Analysis on enterprise strategy thought based on the valuation innovation

With the market competition becoming more severe than ever and more changes in customer demands, the traditional competitive strategy thought isn＇t fit for the needs of enterprise subsistence and development. This paper introduces the changed tradition based on the value innovation strategy analysis method as the basic point strategy thinking mode and uses the example to introduce specifically how to use this method to carry on the analysis for enterprise＇s strategy.     

Experience of design management in Taiwan

Design management is one kind of strategic not only as the behavior of enterprise but also as the strategy of government. An area, and even a country needs to establish its own brand value and establish the whole excellent image of all products and all enterprises in this economic region to enhance the competitive ability in this region. In this aspect, the successful experience of design management in Chinese Taiwan area should be the model. The design strategy in Taiwan is a sort of long-range program made by region government. It promoted production style from OEM （Original Equipment Manufacture） to ODM （Original Design Manufacture） and from ODM to OBM （Original Brand Manufacture）. The whole process includes three five-year plans for improving product quality, design and brand. It proposed ＂the innovation value＂ which was the explicit region image and promoted fruitful design-popularizing and design-communion.     

Analysis of international construction brand for Chinese construction enterprises

At present, the resources of construction brand for Chinese construction enterprises come from the sensitivity induced by the demand-and-supply in the market economy, the stress caused by the international construction enterprises＇ competition and the tendency attributed by the international eco-economy. To a larger degree, the integration of these three forces constructed the choice source of brand strategy for construction enterprise in China. This paper will show that three forces are the base for the brand strategy and the corresponding main restrict factors. At last, the paper further reveals that Chinese construction enterprises should culture the dynamic and sensitivity bio-economy brand to pursue the sustainable development.     

On the construction of enterprises innovation strategy decision capacity

The soul of enterprise creative construction is entrepreneur who possesses entrepreneur spirit. Entrepreneur spirit is the source of enterprise innovation strategy decision capacity. Enterprise innovation strategy decision capacity decides the direction of enterprise technology innovation. This paper put forward the formation mechanism of enterprise innovation strategy decision capacity according to the analysis of enterprise innovation strategy decision capacity formation process, and made a conclusion that the fundamental approach to accelerating the formation of entrepreneur spirit and promoting enterprise innovation decision capacity were the reform of government system and enterprise system and the improvement of entrepreneur quality.     

An Application of Met-cognitive Strategies in JMS English Classroom Listening Teaching

The present research attempts to explore the model of meta-cognitive strategy in the Junior Middle School （JMS） English listening teaching classroom. The exploration is based on an empirical experiment. The model is expected to prove to foster Junior Middle School students＇ English listening classroom ability.     

On the real estate business industry consolidation strategy study

This article does some researches on real estate enterprise＇s integration strategic questions, goes deeply into analyzing the route choice of the integrative enterprise, offers a visual angle of real estate enterprise developmental strategy choice, and brings forward some politic thoughts, tries the best to make the real estate enterprise realize the specialization, scale management through the integration route choice, then enhances the competitiveness of the real estate enterprise, and promotes the sustainable development of the real estate industry.     

Yangzhou harbor developmental strategy study based on scenario planning

Based on the introduction of Scenario Planning Theory and the environmental analysis of the Yangzhou Harbor Logistics Park, the development strategy for the Park is discussed. Combining the advantages of the Yangzhou Harbor and Yangzhou Export Processing Zone, a new development pattern is designed. Under this pattern, an interactive integration strategy among Logistics Park, Harbor, Export Processing Zone and Tax Reservation Section is proposed. This strategy is called Radiation Promoting Developmental Strategy.     

Marketing strategies of Sunhow appliances in Taiwan

Taiwan＇s traditional industries of small appliances are facing a critical economic downturn in the price-cutting competition of the market. Company＇s lack of innovative products will make the road to survive within their industry more and more difficult. Some well-known big brands turn to small appliance market, which makes the related companies face even tougher challenges. With the increasing of modern diseases, the concept of health-care is gradually paid attention to. Markets in biotechnology and health-care appliances have a big potential to grow. While such health-care appliances meet the needs of customers, and with high profits, ＂Sunhow＂ pushed forward in advance the R＆D of ultra-red and nanotech health-care appliances, which has now become its mainstream. Due to the impacts of market competition, low-price strategy has been out of date. How to carry out industrial reconstruction, innovation, differentiation and firmly build up their own brand is a breakthrough and an important objective. How can quality, price and branding turn to biotech, health-care appliances in the future？ The thesis tries to find some solutions and strategies to deal with impacts from challengers. It also will focus on future business strategies through SWOT analyses, five-force analyses, human resource management （HRM） and other marketing models.     

Person-culture fit based on interaction of enterprise culture and recruitment

Based on theoretical support of adaptation theory and new expectation theory, this paper proposes that enterprise culture and recruitment interact each other. Enterprise culture plays the role of filtering and guiding in the enterprise recruitment, while recruitment is the propaganda tool, advantageous route, strategic measure and inevitable choice for enterprise culture. Effective recruitment strategies are helpful for the enterprise to achieve the fit between person and culture, and enhance the competitive advantage of the enterprise, thus reduce the employee turnover rate.     

Size, performance and financial conditions for Spanish real estate firms 2004-2007

Spanish real estate has experienced more than a decade of continuous buoyancy, from 1995 to mid 2006. High rates of return, especially in the housing sector, during this period, have prompted the entry of many firms in the market and the growth in activity of incumbents, with the subsequent excess capacity. This situation, combined with the reduction in demand associated with fiancial constraints, has brought about a deep crisis within the real estate industry. In the future scenario of reconfiguration and consolidation of the sector, many firms will be likely to disappear. One key question is that which type of real estate firm will survive. Casual evidence suggests that size may be a relevant factor through its connection with efficiency. This paper explores the roles of size, performance and financial leverage using a sample of Spanish developers and builders over the period 2004-2007. Basic results from a panel estimation suggest the existence of a positive correlation between size, proxied both by income and assets, and Return on Equity （ROE）. In turn, the estimates also suggest that larger firms display higher margins （computed as profits over sales） and are more leveraged in relative terms. Our interpretation is that many finns may lack the critical mass necessary to dilute fixed costs and achieve larger levels of efficiency. This feature endangers not only the possibility of profits in harder times, but also their survival. These empirical findings suggest, in addition, that a process of concentration among Spanish firms in the industry could entail gains in terms of efficiency.     

Strategic groups in hotel industry： Empirical evidences

The Serra da Estrela Tourism Region （SETR）, gifted of unique landscape conditions, of singular natural resources, filled with culture and history, has become an attractive leisure and recreation region. Considering its tourism potential, we have seen a development of the tourism activities on that region, making necessary a study of the presence of derivative offering components, mainly on the tourism hotels level. Considering the crucial strategic role that this activity has on the region, and since there are only a few follow-up studies of the activity development, the present research aims to contribute for the knowledge of the relevant tourism hotels units reality in the SETR. In this sense, the authors intend to analyze the different strategies that are being taken in the region, by this sort of companies and, to identify the existence （or not） of company groups that carry on similar strategies--strategic groups. To reach such goals, an empirical study was developed, based upon the information obtained from the statistical analysis of questionnaires applied to the hotels unit＇s managers. The results allowed concluding that the hotels units enforce combined strategies, instead of a single specific strategy. It was also possible to identify the existence of different strategic groups that use similar competitive strategies. From this process, it also resulted that the companies that operate in this sector consider that strategy assumes a determinative role for the success of their activity.     

The Relevance of Place-Brand Management in Place-Marketing Strategy

Observers perceive each place through a particular image, not necessarily positive, definable in a distinctive positioning through place-marketing strategies; the relations between the actors of the territory system play an important role, and the place-brand becomes ＂the connector＂ of the relational network in place-marketing management. The aims of this article are to analyze the relations between place identity, place-brand, and place-marketing strategy; to look at case studies of bottom-up strategy as a medium for the long-term empowerment of the place-brand strategy; and to examine the relevance of place-brand positioning and interaction between governance and stakeholders in place-marketing strategy development.     

The Profound and Extensive Chinese Tea Culture

Anyone who knows a little bit about Chinese culture usually knows about Chinese tea culture.Chinese tea culture has a history of more than 4,000 years and still emerges fresh and vigorous from the test of history. Chinese tea culture has played an important and indispensable role in Chinese culture. The extensiveness and profoundness of Chinese tea culture is unpanelled. Its importance to Chinese people is noticeable. Tea has surprising functions： it can not only refresh the body but also the mind. Tea is prevalent in and out of China and is loved by people throughout the world.     

More effective utilization of FDI by China

Emerged from 1950＇s, with the huge emergences of multinational enterprises, foreign direct investment is developing along with international trade, and both of them present two main motivations of the world economy. Used to be one of the most closed countries, China has now been an indispensable part of the international economy since its economic reform in 1978. Normally big countries receive large amount of foreign direct investment, and as a huge country, China receives the top amount of FDI recently. For China, how to attract more FDI is less important than how to utilize FDI efficiently. If China uses FDI more efficiently, FDI could contribute more to its economic reform and developments. However, the efficient use of FDI is not an easy task for China with such large volume. This paper discusses the current situation of international capital flow and FDI to China, and then analyzes the issues concerning FDI in China from several different perspectives like terms of trade,, technology spillover, dual economy, domestic investment, MNEs in China, and spatial distribution of FDI in China, etc.. Finally, the paper gives conclusion of the situation of FDI in China and suggestion for the policies of efficient usage of FDI in China.     

山东省能源经济环境系统预测与动态分析

文章分别选取GDP、能源生产总量与消费总量、CO2排放量作为经济、能源和环境子系统指标,利用1995-2012年的数据构建了山东省能源经济环境系统向量自回归(VAR)模型,对1997-2015年系统状况进行动态预测,并运用Granger检验、脉冲响应函数和方差分解对其进行动态分析。结果表明:到2015年,山东省GDP、能源生产总量与消费总量、CO2排放量仍将保持较快的增长;长期来看,经济增长与碳排放存在双向Granger因果关系,从经济增长到能源消费、能源生产和能源消费到碳排放均具有单向Granger因果关系;短期内,能源生产、能源消费与经济增长之间相互促进,经济增长促进碳排放,而能源生产、能源消费和碳排放之间具有一定的相互影响。山东省应适当放缓GDP增速,并优化经济结构;发展低碳能源,优化能源消费结构;继续强化实施碳减排政策。     

An empirical analysis of the growth of it enterprises in China

The paper makes an empirical analysis to the main factors effecting IT corporate growth-human resource and R＆D. By using data of China＇s listed IT companies, we focus on the relationship among corporate value （net return of equity, ROE） or development of corporate value （Tobin＇s Q） and manager＇s salary, R＆D fee, R＆D employee, etc. The conclusion shows that development of corporate value （Tobin＇s Q） has positive correlativity with the plurality of board chairman and general manager, independent directors＇ proportion, R＆D fee, and R＆D employees while it is non-obvious positive with salary of superior managers, holding stocks of general manager, capital investment, and negative with corporate scale. The conclusion is accordant with the development status of Chinese IT corporation.     

Several ponders on current real estate macroeconomic regulation and control

In view of the housing price continually rising and real estate market＇s confusion, the real estate market＇s macroeconomic regulation and control of government have become the social economy＇s hot topic. In order to enable the macroeconomic regulation and control policy to achieve the expectation effect, this paper proposes that real estate macroeconomic regulation and control should be paid attention to, and gives the countermeasure suggestion.     

The analysis of net cash inflow of money market in US and their revelation

Net cash inflow is one of the main reasons why the asset values of money market funds in the USA continued to grow over the past thirty years. This paper applies cash flow analysis to track the development of money market funds in the USA. Our analysis leads to the several policy implications.     

Two dimensional bidding in land use

The Chinese first land use right transferring case by competitive bidding on both land price and housing price is studied. Based on game theory, we generalized the bidding rules. Firstly, the attributes used in the scoring rule should have little correlative. Secondly, the attributes＇ reference point values used in the scoring function may be acquired by information fusion methods. After removing extreme values from the scoring function, the odd result of the studied case could be avoid.