Clustering attendees at the Philharmonic Orchestra’s Summer Festival

There has been an increase in the number of arts and music festivals held annually in South Africa. These festivals range from wide all-encompassing arts festivals, such as the National Arts Festival, to specific festivals that cater for very specific audiences, such as the Jazz Festival and the Philharmonic Orchestra Festival. It may therefore be expected that the attendees of the various types of festivals would differ quite substantially. While much research has been conducted to understand visitor behaviour at general arts festivals and the economic contributions of these festivals, attendees of these more specialised events have been neglected. However, understanding who the attendees are and their behaviour is paramount to the sustainability of these festivals. Therefore, this paper aims to address this void and set the following objectives: (1) to compile a profile of attendees at the Philharmonic Orchestra Festival; (2) to cluster attendees of the Festival into distinct groups; and (3) to compare the various clusters with one another. Data were obtained by administrating 500 visitor questionnaires during January 2010. Using cluster analysis, visitors are grouped based on various characteristics and the differences between the clusters are explored using factor analysis and analysis of variance. Main results indicate that most visitors are mature in age and well educated, from which three clusters were identified with differences evident between the clusters.     

基于灰色关联的节事活动游客参与体验研究——以华侨城文化旅游节为例

企业节事活动作为一种特殊的文化旅游形式,对旅游市场具有显著的带动作用。文章以华侨城文化旅游节为例,从游客参与感知视角,测评华侨城文化旅游节的节事效应,探究企业节事活动中游客体验评价的具体表现。研究设计并构建了节事活动游客参与体验评价指标体系,然后应用灰色关联分析测度游客参与体验。研究结果显示:文化旅游节带来的效率价值、功能价值具有竞争优势,可进一步强化;基于认知价值的游客参与体验评价亟需提升。在之后组织节事活动的过程中,要进一步增强创新性和特色性。     

Customer’s Perception of Familiness in Travel Experiences

Festival-goers (“festinos”) put time and effort into deciding to attend a festival, and the way they decide what to see and the length of time they take to decide vary greatly. To attract those who buy tickets for shows—sales of which are crucial for the survival of festivals—and to know when to start promoting the event, festival organizers and marketers need to know how far in advance the visitors make their decision to attend and what influences their decision. This study categorized 438 visitors to the Innibos National Arts Festival, South Africa, using a survey of their decision-making time. Four groups were identified, and labeled “spontaneous,” “limited,” “extended,” and “routine” decision-makers. These market segments can be taken into consideration in the festival's marketing campaign so as to attract visitors to a variety of events and help ensure the long-term sustainability of the festival.     

Exploring the economic,social and cultural rights of youth leaders working in Sport for Development initiatives at grassroots level in South Africa

Abstract

Sport has not only been forwarded as a basic human right but it is a powerful tool in the advocacy of human rights. Social inclusion and gender equality through sport interventions are prevalent in the developing world. Change agents working in the field of Sport for Development applaud the success of interventions in marginalised and impoverished communities as sport is viewed as an effective tool that contributes to the social inclusion and the betterment of the poor. In a developing country, such as South Africa, unemployed youth are recruited as youth leaders in an attempt to improve their economic, social and cultural standing through their involvement in sport for development interventions. This Research Note highlights the tension between Sport for Development initiatives in South Africa that carry messages of human rights and the failure of the current system to fulfil the economic, social and cultural rights of youth leaders. This study explores the experiences of youth leaders in South Africa through the lens of ‘The International Covenant on Economic, Social and Cultural Rights’ (ICESCR). A qualitative, ethnographic approach was used to address the question: How can the socio-economic rights of youth leaders working on grassroots level in Sport for Development initiatives be recognised? The qualitative research findings indicated youth leaders perceive their work as important, but do not believe that the remuneration they receive allow for a decent living; and, that they do not believe that they have an equal opportunity for career progression within the Non-Government Organisations (NGOs) that they work for. Recommendations on how to address the rights of youth leaders are provided.     

Audience Members’ Motivation,Satisfaction, and Intention to Re-visit an Ethnic Minority Cultural Festival

This study investigates the relationships among audience members' motivation, satisfaction, and re-visit intentions at an ethnic minority cultural festival. As an empirical study, an on-site survey was conducted at the 2009 Fe?ta–Croatian Food and Wine Festival in Adelaide, South Australia. The results of the study identified eight main motivational dimensions for ethnic minority cultural festival attendance: “community support,” “escape,” “knowledge/education,” “food, wine, and entertainment,” “novelty,” “family togetherness,” “marketing,” and “socialization.” The findings of this study also confirm the implication that festival audience members' motivation is an immediate antecedent of overall satisfaction and likelihood of future attendance, and that the level of a festival audience members' overall satisfaction has a direct impact on the likelihood of future attendance. These findings offer important implications for public or private festival and event organizations, state governments, and local communities that have an interest in creating and staging ethnic minority cultural festivals.     

Glastonbury: managing the mystification of festivity

The realm of music festivity has grown into a global circuit that responds to the demand for emotive experiential products and taps into postmodern themes that celebrate a lifestyle attitude of extended youth. This paper investigates the phenomenon of festival culture through a case study of Glastonbury Festival of Contemporary Performing Arts. It highlights how modern music festivals have become sites of mediated brand management where commodified hyper-experiences are considered as new forms of contested cultural capital. Through a critical conceptual matrix that combines the work of Bourdieu, Pine and Gilmore, and Jensen the authors critically explore the interplay between the experiential dimension, mystical and fantasy narratives and the political contestation of festivity. Focusing on Glastonbury Festival of Contemporary Performing Arts 2010 the study presents an innovative interpretation of festivity through multi and social media. The authors argue that, while promoted as an ethical festival that celebrates its anti-commercial countercultural cool, Glastonbury reflects a modern cathedral of consumption where experiences are the mediated and managerially puppeteered capital of the field. However, festivity is moving beyond management as it is increasingly dependant on the co-creative social media activity of consumers to perpetuate the fantasy and capital of festivity.     

Perceived Parental Control,Restructuring Ability,and Leisure Motivation: A Cross-Cultural Comparison

ABSTRACT

Leisure is viewed worldwide as an important developmental context for adolescents. As leisure research and programs are shared across nations, it is crucial to examine the cultural equivalence of leisure-related constructs and how they are related. Grounded in self-determination theory, this study explored the influence of perceived parental control and leisure restructuring ability on leisure motivation (amotivation and autonomous motivation) using samples of eighth grade adolescents in the United States and South Africa. Results of multiple-group structural equation modeling showed that the measurement model of the constructs was equivalent across the two samples, but the determinants of leisure motivation differed between the two samples. The findings provide implications for future cross-cultural research in leisure and offer insights on design and adaptation of leisure-based intervention and education programs in different cultural contexts.     

Examining the Differential Impact of Human Crowding Versus Spatial Crowding on Visitor Satisfaction at a Festival

Human crowding at a festival can affect visitor satisfaction differently to spatial crowding. Festival visitors perceive human crowding as a situation in which the festival is full of people. Spatial crowding, on the other hand, is perceived as restricting movement. We hypothesized that human crowding affects visitor satisfaction in a positive way (by increasing positive affect and decreasing negative affect), whereas spatial crowding affects visitor satisfaction in a negative way (by decreasing positive affect and increasing negative affect). We tested these hypotheses using data collected through an on-site survey at the 2012 Seoul Lantern Festival in South Korea: 423 visitors attending the festival completed the survey. The survey results supported the hypotheses. Managerial implications of the findings are also discussed.     

Wine and Tourism at the “Fairest Cape”

Summary

The paper gives a background on viticulture and wine making in South Africa before outlining post-apartheid developments in the supply and demand side of the wine industry. Against a sketch of recent tourism patterns in the Western Cape Province and especially the Winelands the linkage between wine and tourism is investigated by a closer look to the South African wine capital Stellenbosch and the Stellenbosch Wine Route. A new trend in wine tourism is highlighted by a case study of the hybrid wine and tourism developments at Spier Resort.     

Measuring the economic value of urban parks: A caution

Abstract

Alternative techniques for measuring the benefits of urban parks are examined. We conclude that the practical problems in valuing urban parks may preclude the use of any single method of measurement. The results also suggest that the property‐value approach may underestimate park benefits substantially, yet values obtained from alternative approaches cannot be arbitrarily combined without double counting of benefits.     

The Role of Local and Regional Food in Destination Marketing

Summary

An analysis of the relevant tourism literature and the promotional material of various destinations indicate that the role of food in the marketing of destinations has until recently received very little attention globally and locally. All indications, however, are that local food holds much potential to enhance sustainability in tourism; contribute to the authenticity of the destination; strengthen the local economy; and provide for the environmentally friendly infrastructure. This paper will highlight the key findings of the preliminary study regarding the utilization of food as a key or supportive attraction by destination-marketing organizations in South Africa. Guidelines for the future development, packaging and marketing of local and regional foods will be postulated and proposals for future research will be outlined.     

Developing indigenous tourism in the bomas: critiquing issues from within the Maasai community in Tanzania

ABSTRACT

With safari attractions dominating the African tourism sector, many tourism studies in Africa have focused on wildlife and wilderness resourced-based tourism, with a secondary body of literature exploring cultural aspects of tourism. Recently many countries in the region, including Tanzania, have started to recognize the potential for stand-alone, culture-based tourism to diversify the tourism industry and for rural, economic development purposes. Drawing upon insights from local stakeholders, primarily members of the Maasai community this study identifies the critical challenges for providing indigenous cultural tourism in the Ngorongoro Conservation Area, Tanzania. Qualitative data for the study were collected through interviews and site visits to eight Maasai bomas (cultural tourism villages or settlements). Thematic analysis of the interviews revealed significant limiting factors affecting the development of indigenous cultural tourism amongst Maasai in Tanzania. The findings indicate that achieving success in indigenous cultural tourism is therefore challenging, and needs to incorporate specific community-based strategies which can facilitate the development of Maasai cultural tourism.     

Leisure pursuits: uncovering the ‘selective tradition’ in culture and well-being evidence for policy

ABSTRACT

This article reconsiders the value of leisure studies to well-being evidence for policy-making. It presents secondary analyses of Office for National Statistics data from the Measuring National Well-being (MNW) debate (2010). It finds that leisure is more important to the nation than accounted for in official reports. Using Raymond Williams’ framework of ‘lived culture’ and ‘recorded culture’, the article interprets this analytical discrepancy as demonstrating the culture of ‘selective tradition’.

Raymond Williams’ work is used to understand the sidelining of leisure in the MNW programme in two ways. Firstly, the article addresses survey design and analysis. It finds a methodological bias against free text data as evidence, affecting which aspects of cultural and social life appear central to well-being. Secondly, the article takes a discourse approach to cultural sector advocacy, which, in arguing the value of arts-related activity, relegates aspects of ‘culture as ordinary’ by default. These two selective traditions mean that ‘everyday participation’ is not valued in discussions of well-being evidence, advocacy or in the final MNW measures, despite its value to the public. This article prioritises everyday understandings of well-being over those of experts, offering an ethical and practical contribution to leisure studies and policy-making for well-being.     

Supplanting the Planters

Summary

After briefly examining the plantation-as-hotel model, this contribution focuses the remainder of its attention on the conversion of plantation slavery into entertainment on the Caribbean island of Barbados. First, and by way of contextualization, it is shown that an extensive and well-documented history of plantation life exists, one that is drawn from early accounts of travelers, missionaries and others, as well as later expert commentaries offered by indigenous and extra-regional scholars. Second, it is argued that the tourism industry has largely ignored or been highly selective in borrowing from this rich source of material in its attempt to supply the sort of a-historical diversion which it believes its clientele enjoys. Examples provided include the Open House Programme of the Barbados National Trust, the annual Crop Over Festival and Plantation Spectacular dinner shows. Finally, a few suggestions are advanced in order to try and understand the success of this type of tourism. They include references to postmodernity, nostalgia, dark tourism and varieties of promotion.     

Local attendees' perceptions of festival impacts: A factor-cluster analysis approach to the Zanzibar International Film Festival

Appraising residents' perceptions of the impacts of festivals is imperative to festival success. Such residents can rightly claim ownership of the place where the festival is staged and the cultural aspects the festival showcases. This study aimed at elucidating local attendees' perceived festival impacts at the annual Zanzibar International Film Festival. Data for this study were collected using a structured questionnaire that yielded 263 responses conveniently drawn from festival-goers, which were then subjected to factor-cluster analysis. The results reveal the presence of three clusters (advocates, ambivalents, and cautious-advocates) that differ significantly on their perceived impacts of the festival with respect to its environmental, socio-cultural, and economic contributions. These results have both managerial and policy implications on the inclusion of the locals in planning and managing festivals.     

Constructionism and culture in research: Understandings of the fourth Buddhist Festival,Wutaishan, China

This paper offers an interpretation of competing legitimacies at the 2007 4th Annual Wutaishan Buddhist Festival in Taihua, Shanxi Province. It suggests how spectacle, entertainment and performance spaces are condoned arenas of challenge and usage by mainstream and peripheral groups. The paper also discusses the methods employed in the framing and nature of interpretation, and possesses its own tension as the different cultural perspectives and voices are heeded. It concludes that the festival exists as a multi-layered event involving economics, politics, faith, entertainment and prestige – each of which creates its own set of interpretations contextualised in the evolving state of Chinese tourism. The paper is partially a response to the work of Hollinshead, Phillimore & Goodson and O'Dell that claim a need for a more reflexive voice in the tourism literature as a means of understanding the tourist experience. Its premises are based on thinking derived from multiple sources including symbolic interaction and Buddhist thought.     

Visitors' Motivation for Attending the South Beach Wine and Food Festival,Miami Beach,Florida

The objective of this study was to identify the major factors that motivated visitors to attend the South Beach Wine and Food Festival in Miami Beach, Florida, and determine whether these factors varied among the visitors from the United States, Canada, South America, Europe, and Asia. A survey of 475 visitors to South Florida was conducted in February 2006. Forty‐four motivational items were factor analyzed. The seven factors that motivated first‐time visitors to the festival were the desire to taste new wine and food, enjoy the event, enhance social status, escape from routine life, meet new people, spend time with family, and get to know the celebrity chefs and wine experts. A significant difference in motivation among the five national groups of visitors was found in the area of family influence. Implications of the study results are discussed.     

Settler colonialism,Indigenous cultures,and the promotional landscape of tourism in Ontario,Canada's ‘near North’

ABSTRACT

Settler colonialism relies upon a logic of elimination that strives to dissolve Indigenous culture and title to ancestral lands. In Canada, settler colonialism has steered not only oppressive state policy directions, but also settler narratives that essentialize and displace Indigenous Peoples and cultural connections to land. Tourism is an especially potent social force through which such settler stories can be perpetuated and resisted. The purpose of this paper is to analyze how Indigenous culture is portrayed in the tourism promotional landscape of Ontario's ‘near north’, a rural leisure landscape for nature enthusiasts and second-home owners. While Anishinaabeg and Haudenosaunee First Nations have inhabited this area for generations, their cultural presence is often marginalized in development discourses, both historical and contemporary. Our study draws upon critical discourse analysis of websites produced by stakeholders associated with three case study sites – a Provincial Park, an annual cranberry Festival, and a major casino operation – to understand both the limits and opportunities of tourism in relation to maintaining and revitalizing Indigenous culture. In so doing, our paper contributes to critiques of settler colonial power relations and how these infiltrate tourism, and identifies pathways for disrupting the erasure of Indigenous cultures in tourism.     

Effect of Health and Wellness Values on Festival Visit Motivation

Understanding the motivation to visit particular tourist destinations and festivals is important for building effective tourism marketing strategies. This paper explores the effect of existing health and wellness values on the motivation to visit a festival using a field survey at the Goomeri Pumpkin Festival, a typical Australian festival which uses the natural environment, traditions and local produce to provide 21 events during the festival. The study focused on establishing the relationship between health and wellness values and festival attendees' motivation. Qualitative research with random sampling was selected to collect the data. The results revealed high levels of health and wellness values among the participants as well as social interaction, family togetherness, cultural exploration, novelty, natural environment, relaxation, previous food festival experience and food as motivations. Findings of this paper can contribute to festival tourism marketing especially to demonstrate that health-related interests can be significant catalysts for attracting festival attendees.     

Rock art tourism in the uKhahlamba/Drakensberg World Heritage Site: obstacles to the development of sustainable tourism

This paper focuses on rock art tourism, a highly vulnerable heritage of broad public interest, only sustainable within an effective management framework. The paper explores tourism management in South Africa's uKhahlamba-Drakensberg World Heritage Site, inscribed in 2000 for its natural landscapes and its exceptional rock art heritage. In practice, nature dominates the area's tourism and management dynamics. Current tourism patterns, markets and frequencies, together with rock art's low place within tourist agendas, are described. This situation is shown to be a legacy of European Alpine romanticism, and the political rejection of indigenous cultural heritage prior to 1994, still expressed through visitor patterns and marketing policies. Despite rock art needing tourism to valorise its conservation, and being recognised by commentators and the state as a viable route to tourism development, heritage conservation, socio-economic regeneration and cultural empowerment, the failure to reform entrenched and ineffective tourism/conservation governance and management systems is exposed. The problems affecting rock art tourism have allowed the retention of unwelcome values from South Africa's pre-democratic era, risk the loss of World Heritage site status, the destruction of globally outstanding art works and waste an important opportunity to expand and diversify sustainable tourism in South Africa.