人性化设计在工业设计中的应用

本文阐述了工业设计中人性化设计的含义,分析了人性化设计在工业设计中的重要性。文中主要从满足人的需求、人机工程学的运用等方面分析了人性化设计的特征及其重要意义。     

浅谈美术基础在设计中的应用

本文主要从素描、色彩、平面构成、立体构成等美术基础课程阐述美术基础课程在广告设计、室内设计、动漫设计在艺术设计中的作用。纠正学生只注重软件类课程不注重基础课程的观点,让学生能深刻的了解美术基础课程在设计中的重要性。     

A comparative study of the application of systems thinking in achieving organizational effectiveness in Malaysian and Pakistani banks

The present work is a comparative study of the banking industry of Malaysia and Pakistan. The paper aims to measure the impact of individual systems thinking on the overall organizational effectiveness. Skilled individuals are considered as an asset of the organization especially when these individuals exhibit systems thinking capabilities that helps in achieving effectiveness. The sample consisted of 368 respondents belonging to lower and middle tier levels in the banking sector of both countries. The results indicate that Malaysian banking employees are ahead of their counterparts in Pakistan while applying systems thinking. The study is significant in enhancing the understanding of the importance of systems thinking for organizational effectiveness. The study has managerial implications for the top management of banks.     

Marketing of Australia to Malaysian Consumers

Abstract

In many contexts, tourism is a potentially major economic contributor. Promotion is particularly important in international tourism in order to realize its potential and strategic positioning in an effective way. The benefits inherent in the consumption of international tourism services are primarily experiential. Not only does a tourist engage in personal leisure pursuits but also shapes the consumer behaviour of others at the vacation destination (Padgett and Douglas, 1997). Before the actual consumption, the tourist consumer envisions these experiences reasoned upon positive emotions that the destination evokes in his or her mind. Because behaviour is often the result of such perceptions (Lindquist, 1974-1975), the traveller's choice of a given destination depends largely on the favourableness of his or her image of that destination (Goodrich, 1978; Woodside and Lysonski, 1989; Chon, 1991; Baloglu and McCleary, 1999). While manufacturing distributes products to markets, tourism moves markets to destinations (Gunn, 1988). These characteristics of business phenomenon present special challenges and require careful promotional responses. Our study examines the image of Australia as a tourist destination in Malaysia.     

光在建筑设计中应用

建筑设计就是要截取无所不在的光,并在特定场合去表现光的存在.建筑将光凝缩成最简约的存在,建筑空间的创造即是对光之力量的纯化和浓缩.大面积的明暗对比和光影变化,反映着光与建筑的完美交融.     

光在建筑设计中应用

建筑设计就是要截取无所不在的光,并在特定场合去表现光的存在.建筑将光凝缩成最简约的存在,建筑空间的创造即是对光之力量的纯化和浓缩.大面积的明暗对比和光影变化,反映着光与建筑的完美交融.     

人体工程学在室内设计中的应用

人体工程学是以人类个体与活动环境关系为介质,探求满足人类生理和心理正常活动需求的人体工作能力及其极限特征的科学.室内设计是根据人体各种活动需要,设计具有一定视觉空间环境限定的行为,它是工程技术、空间形体和艺术功能的综合表现.人体工程学在室内设计中的应用较为广泛和重要.     

试析建筑设计中生态建筑观的应用

基于生态建筑的概念,探讨了生态建筑在建筑设计中的设计重点以及常用手法,指出建筑师必须处理好环境、建筑、经济效益三者之间的关系.     

混凝土结构设计中的几个概念应用问题

在建筑工程结构设计中,概念设计与结构措施至关重要.下面针对几个常遇的概念应用问题进行具体分析:     

混凝土结构设计中的几个概念应用问题

在建筑工程结构设计中,概念设计与结构措施至关重要.下面针对几个常遇的概念应用问题进行具体分析:     

超声波测距系统的设计与研究

介绍的超声波测距系统,采用渡越时间法实现了空气测距目的。该系统以单片机作为核心控制器,控制超声波的发射和接收,记录超声波由发射到反射所经历的时间,最终计算出距离,并显示。系统软硬件均采用模块化设计,硬件电路结构简单,多采用集成芯片,减少了电路间干扰,便于调试。该测距系统通用性强,可用于倒车雷达、物体位置测量等场合。     

Trade Causes of the Asian Crisis: The Malaysian Experience

Prior to the onset of the Asian financial crisis there was a deterioration in the external trade position of most countries that were affected by the Asian currency crisis. However, little is known about why this occurred. This paper aims to identify the causes of a slowdown in export growth in Malaysia. While misaligned exchange rates have been widely cited as a cause of the slowdown in East Asia; in the Malaysian context at least a vulnerability to the downturn in the electronic cycle could also be a major factor leading to poor export performance. Using the US/yen dollar rate as a proxy for exchange rate misalignment and US total new orders for electronics as a proxy for global electronics demand, cointegration analysis was used to establish the likely causes of a slowdown in Malaysia's export performance. The empirical evidence suggests that the coincidence of exchange rate misalignment with a downturn in the global electronics demand cycle was responsible for the sharp deterioration in export performance.     

一种简易玻璃拉丝机的设计

介绍了一个新颖的结构设计,产生了一个简易别致的装置（拉丝机）,是一种将预制棒（玻璃棒）制成玻璃丝的设备。玻璃是一种用途广泛,特性较为复杂的无机非晶态材料,通过加热加力可产生形变。本装置正是利用玻璃的热力学特性,通过控制炉温和无极调速系统的速比,即控制拉丝速度和拉丝张力,生产出不同直径规格的玻璃丝,这些玻璃丝通过离子交换后,用于光学自聚焦透镜的制作。     

集中漏煤眼分煤器的设计与应用

该分煤器的设计实现了一部皮带输送机能连续向两部漏煤眼运输煤碳的能力,有效的解决了因漏煤眼满,使工作面煤无法运输的集中漏煤眼单眼储煤的局限性.     

集中漏煤眼分煤器的设计与应用

该分煤器的设计实现了一部皮带输送机能连续向两部漏煤眼运输煤碳的能力,有效的解决了因漏煤眼满,使工作面煤无法运输的集中漏煤眼单眼储煤的局限性.     

A Case Study of Balanced Scorecard Implementation in a Malaysian Company

ABSTRACT

The balanced scorecard (BSC) has attracted considerable interest among organizations seeking to improve the implementation of their strategy. Nevertheless, the success of BSC initiatives is far from certain. Some researchers argue that the BSC has its theoretical roots in management by objective (MBO). Others argue that the BSC was probably inspired by the Tableau De Bord that has been used by French companies since the 1930s. All these techniques seek to provide organizations with a basis for aligning activities and objectives. Some researchers are beginning to raise questions about BSC's effectiveness. Basing their argument on the failure of MBO and performance management programs, they argue that the BSC may also encounter similar problems. Among other things, it is argued that the effective implementation of the BSC requires the presence of human relations norms. Studies on Malaysian culture indicate that this may be more difficult to develop in Malaysian organizations. Certain characteristics of Malaysian culture may impede the development of human relations norms. Other researchers argue that there are inherent weaknesses in the BSC concept itself. These weaknesses will limit the usefulness of the BSC. This study presents the findings of a study on BSC implementation in a Malaysian telecommunication company. The findings provide some support for the concerns raised about the problems and limitations of the BSC.     

品牌忠诚度驱动模型的研究与应用

由于企业的营销思路和消费者的心理存在较大的差异,导致营销活动没有达到预期的效果,引入品牌忠诚度驱动模型的目的是为企业提供一种对消费者行为进行全面诊断的结构性框架,以此来研究消费者是如何看待品牌而品牌又是如何打动消费者的,帮助企业在提高消费者忠诚度和争夺最有价值的消费者等方面制定策略。     

平衡记分卡在高校管理中的设计应用

平衡计分卡作为实施管理的一项工具,在现代组织管理中得到越采越广泛的运用.在高校中推广和应用平衡记分卡可以弥补我国高校现今仍在沿用的事业化绩效管理系统的某些缺陷,使高校的管理更加系统化、合理化.     

The application of marketing to British politics

This article looks at some very basic questions concerning Marketing's application to British politics. Firstly it identifies the degree of influence which marketing has in this area. Secondly it discusses the efficacy of marketing activity in politics to date and in the future. Next it links voting behaviour with buyer behaviour and market segmentation to highlight areas where gaps exist and marketing expertise could be usefully transferred. A practical example is then provided as Cluster Analysis is used on relevant attitudinal data to produce a novel way of segmenting the electorate. From this some of the implications for political parties are discussed and the future research possibilities considered.