'Like building a new motorway': establishing the rules for ethical email use at a UK Higher Education Institution

Computer mediated communication, in particular email, is of particular importance in the Higher Education sector. In this paper, research at one Higher Education Institution on the ethical use of email is presented. Focus groups were used to gather data on the impact of email, on current patterns of use, and on perceptions of ethical use. Using the analogy of a new motorway, which everyone is expected to use but for which there are no established rules of behaviour or etiquette, the research demonstrates that some ethical guidelines for the acceptable use of email are necessary. It is argued that there needs to be a greater understanding of individual responsibility for computer mediated communication in the higher education sector.     

The Information Use in a SME: Its Importance and Some Elements of Influence

The aim of this study is to gain some insights into the importance of the information use for the success of a SME. Consequently we examine some characteristics of the owner/manager and his firm which determine the extent of this use. The value of the model is examined for 208 Belgian SME owner/managers. Our data suggest there is a positive relation between the extent of information use and the performance of a SME. Moreover, we find that SME owner/managers with a greater strategic awareness, with less firm experience prior to the present position and with a greater desire for growth use more information. Also, smaller family ownership and intervention in strategic management, as well as greater delegation of decision making, lead to a higher information use.     

Efficient Estimates of the Total Cost of a Selection of Food Items in a Consumer Purchase Setting

The use of computers in planning consumer food purchases requires that price estimates for a selection of goods be determined in advance of the purchases. If such estimates are to be widely used, they must be accurate and inexpensive to generate. This paper describes a price estimation method which meets these criteria. The method is intended to be applied to shopping baskets of goods from any store in a community. The results of empirical tests of the method are reported which reveal support for its accuracy and ease of use.     

Virtues, Managers and Business People: Finding a Place for MacIntyre in a Business Context

Critics point to four issues as presenting barriers to the use of virtue in the context of business. They focus on the relationship between management and practice, the potential for virtuous behaviour in a competitive environment, the ability to develop a reflexive critique of management that can be acted on, and the differentiation between work and wider social roles and people's propensity to take responsibility for them. In this paper we propose a solution to criticisms levelled at the use of virtue within Business Ethics. We examine the critiques of management in the context of Virtue Ethics and the application of these to business. In arguing for a role for business in being virtuous and promoting virtue we accept that the concept of management that is based on the type of liberalism founded on personal preference and benefit is deeply problematic and that management that is driven solely by profit is not compatible with the development of practice based virtue. However, we argue that to exclude those activities in which management is involved as a result would be wrong and dangerous. Instead we see the great advantageof a Virtue Ethic is that it conjures up an alternative vision to the dominant practice, and such an alternative vision is urgently needed in business today.     

Prevalence and predictors of bicycle helmet use in a southeastern,US city

Fatalities and head injuries from bicycle-related crashes remain a concern in the United States. Despite legislation in many states, helmet use remains low. This observational study examined the helmet use and related factors in a North Carolina city. The sample consisted of 2088 observations of bicyclists. The objectives were to (1) determine helmet use; (2) describe other safe bicycling practices; and (3) examine the relationship of demographic variables and safe riding practices with helmet use. Helmet use was observed for 25% of the sample. Demographic factors related to helmet use were being female (OR = 1.32), 26 years old or older (OR = 4.94), and White (OR = 2.17). Bicyclists riding on the road with traffic were more likely to wear a helmet than bicyclists riding on the sidewalk (OR = 2.04). Findings indicate that helmet use remains low in the city. Research to monitor, better understand, and promote helmet use is needed.     

Users' intentions to employ a Point-Of-Sale system

This study proposes that task, technology, and individual characteristics affect the Point-Of-Sale (POS) utilization of employees in service industry, specifically in restaurants. The integrated technology acceptance model and task–technology fit (TTF) model is appropriate for explaining service employees' behavioral intentions to use POS. Data were obtained from 167 service employees. The hypothesized model resulted in a good fit, supporting all eight proposed hypotheses. The TTF construct was confirmed to be a mediator of task, technology, and individual characteristics affecting intention to use. Our integrated model is expected to help researchers and practitioners better understand why service employees choose POS for their tasks and, further, how the technology characteristics of POS and its fit-with-task characteristics in a service sector lead to service employee choices.     

Economic impact of a regulation imposing full-face protectors on adult recreational hockey players

Abstract

In 1988, the Government of Quebec adopted a regulation imposing the use of a full-face protector ( FFP) on the 100,000 adult recreational ice hockey players of the province. After one year of enforcement, the FFP use rate increased from 25% to 88%. Compliancy rates then dropped steadily to reach 76% by 1993. Based on those rates and on epidemiological data on facial injuries, health care costs and efficiency of FFPs in preventing such injuries, it was estimated that the regulation resulted so far in a net saving of $1.9 million in health care costs alone. The savings/cost ratio for the regulation is 1.87:1. If the regulation had imposed a visor instead of a full-face protector, the net savings in health care costs for the same period would have been only $96,277, for a savings/cost ratio of 1.04:1. If no regulation had been adopted at all, it is estimated that voluntary use of FFPs would have resulted in $665,912 of savings while voluntary use of visors would have resulted in a saving of $497,023. It is concluded that a governmental regulation imposing the use of FFPs on adult recreational players was economically justifiable     

Developing a Positioning Strategy for a University

ABSTRACT

If a school is able to establish a distinctive position relative to its competitors, it enhances its ability to maintain or increase enrollments. This paper focuses on the steps necessary for a school to create an effective positioning strategy. Success at positioning, however, does not occur easily or rapidly. Through the use of a variety of survey methods, it can be determined whether the strategy employed has resulted in the desired positioning for the school. Schools that have properly positioned themselves to meet the needs of their student market will flourish while those that have failed to do so will languish.     

Teachers' beliefs about using a professional development plan

Professional development plans (PDPs) have recently been introduced in Dutch schools to support teachers' professional development. However, teachers' beliefs regarding the use of PDPs have not been systematically researched, whereas research on the use of PDPs indicates that the implementation is not always successful and depends on how use is perceived by users. Some teachers may doubt the usefulness and purpose of a PDP, and this might influence their reactions to its introduction. Using Fishbein and Ajzen's theory of planned behaviour, the current study explored teachers' characteristics (such as age and years of experience in education) and their beliefs about intention to use a PDP. Clusters of teachers with similar characteristics and beliefs were identified to permit the design of interventions specific to each cluster. Semi‐structured interviews were conducted to reveal these beliefs and characteristics for a sample of 41 teachers working in schools where using a PDP was mandatory. The results showed that most teachers had a positive attitude towards using a PDP. However, because using a PDP was mandatory, they felt pressured to produce one. Moreover, it was not a priority. This was because of their high workload. The present study contributes to the literature by adding knowledge of teachers' beliefs about the use of PDPs. This knowledge may help the PDP to become a more effective device in promoting teachers' professional development.     

Using an Electronic Bulletin Board in Teaching Business Ethics: En route to a virtual agora

In this article the experiences of teachingbusiness ethics using electronic bulletinboards are described and discussed with a viewto developing useful guidelines andconsideration of best practice. The focus is onan electronic bulletin board on anundergraduate eCommerce degree for teaching amodule called `eCommerce in Legal and EthicalContext'. The issues of computer-mediatedcommunication (CMC) in the context of aBusiness Ethics course are discussed. Thepreconditions for its successful use includeability to use the technology, requiredparticipation in the use of the board, and theproper use of the board for pedagogic purposes.We conclude that electronic bulletin boards arewell suited to complementing other learning andteaching media on business ethics courses, andat best could create a virtual meeting ormarket place; an agora for businessethics debate.     

Information search in health care decision-making: a study of word-of-mouth and internet information users

This paper investigates how individual consumers may differ in their information search behavior in health care decision-making. Results indicate that most consumers still use word-of-mouth as a primary information source for health care decisions. However, usage of the Internet is increasing. The results of this study indicate that consumers who are most likely to use the Internet for health care information are single, younger, and less educated, whereas consumers who are most likely to use word-of-mouth are middle-aged, married, with higher income and higher education. Surprisingly, no significant gender difference was found in information search behavior for health care decision-making. The results also suggest that consumers with the highest tendency to use word-of-mouth are also the lowest users of the Internet in health care decision-making. Implications of these findings are discussed.     

‘Sustainable transport choices’ in consumer shopping: a review of the UK evidence

In the UK, as elsewhere in Europe, government policy aims to reduce the use of private cars for consumer shopping trips. One major instrument of policy aims to ensure that new retail development is located in places accessible by all transport modes. This paper reviews the effectiveness of this and other such policies through analysis of survey evidence relating to routine shopping behaviour in the UK. It appears that these policies are likely to have little impact upon shopping travel, given the advantages to the consumer of private car use. However, demographic trends and increasing use of the Internet for food shopping are likely to stabilize or even reduce the use of private cars in the future.     

Taking a " Real-Time " Approach to International Marketing Research

The use of traditional marketing research techniques in an international context suffers from two potentially fatal flaws: the over-reliance on purely quantitative data and through the use of rigidly structured approaches to primary data collection, the inability to gather information on problems/issues not thought of in advance by the developers of the survey instrument(s). A means of overcoming these problems is through the use of "real-lime" marketing research activities; activities targeted at checking and challenging marketplace assumptions. A "real-time" approach to international marketing research as described and contrasted with traditional marketing research techniques. A specific approach to this type of research currently being implemented by an institutional investment company is presented. Managerial guidelines are then given for the consideration, development, and implementation of a "real-time" approach to international marketing research by service companies.     

Experimental dramas: Prototyping a multiuser negotiation simulation

This article describes the use, in prototype form, of a distributed system for simulating negotiation. Participants are provided with a common initial model of a situation, in this case an industrial relations dispute. They then communicate with each other via e-mail before each side commits itself to a particular choice of strategy. The system is considered both as a means of investigating conflict behavior in general (including possible use as a training device) and as a means of testing specific hypotheses about emotion and preference change.     

Study on mobile phone use while driving in a sample of Iranian drivers

The use of cell phone is a significant source of driver distraction. Phone use while driving can impair a number of factors critical for safe driving which can cause serious traffic safety problems. The objective of this paper was to investigate the frequency of using cell phones while driving in Iran's roads through an observational survey with a random sample of drivers, to recognize contributing factors to cell phone usage and to understand the magnitude of the problem. A total of 1794 observations were collected from 12 sites at controlled intersections, entrance and exit points of highways. The cell phone use rate among drivers (talking or texting) was estimated at 10% which is significantly higher than that in other countries such as Australia, USA and Canada. Rate of cell phone use among younger drivers (14.15%) was higher in comparison with other groups. In order to identify factors affecting cell phone use while driving, a binary logit model is estimated. Variables which significantly contribute to the rate of using cell phone were found to be the age of driver, number of passengers, presence of kids under the age of 8, time of observation, vehicle price and type of car.     

Consumer use of the internet for health information: a survey of primary care patients

An increasing number of patients use the internet to obtain information about health. Although some information is available about how health professionals use the internet, little is known about how patients utilize this information. Some patients may actively seek information to assume more responsibility for their health. However, others may feel obliged to do so because of failing confidence in health care provision. Health professionals have the potential to assist patients to make sense of health information from the internet; however, they may not necessarily welcome this role. This study aims to evaluate patients’ use of such information in a primary care setting. The sample consisted of adult patients (n = 851) from two general practice populations at different levels of the socio‐economic spectrum in South Wales (UK). Patients were surveyed by questionnaire about the health information they use, including the internet. The majority of patients preferred to use their general practitioner as the main source of health information. The internet was jointly the second preferred source for information about an illness (6%). Just over half (51%) of patients in this study had access to the internet, of which about half use it to access health information. Just under a quarter (24%, n = 55) of health internet users had discussed information accessed from the internet during a subsequent consultation with a health professional. Of these, three‐quarters felt more prepared and able to participate in decision‐making about treatments. This study provides a greater understanding of how patients are making use of health‐related information from the internet. These findings can be used to help prepare health care professionals for dealing appropriately with internet‐informed patients.     

One-click at a time: Empowering mothers for their adolescent children's educational expenditures through social media usage

Mothers play a significant role in deciding their adolescents' educational expenditures. They increasingly rely on the Internet for information search and building online support networks to enhance their confidence. Thus, we use the psychological empowerment theory in this study to examine the association between social media use and educational expenditures. Through two studies, we show how a mother's use of social media (active/passive use) significantly impacts adolescent children's educational expenses via dimensions of psychological empowerment. We further demonstrate that the two dimensions of psychological empowerment differentially drive this relationship: intrapersonal (relying on the self) and Interactional (leveraging the community) empowerment. We discover that active (passive) social media use increases mother' intrapersonal (interactional) empowerment. We also find that cross-cultural differences play a role in psychological empowerment's effect on educational expenditures, where intrapersonal empowerment is vital in the United States, and interactional empowerment is more relevant in India. Our key contributions to literature are three-fold: we establish the relationship between a mother's social media use and educational expenditures for their adolescent children, identify predictors of different dimensions of psychological empowerment, and present evidence for cross-cultural differences in the empowering role of social media.     

The impact of visualizing use versus acquisition of a product on the appeal of its complement

Prior work on consumer visualization has focused on how visualization increases the appeal of the imagined product itself. Instead, the present work examines the effects of visualization on the appeal of the imagined product's complement. The authors distinguish between two visualized consumption actions: use and acquisition. Both are predicted to increase the appeal of the complement, but this increase is expected to be asymmetric, with imagined acquisition leading to a greater increase than imagined use. Specifically, the authors propose that imagining use evokes consideration of how one would interact with the product, which increases the salience of the imagined product's attributes. Conversely, imagining acquisition evokes consideration of why one would purchase the product, which increases the salience of the imagined product's goals. As complementarity is defined by products’ shared goals (not physical attributes), it is predicted and shown that imagining acquisition results in a greater increase in the appeal of the complement than imagining use. Four studies demonstrate the asymmetric effect of imagined use versus acquisition on preference, choice, and willingness‐to‐pay for a complement. The studies also provide evidence for the proposed process and rule out several alternative explanations. Implications for theory and practice are discussed.     

Reducing household water consumption: a social marketing approach

Abstract

There is increasing pressure for society to move towards more sustainable use of its resources, and calls in the literature have been made to reassess marketing’s role in achieving such goals. This research examines how key behavioural factors influence household water use, in the context of a social marketing programme to reduce household water consumption. A model of the key drivers of household water consumption is developed and tested using a sample of 909 households in a regional city in Australia. The findings from this study support the model developed and show that in the absence of price as a rationing mechanism, the social marketing programme significantly reduces household water consumption.     

Ageing-related services as a key element for social cohesion

The aim of this article is to carry out an empirical analysis of certain factors related to dependence in Spain and additionally to study the intensity of the use of health resources by dependents. Age appears to be the main socio-demographic factor related to dependence, which confirms the need for measures to deal with the demographic changes taking place. Thus, providing services to cover long-term care could become an important instrument for social cohesion. Multivariate analysis does not reveal a strong link between the use of healthcare services and dependence that would justify the joint management of the two systems. This means that self-regulating management of dependence and healthcare systems may be adequate except in the case of severe dependency.