Towards an Interdisciplinary Theory of Entrepreneurship

Entrepreneurship is one of the least understood topics in economics. The rising significance of small companies and especially of start-ups for the creation of new jobs has been an intensively discussed subject for nearly one decade. But there is still no theory of entrepreneurship.First this paper reviews the role of the entrepreneur in the history of economic thought and concludes that there is no agreed upon definition of what an entrepreneur does or is. The unsolved problem is the non-rational human behavior. Schumpeter and Kirzner have developed economic models of the role of the non-maximizing entrepreneur in the price-mechanism. But they did not develop a theory of entrepreneurship.In the second part of the paper entrepreneurship is understood as the pursuit of opportunites without regard to resources currently controlled (Stevenson, Roberts, and Grousbeck). Based on that definition the contributions of economic decision theory, sociological system theory, psychoanalytical research and behavioral studies are reviewed and an interdisciplinary approach to the development of an entrepreneurship theory is proposed.     

A theory of serial entrepreneurship

The contribution of serial entrepreneurs to entrepreneurial activity is significant: in Europe, 18–30% of entrepreneurs are serial; in the US, their contribution is about one-eighth. Yet, theories of entrepreneurship and industry dynamics presume that all firms are launched by novice entrepreneurs and firm failure is synonymous with exit from entrepreneurship. We propose a theory of serial entrepreneurship in which an entrepreneur has three occupational choices: maintain his business in operation, shut it down to enter the labor market to earn an exogenous wage, or shut it down to launch a new venture while incurring a serial startup cost. In equilibrium, a high-skill entrepreneur shuts down a business of low quality to become a serial entrepreneur, launching and subsequently closing firms until a high quality business is found; a low-skill entrepreneur shuts down a business of low quality to enter the labor market, never to become a serial entrepreneur. A decrease in the wage or serial startup cost, or an increase in the startup capital, enhances the contribution of serial entrepreneurs to entrepreneurial activity and promotes new firm formation (by increasing entrepreneurship and the number of new firms that survive), but its effect on the exit rate of new firms is ambiguous. We show the model is consistent with evidence relating to the impact of an entrepreneur’s characteristics and prior experience in entrepreneurship on the survival of his firm and his entry into and survival in entrepreneurship.     

The contrasting interaction effects of improvisational behavior with entrepreneurial self-efficacy on new venture performance and entrepreneur work satisfaction

Although improvisation is often considered to be an elemental component of entrepreneurship, little work has been done to evaluate factors that influence the relationship of entrepreneur improvisational behavior with important outcome variables. In an attempt to partly fill this gap, the current study examines the moderating effect of entrepreneurial self-efficacy on the relationship of founders' improvisational behavior with both the performance of their startups and their individual level of work satisfaction using a national (United States) random sample of 159 entrepreneurs. In alignment with our predictions, improvisational behavior was found to have a positive relationship with new venture performance (i.e., sales growth) when exhibited by founders who were high in entrepreneurial self-efficacy, whereas improvisational behavior was found to have a negative relationship with new venture performance when exhibited by founders who were low in entrepreneurial self-efficacy. Contrary to our expectations, entrepreneurial self-efficacy was found to have a negative moderating effect on the relationship between entrepreneur improvisational behavior and work satisfaction.     

Does entrepreneurial self-efficacy distinguish entrepreneurs from managers?

Previous research on the psychology of entrepreneurs found that personality traits such as locus of control failed to distinguish entrepreneurs from managers. In search of an individual characteristic that is distinctively entrepreneurial, we proposed an entrepreneurial self-efficacy construct (ESE) to predict the likelihood of an individual being an entrepreneur. ESE refers to the strength of a person’s belief that he or she is capable of successfully performing the various roles and tasks of entrepreneurship. It consists of five factors: marketing, innovation, management, risk-taking, and financial control.We conducted two studies, one on students and the other on small business executives. Study 1 found that the total ESE score differentiated entrepreneurship students from students of both management and organizational psychology, and that across the three types of students, ESE was positively related to the intention to set up one’s own business. We also found the entrepreneurship students to have higher self-efficacy in marketing, management, and financial control than the management and psychology students. In study 2, we simultaneously tested effects of ESE and locus of control on the criteria of founders vs. nonfounders of current businesses. After controlling for individual and company background variables, the effect of ESE scores was significant, but the effect of locus of control was not. More specifically, it was found that business founders had higher self-efficacy in innovation and risk-taking than did nonfounders.The results of this study demonstrate the potential of entrepreneurial self-efficacy as a distinct characteristic of the entrepreneur. From these results, some important implications can be drawn on entrepreneurial assessment, education, counseling, and community intervention. First, ESE can be used to identify reasons for entrepreneurial avoidance. There may be many individuals who shun entrepreneurial activities not because they actually lack necessary skills but because they believe they do. This is especially true for sectors of the population such as women or those minority groups who are perceived as lacking entrepreneurial traditions. Communities and individuals could benefit from identifying sources of entrepreneurial avoidance by targeting their efforts toward enhancing ESE of particular groups or individuals for specific aspects of entrepreneurship.An additional use of ESE is to identify areas of strength and weakness to assess the entrepreneurial potential of both an individual and a community. Once entrepreneurial potential is identified, resources can be channeled and more effectively used to promote entrepreneurship. Finally, diagnosis and treatment of ESE can be performed on real entrepreneurs. The entrepreneur may be completely avoiding, or performing less frequently, certain critical entrepreneurial activities because s/he lacks self-efficacy. For example, the entrepreneur may be avoiding company growth for fear of losing control. Identification and removal of self-doubt will enable the entrepreneur to be actively engaged in entrepreneurial tasks, more persistent in the face of difficulty and setbacks, and more confident in meeting challenges.Overall, ESE is a moderately stable belief and requires systematic and continuous efforts to be changed. Two broad approaches can be taken toward desired change. One is the micro-approach that directly focuses on people’s beliefs. In designing and conducting entrepreneurship courses, training institutions should not just train students in critical entrepreneurial skills and capabilities but also strengthen their entrepreneurial self-efficacy. The current state of entrepreneurship courses in most management schools may fall short in both respects. Courses focus on commonly identified management skills, but often ignore entrepreneurial skills such as innovation and risk-taking. Furthermore, the teaching of entrepreneurial skills tends to be technical, with insufficient attention paid to the cognition and belief systems of the entrepreneur. Educators should take into account entrepreneurial attitudes and perceptions when designing or assessing their course objectives. Conscious efforts could be made to enhance ESE by involving the students in “real-life” business design or community small business assistance, by inviting successful entrepreneurs to lecture, and by verbal persuasion from the instructor and renowned entrepreneurs.The second approach to enhancing ESE is to work on the environment of potential and actual entrepreneurs. According to the reciprocal causation model, the environment may affect self-efficacy not only directly but also indirectly through performance. An environment perceived to be more supportive will increase entrepreneurial self-efficacy because individuals assess their entrepreneurial capacities in reference to perceived resources, opportunities, and obstacles existing in the environment. Personal efficacy is more likely to be developed and sustained in a supportive environment than in an adverse one. A supportive environment is also more likely to breed entrepreneurial success, which in turn further enhances entrepreneurial self-efficacy. Communities can work toward creating an efficacy enhancing environment by making resources both available and visible, publicizing entrepreneurial successes, increasing the diversity of opportunities, and avoiding policies that create real or perceived obstacles.     

Entrepreneurship, developing countries, and development economics: new approaches and insights

This paper provides an introduction to this special issue of Small Business Economics dealing with the (long-postponed) integration of entrepreneurship into the discipline of development economics and casting a formal light on the role of entrepreneurship in developing countries. The paper departs from the premise that with more than a billion people living in absolute poverty, it is of great practical importance to understand if and when entrepreneurship is a binding constraint on economic development and catching up in developing countries. This in turn requires at least a deeper theoretical modeling of the entrepreneur in development economics. This special edition contains a number of contributions emanating from the UNU-WIDER project on Promoting Entrepreneurial Capacity, which integrates the disciplines of entrepreneurship and development economics. These contributions model and explore the role of the entrepreneur in key areas of concern for development economics, such as structural change and economic growth, income and wealth inequalities, welfare, poverty traps, and market failures. This introduction discusses and contextualizes these various contributions and their implications for further theoretical and empirical work.     

Towards a theory of entrepreneurship

Over 200 years of the study of entrepreneurship have provided many definitions of the word “entrepreneur”. However, no theory of entrepreneurship has been developed that would explain or predict when an entrepreneur, by any of the definitions, might appear or engage in entrepreneurship. Indeed, the search for a best definition may have impeded the development of theory.The Schumpeter economic outcome-based concept that an entrepreneur creates value by carrying out new combinations causing discontinuity is embodied in many of the definitions offered within the last 50 years. We strongly recommend the adoption of Schumpeter's definition for academic and policy-making purposes.We offer the following tentative entrepreneurship theory, extracted from anecdotal observations and extant literature, in the hope that it will better explain and begin to predict the phenomenon of entrepreneurship:“A person will carry out a new combination, causing discontinuity, under conditions of:

• 1.1. Task-related motivation,
• 2.2. Expertise,
• 3.3. Expectation of personal gain, and
• 4.4. A supportive environment.

”Several relevant research questions are posed in the hope that they will encourage discontinuity in further development of theory.     

The knowledge spillover theory of entrepreneurship

According to the knowledge spillover theory of entrepreneurship, the context in which decision-making is derived can influence one’s determination to become an entrepreneur. In particular, a context that is rich in knowledge generates entrepreneurial opportunities from those ideas. By commercializing ideas that evolved from an incumbent organization via the creation of a new firm, the entrepreneur (human capital) not only serves as a conduit for the spillover of knowledge, but also for the ensuing innovative activity and enhanced economic performance through resource allocation. The knowledge spillover theory of entrepreneurship brings together contemporary theories and thoughts of entrepreneurship with prevailing theories of economic growth, geography, and strategy and therefore explains not just why some people choose to become an entrepreneur, but also why this matters significantly for the economy and society.     

Entrepreneurial alertness and asymmetric information in a spin-glass model

The purpose of this article is to investigate the relative role played by alertness and asymmetric information on entrepreneurial decisions. The article presents a model in which an individual decides whether to become an entrepreneur based on her alertness and on the information available in her environment. Spin-glass simulations are used to illustrate the dynamics of the decisional process. According to the results, more alert agents have higher probabilities of exhibiting entrepreneurial behavior. However, if information is evenly distributed, the number of entrepreneurs is shown to remain low even when agents are highly alert. If, on the other hand, information is not evenly distributed, entrepreneurship is shown to increase and concentrate geographically. These results are consistent with observed clustering of entrepreneurial activity. In addition, entrepreneurship is identified as a path-dependent phenomenon. As a result, the model suggests that certain political and institutional settings are more conducive to entrepreneurship than others and implies that short-term policies aimed at increasing the prevalence of entrepreneurship are likely to be ineffective.     

基于复杂适应系统理论的学术创业者双元角色协同过程研究

个体的学者角色和创业者角色协同是成功开展学术创业的必要条件。文章将复杂适应系统的特征对应于学术创业者双元角色协同上，借助“刺激—反应”的分析框架，通过纵向案例的方式，探讨了在特殊的复杂的学术创业环境中个体通过认知与行动的交互不断解决角色冲突进而实现双元角色协同的过程。案例发现：个体在解决双元角色的时间冲突、能力冲突和文化表达冲突过程中完成了被动拼凑、核心聚焦和共生协同的演化过程，对环境的适应经历了简单适应、直接适应和复杂适应的阶段。文章提炼的微观层面双元角色协同模型有助于丰富学术创业理论，并为处于不同阶段的学术创业主体成长、调整自身状态提供启示。     

The development of an infrastructure for entrepreneurship

This paper takes a macroperspective of entrepreneurship, and focuses on the issues and events involved in constructing an industrial infrastructure that facilitates and constrains entrepreneurship. This infrastructure includes: (1) institutional arrangements to legitimate, regulate, and standardize a new technology, (2) public resource endowments of basic scientific knowledge, financing mechanisms, and a pool of competent labor, as well as (3) proprietary R&D, manufacturing, marketing, and distribution functions by private entrepreneurial firms to commercialize the innovation for profit. Although extensive research substantiates the importance of these infrastructure components, they have been treated as externalities to entrepreneurship. By incorporating these components within a single framework, one can systematically examine how various actors and functions interact to facilitate and constrain entrepreneurship.The paper makes three contributions to understanding entrepreneurship. First, I believe that the study of entrepreneurship is deficient if it focuses exclusively on the characteristics and behaviors of individual entrepreneurs, on the one hand, and if it treats the social, economic, and political factors influencing entrepreneurship as external demographic statistics, on the other hand. Popular folklore notwithstanding, the process of entrepreneurship is a collective achievement requiring key roles from numerous entrepreneurs in both the public and private sectors.Second, the paper examines how and why this infrastructure for entrepreneurship emerges. I argue that while this infrastructure facilitates and constrains individual entrepreneurs, it is the latter who construct and change the industrial infrastructure. This infrastructure does not emerge and change all at once by the actions of one or even a few key entrepreneurs. Instead, it emerges through the accretion of numerous institutional, resource, and proprietary events that co-produce each other over an extended period. Moreover, the very institutional arrangements and resource endowments created to facilitate industry emergence can become inertial forces that hinder subsequent technological development and adaptation by proprietary firms. This generative process has a dynamic history that is itself important to study systematically if one is to understand how novel forms of technologies, organizations, and institutions emerge.Finally, the paper emphasizes that the process of entrepreneurship is not limited to the for-profit sector; numerous entrepreneurial actors in the public and not-for-profit sectors play crucial roles. It motivates one to examine the different roles played by these actors, and how their joint contributions interact to develop and commercialize a new technology. This in turn makes it possible to understand how the risk, time, and cost to an individual entrepreneur are significantly influenced by developments in the overall Infrastructure for entrepreneurship. It also explains why the entrepreneurs who run in packs will be more successful than those that go it alone to develop their innovations.     

Language skills and migrant entrepreneurship: evidence from China

Business ownership constitutes a vital part of the economy. While many of the determinants of entrepreneurship have been intensively studied, the link between language proficiency and entrepreneurship has not. Using the Migrant Dynamics Monitoring Survey, this paper studies the importance of language skills for migrant entrepreneurship. We find that migrants who can understand and fluently speak the local dialect are more likely to become entrepreneurs. The effect of language on entrepreneurship is more pronounced in the urban fringe, towns, and rural areas, and especially where individuals migrate across different dialectal regions. Gaining local dialect skills influences positively the decision to become either a necessity- or an opportunity-driven entrepreneur.

     

Who Is the Student Entrepreneur? Understanding the Emergent Adult through the Pedagogy and Andragogy Interplay

Although entrepreneurship education is promoted through an active learning approach, critical concerns regarding how to educate potential entrepreneurs has increased. To remedy this, we pose the question: “Who is the student entrepreneur?” Building on conceptual work from developmental psychology, expertise research, pedagogy, and andragogy, we problematize based on the key characteristics of the emerging adult; a construct originating from developmental psychology. We illustrate an educational process moving from a pedagogical phase into an andragogical phase where the learner becomes in control of the learning process. As a result, we propose a continuum model of entrepreneurship education for emerging adults.     

Entrepreneurship as a utility maximizing response

Research on entrepreneurship has investigated what entrepreneurs do, what happens when they act as entrepreneurs, and why they act as entrepreneurs. This paper contributes to the latter investigation, and specifically asks why some people choose to be entrepreneurs, while others choose to be employees. Responding to prior literature recognizing the lack of a coherent theory of entrepreneurship and calling for a rigorous examination of the decision to become an entrepreneur, this paper presents an economic model of the career decision. We postulate that the individual chooses an entrepreneurial career path, or a career as an employee, or some combination of the two, according to which career path promises maximal utility (or psychic satisfaction).We assume that the individual's utility from any particular occupation, whether self-employed or employed, depends on income (which depends in turn on ability), as well as working conditions such as decision-making control, risk exposure, work effort required, and other working conditions (net perquisites) associated with that occupation. Individuals will exhibit either preference or aversion towards each of the specified working conditions, and it is the degree of that preference or aversion, in conjunction with the quantum of each working condition, which determines the total utility that the individual will derive from each particular occupation.We show that all employees will have an incentive to be self-employed (if they could assemble the same resources as their employer). Also, the greater their managerial and entrepreneurial ability, the greater will be their incentive to be self-employed, other things being equal. Next, we show that a more positive attitude to work (i.e., a lesser aversion to work effort required) provides a greater incentive to be self-employed.The individual's degree of risk aversion also influences the choice to be an entrepreneur. The more tolerant one is of risk bearing, the greater the incentive to be self-employed. Similarly, the greater the preference for independence, or decision-making control, the greater the incentive to be self-employed. Finally, it is noted that perquisites (and avoidance of irksome elements) can potentially be controlled to a greater degree when self-employed, so the individual will consider the differences in these other working conditions when contemplating a career choice.But it is the sum of the utility and disutility from these sources which determines the career decision. Thus, we demonstrate that positive attitudes toward risk, work, and independence are neither necessary nor sufficient conditions for a person to want to be an entrepreneur. Entrepreneurial abilities and attitudes are desirable in employment situations, therefore, an employer may choose to bribe an entrepreneurial individual to be an employee by offering more income and greater independence, for example.We demonstrate that firms recruiting employees, or venture capitalists considering funding an entrepreneur, should in their own best interests investigate the person's attitudes toward income, risk, work, and independence as well as their abilities, as these attitudes underpin the person's worth as an employee and their incentive to be self-employed. Management educators should design programs which enhance the entrepreneurial abilities and attitudes of individuals, and the individuals themselves should consider their `attitudinal' make-up before committing to entrepreneurship.     

Serial entrepreneurship: impact of human capital on time to re-entry

This study uses a longitudinal matched employer–employee database to examine how ex-entrepreneurs’ levels of general and specific human capital influence their likelihood of re-entering entrepreneurship over time, in a different firm, thereby becoming serial entrepreneurs. The results reveal a negative effect of general human capital on the hazard of becoming a serial entrepreneur; the impact of entrepreneurial-specific human capital on the hazard of re-entering entrepreneurship is in general positive. This research provides a dynamic approach to serial entrepreneurship revealing that specific types of human capital play distinct roles on individuals’ entrepreneurial behavior.     

Entrepreneurship in the Soviet Union and post-Socialist Russia

This article advances the understanding of the present and future of Russian entrepreneurship. Based on secondary information published in the West and in contemporary Russia, empirical research and personal interviews, general characteristics of Russian entrepreneurship within different controversial periods that occurred during different periods of this country's history are presented. Also discussed are the influences of ethnic and religious minorities and foreign businesses on entrepreneurship development as well as the relatively low social status of the entrepreneur. The vitality of entrepreneurial response is discussed in terms of recent events in post-Socialist Russia including the transformation of its economy and society and its integration into the global market. In so doing, the article presents the latest trends in entrepreneurship in the country as well as a profile of the Russian entrepreneur.     

A structural model of the effects of entrepreneurial characteristics on venture performance

Venture capitalists, “angel” investors, and experienced, successful entrepreneurs, when asked to identify the most important determinant of new venture performance, will undoubtedly answer “the entrepreneur.” Likewise, prominent academic scholars responsible for the accelerating development of entrepreneurship theory and research would almost always agree. Unfortunately, empirical and theoretical understanding of the influence of the entrepreneur on new venture performance (NVP) has long been stymied. Studies of entrepreneurial characteristics have failed to demonstrate convincing links with entrepreneurial states of being or with NVP, though studies of the former have shown more promise than have those of the latter. In an attempt to explain the failure to link entrepreneurial characteristics with performance and thus to stimulate and modify research agendas, this paper derives a structural, causal model of the relationships between entrepreneurial characteristics and performance. This derivation draws upon current psychological, management, economic, and entrepreneurship theory.Though there is considerable controversy in the field of psychology concerning the ability of personality traits to explain behavior, it is accepted by many that such traits do exist, that they are stable over time, and that they explain behaviors if the level of aggregation is wide enough. In 1988, Hollenbeck and Whitener noted that one of the problems in using personality traits to explain job performance was that such traits are mediated by motivation and moderated by abilities in their causal connection to performance. Thus personality traits are somewhat removed from performance in the causal chain of events. Applied to the study of the entrepreneur, this research suggests that an initial model of the “entrepreneurial characteristics → NVP” relationship must include the mediating role of motivation and the moderating role of entrepreneurial management abilities.This paper further redefines this emerging model of “entrepreneurial characteristics → NVP” by drawing upon other literature from the field of psychology. This literature suggests that “entrepreneurial behavior” and the context in which it is performed both intervene between motivation and ability in their relation to NVP. The paper concludes this section with a psychology-based model of the “characteristics → NVP” relationship that is more comprehensive and realistic than prior models in the entrepreneurship literature.The paper next draws from strategic management, entrepreneurship, and economics literature along with Sandberg's (1986) model of NVP [NVP = f(E,IS,S)] to show that any model of the connection between entrepreneurial characteristics and NVP must further recognize the relationship between strategy and NVP as well as industry structure and NVP. The resultant model suggests strategy and industry structure are “context” variables that interdependently interact with entrepreneurial behaviors to influence NVP. This adaptation of the model is reinforced and expanded by reviewing the management literature on matching managers to situations which in turn implies that the effects of entrepreneurial behaviors on NVP are contingent upon strategy and industry structure. Thus strategy and industry structure, though ultimately determined by entrepreneurial behavior, are themselves important inputs to the behavioral context of entrepreneurship.The last part of the paper examines decision-making, skills, aptitudes, and training as components helping to refine our understanding of the role of motivation as a mediator and ability as a moderator in a model of the “entrepreneurial characteristics → NVP” relationship. The intent here is to identify specific variables that can be studied or acted upon [in an applied sense] to improve the NVP impact of entrepreneurial behaviors.It is hoped that explication of this model will encourage future entrepreneurship research that seeks to examine causes of NVP to reintroduce “the entrepreneur” as the focus or a focus of the research. Hopefully a more fully developed model that includes motivations, abilities, skills, aptitudes, and training as elements in “modeling” entrepreneurial behavior along with the need for strategy and industry structure contexts provides a more compelling and risk-worthy starting point for such research. This should provide an impetus to put the entrepreneur back. into a central position in entrepreneurship research, where both theory and practitioners say he/she belongs.     

Interaction between the Business and Family Lives of Women Entrepreneurs in Turkey

This research was carried out among 220 married women entrepreneurs in Ankara urban center to determine the interaction between the business and family lives. In this study, random sampling method has been used and women entrepreneurs have been taken to sphere of the research were interviewed. The effect of being an entrepreneur on the multiple roles (family, social, economical and individual) and the state of conflict between the entrepreneur role and other roles in family were examined. On the other hand, the stress occurred from business and family life was emphasized. Research findings showed that the women thought that being entrepreneurs affect their roles in family life negatively, while positively affecting their roles in social, economical and individual life and they suffered from conflicts between the entrepreneur role and other roles in family and that the role of entrepreneur mostly conflicted with the roles of housewife, mother, and wife, respectively. It was found that the most important factors causing stress due to business and family life were insufficient demand in the market, excessive expectations of family members and physical fatigue.     

Entrepreneurship as the nexus of individual and opportunity: A structuration view

We propose structuration theory as a useful lens through which to view the entrepreneurial process. Extending Shane and Venkataraman's work (Shane, S., Venkataraman, S., 2000. The promise of entrepreneurship as a field of research. Academy of Management Review 25, 217–226), entrepreneurship is presented as the nexus of opportunity and agency, whereby opportunities are not singular phenomena, but are idiosyncratic to the individual. Entrepreneurial ventures are the medium and outcome of the entrepreneurs' actions. The traditional view of entrepreneurship is that entrepreneurs fill market gaps. A structuration view proposes that the entrepreneur and social systems co-evolve. The presentation of structuration theory offers a robust, and hereto underrepresented, perspective of the entrepreneurial process.     

Socio-economic evolution of women business owners in Quebec (1987)

Two years after a five-year longitudinal study was undertaken in 1986, distinct characteristics of the female entrepreneur in Quebec are starting to emerge. This paper draws a general portrait of the female entrepreneur and examines certain features that have not been extensively studied in the past: age, family status, size and type of business, partnerships, motivation, obstacles, financing, and income evolution.Pierre Collerette is a graduate in human relations psychology. Currently a professor at the University of Quebec (Hull), he has been a director of their Small Business Center. His interests are mainly in the fields of organisational change and leadership. He has been doing entrepreneurship research since 1986.Paul G. Aubry is a business professor at the University of Quebec (Hull) and director of their Small Business Center which he created in 1983. Specialising in Marketing, he has been closely associated to entrepreneurship research since 1983.     

Diaspora entrepreneurs as institutional change agents: The case of Thamel.com

Diasporans are migrants and their descendants who maintain a relationship to their country of origin (Safran, 1991). Diasporans who establish new ventures in their countries of origin comprise a special case of international ethnic entrepreneurship.In countries of settlement, diasporans confront institutional environments that often are quite different than those that exist in their countries of origin. We refer to the exposure to and adoption of institutional roles and relationships associated with a new cultural setting as “institutional acculturation.”Most extant work in management and marketing focuses on how a migrant's acculturation affects his/her behavior in the new country of residence. We shift the analytical lens to the country of origin. Utilizing a case study from Nepal, we demonstrate how institutional acculturation can inspire a diaspora entrepreneur to transform institutional arrangements in his/her country of origin and generate dramatic change in society's role expectations of the government, suppliers, and buyers.