the second principle, and management systems focus on the first. However, CSR is very likely to build on the management systems as well.From a CSR point of view, the existing generation of management systems with their focus on rational control (= doing things right) can only be of limited use in the development of CSR. However, the preventive rationalities of management systems are important. Values and the principle doing the right things is extremely relevant for CSR. This goes far beyond the present generation of ISO type management systems; opportunities stem from building on TQM approaches like the EFQM Business Excellence model. Continuous improvement and innovation is a permanent challenge underlying the two other business principles, and requires both individual and organisational learning processes. In the present generation of management systems, continuous improvement mainly addresses rational prevention, barely the value aspects of business.For the further development and implementation of CSR, each of the three business management principles are vital. There is a need for a new generation of management systems that addresses the values at stake in strategic decision-making, both at company level and in the behaviour of individuals, while the rationalities of prevention and anticipation are still relevant. In both directions more emphasis for continuous learning and innovation will be needed.CSR is likely to trigger the development of management systems in the directions mentioned. This will support companies to be credible and transparent in improving the performance with respect to people, planet and profit.     

从广告创意思维,到商业创新思维

1990年秋冬,天气很冷,每个非周末的晚上,我都泡在复旦大学图书馆里,那里比宿舍暖和。我读的是法律专业,但我总是控制不住自己,要溜到经济管理类书架前寻找广告类的书籍。能找到的很少,《中国广告》杂志是能读到广告知识最多的书刊之一,我一期一期地找来,一页一页地读,仿佛一个逃学的少年,贪婪地偷看着不该看的东西。为什么一个法律专业的学生对广告知识丰盈的《中国广告》如此热衷?     

Corporate Social Responsibility Audit: From Theory to Practice

This research examines the possibility of developing a new corporate social responsibility (CSR) auditing system based on the analysis of current CSR literature and interviews conducted with a number of interested and knowledgeable stakeholders. This work attempts to create a framework for social responsibility auditing compatible with an existing commercially successful environmental audit system. The project is unusual in that it tackles the complex issue of CSR auditing with a scientific approach using Grounded Theory. On the evidence discovered to date in the literature review and the interviews, CSR seems to be perceived by many as the social strand of sustainable development. However, there is far less agreement regarding its measurement. Both the literature review and the interview analysis indicate that developing an applied CSR auditing procedure will be a challenging task. This is principally due to the lack of formal study of this complex subject, which, despite the widespread debate it has engendered, still lacks a single and broadly accepted definition. The concepts developed from the findings of this research, together with the key factors identified in a literature review of CSR, were developed into a prospective CSR audit protocol.     

The Islamic Work Ethic and the Emergence of Turkish SME Owner-Managers

The aim of this study is to explore the influence of religious beliefs on the work-related attitudes of Turkish SME (small and medium-sized enterprise) owner-managers. In this research, the emergence of pious or devout business people is considered as a phenomenon, and special attention is paid to religious transformation and secularism in Turkey. Both concepts, religion and secularism, are considered within the Turkish context. For the research, in-depth interviews were conducted with 32 Turkish business people from religious and secular backgrounds, respectively. The study investigates the so-called “Islamic work ethic” values and Islamic business principles from a critical perspective and argues that they do not seem to be as significant factors as predicted in the emergence of pious or devout business people in Turkey.     

如何利用ISO26000推动电网企业开展企业社会责任工作

ISO26000的突出贡献在于为社会责任理念有效融入企业的运营实践给出了方法和指导。目前关于ISO26000的学术探讨集中在标准制定背景、内容解读以及影响对策等方面,对如何将ISO26000应用到企业实际的文章尚为数不多。对于电网企业这一特定领域来说,梳理该标准对电网企业的一般要求,并及时内化为企业的运营实践,将是其应对新时期机遇与挑战的重要选择。     

沃尔玛（中国）投资有限公司公共关系高级总监李玲：社会责任是我工作中最闪亮的一笔

人物简介李玲,北京大学中国经济研究中心国际MBA,2009年9月加入沃尔玛公司。现任沃尔玛中国公共关系高级总监,主要负责公司对外传播、品牌维护及企业公关传播及推广。     

How Work Gains Meaning in Contractual Time: A Narrative Model for Reconstructing the Work Ethic

The work ethic has been deeply challenged by two trends – the division of labor and the destruction of continuity in employment. Here a narrative model is proposed for reconstructing the work ethic. Narratives embody assumptions about the flow of time, and work becomes charged with meaning when "contractual time" is interrupted, when new functions are invented to cope with obstacles having to do human character and action. Content for this abstract model is provided by four historical movements in the U.S. having to do with the reorganization of work or work relations: scientific management, the human-relations movement, the human-potential movement, and early management thought.     

报告发布年初高开，热点可能向三方面扩散——2013年1-2月份国内社会责任报告发布情况概述

【开栏语】企业社会责任是这个时代的最强音,也是一个复杂的系统工程。作为社会责任发展历程的有效梳理和时代印记,社会责任报告已成为全球各类先锋组织的共同行动。在社会责任理念探索和实践发展的过程中,社会责任报告作为一种特殊的综合载体,起到了见证历史、记录业绩、传播理念、沟通信息、量化责任、监督制衡、管理提升、品牌打造等关键性作用,成为实现组织可持续发展能力和责任竞争力稳步提升的重要工具。引导和鼓励国内各类社会组织积极发布社会责任报告,一方面有利于促进组织与社会和谐共荣,另一方面也将有力促进我国各类组织积极融入国际潮流、参与国际竞争,提升我国社会责任事业的国际话语权。