Managing consultants

As the consulting industry matures, its future is being shaped by concerns about standards of professionalism. Mark Law challenges clients, consultants and management scholars to work together to strengthen it.     

Managing Advertising Productivity

No abstract available for this article.     

Managing Personal Inducements

Personal inducements, a set of techniques normally used by salespeople, are a heavily used, but little researched phe- nomenon. Following a review of research activity, this paper pro- vides a set of guidelines and suggestions for managing the use of these techniques.     

企业的成长

公司成长无论对单个企业还是对整个工业、经济、国家而言,都是一个复杂的问题. 公司的成长为一个国家不断创新并且创造价值,提供新工作,美国和其它西方国家大量的失业人员导致对成长的需要.公司的效率目标--导致失业的主要原因--是非常重要的,但对公司生存而言并不是一个充足条件.公司必须考虑到,未来的发展速度过快或过慢都不妥当.通过下面三个基本问题你能理解公司的发展:     

如何管理高学历员工

毋庸置疑,企业中人的因素是至关重要的,随着企业生产中知识含量的不断增加,高学历人才正日益成为企业发展的动因.如何管理好这些富有才智、但往往个性突出的人,已成为当前企业管理的新课题.     

Managing consumption communities

Companies are increasingly searching for ways to manage consumption communities. However, previous studies on consumption communities suggest that managing them is difficult, if not impossible, because communities are self-directed and consist of equal, autonomous actors. This article addresses this paradox and builds on recent conceptualisations of consumption communities as networks. By building on theory about network management functions, we discuss how companies can actually manage consumption communities without authoritarian and hierarchical control. Using three case studies of heterogeneous consumption communities, a footwear brand, a sports lifestyle community and a tableware and glassware design brand, the article identifies eight consumption community management activities. The article makes a theoretical contribution to the literature on consumption communities by introducing a network management perspective. In addition, it offers valuable practical guidance for managers who wish to manage consumption communities proactively at the strategic level and as an essential part of their customer-related management processes.     

Managing international debt

The disappointing response to the Mexican debt-swap initiative has shown that financial innovations cannot be relied on solely to reduce the debt burden to levels that reestablish the creditworthiness of major debtors. The following article examines the conventional approach to solving the debt problem as well as a number of new proposals.     

Managing cross-gender mentoring

For many years, men have been helped to advanced in their careers by the interest and personal guidance of a mentor. Now, when women in business merit this special professional attention, problems can arise—including sexual attraction, marital disruption, and damaging gossip. These authors provide suggestions for men and women who must deal with this potentially dangerous situation.     

系列基金如何组合

由招商基金推出并已于3月亮相的"招商安泰系列基金",有可能是第一只正式发行的合资基金产品. 系列基金:按风险高低排列 从概念上讲,所谓系列基金,与前期炒作的伞型基金基本相同,就是由一系列子基金组成的"套餐",既可单一认购任何一只子基金,也可自由"配餐"组合.     

Managing hospitality innovation

Firms that compete in mature markets often depend on innovation for gaining market share and differentiating themselves from competitors. Innovation-development processes generally use some combination of the 15 steps outlined here.     

Managing Returns in E-Business

ABSTRACT

This paper is a discussion of managing returned goods in e-business. After a discussion of literature on reverse logistics management issues it discusses some preliminary findings of a research project undertaken with the Australian e-business organisations. Research findings discussed in this paper indicate that a good return management process supports customer relationship management and enables capturing value by reselling, and redistributing returned products. It also highlights that effectively managing returns in e-business allows recapturing value from products. It is concluded from this research that reverse logistics is an important business process in e-business.