战略联盟的组建、管理和发展

随着经济全球化,企业之间的竞争方式也发生了巨大的变化,战略联盟越来越多地被企业采用。本文在梳理战略联盟的有关理论的基础上,对战略联盟中有关战略联盟伙伴的选择、联盟的风险、联盟的管理、知识转移和联盟文化等若干主要问题进行了探讨。最后针对我国企业实施战略联盟的实际情况,提出了相应的发展策略。     

基于战略联盟的第三方物流供应商管理研究

第三方物流供应商（TPLP）战略联盟的建立是提高第三方物流企业竞争优势的重要途径，对TPLP的发展有着重要意义。适合TPLP的战略联盟模式有：联盟生产制造企业、联盟零售企业、与其它TPLP联盟、以及TPL与生产商和零售商的联盟。TPLP的战略联盟管理是一个动态的过程，为了稳固和发展联盟的伙伴关系，就要注重TPLP战略联盟伙伴的选择、规避战略联盟风险、加强交流沟通，实现多层次合作以及对联盟的业绩进行评估。     

物流战略联盟探析

构建战略联盟是企业适应经济全球化、市场国际化的一种有效途径。文章从解释物流战略联盟的内涵出发,阐述了物流战略联盟的形式及伙伴的选择,并分析了日本伊藤忠商社与台湾康师傅国际集团联盟的经典案例。     

联盟伙伴选择:基于社会网络的视角

国际战略联盟已经成为中国企业获取知识、增强实力和进入国际市场的重要途径.国际联盟伙伴的选择事关联盟稳定与成败,因此文章在分析海外企业建立跨国联盟动机的基础上,从中国本土企业角度研究“潜在的海外企业为什么会选择我?”文章从社会网络视角,探讨中国企业所处的网络位置和本土知识对海外企业选择国际联盟伙伴的影响.研究结论为中国企业拥有本土知识的重要性程度和嵌入的网络位置(程度中心性、中介中心性)是两个吸引海外企业选择联盟伙伴的重要因素.同时发现,企业所处的网络位置影响其拥有的本土知识的深度和广度.     

新创高科技企业供应链联盟伙伴评价体系研究

对新创高科技企业供应链联盟伙伴评价问题进行了研究,在探讨新创高科技企业建立供应链联盟目的和联盟伙伴选择过程的基础上,提出了新创高科技企业评价联盟伙伴的原则和主要标准,包括战略目标、资源互补、伙伴实力和信誉、市场相似程度和文化差异等五个主要评价要素.     

对企业战略联盟的持续性问题的探讨

近20～ 30年内,企业战略联盟迅猛发展,在快速增长的过程中,也暴露出各种各样的问题,联盟的不持续性一直维持在较高的水平上,成为学界和企业界关注的焦点.本文论述了战略联盟的形成动因及持续性问题进行,从战略目标和竞争地位、联盟类型和伙伴选择、联盟间的管理、企业文化融合和利益分配等方面分析了影响联盟持续性的因素,并提出了加...     

企业竞争性战略联盟稳定性研究——基于层次分析法

战略联盟使企业得以整合优势资源、科学发展、建立竞争优势。竞争性战略联盟的发展伴随着高失败率,其稳定发展成为联盟企业实现战略目标的首要前提。本文在文献研究的基础上,提出了基于层次分析法的竞争性战略联盟稳定性评价体系,通过定性与定量分析相结合的研究方法,对影响竞争性战略联盟稳定性的因素进行分析。结合案例研究,验证测评框架的可行性,确定内外部影响因素对战略联盟稳定性的作用强度,对竞争性战略联盟的稳定性进行评价,最终从战略思维培植、内外部环境分析、联盟伙伴的选择、核心竞争力构建、联盟信任及利益分配机制的完善等方面对提高战略联盟稳定性提出建议。     

基于竞争因素的战略联盟性质研究

本文依据成员企业之间是否存在竞争,将战略联盟划分为非竞争性战略联盟和竞争性战略联盟,并给出相关定义,同时结合我国经济生活的具体情况,分别列举了三种典型的非竞争性战略联盟和竞争性战略联盟类型,并据此从组建联盟的动机、联盟的稳定性、联盟伙伴的选择标准以及联盟模式的选择等四个方面分析了非竞争性战略联盟和竞争性战略联盟的区别,最后对本文的研究结果进行了评价并指出了未来进一步研究的方向。     

保险公司银保合作战略联盟伙伴选择评价模型构建及应用研究

文章将层次分析法(AHP)与主成分分析法(PCA)有机结合,构建了保险公司银保合作战略联盟伙伴选择的AHP-PCA评价模型,并对模型进行了应用,结果发现AHP-PCA评价模型能有效地对保险公司银保合作战略联盟伙伴进行评价与选择,并在一定程度上弥补了现有关于战略联盟伙伴选择评价方法的不足。     

基于遗传算法的高新技术企业研发联盟伙伴选择模型设计

联盟伙伴的选择是联盟成功的关键,在分析有关研发联盟伙伴选择的国内外文献基础上,提出了选择研发联盟伙伴的原则及其影响因素,并采用遗传算法构建了研发伙伴选择的探索性模型,为今后的实证研究奠定理论基础。     

Strategic Motives For International Alliance Formation*

This paper considers the strategic motivation for international alliance formation for a sample of UK firms with partners in western Europe, the United States and Japan. the relative importance of a set of strategic motives is identified and related to extant theory. A parsimonious set of strategic motives for the sample studied is provided by means of factor analysis. the paper identifies the main strategic motives for alliance formation by UK firms as intrinsically linked to the market and geographical expansion of the firm and that the main strategic motives are underpinned by the theories of strategic positioning and organizational learning. This study also finds that some of the often suggested motives for alliance formation found in the literature, in particular aspects of risk reduction associated with new projects, appear not to be particularly important motivating factors. Hypotheses are tested on the relationship between the relative importance of individual strategic motives and a number of characteristics of the sample - contractual form of the alliance, relative partner size, primary geographical location of the venture, industry of the alliance and partner nationality. Implications of the findings for future theorizing on alliances and their motives is identified.     

欠发达地区企业技术创新联盟构建策略

企业技术创新联盟有利于企业技术创新能力的提升,然而,欠发达地区存在着企业技术创新投入有限、技术创新人才缺乏、高新技术研发落后、战略性和长期性的产学研合作缺乏、政府有效支持不力等不足。因此,本文就欠发达地区企业可以通过构建企业技术创新联盟来加快技术进步,并从政府主导作用的发挥、企业资源整合与合作、鼓励高校和科研机构积极参与、加强学习能力培养、发挥技术创新战略联盟协同效应等方面,提出了企业技术创新联盟的构建对策与建议。     

Do Birds of a Feather Flock Higher? The Effects of Partner Similarity on Innovation in Strategic Alliances in Knowledge‐Intensive Industries

In spite of the consensus on the benefits of strategic alliances for learning and innovation, our understanding of the effects of partner similarity remains conflicted. This paper develops an integrative theoretical framework in which we propose that similar partners in a focal firm's alliance portfolio contribute to the firm's innovation up to a threshold, beyond which additional similar partners can lead to a decrease in innovation because of the trade-offs embedded in collaboration between similar partners. In this integrative framework, we also draw on organizational ecology and institutional perspectives to propose that the effect of partner similarity on innovation is positively moderated by organizational aging and the industry norm of collaboration at the firm's founding. Results from an analysis of 176 biotechnology firms between 1988 and 1999 support our arguments. This study contributes to research on strategic alliance and innovation by considering both the benefits and costs of partner similarity in the context of alliance portfolios and by exploring the multilevel contingencies for the effects of partner similarity.     

Partner analysis and alliance performance

The determinants of strategic alliance performance have not been explored adequately in the literature. Empirical studies abound with numerous kinds of performance measures but, thus far, there is no coherent theoretical basis for the determinants of alliance performance. In this article we present a theoretical framework for understanding alliance performance in terms of its key antecedents. We submit that alliance performance is strongly influenced by particular characteristics of the partner firms as mediated by alliance conditions. We use the term “partner analysis” to denote the integrated approach comprising market analysis and resource analysis of partner firms. Alliance conditions are composed of collective strengths, interpartner conflicts, and interdependencies. We discuss the various linkages between the components of partner analysis, alliance conditions, and alliance performance. Finally, we develop a number of propositions to facilitate empirical testing of our partner analysis framework, and indicate its key implications for future research and managerial practice.     

The Dynamics of Alliance Conditions in the Alliance Development Process

One of the key issues in understanding the developmental processes of strategic alliances is how the alliance conditions change over the different stages of alliance development. A related question concerns the nature of the co-evolutionary dynamics of alliances in terms of their constituent partner firms. In this article we propose an integrated process model of alliances that is based on alliance conditions, allianc developmental stages, and an alliance system comprising co-evolutionary elements. We suggest that alliance conditions, or the key characteristics of an alliance at any given moment, link the alliance environment (firm characteristics) and the alliance development process. We also explore how specific patterns of alliance conditions have differential impacts on the interactive elements of the alliance co-evolutionary system.     

Strategic Alliances in the Aviation Industry: An Analysis of Turkish Airlines Experience

SUMMARY

This paper investigates antecedents of success/failure in strategic alliances, which is implemented by airline companies as a response to globalization and liberal government policies. The relationship between Turkish Airlines and Qualiflyer Group, the largest airline alliance in Europe until its collapse in 2001, has been taken as a case study to present the question in terms of matching the goals, partner selection, alliance management, and areas of cooperation. Two factors at the macro-level and four factors at the micro-level are found to be important to succeed in strategic airline alliances.     

Partner Type Diversity in Alliance Portfolios: Multiple Dimensions,Boundary Conditions and Firm Innovation Performance

Our research extends the current knowledge based view on the configuration of alliance portfolios and their deployment in different external knowledge environments. We study these alliance portfolios in a longitudinal sample (1996–2010) for over three thousand firms that operate in a large number of industries in the Netherlands. Our findings indicate that partner type variety and partner type relevance, as different dimensions of partner diversity in alliance portfolios, both have an inverted U‐shaped association with firm innovation performance. However, alliance portfolios characterized by both high partner type variety and high relevance cause inferior innovation performance. Different external knowledge environments, characterized by different levels of industry modularity and scope of knowledge distribution, moderate the inverted U‐shaped associations of partner type variety and relevance in alliance portfolios with firm innovation performance in opposing directions. While for partner type variety, a high level is found to be optimal in environments with greater modularity or broader scope of knowledge distribution, for partner type relevance it turns out that a low level is optimal under more modular industry conditions.     

新经济下战略联盟合作伙伴选择新机制

在经济全球化和技术经济高速发展的市场经济下,战略联盟发展显现出新的发展趋势。我们必须在联盟合作伙伴选择方面发展一种新的方法以更好地适合联盟的发展。本文在结合传统联盟伙伴选择的基础上,提出更加适合竞争环境下的联盟合作伙伴选择新机制。     

Learning and Innovation in International Strategic Alliances: An Empirical Test of the Role of Trust and Tacitness

Drawing on knowledge-based, organizational learning, and social capital perspectives, we propose and test an integrated framework in which knowledge tacitness and trust act as mediating mechanisms in the relationship between partner characteristics and alliance outcomes. We distinguish between learning and innovation outcomes and suggest that while innovation may result from alliance learning, it can also be created by combining separate knowledge bases without learning from each other. We contend that tacitness and trust play differing roles in the pursuit of learning and innovation and test this proposition on a sample of 120 international strategic alliances.     

企业战略联盟博弈策略选择分析

战略联盟可分为两企业战略联盟和多企业战略联盟两种形式。合作战略将是两企业战略联盟博弈的最终选择。多企业战略联盟的最终策略选择将因收益结构的不同而不同。