信任对不同知识共享行为影响研究

在回顾人际信任与知识共享作用关系的基础上,分析了情感信任和认知信任这两种人际信任对知识获取和知识贡献两种知识共享行为的不同影响,并提出了人际信任与知识共享行为关系模型。研究认为,知识贡献和知识获取受不同的信任因素影响。相比于情感信任,认知信任对知识获取的正向影响更显著;相比于认知信任,情感信任对知识获取的正向影响更显著。     

企业间界面信任:从线索到购买

究竟哪些因素会驱使企业的客户产生信任,对于企业间关系管理具有重要的理论意义和现实意义.我们以传统研究为基础,从企业间信任和人际信任两级信任出发,重点剖析企业声誉、移情、友好和专业能力等四个企业间信任线索.研究结果表明移情和专业能力显著影响人际信任,企业声誉直接导致企业间信任;相对来说,人际信任对于提升购买意向更为重要,而企业间信任却更有效地提高客户的购买比例.     

管理者可信行为、组织控制对管理者信任的跨层次效应

基于主动信任发展视角,通过对1349位员工的调查,探讨管理者可信行为和组织控制对于管理者信任的跨层次影响机理。研究结果表明:正直行为、管理胜任行为、公正行为和控制权分享正向影响管理者认知信任;指导行为、公正行为和控制权分享正向影响管理者情感信任。其中,公正行为对管理者认知信任的影响最大,指导行为对管理者情感信任的影响最大。制度控制和组织氛围对管理者信任均具有显著正向影响。并且,制度控制对控制权分享与管理者认知信任关系有正向调节作用,对公正行为与管理者情感信任关系有负向调节作用;此外,组织氛围对正直行为、管理胜任行为与管理者认知信任关系及公正行为与管理者情感信任关系有负向调节作用。     

人际信任对企业员工间知识共享行为影响机制的理论探讨

在知识经济时代,提升员工间的知识共享行为已成为影响企业核心竞争力的关键问题。本文以企业员工的知识共享行为为研究对象,在系统梳理国内外相关文献的基础上构建人际信任影响员工知识共享行为的理论模型,探讨组织认同感、组织冲突在此模型中的作用,建立人际信任对员工知识共享行为的影响机制。通过对该影响机制的分析可知,人际信任能增强员工的组织认同感和减少员工间的组织冲突,从而促进员工的知识共享行为,当员工贡献知识时,若能从别处获得知识补偿,则会激发该名员工的知识贡献行为。     

变革型领导对企业员工组织信任影响的实证研究

文章以湖南省十家大中型企业251名员工为研究对象,构建了一个包括变革型领导、组织公平、组织政治知觉和组织信任在内的概念模型,运用结构方程建模方法,探讨变革型领导对员工组织信任的影响机制。研究结果表明,变革型领导不仅对员工组织信任具有直接显著的正面影响,而且还通过组织公平、组织政治知觉对员工组织信任产生间接的显著影响,组织公平和组织政治知觉是变革型领导影响企业员工组织信任的中介变量。文章的研究结论对我国企业的人力资源管理具有直接的现实意义。     

职业经理人可信行为与员工组织认同:信任与心理安全感的作用

组织认同是影响员工一系列组织行为的重要态度变量,研究其影响因素以及这些因素与组织认同间的作用机理很有现实意义。作为企业重要管理者,职业经理人的行为是影响员工组织认同度的重要因素,研究发现职业经理人可信行为与员工组织认同显著正相关,员工对经理人的认知和情感信任在二者间均发挥了部分中介作用,心理安全感对职业经理人可信行为与员工组织认同的关系起调节作用,据此提出了提升员工组织认同度的建议。     

刍论信任与经济发展的关系

信任是影响经济和社会的重要变量.在微观层面,信任由人际信任演进为组织信任,推动经济形态由小农经济向市场经济演进;在宏观层面,信任已经成为推动经济增长和社会进步的三大机制之一.同时相关研究表明,信用的推动作用在我国并未明显体现.     

患者对医生的信任现状及影响因素——以南昌市某医院为例

本文以南昌市某医院为例,了解患者对医生的信任现状,对患者信任中普遍信任和人际信任进行实证分析,分析影响患者信任医生的因素。采用自编问卷对245名门诊患者和182名住院患者进行问卷调查。调查显示患者对医生行业的普遍信任度和对就诊医生的人际信任度处于一般水平,但不信任的占少数,且在患者的年龄、学历、医疗费用支付方式、就医满意度等变量上存在显著差异性。多因素逐步回归分析显示,患者的普遍信任和对就医满意度会影响患者对医生的人际信任。     

组织公平、组织信任、工作满意度的相关性——基于劳务派遣工的实证研究

随着新劳动合同法的出台,劳务派遣用工形式在企业越来越普遍,因其用工形式的特殊,劳务派遣员工的组织公平感受到学者们更多的关注。本文以湖南省某通信公司劳务派遣工为研究对象,通过问卷调查及层次回归分析,发现劳务派遣员工组织公平各维度与组织信任显著相关,组织公平、组织信任对工作满意度有显著正影响,组织信任在组织公平与员工工作满意度之间存在着一定的中介作用。据此提出实际性的管理建议,从而更好地提高劳务派遣员工的工作积极性和满意度。     

人际信任及其在组织中的构建

人际信任在维持团队和组织效率方面的重要作用越来越受到人们的重视。理解人际信任的定义和分类，同时学习在组织中建立人际信任的有效方法具有重要意义。     

Determinants of Supplier Willingness to Invest in Supporting a Manufacturer's Line

Abstract

This study examines the significance of supplier's expectation of continuity of its relationship with a manufacturer, perception of manufacturer's reputation, trust in manufacturer's credibility, trust in manufacturer's benevolence, and dependence on manufacturer as determinants of its willingness to invest in supporting a manufacturer's line. Data collected from Malaysian and Korean auto suppliers indicate that expectation of continuity of relationship, manufacturer reputation, and trust in manufacturer's credibility are significant determinants of supplier willingness to invest, while supplier dependence and trust in manufacturer's benevolence are not.     

当代中国政治信任现状思考与路径建构

近年来,我国的政治信任资源有所流失,致使群体性和危机性事件频发,党和政府的政治信任度未有明显提高,社会主义意识形态与核心价值体系建设困难重重。为此,要在满足人民需要、构建社会和谐、维护公平正义、推进制度建设的基础上,全面提升我国的政治意识公信力、政治体系公信力、政治行为公信力,以及政治发展的公信力。     

The Role of Religious and Nationalist Ethics in Strategic Leadership: The Case of J. N. Tata

This paper examines the role that religious ethics, complemented by a nationalist principle, can play in a sustained exercise of strategic leadership, hypothesizing a positive association with a societal reputation for credibility or integrity. The key to this relation is the constraining effect on strategic or financial pressures, even if there is coherence in the long-term. J. N. Tata, the founder of Tata Industries who lived in British India, was a Parsee priest and an advocate for Indian national self-reliance and ultimately independence. Even as Tata's two ethics dovetailed with his business interests in the long-term, they conflicted sufficiently with the business calculus of some of his immediate and intermediate strategic interests such that he could enjoy a sterling societal reputation in India, his credibility transcending that of a businessman.     

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

The purpose of this study is to investigate the relationships among corporate social responsibility (CSR), corporate brand credibility, corporate brand equity, and corporate reputation. Structural equation modeling analysis provided support for the hypotheses from a sample of 867 consumers in South Korea. The results showed that CSR has a direct positive effect on corporate brand credibility and corporate reputation. In addition, the results indicate that corporate brand credibility mediates the relationship between CSR and corporate reputation. Moreover, corporate brand credibility mediates the relationship between CSR and corporate reputation. Finally, the relationship between CSR and corporate brand equity is sequentially and fully mediated by corporate brand credibility and corporate reputation. The theoretical and managerial implications of the results and limitations are discussed, and future research directions are suggested.     

Dimensions and Levels of Trust: Implications for Commitment to a Relationship

Previous research has found that trust is positively related to commitment in buyer-seller relationships. However, the validity of this finding is questionable because trust has been operationalized in many different ways. For example, prior research has not distinguished among levels of trust (interpersonal or organizational trust) and dimensions or motives of trust (credibility or benevolence). In this study, we distinguish among the levels and dimensions of trust. The results indicate that trust in a sales representative (interpersonal credibility) is more strongly related to commitment than trust in an organization (organizational credibility). In contrast, trust based on organizational benevolence is a stronger predictor of commitment than interpersonal benevolence.     

The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation

Companies increasingly communicate about corporate social responsibility (CSR) through interactive online media. We examine whether using such media is beneficial to a company’s reputation. We conducted an online experiment to examine the impacts of interactivity in CSR messages on corporate reputation and word-of-mouth intentions. Our findings suggest that an increase in perceived interactivity leads to higher message credibility and stronger feelings of identification with the company, which also boost corporate reputation and word-of-mouth. This result implies that using interactive channels to communicate about CSR can improve corporate reputation. Our results also show that the detrimental impacts of negative user evaluations on corporate reputation are much higher than the favorable impacts of positive evaluations. This finding suggests that, despite the effectiveness of interactive communication channels, firms need to carefully monitor these channels.     

Building brand credibility: The role of involvement,identification, reputation and attachment

The aim of this study is to propose a conceptual framework for building destination brand credibility. This research proposes a novel framework to explore the antecedents of destination brand credibility based on four constructs: enduring culture involvement, destination brand identification, destination brand reputation and destination brand attachment. The data used to assess the proposed research model was collected through in-person-administered surveys conducted in Indonesia and Spain. The study shows that destination brand credibility is influenced by enduring cultural involvement, destination brand identification and destination brand reputation. In addition, destination brand attachment partially mediates the relationship between destination credibility and the three antecedents. The findings contribute to the relevant literature by improving the knowledge of the antecedents of destination brand attachment and destination brand credibility.     

To trust or not to trust? The interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers

Prevalent human rights violations in supply chains have tarnished apparel retailers' reputations, heightening skepticism toward CSR communication. We examine the effect of labor-related CSR claim type (associative vs. substantive) on message credibility, skepticism, and retailer trust. Moreover, to determine whether CSR reputation plays a role in vulnerability to criticism, we investigate how a retailer's prior CSR reputation moderates the effect of CSR claim type on consumer evaluations. Applying the framework of decoupling and cognitive dissonance theory, we propose hypotheses and test them with an online experiment. We reveal that associative CSR claims, which communicate image-oriented rather than concrete information, significantly diminish message credibility and retailer trust, while triggering skepticism. A significant interaction effect further demonstrates that when a retailer's prior CSR reputation is negative, associative claims exacerbate message credibility. Our findings also indicate that positive CSR reputations do not always create a buffering halo effect. We discuss implications to develop optimal CSR communication strategies for apparel retailers.     

Why Consumers in Developing Countries Prefer Foreign Brands: A Study of Japanese Brands in Vietnam

ABSTRACT

Building on social-identity theory, the research develops a model for understanding of the impact of consumer identification with a nation on consumers' brand evaluations. It posits that developing-country consumers' identification with a foreign (developed) nation influences three factors—consumer-based brand equity, consumer-based country image, and consumer-based brand credibility. The research was informed by data from 400 Vietnamese consumers in relation to two Japanese brands Sony and Honda and analyzed using structural equation modeling (SEM). The findings show that Vietnamese (developing-country) consumers prefer Japanese (developed-country) brands over domestic brands, when these consumers identify with the developed nation.     

Is Publicity Always Better than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility

Previous studies on corporate social responsibility (CSR) communication suggest that firms’ social initiatives should be communicated through third-party, non-corporate sources because they are perceived as unbiased and therefore reduce consumer skepticism. In this article, we extend existing research by showing that source effects in the communication of social sponsorships are contingent on the brand’s pre-existing reputation. We argue that the congruence between the credibility and trustworthiness of the message source and the brand helps predict consumer responses to a social sponsorship. The results show that a non-corporate source (publicity) generates more positive brand evaluations than a corporate source (advertising) when the sponsor has a positive reputation. However, the converse effect occurs when brand reputation is low: when the sponsor has a poor reputation, a corporate source generates more positive brand evaluations than a non-corporate source. Mediation analyses show that the interaction effect between CSR information source and brand reputation can be explained by sponsorship attitude, persuasion knowledge, and perceived fit between the brand and the cause.