Engendered ideologies and leisure policy in the UK. Part 1: gender ideologies

I don't quite yawn when I see another project about the problems women face but I think to myself ‘This ground has been heavily walked over. We know it. It's been written about. It's been sung about. It's been acted about and it's been painted and performed about.’ It is very well worn territory and I'm now thinking ‘What next? How do you use that raised awareness and move on?’ (Keeper, arts and museums). This article draws upon PhD research to examine the restructuring of engendered leisure policy ideologies in the UK in the late 1980s and early 1990s, and to consider the implications for leisure provision for women. The article is in two parts. In Part 1, a typology of ideologies is developed in order to outline the kinds of gender ideologies circulating in leisure policy. Part 2 of the article examines the articulation of gender and professional ideologies, and the configurations of ideologies which were emerging as predominant at a time of political and economic restructuring.     

First comes love,then comes marriage,then comes baby in the baby carriage? exploring how women can use leisure as resistance to gendered ideologies

Although an increasing number of people are identifying as single in western society, gendered ideologies continue to influence women’s lives, emphasising the importance of heterosexual couplehood, marriage, family, and biological parenthood. Utilising third wave feminism as our theoretical framework, this paper explores how gendered ideologies can work together to influence adult women’s experiences with singlehood. Findings from qualitative interviews with 12 single, adult women, conducted in Ontario, Canada, reveal the ways women can face marginalisation and stigmatisation in certain leisure contexts because of their single status and how the ideology of couplehood can reinforce expectations related to familism and pronatalism for single women. Yet, the findings also illustrate the ways single women can resist these expectations through their leisure. This paper provides an important contribution to the literature, bringing attention to the complex ties between gendered ideologies and leisure for adult women.     

A decade of compulsory competitive tendering in UK sport and leisure services: some feminist reflections

The last decade has witnessed the transformation of public policy in the UK following an extensive programme of privatization across a range of public services. When compulsory competitive tendering (CCT) in sport and leisure services was first proposed in 1987 there was widespread opposition from feminists and also from the Labour party who had been out of government for eight years. This period out of office was to continue for a further ten years until New Labour was elected to government on 1st May 1997 with a landslide majority and a manifesto which embraced, rather than rejected, many of the policies of the four previous Conservative administrations. Instead of the widespread failure and subsequent abandonment of CCT predicted a decade ago by feminists, national labour politicians and local labour authorities, CCT is now widely accepted as here to stay. Following ten years of private sector involvement in local authority sport and leisure provision, and the apparent likelihood that such provision is set to continue, it is timely to reflect on CCT in sport and leisure from a feminist perspective. What have been the successes and failures of this policy transformation for women's sport and leisure; how can these successes and failures be explained; and what are the challenges facing research on women and leisure in local government in the future? This paper attempts to offer a state-of-the-art review of CCT and local government sport and leisure provision for women by providing a comprehensive review of CCT literature and surveys, supported by primary research in the form of a regional case study of CCT and its impact on policy, provision and participation for women. The findings demonstrate that, whilst CCT has led to some significant improvements in service levels in sport and leisure generally, there are many areas related to access and opportunity for women participants which still provide cause for concern. Moreover, the findings illustrate that sex-segregation within sport and leisure management continues to be combined with women's marginalization from many aspects of power and decisionmaking in sport and leisure provision. Analysis of the author's survey findings, qualitative interview data and policy analysis illustrates the need for a new research agenda to advise on future policy developments. Such a research agenda, it is argued, needs to take account of, and develop further, research within three areas if the nature of CCT and its implications for gender relations are to be more fully documented and understood: feminist sport and leisure studies, service sector management, and local government studies.     

Creating Distance from Body Issues: Exploring New Materialist Feminist Possibilities for Renegotiating Gendered Embodiment

Abstract

The body’s active role in the production of gendered embodiments is a key focus for feminist cultural studies and leisure studies. The article draws on new materialist feminist scholarship to explore how gender relations are produced and negotiated in physical culture through one case study example taken from a wider study of young people’s experiences of the body and self-image over time. The article explores how gendered embodiment is assembled through the socio-material circumstances of everyday life. For one particiapnt, 'Ann', “creating distance” from appearance concerns was an embodied process which involved new practices and encounters (e.g., walking for leisure, reading feminist literature) and relationships and engagements with others (e.g., a partner, friends, family). The potential for feminism to open possibilities to imagine the body otherwise is also discussed in relation to recent efforts to foster social justice imperatives in leisure sciences and feminist physical cultural studies.     

Evolution and implications of a paradigm shift in the marketing of leisure services in the USA

The evolution of leisure services marketing in the USA has passed through five stages in the past half‐century: pre‐marketing (activity/custodial focus), selling, user benefits orientation, community‐wide benefits orientation and repositioning. The first two stages were supplanted by the user benefits orientation in the late 1970s. The user benefits focus transitioned into the leisure field from the business literature and remained pre‐eminent until the mid‐1990s. It was superseded because it had two conceptual flaws. First, it failed to address the notion of equity. Second, its focus on being responsive to individual users was inconsistent with the broader mandate of public leisure agencies to provide community‐wide services. The emergence of credible scientific research in the past decade to support advocates’ claims of community‐wide benefits has facilitated emergence of the most recent evolutionary stage of leisure services marketing which is repositioning. Repositioning seeks to connect community‐wide benefits the agency has the potential to deliver with an issue that is important to taxpayers and elected officials. It is argued that repositioning is the key to the future viability of public leisure agencies.     

‘The town dictates what I do’: the leisure,health and well-being of women in a small Australian country town

The contribution of leisure to individual health and well-being is well documented. It is also clear that patterns of leisure activity are differentiated by gender and regional differences, as well as those of age, class and ethnicity. This paper explores the leisure and well-being of mid aged rural women in a small Australian country town in the late 1990s, focusing on issues which have been identified in the Canadian literature as being significant for women in isolated areas. These issues, which constrain the choices women make about their lives, include poor job opportunities, a lack of public transport and other facilities, family transience, community designs that isolate women in their homes, and the politics of being ‘different’ in a small community. Commonalities in the lives of rural women in North America, New Zealand and Australia indicate that these issues may more broadly characterise the lives of women in isolated towns in western post-industrial societies. Data are drawn from focus group interviews, augmented with observation, and the study is contextualized in findings from the Women's Health Australia longitudinal study (WHA).     

‘All in a day's leisure’: gender and the concept of leisure

This paper suggests that leisure conceptualized as time or activity alone poses problems for gender. The underlying idea of leisure as freely-chosen, self-actualizing experience is presented as a basis for broadening the concept. Both the limitations and the freedoms inherent in the leisure experience of women and men may be explained through such a concept of leisure.

This concept leads us to explore new areas of literature, in particular feminist analyses of power. Women's lack of autonomy in comparison with men is highlighted. Finally, further research and future policy can be enhanced by this broader concept of leisure.     

Anatomy is not destiny: A feminist analysis of the scholarship on women's leisure

Abstract

The extent of the scholarship on women has accelerated over the past 20 years, yet many questions remain unanswered concerning what is known about women and their leisure behavior. Social science research about women and leisure that analyzes the interaction between the environment and biological sex has aided in understanding leisure behavior more completely and has enabled researchers to conclude that anatomy is not destiny. An analysis focusing on the critical corrective, and transformative aspects of feminist research provides a way to examine the trends in research on women specifically concerning women and leisure. The purpose of this article is to examine the foundations of the emerging scholarship on women and leisure, especially the research on gender differences, from a feminist perspective. The emerging trends in feminist research and the “state of the art” concerning scholarship on women as it is occurring in other disciplines is examined in light of how research in other fields may offer guidance for leisure research.     

Narrating the Multiplicity of ‘Derby Grrrl’: Exploring Intersectionality and the Dynamics of Affect in Roller Derby

Driven by an ethos of self-organization and empowerment women involved in the revived version of roller derby have created an embodied and virtual leisure practice that challenges gender norms and invites different identities. However, tensions exist in the way different women negotiate the space of roller derby and the meaning of playing, belonging, and becoming “derby grrrls.” This article presents findings from a qualitative study of roller derby in Australia to make connections between feminist theories of affect and the growing body of work on intersectionality. We explore how identity categories intersect to shape the meaning of roller derby for different women. Narratives recount the complex affective relations (passion, frustration, pride, shame) that women negotiate in forming leisure identities in relation to the social context of their lives. The article aims to contribute to the development of feminist thinking about leisure as a negotiated space of transformation, creativity, and difference.     

The Hens are Clucking: Women Performing Gossip in Their Leisure Lives

Using a feminist poststructural lens, this conceptual article aims to trouble patriarchal understandings of gossip as a devalued dimension of women's talk. To accomplish this aim, I focus on decentering three dominant discourses tied to women's gossip that position gossip as idle talk, based on the personal lives of others, and trivial. In particular, I consider the ways power is part of women's performances of gossip and how women can use gossip to construct, maintain, and resist gendered subjectivities as part of their leisure. This article also aims to illustrate the need for leisure researchers, and in particular feminist leisure researchers, to pay closer attention to the topic of women's gossip and the complex and messy connections between gossip, women's talk, and women's leisure lives.     

Identity,Politics, and the Beach: Environmental Activism in Surfers Against Sewage

Abstract

Academic accounts of leisure activities like surfing tend to emphasise their individualistic, hedonistic and commercialised qualities, seeing this as characteristic of leisure consumption in late capitalism; that culture is increasingly dominated by the market and attention is diverted from collective and political issues. Yet empirical research in such lifestyle sport cultures reveals a more complex and contradictory picture of leisure consumption. This paper examines the pressure group Surfers Against Sewage (SAS), founded by surfers in Cornwall, England. It draws on subcultural media discourses about SAS and interviews with SAS members and personnel. Whilst acknowledging the limitations in the political significance and impact of SAS’s activism, the paper argues that through their sport consumption, participants from a range of minority water sports cultures have formed a politicised trans‐local collectivity based around a concern with their own localised environment, one which has become articulated into broader trans‐national political issues. It is argued further that SAS is part of a broader wave of new social movements and direct action protest groups that gathered momentum in Britain in the mid to late 1990s. In such groups the politics of identity take centre stage. The paper therefore challenges us to rethink the meaning of political activism, and the capacity of leisure and sport to contribute to the politics of identity.     

Book review

Abstract

This article employs the methodology of contextual cultural studies to explore the protest strategies of ‘Lesbians for Liberty’, a group of fans who staged a ‘kiss‐in’ during every time‐out of a nationally televised game between the Women’s National Basketball Association’s (WNBA) New York Liberty and Miami Sol. Designed as a way to challenge homophobia and lesbian invisibility sanctioned by the New York Liberty management, this article suggests the fans’ kissing activism promotes visibility and single‐issue identity politics as strategies for change. While the fans’ actions make lesbian bodies intelligible in a sporting and leisure space that too frequently imagines heteronormativity, a closer analysis reveals the rhetoric of Lesbians for Liberty and the WNBA’s marketing strategies are both complicit with ideologies and shifting processes characteristic of late capitalist profit‐enhancing practices. This article concludes by offering a discussion of queer and feminist writings that attempt to again theorise resistance in light of late capitalist marketing strategies, which have co‐opted the rhetoric of equality in the service of capital. The ultimate goal of this analysis is to join broader dialogues about the efficacy of identity‐based models of resistance by using the Lesbians for Liberty’s desire and actions as productive sites from which to rethink bodies, pleasures and resistance differently.     

Community (Dis)connection Through Leisure for Women in Prison

This article examines incarcerated women's leisure and re-entry into community. Framed in creative analytic practice, two poems reflect two major themes: (1) women's experiences of disconnection from community prior to and deepened by experiences in prison and (2) leisure and community re-entry, which describes complex meanings of leisure for women in prison and implications for return to community. These poems elucidate six often incongruous facets of leisure experience. Structures embedded in leisure service provision stigmatize and limit rather than encourage opportunities for incarcerated women to make personal choices regarding leisure. Leisure also provides contexts of relationship and humanity for women as they re-enter community.     

Leisure,gender and family: the influence of social policy

A number of authors have recently called for reconsideration of the way in which gender and the family are investigated within leisure studies. This paper proposes that future analyses should include more explicit recognition of the ideological and practical influence of social policy on contemporary gender relations. The paper suggests that social policy has particular significance for debates within leisure studies, about the relationship between men and women's market and domestic labour, and their access to leisure. The paper investigates the influence of social policy on male and female adult life patterns through comparative analysis of social policy interventions and labour market outcomes in the economically advanced nations. It focusses on the policy stance in relation to paid work, especially maternal and paternal employment. It is shown that ‘family-related’ social policies universally support fathers' employment, but vary in the extent to which they encourage mothers' labour market activity. The implications of this for gender differentiation in leisure are explored through analysis of cross-national data for male and female sports participation in Europe. The analysis shows a strong correlation between gender discrimination in family-related social policy, and differentials in male-female sports participation rates. The paper next considers the implications of policy intervention for divergence within the female population. A detailed case study of the UK examines how family-related policy may differentially affect women in different socio-economic situations. The paper concludes that whether family-related policies encourage women to see themselves primarily as caregivers within the family unit, or as citizens with individualized rights, is likely to affect both their sense of entitlement to personal leisure and their ability to access it.     

Towards a model of cross-sectoral policy development in leisure: the case of sport and tourism

Whilst leisure studies has now become an established field of academic analysis, there is still little literature on the dynamics of the leisure policy process, particularly in the area of cross-sectoral liaison. This paper attempts to synthesize previous research relating to general policy dynamics in developing a model of cross-sectoral policy development. In developing this model, particular attention is given to two major ESRC funded projects of the 1980s – work on Inter-Governmental Relations and Government Industry Relations – which produced two recognizably different models of the policy process. A combined model is proposed which is used to examine and compare the structures of the sport and the tourism policy communities and to analyse how these structures might effective the emergence of a sport-tourism policy network. In conclusion, the extent to which the model this paper develops might be applicable to other areas of leisure policy is discussed.     

Tourism in difficult areas revisited: the case of Bradford

Bradford was the first city in a “difficult area” in the UK to try to capitalise on tourism. This concept was introduced by Buckley and Witt in the 1980s using Bradford as an example. The article looks at how Bradford and its tourism policies have changed since their initial success in the 1980s. Support for tourism from Local Government has fluctuated because of funding crises, uncertainty about the benefits of tourism and changing political priorities in the City. In the late 1990s, Bradford launched a new strategy to attract leisure tourists, using support from the private sector and funds from Europe. Finally, we attempt to evaluate Bradford's success in tourism over the period and relate this to the original study of difficult areas     

Community participation in outdoor recreation and the development of Millennium Greens in England

A growth in community participation (CP) in outdoor recreation provision and maintenance emerged from the post-war voluntary movement but from the 1970s, discrete initiatives were spawned in the context of management experiments, threats to urban open space from development, the enhancement of forestry recreation opportunities and European funding to remoter rural areas. A shift in the style of government from an executive to an enabling role in the 1980s and 1990s has formalized CP in public policy. This has been exploited in CP for the rights of way system and in the provision of new recreation areas: Millennium Greens. An assessment of some of the characteristics of CP in Millennium Greens is provided in relation to motivations for their development, the support of the community, the social characteristics of those affected, their spatial distribution and raised expectations where schemes have been unsuccessful. It is concluded that some executive state controls over such schemes are necessary to ensure their effective operation but this too can be enhanced by involving communities in policy formulation as well as in development and implementation. There is some evidence to suggest that governmental enabling policies benefit those who are already most enabled relative to the more marginal sectors of society and this issue merits further research.     

Northern Ireland: the politics of leisure in a divided society

The public provision of leisure services and the impact which this has on the community has become a political issue. Nowhere is this more the case than in Northern Ireland where economic and social problems, together with the Troubles, led to a massive increase in central government's sponsorship of public leisure provision in the 1970s. This was a political gesture made more political in the manner through which district councils and local government officials discharged their devolved responsibilities and the way in which local communities appropriated leisure facilities. The resultant pattern of leisure provision reflects existing community boundaries and, as such, reinforces rather than ameliorates sectarian divisions.     

‘Thank the ladies for the plates’: The incorporation of women into sport

The extent to which women service the leisure of others can be well illustrated by an analysis of sport. It is argued that gender relations in sport are mediated by male interests and serve to incorporate women for the institution's maintenance and reproduction. Through the ideology of motherhood and wifehood, the domestic labour done by women provides space for others to participate in sport and contributes directly to their sporting effectiveness. This is particularly so concerning women's immediate family members. Some parallels are made to Finch's (1983) work on women's incorporation into men's jobs. Outside the home environment, women's contribution to sport is subscribed not only by their domestic roles, but also by the definition of women as sexual and the vicariousness through which women's lives are frequently lived. The argument presented here is predominantly illustrated by a discussion of gender relations in New Zealand and Australia.     

Gender Relations and Sport for Development in Colombia: A Decolonial Feminist Analysis

Abstract

Playing sports has long been a taboo for women in Colombia, yet new spaces for female participation have emerged in recent decades. This article explores the gendered nature of sport in Colombia through the lived experiences of female participants involved in a local Sport for Development and Peace organization. Building on ethnographic fieldwork and a decolonial feminist perspective, the authors examine how cultural experiences of physicality are gendered but are potentially changing in the context of leisure practices and how this may shape power relations. Although more girls and women are participating in masculine leisure pursuits, there are critical limitations to social change and female participants demonstrate the coloniality of gender in action.