陕西省城镇居民文化消费影响因素实证分析

为了提高城镇居民的文化消费水平,转变消费结构,提升居民福利水平,本文从收入、总消费、储蓄三个方面分析了陕西省文化消费的现状与问题。并且,基于陕西省11年的统计数据,利用时间序列模型对文化消费的影响因素进行了实证分析。结果显示:除了收入水平外,城镇居民的生活水平、文化素质、消费观念及公共文化服务也是影响文化消费的重要因素。在此基础上,给出了增加居民收入、提升生活水平、转变消费观念、扩大公共文化服务等政策建议。     

影响居民消费结构变动的因素分析

影响消费结构的因素很多,有经济因素、社会因素、文化因素和环境因素等。其中,经济因素是影响其变动的最主要因素,通过收入、价格、产业结构等发挥作用;社会因素包括人口因素和家庭因素;文化因素主要从文化表现层、文化制度层、文化观念层来影响;环境因素对消费结构变动的影响在近几年来愈发突出。     

消费观念与消费行为实证研究

通过构建消费观念的品牌性消费观念、超前性消费观念、实用性消费观念,并在"新消费文化观念构建"的调研数据的基础上,本文对消费行为和消费意向展开实证分析,研究结果表明品牌性消费观念和超前性消费观念对消费意向和消费行为均有正的影响,实用性消费观念对消费意向有负的影响,对消费行为有正的影响。     

影响成本管理的关键性因素分析

目前,一些企业成本管理问题主要体现在管理观念落后、管理方法陈旧、信息严重失真等方面。而构成影响成本管理的关键性因素主要来自于内外两个方面。外部因素主要包括经济、政治、法律等;内部因素主要是技术、环境、素质、文化等。消除这些影响因素,促进企业成本管理良性发展,必须树立以人为本的管理理念,确立成本决定效益的管理战略,调整成本管理方式,营造有利于成本管理创新的企业文化,提高管理者及会计人员的职业道德和整体素质,完善企业管理的规制体系。     

大学生消费状况与理财能力分析研究

大学生日益成为消费的活跃群体,调研发现大学生作为消费者,其消费活动具有多样性、复杂性,消费潜力大、消费观念时尚,但与之相应的理财能力和观念却显著不足,其原因既有宏观环境因素,也有个体家庭等影响。通过个体教育、家风家教影响、学校消费教育熏陶和全社会共同努力,引导大学生科学消费,树立正确的消费观念,培养其生活理财的良好习惯是消费型社会培育新时代消费者的有效途径。     

改制企业员工激励因素分析:以浙江为例

本研究发现企业员工的激励因素受社会经济发展水平、文化环境和人口学变量等方面的差异性的影响,省级改制企业员工激励因素的排序是管理机制与领导能力、工作环境、个体发展、薪酬保障和才为所用,而当前最迫切需要解决的企业员工外在激励因素是"薪酬保障"、内在激励因素是"个体发展",这与行为主义和国内学者关于激励因素的研究结论不尽一致.     

广告传播对消费文化的影响

广告传播是一种以营造人的消费观念和消费行为方式为目的的文化传播形式。广告传播在刺激消费心理、引导消费方式、转变消费观念、构建消费时尚、传播消费文化等方面发挥着重要的作用。必须理性审视现代广告所传播的消费主义倾向,积极倡导符合科学发展观和建构和谐社会需要的消费文化。     

农民工消费行为影响因素分析

本文基于福州市长乐区352份问卷调查结果,从收入、消费观念、家庭因素、工作特征、工作环境、未来预期等方面分析影响农民工消费行为的因素。多元回归模型分析结果表明,受教育程度、工作收入、消费观念、家庭因素、工作时长、是否拖欠工资对农民的消费产生显著影响。分析农民工的消费行为,探讨这些因素对农民工消费行为的影响。并根据研究结论,针对农民工的收入、教育、合法权益、政府对其转移性支付四个方面提出政策建议,以期提高农民工消费水平。     

对体育消费影响因素及发展动因的分析

影响体育消费的主要因素有文化教育和个体兴趣、收入水平和总体消费水平、闲暇时间和体育场地设施、体育用品质量和服务价格等,经济持续高速增长,生活质量不断改善,居民消费水平提高,消费结构不断优化,国民健康意识增强,健康消费观念更新是体育消费兴起和发展的动因。     

影响沈阳市民体育消费的因素及其对策

经济状况、消费观念、余暇时间等因素是制约体育消费的主要因素,制定合理价格、树立正确的消费观念、增加体育消费设施、提高体育消费市场的服务质量是发展沈阳市体育消费市场的主要措施。     

消费内需的驱动因素研究——以江苏南通市为例

本文以江苏南通市为例,选取驱动消费的7个外部因素和7个内部因素,并且计算了其与消费的灰色关联度。计算结果表明,外部驱动因素明显低于内部驱动因素。在外部驱动因素中,消费宏观环境和消费政策的关联度较低,而消费基础性条件关联度较高。在内部驱动因素中,基本生活开支的关联度要高于消费层次提升开支。因此刺激消费内需,必须在改善消费环境、调整收入分配格局、调整财政支出结构、大力推进城镇化和加强消费引导方面下工夫,从解决制约消费的薄弱环节入手,促进消费持续增长。     

Discovering India's three levels of luxury consumption: An exploratory research to find a conceptual framework

Luxury marketing research has moved from functional product attributes to a ‘democratized’ view in emerging economies. This seems to be based on the development of interactive and digital communications. Luxury research studies have historically focused on the brand's and marketer's perspectives. Thus, little attention has been given to the consumer's view of what we consider to be the individual drivers, i.e., the ‘inner and outer self’ and how that impacts luxury consumption. This paper presents a framework of luxury and self, using concepts such as interdependent or outer, independent or inner, and a new concept of ‘digital self’. These appear as three levels of luxury consumption, i.e., conspicuous, individual, and interactive. The interdependent self is influenced by the external motives and leads to conspicuous luxury behavior. Individual self is affected by internal motives and thus influences individual luxury consumption. Digital self affects the networks of motive and relationships and thereby impacts interactive luxury consumption and behavior.     

基于扎根理论的农业物流生态圈协同影响因素分析

农业物流生态圈作为一种先进的发展模式,可通过各子系统的相互协作达到双赢,解决传统农业发展面临的产业联动性差、技术水平低下、运营模式落后等问题,推动农业供给侧结构性改革。而考虑到农业物流生态圈涉及主体众多,其协同受多种因素共同作用,需要构建农业物流生态圈协同影响因素框架,以为农业物流生态圈协同研究提供指标体系。基于扎根理论这一质性研究方法,利用Nvivo11.0软件对访谈文本及相关文献资料进行深度分析,得到112个初始概念,进而由初始概念概括出39个范畴,提炼出15个副范畴,最终归纳出协同环境、协同机制、协同能力、协同意愿、扰动因素五个主范畴,形成农业物流生态圈协同影响因素框架。在这个框架中,协同环境可定义为外驱因素,协同机制、协同能力可定义为内驱因素,协同意愿可定义为中介因素,且各因素并非直接对农业物流生态圈产生影响,而是主要通过三条路径进行,其一是外驱因素→中介因素→农业物流生态圈协同,其二是内驱因素→中介因素→农业物流生态圈协同,其三是扰动因素对内驱因素和外驱因素进行调节。     

低碳经济导向下的会展业发展研究

低碳理念的倡导和推广为会展业带来产品创新、对外营销宣传以及内部管理改革的新契机。会展业应以低碳理念为指导,从产品设计、消费方式、发展模式等方面着手,运用低碳技术促使会展业低碳化发展。同时,政府有必要出台相应的政策支持会展业良性发展。     

Social Interaction and Beer Consumption

The aim of this article is to describe young consumers’ attitudes and conduct regarding beer consumption, analyzing the consumer as an individual (addressing internal factors) and in a collective (external factors). The research was designed in Brazil involving 52 participants, divided into 16 focus groups, and the respective data was transcribed and analyzed. The findings show three distinct types of consumers were identified. The authors termed these the Inductor, the Induced, and the Sophisticated. The article details how each type of consumer can be distinguished through different attitudes and factors. The results suggest that, rather than thinking of beer consumption as an individual item, beer consumption should be thought of as different types, involving different behavior, attitudes, and social interaction. The article demonstrates originality and value to put forward the notion that beer consumption should not be defined as an individual item. The framework offered in this article will assist future researchers to consider consumption of different types and brands of beer, based on social interaction.     

Dynamic Preference Maintenance

Consumers' choices and evaluations can sometimes be interpreted as goal-driven attempts to manage some of the internal and external resources and constraints that affect subsequent purchase and consumption choices. For example, delaying gratification involves limiting immediate benefits in favor of better future ones. We refer to this self-management of resources and constraints as dynamic preference maintenance and illustrate this concept with a number of marketing examples. We discuss evidence and practical and conceptual implications for marketing.     

社会资本的内涵、测量、功能及应用

社会资本概念应从内部和外部两个方面分别界定,对于内部社会资本概念,分歧少于一致,只是一些社会资本概念不够全面;对于外部社会资本,不同学者的社会资本概念存在一定程度的分歧。尽管在外部社会资本概念上存在分歧,但在选取其测量指标时,现有研究比较规范,而在选取内部社会资本测量指标时,或多或少不尽如人意。社会资本的功能主要体现在加快信息流动、促进合作、降低交易成本等方面,现有研究基于这些功能,对社会资本的功效进行了大量应用研究。     

当前我国宏观经济的内外失衡及调整

我国目前宏观经济运行中内外失衡较为严重,储蓄率过高、消费需求不足、投资低效、失业率上升与国际收支巨额双顺差同时并存。尽管内外失衡是开放宏观经济运行的“常态”,短期内有其存在的必然性,但长期的内外失衡有悖于经济的持续发展。内外失衡并存的根本原因在于内部失衡,协调内外均衡的有效途径就是要转变我国过度依赖外需的经济发展模式．使我国经济发展建立在内需为主的基础之上。     

Environmentally conscious consumption: The role of retailers and peers as external influences

Environmentally conscious consumption is one of the key concerns in modern society generally, and increasingly among the consumer population. However, consumers often overstate their willingness to purchase environmentally conscious products, with global purchasing of these products relatively low. Much research has considered the role of drivers internal to an individual in making such consumption choices; however there is less knowledge as to how external influences may impact environmentally conscious consumption behaviour. As retailers increasingly strive to adopt and communicate their environmentally sustainable business practices, and encourage parallel consumer behavior, the question arises: what role do retailers play in influencing consumers’ environmentally conscious consumption? In this paper we investigate this notion, specifically how external influences (the retailer and peers) impact environmentally conscious behavior. We investigate this behavior in terms of two outcomes; sustainable consumption (direct costs) and willingness to accept environmental taxes (indirect costs). Our research demonstrates that retailers can influence consumers to be more environmentally conscious in their consumption, with retailer influence a stronger mediator than peers in this relationship. One important implication of this research is that retailers have the opportunity to shape environmentally conscious consumption if they adopt sustainable business practices.     

管理层观念与内部控制

管理层理念是一个独立的内部控制环境因素,主要包括风险观念、正规化观念、会计观念、法制观念和内部控制观念,它主导着企业实施内部控制的"基调",影响着全体员工的控制意识,决定着内部控制作用发挥的程度,是内部控制建设和运行必须充分考虑的因素。