Overcoming the illusion of will and self‐fabrication: Going beyond naïve subjective personal introspection to an unconscious/conscious theory of behavior explanation

Naïve subjective personal introspection includes the failure to recognize the confirmability of one's own attitudes and personal meanings learned explicitly from self‐examining such topics and explaining one's own behavior. Unconscious/conscious theory of behavior explanation follows from unifying the research on unintended thought–behavior with folk explanations of behavior. This article describes advances in research confirming own attitudes and personal meaning and suggests the need for applying multiple methods to overcome the fundamental attribution error, inherent cultural prejudices, and the general bias toward self‐fabrication. The discussion is valuable for achieving a deep understanding of how customers think, advancing from subjective to confirmatory personal introspection, and understanding the need to apply research tools useful for enlightening knowledge and overcoming the inherent bias within subjective personal introspection. © 2006 Wiley Periodicals, Inc.     

Mutuality as a control for information asymmetry: A historical analysis of the claims experience of mutual and stock fire insurance companies in Sweden, 1889 to 1939

We test two competing arguments regarding the influence of organisational form on underwriting performance using data from the Swedish fire insurance industry for the years 1889 to 1939 – a period of both economic growth and stagnation. Since mutuality is a response to information asymmetry problems, mutual insurers are expected to report lower annual claims relative to premiums than stock insurance companies. However, an alternative view is that stock insurers seek to reduce information asymmetry problems by issuing non-participatory rights insurance contracts with high deductibles that induce risk-sharing between the insurer's shareholders and policyholders. This implies that stock insurers are likely to report lower annual claims than mutual insurers. Our results show that organisational form is an important determinant of the claims experience of Swedish fire insurers, suggesting that mutuality acts as an effective control for information asymmetries in the market.     

Social expertise: a new view to explain spatial divergences in personal consumer loan prices

The objective of this paper is to explain geographical divergences in interest rates on personal loans to households using aggregated consumer knowledge-related metrics as predictors. The researchers quantitatively test their approach in countries in the Eurozone and in the Italian and Spanish regions. Social expertise explains between 69% and 84% of variance in household loan market prices at an international and inter-regional level. The approach taken is tested using real market data established after real service encounters and not published or recommended prices.     

Overcoming the psychological barriers to energy conservation behaviour: The influence of objective and subjective environmental knowledge

Energy conservation is a crucial aspect of responsible consumption which is the reflection of individual efforts for sustainability. However, especially young consumers are reluctant to reduce their energy consumption despite their pro‐environmental attitudes. Resistance to behavioural change can be attributed to various psychological barriers that help consumer to avoid engaging in pro‐environmental actions. In this context, the first aim of the study is to extend the theoretical and empirical evidence regarding impeding effects of psychological barriers on individual energy conservation behaviour. Secondly, the study investigates the alleviating role of environmental knowledge on those barriers that limit energy conservation. Proposed impeding effects of objective and subjective environmental knowledge on various denial mechanisms, which are in turn expected to hinder energy conservation, were tested using the survey data collected from young Turkish consumers. Results suggest that denial mechanisms hinder young consumers’ energy conservation behaviour indirectly through diminishing feelings of moral obligations. Moreover, it was found that objective environmental knowledge's effect can be used to break down the psychological barriers and to facilitate the change towards more sustainable energy consumption patterns. Implications of the findings and directions for future research are discussed.     

Beyond plug and play: The acquisition and meaning of vibrators in heterosexual relationships

This article presents an exploration into women's purchasing of vibrators and how they negotiate the meaning of these sex toys with their partners' preferences and attitudes. Drawing on semi‐structured interviews with 32 female consumers, the study identifies ways in which emotional, transformative and contextual aspects of meaning revolve around choosing, buying and using vibrators in heterosexual relationships. In analysing such experiences, the article points to the potential of vibrators to become imbued with notions of desire, maintenance, privacy and preference. Overall, this research draws attention to salient and nonsalient meanings attached to vibrators that constitute the sex toys' significance beyond simply functional elements. The paper enriches research on consumer behaviour and vibrator use in sexual relationships and proposes an understanding of object relations grounded in the intimate spheres of consumer studies.     

Dirty weekends and personal hygiene products: The embodiment of casual sex in marketing

In the current inquiry, we propose that reminders of casual sex might lead individuals to feel physically dirty, and this would then motivate consumers to acquire and like personal hygiene products such as toothpaste, body soap, and face wash. We further test the possibility that our hypothesized effect would arise mainly for those who link casual sex with impurity. In three studies, reminders of casual sex increase liking for personal hygiene products mainly among conservative (Study 1), religious (Study 2), and individuals who see “casual sex” to be “dirty,” “wrong,” or even “immoral” (Study 3). These findings are consistent with embodied cognition, suggesting that abstract representations can effect concrete sensations. We study this possibility in a novel domain in sex and sexuality. Our work is relevant to marketers of personal hygiene products, but we situate our findings in the broader discourse of how mere reminders of casual sex might influence individuals’ choices and behaviors.     

Online value creation in small service businesses: the importance of experience valence and personal values

Perceived value is of great interest in current marketing research. However, in the area of Internet as a shopping channel of small businesses, there has been little analysis of customer perceived value and its determinants. This paper examines two little analysed aspects of value creation, experience valence and personal values. The analysis of data from a survey of tourism service purchase shows that experience valence, in terms of relevant information, ease of use and customer service, clearly influences perceived value after the online shopping experience. In contrast, only personal values of sense of security and sense of accomplishment influence perceived value.     

Ethical Structures and Processes of Corporations Operating in Australia,Canada, and Sweden: A Longitudinal and Cross-Cultural Study

Based on the ‘Partnership Model of Corporate Ethics’ (Wood, 2002), this study examines the ethical structures and processes that are put in place by organizations to enhance the ethical business behavior of staff. The study examines the use of these structures and processes amongst the top companies in the three countries of Australia, Canada, and Sweden over two time periods (2001–2002 and 2005–2006). Subsequently, a combined comparative and longitudinal approach is applied in the study, which we contend is a unique approach in the area of business ethics. The findings of the study indicate that corporations operating in Sweden have utilized ethical structures and processes differently than their Canadian and/or Australian counterparts, and that in each culture the way that companies fashion their approach to business ethics appears congruent with their national cultural values. There does, however, appear to be a convergence of views within the organizations of each culture, as the Swedish companies appear to have been more influenced in 2005–2006 by an Anglo-Saxon business paradigm than they have been in the past.     

Codes,Ethics and Cross-Cultural Differences: Stories from the Implementation of a Corporate Code of Ethics in a MNC Subsidiary

In this article, we focus on the cross- cultural aspects of the implementation of an American company’s code of ethics into its Swedish subsidiary. We identify the cross-cultural stories that the receivers in the subsidiary use when trying to explain the parent’s code and conceptualize these stories as part of an emerging narrative of national belonging and differences. The receivers resisted the code by amplifying the importance of national identity. Rather than stimulating a discussion on ethics that might have strengthened the ties between the parent and the subsidiary, the outcome of the code implementation had the opposite effect. The article concludes by stressing the process of implementing codes across cultures rather than code content.     

The meaning of commitment in professional service relationships: a study of the meaning of commitment used by lawyers and their clients

Several authors have identified the importance of commitment in successful business relationships. However, few studies have considered the meaning of commitment, especially within the context of customer-supplier relationships.

Most studies of commitment within the marketing literature use existing conceptualisations developed within the psychology and organisational behaviour literatures. The purpose of this paper is to explore the meaning of commitment in a customer-supplier relationship context, and to compare this with traditional conceptualisation of commitment.

This study investigates the meaning of commitment used by both lawyers and their clients, within the context of their relationship. The findings show that the meaning of commitment used in professional relationships may be more complex than its traditional conceptualisation and should be extended to include at least three additional components including: 'partnership commitment', 'impression management commitment' and 'personal commitment'. It is argued that it is inappropriate to 'borrow' the conceptualisation of the construct of commitment from other disciplines, without considering the market-based context in which it is used. Implications for professional service relationships include that professionals and clients would benefit from sharing a similar meaning of commitment and this meaning may be influenced by the culture, systems and processes of their organisation.     

Being Good Citizens: Understanding a Mediating Mechanism of Organizational Commitment and Social Network Ties in OCBs

Given that citizenship challenges the basis and workings of the basic institutions market, state, and civil society, organizational citizenship behaviors (OCBs) become an important moral tenet found in some codes of ethical principles. This study explores service-oriented OCBs and their determinants. Three dimensions of service-oriented OCBs (loyalty, service delivery, and participation) are hypothetically influenced by distributive justice, procedural justice, personal cooperativeness, and the need for social approval through the mediation of organizational commitment. The three dimensions of OCBs are hypothetically influenced by personal cooperativeness, need for social approval, task interdependence, and outcome interdependence through the mediation of social network ties. The model is tested using data from contact employees at several financial holding companies in Taiwan. Test results reveal that the relationships between need for social approval and organizational commitment and those between task interdependence and social network ties are insignificant, whereas all other paths are significant. This study also provides managerial implications and limitations.     

South African consumers' willingness to pay a premium for Karoo Lamb: The influence of subjective and objective knowledge,label information and demographics

In South Africa, Karoo Lamb is a prestigious product associated with free range production. This study examined the influence of subjective and objective Karoo Lamb knowledge, the importance of label information, and demographics on consumers' willingness to pay a premium for Karoo Lamb products. A panel of 355 consumers who had previously purchased lamb/mutton products completed an online questionnaire. The importance of Karoo Lamb label information, subjective Karoo Lamb knowledge and population group had a significant positive impact on willingness to pay a premium for Karoo Lamb. Objective Karoo Lamb knowledge and other demographics did not have a significant impact.     

Change in Asia: a review of management theory and research related to human resources

Many competing hypotheses have been advanced to account for human resource management (HRM) change. The present review examines the theoretical development and empirical study in HRM change in Asia in the early twenty-first century (2000–2006). Three research themes common to HRM change are discussed: (1) change context is about the issues of forces facilitating or hindering HRM change; (2) change process includes pace, sequence and magnitude of HRM change progress; and (3) change direction is about resultant change outcome. Comparisons of HRM change are made within Asian economies as well as between Asia and other regions. It is concluded that the interplay among different perspectives can produce a wide variety of more complex understanding of change context while a longitudinal approach can add value to explain dynamic process and resultant direction.     

Consumer awareness and willingness to pay for safety of street foods in developing countries: a review

Street food vending is still popular in developing countries despite the giant stride recorded in the areas of food processing and global food supply in the last century. Its contribution to the socio‐economic development of the countries is evidenced by the volume of trade involved and provision of employment for significant portion of rural and urban populace. However, there has been persistent global concern on the risks of street food to the health of consumers because of the attitudes of practitioners throughout the chain. This review summarizes the findings of studies on awareness and perceptions of street food consumers to the hazards involved in street food, and their willingness to pay (WTP) premium for safety intervention. The major limitation to WTP is the extra cost that could result from the implementation of reports of WTP studies which could disenfranchise those consumers that may not be able to afford the premium. This review, therefore, recommends the formulation and enforcement of appropriate public policies that would cover the entire chain of street food vending for the safety of everybody along the chain and the protection of the health of the consumers.     

Convergence Rates to Output Growth in a Global World: The Roles of Openness and Government Size

In this article, we examine the effects of three openness measures on 54 industrial and emerging economies' output growth over the “globalization years” of 1986–2004. Controlling for standard determinants of the Solow growth model in panel data, we find positive effects of openness on real output growth. While we find support for higher convergence rates under the open economy, the convergence rates in this article for both samples are remarkably close to the 2% level documented in Mankiw et al. (1992) Mankiw, G., Romer, D. and Weil, D. 1992. A Contribution to the Empirics of Economic Growth. Quarterly Journal of Economics, 107(2): 407–437. [Crossref], [Web of Science ®] , [Google Scholar]. The inclusion of G/Y, however, reduces the speed of convergence more substantially in industrial economies.     

Limits to Scale and Scope: The Failure of a Danish Slaughterhouse Merger in 1890/91

The seminal work of Alfred Chandler was based on observations relating to the so-called second industrial revolution. They concerned the development of the large modern manufacturing company and the paths of that development. This article attempts to apply the framework to a failed Danish slaughterhouse merger in 1890/91 between the established private slaughterhouses and the rising co-operative ones. The article deals with the question of the relevance of Chandler's concepts to the negotiation process and with that of the limits to the explanatory power of the framework. In order to answer these questions, the motives of both parties as well as the negotiation process are investigated in some depth. The analysis provides evidence that both sides made considerable use of arguments in line with Chandler's concepts and serving as a vehicle for creating mutual understanding of the economic rationale behind the merger. The article presents and discusses a number of factors and aspects that stalled the process and eventually caused the failure. These factors are all outside Chandler's universe, the corollary being that while ‘economic’ arguments unequivocally favoured the merger, ‘extra-economic’ factors were powerful enough to nullify the economic rationale. Technological and economic arguments were overpowered by political and social ones.     

Appetizing learning in Swedish comprehensive schools: an attempt to employ food and tasting in a new form of experimental education

The word taste has several meanings: biopsychological, and cultural and social. Taste also influences food choice, though there is a widespread belief that tasty food is not synonymous with healthy eating patterns. In Sweden compulsory school daily meals are provided and Home Economics is a compulsory subject, while tasting lessons form an additional experimental form of education. The aim of this study has been to make a general evaluation of tasting lessons in four fifth‐year classes. The focus of the results is on pupils’ learning about, and interest in, food, and the opinions and reflections of teachers, catering staff and school heads. The participants were three professional focus groups comprising staff from four schools, and 48 pupils (eight groups with boys and girls in separate groups) from the same schools. Results showed that the children were prepared to be exposed to different foodstuffs, and the adults were prepared to be exposed to new educational methods. Two stages of children's learning have been described in connection with tasting: practice and experience, and verbalization and reflection.     

导游服务质量对旅游者满意、忠诚的影响研究——以华东线为例

以华东线游客市场为例,通过问卷调查,用SPSS16.0分析了导游服务质量对游客满意度和忠诚度的影响,结果表明,导游服务质量与游客的满意感、忠诚度之间都存在显著的正相关关系;在讲解水平、服务态度、应变能力、服务规范四个评价因子中,导游的讲解水平、应变能力分别是影响游客满意度和忠诚度的最主要因子。旅行社要认识到导游的重要性,采取相关措施,提高导游服务水平,树立良好的品牌形象,提高游客的满意度和忠诚度。     

The effect of exposure to sexual appeals in advertisements on memory,attitude, and purchase intention: a meta-analytic review

Researchers have often attempted to answer the question, ‘Does sex sell?’ In this article, we present a meta-analysis of studies that used an experiment to test the effect of sexual appeals in ads on memory, attitude, and purchase intention. Our analysis revealed a significant positive effect for sexual appeals on ad recognition and recall (weighted Cohen's d = .38, p < .001), but the effect on brand recognition and recall was not significant (d = .09, p = .30). We also found that the effect of sexual appeals on attitude towards the ad was not significant (d = ?0.07, p = .26); however, additional analysis showed that males (d = .27, p < .01) evaluate ads with sexual appeals significantly more positively than females (d = ?.38, p < .001). Finally, we found a small significant negative effect on brand attitude (d = ?.22, p < .05), but no effect on purchase intention (d = .01, p = .94).     

Strengthening the voice of mental health service users and carers in Wales: a focus group study to inform future policy

Improving the mental health of the people in Wales lies at the heart of the Welsh Assembly Government's public health agenda and the current reforms of the National Health Service in Wales. However, relative to its importance as a health problem, spending on mental health is disproportionately low. Statutory authorities in Wales highlight the importance of listening to, and learning from, service users and carers. This is seen as a way of improving services within the limited funding that is available. The aims of this study were to describe the ways in which mental health service users and carers are currently involved in mental health services across Wales; and to consider the need for an all‐Wales mental health service user and carer ‘national mechanism’ to promote genuine partnership. Eight focus groups were held across Wales attended by mental health service users and carers. There is a clear picture of the level and nature of participation, evidence of good practice and user and carer based aspirations for future participation. There is an untapped source of energy and experience that could help transform mental health services for the good of all. To ignore this would be to miss an opportunity to improve the quality of care for all those dependent upon these services, both patients and carers.