Does a small community (town) benefit from an international event?

Tourism has been shown as a viable option for uplifting communities. However, not all communities have significant tourist attractions or are as easily accessible as larger, more developed cities. This isolation makes tourism benefits more difficult to achieve. This study aimed to determine to what extent an annual international sporting event, the Fauresmith 200 International Endurance Ride, can be an attraction in a small, mostly isolated community and can benefit residents, as well as the extent to which the event contributes to the community over time. Using quantitative, convenience sampling (questionnaires), four social impact perception factors during the event were revealed, as well as four social impact perceptions factors among residents of the event over time. Residents were found to perceive benefits both during the event and over time. Recommendations are made regarding the management of the event and the development of future sports events in the town.     

Building social capital in a divided city: the potential of events

Abstract

It is widely held that social capital can help build sustainable communities, yet researchers agree that further research is needed to fully understand the social dimensions of sustainable development. In event settings, understanding how social capital is formed remains limited. This paper addresses this issue by examining the extent to which the UK City of Culture 2013 (CoC13) succeeded in building social capital in post-conflict Derry/Londonderry. The authors adopted a case study approach and mixed qualitative methods in the form of in-depth interviews and focus groups. The findings suggest that CoC13 helped to generate both bonding and bridging social capital, however, while intra community bonds were strengthened, exclusivity was also fostered. More positive were the examples of bridging capital cultivated across communities, particularly between young attendees, and between event organisers, with cooperation building trust and goodwill between volunteers. Some of the cross community relationships developed have been sustained. However, the lack of legacy planning has meant that the long-term social goals have not been met. In summary, the study suggests that in a post conflict society, events can help build social capital. However, in the absence of legacy planning, the benefits gained may soon evaporate.     

旅游发展影响下农业文化遗产社区韧性感知研究——以河北宣化传统葡萄园为例

农业文化遗产作为重要的旅游资源之一,其动态保护关系到遗产地社区的生计选择、农民的生活改善和乡村的可持续发展。面对旅游活动所带来的一系列人为干扰,遗产地社区如何应对关系到农业文化遗产的可持续利用以及乡村振兴的实现。本文以河北宣化传统葡萄园为例,运用基于地方居民感知的指标测量法,针对社区居民进行旅游发展影响下农业文化遗产地社区韧性感知研究。研究结果显示：（1）旅游发展对于农业文化遗产地社区存在着较为积极的影响;（2）农业文化遗产地社区韧性各个子系统受旅游发展影响程度存在着一定的差别,由高到低分别为社会、生态、文化、经济、制度;（3）各旅游因子发挥了不同的作用,其作用程度由高到低分别为旅游设施因子、旅游形象因子、旅游产品因子和旅游规模因子。本文探究了农业文化遗产社区韧性在旅游发展中受到何种影响,分析其形成原因,以期实现农业文化遗产保护与可持续旅游的协调发展。     

Rethinking social impacts of tourism research: A new research agenda

Understanding the social impacts of tourism on communities is extremely important for government at all levels so that action can be taken to reduce the likelihood of a community backlash against tourists and tourism development. Given that the residents of many tourism destinations are a fundamental part of the tourism ‘product’, resident attitudes and behaviour have a sizable impact on the success or otherwise of a destination. Research on the social impacts of tourism on communities is substantial and ongoing and while advances have been made in the area, the research has not addressed some of the deep seated issues faced by tourist destinations. This paper provides a critique of the social impact of tourism literature, highlighting the inadequacies in the research that has been conducted to date, which then leads to the development of a new conceptual framework. The paper traces the key developments in social impact research and argues that the predominance of quantitative methods potentially limits our ability to gain a more in-depth understanding of the impacts and how they influence both the host community and tourists. The paper finds that the quantitative focus from previous social impact research has led to a narrow understanding of the issues surrounding social impacts and proposes a new research agenda based on ‘layers’ of social impact understanding through the use of ethnography or phenomenology. The paper concludes with recommendations to progress social impact research beyond simply describing the issues towards explanations of why they occur by suggesting that social impact research examine, in greater depth, the values and intrinsic characteristics of the host residents.     

Self-efficacy and sustainable rural tourism development: local communities’ perspectives from Kuching,Sarawak

The future of the tourism industry is dependent on local communities’ ability to develop and sustain tourism developments, especially in sensitive rural areas. But there is limited research on this topic to guide tourism authorities and governments. In particular, few studies have studied sustainable rural tourism development from the perspective of the local communities. Therefore, this study examines local communities’ views on their capability to achieve sustainable rural tourism development in selected rural areas in Kuching, Sarawak. Questionnaires were distributed to the local communities residing at three rural tourism destinations in Kuching, Sarawak. Interestingly, the results indicated that local communities’ self-efficacy has a positive relationship with social, cultural, economic, and environmental sustainability. Hence, this study offers theoretical and practical contributions to sustainable rural tourism development literature and the tourism industry.     

Gaming can be sustainable too! Using Social Representation Theory to examine the moderating effects of tourism diversification on residents' tax paying behavior

Tourism authorities in the Las Vegas region have suggested the diversification of the tourism industry as a strategy to improve the vitality of rural communities outside of the metropolitan area. The present study uses Social Representation Theory as the conceptual basis to test the moderating effects of the various types of proposed tourism development on residents' willingness to pay higher taxes to support such development. A survey of 301 residents in Las Vegas rural communities examined how the factors of economic dependence on tourism, community attachment, and ecocentric attitude towards tourism influence residents' perceptions of tourism's impacts. A higher economic dependence on tourism and higher levels of community attachment led to more favorable perceptions of tourism's economic and social impacts. The economic impacts, in turn, resulted in a willingness to pay higher taxes, irrespective of the type of tourism development proposed by the Las Vegas authorities. The results suggest that rural communities reinforce a hegemonic social representation of tourism in order to characterize the ethos of capitalist urbanism that pervades the economic development discourse. The residents' social construction of tourism has important implications for tourism planners in the region and suggests the adoption of an inclusive tourism diversification strategy that leverages both gaming and alternative tourism.     

The 2006 Asian Games: self-affirmation and soft power

This article is based on a study of the 2006 Asian Games held in Qatar. It was one of the first major international sporting events ever organised by Qatar that has since become a key location for such occasions. The purpose of this study was to explain the function of mega-events. They are associated with the event organisers to bring out the unique identity of a nation and to gain credibility with the international community through the use of an emotional dynamic. Analysis proposes to illustrate how this event affected Qatar internationally as part of soft power as well as the structuring role it played locally. The Asian Games were not to be perceived as an isolated sports event on the contrary, it was an integral part of a global strategy. Qatar needed to gain political recognition and to demonstrate its ability to organise other more prestigious sporting events. Moreover, this mega-event served a local purpose. It was essential in the process of identity affirmation. As a metaphor of society, sport had to symbolise excellence with regard to the values promoted. It was an opportunity to associate the modern aspect of sports with the traditional values of a political system and the Muslim faith. Previously, where sport was typically ingrained in the values that defined western society, Qatari leaders believed that social values could purify sports to become a method of socialisation. If mega-events were a means to increase Qatar’s influence in international relations, they also served as a cultural instrument that would impose a model for society and further increase the country’s influence.     

The effects of tourism development on rural livelihoods in the Okavango Delta,Botswana

The Community-Based Natural Resource Management (CBNRM) program in Botswana aims to achieve biodiversity conservation and rural development in rich biodiversity areas like the Okavango Delta. CBNRM assumes that if rural communities derive benefits from natural resources, they will be obliged to use such resources sustainably. Using the sustainable livelihoods framework, this study analyzes the effects of tourism development through CBNRM on rural livelihoods at Khwai, Sankoyo and Mababe in the Okavango Delta, Botswana, using primary and secondary data sources. Results of long-term surveys and in-depth interviews indicate that the three communities have forgone traditional livelihood activities such as hunting and gathering, livestock and crop farming to participate in tourism through CBNRM. Livelihoods in these villages have been improved as a result. Basic needs such as shelter, employment and income and social services like water supply systems, transportation, scholarships and payment of funeral expenses are now provided to community members and funded with income from CBNRM. Social capital has been built up in order to agree, manage and develop the CBNRM process. These results show that tourism development in these villages is achieving its goal of improved livelihoods, contradicting claims that community development projects are failing to achieve rural development.     

Capacity of Mass Participant Sport Events for the Development of Activity Commitment and Future Exercise Intention

Mass participation sport events are often cited as increasing population-level physical activity, but empirical evidence is scarce as to their effectiveness. The current research examined the developmental role of these events in increasing positive attitudes toward physically active leisure by a) determining its motivational capacity and b) investigating how sport event participation contributes to activity commitment and future exercise intentions. A multiattribute survey was distributed on-line to participants of a running event held in Philadelphia, Pennsylvania, (N = 2,791) three months after the event. Inferential statistics revealed that 10 motives directed participation across 75% of the population. Multivariate multiple linear regression analyses revealed event participation motives combined with event satisfaction and physical activity involvement explained 30% of running commitment and 31% of future exercise intentions. Most notably, the event promoted stronger attitudes toward regular exercise among participants who were more satisfied with their event experience, least active before the event, and had completed fewer prior organized events. This evidence demonstrates that mass participant sporting events can serve as important social and environmental correlates of physical activity.     

Events and online interaction: the construction of hybrid event communities

Events are per definition limited in time and space. However, the social interaction taking place during events can continue virtually. This can result in hybrid communities, existing of an offline and an online dimension. This paper explores the construction of hybrid event communities based on the following research questions: (1) What type of online practices can be identified before, during and after the event? (2) How do online and offline event practices and rituals influence each other? (3) How do combinations of online and offline practices contribute to the creation and maintenance of hybrid event communities?

The practices of three events were studied using qualitative methods. Fifty-six interviews were conducted, and participant observation took place during 11 editions of the events. This was complemented with an online study.

The findings identify different types of online practices around events such as connecting practices, recruiting practices and creative practices. Moreover, the combinations of practices lead to different types of event communities. The paper develops a framework of online/offline interaction processes that result in different types of event communities, contributing to our knowledge about the role that events can play in the contemporary network society.     

Comparison of Japanese and North American Runners of the Ideal Marathon Competition Destination

The Honolulu Marathon has a significant economic impact on the state of Hawaii's economy. Some 25,000 runners registered for the 2007 Honolulu Marathon, making it the sixth largest in the world as well as the third largest marathon in the USA, trailing only New York (34,729) and Chicago (32,332). Of the 25,000 Honolulu Marathon runners, over 17,000 were out-of-state runners. This study asked out-of-state participants in the marathon to assess the attractiveness of Honolulu and its marathon compared with that of an ideal marathon. Data used in this study were collected by distributing a research instrument to marathon participants. The instrument consisted of 30 items to represent the destinational attributes for an ideal marathon location city based on an extensive review of the literature on the selection of sport tourism event destinations. Over 473 surveys were collected for this study. Examination and analysis of these results will be very helpful in determining what the marathon runners believe are the ideal attributes of a city to host a marathon. This information will provide marketing guidance to the organizers of the Honolulu Marathon based on a segmented analysis of participants' perceptions of the event as well as give assistance to community and event organizations interested in attracting and marketing similar events.     

‘It’s a Harsh Fact of Life with the RMA’: neo-liberalism and the realities of community sports facility development by the private sector in New Zealand

Despite the importance of facilities as primary sites for delivery of leisure and sport services, there has been a scarcity of academic literature on the provision of community sports facilities and the processes through which they are developed. In particular, this paper provides empirical analysis of leisure facility provision with a focus on practice and experience of policy and planning actors. By employing a case study approach and semi-structured interviews, the study identified a sharp contrast between the discourse of neo-liberalism and the realities of a highly regulated environment for the private sector under a national legislation of New Zealand, namely the Resource Management Act 1991. While both public and private actors recognised benefits of the resource consent process in mitigating the negative environmental impacts and facilitating public input, the findings also revealed its potential impediments to both private and philanthropic developments and their potential resultant benefits to communities and social citizenship due to its costly, restrictive and undifferentiated nature. Consequently, the paper suggests that future research needs to examine empirical evidence of how social citizenship and citizen engagement are enhanced by both public and private sectors through planning and development of community sports facilities and services.     

Running together: The social capitals of a tourism running event

This article discuss the types of social capital that are co-produced and consumed by a host of actors during a small-scale sport event called Etape Bornholm, a five-day tourism running event. We make a contribution to the literature on social capital in small-scale tourism sport events by developing the spatial dimensions of territoriality and mobility as a supplement to discussions of bridging and bonding. Through a qualitative investigation of local organisers, volunteers, runners, supporters and spectators, we show how four types of social capital are involved in making the event happen. The conclusion develops the metaphor of “running together” to conclude on the forms of social capital that are drawn upon and practised.     

Research note sport tourism versus event tourism: Considerations on a necessary distinction and integration

Abstract

Interest in sport-related tourism increased perceptibly around the millennium, however, a comprehensive conceptual framework for a classification of sport (event) tourism is still missing. The predominant focus of sport tourism encompasses event-related touristic endeavors, such as mega sport events; however, an holistic approach to sport tourism suggests the need for further integration of other sub-areas such as nonevent-related components. This research note, therefore, provides a sport tourism perspective and a methodological approach to establishing the sport tourism cube as a necessary tool for the further distinction and integration of sport and event tourism. The research aim is, therefore, to build a foundation for further scientific research in sport tourism.     

Objective Indicators of the Impact of Rural Tourism Development in the State of Florida

Over the past decade, many rural communities have been encouraged to incorporate tourism in their economic development strategies. Tourism is increasingly seen as a potential basic industry providing employment opportunities, income and economic diversity. However, concerns over the potential impacts have created a demand for comprehensive planning and research on the effects of tourism development on residents' quality of life. The purpose of this study was to demonstrate an objective means of determining the impact tourism development has on rural residents' quality of life. Using census data from rural counties in a US state, the findings suggest that tourism development is a viable means of improving the quality of life in rural communities. However, as in the case of any economic development alternatives, there are a number of underlying consequences that should be anticipated and planned for in pursuing a tourism development strategy that is appropriate and sustainable.     

Application of appreciative inquiry in tourism research in rural communities

Appreciative inquiry is a participatory research method based on positive psychology. Founded upon grounded theory and the social constructivist paradigm, appreciative inquiry is a simple, effective, and epistemologically sound tool to understand the rural population’s knowledge, needs, and priorities without alienating them from research. Based on the study conducted to comprehend the interrelationships among conservation, livelihood, and tourism development in three rural communities located in the vicinity of Chitwan National Park, Nepal, this study argues that appreciative inquiry can be a useful tool for conducting tourism research in rural communities. This study employs five steps, including grounding, discovery, dream, design, and destiny.     

VOLUNTEER TOURISM: A HOST COMMUNITY CAPITAL PERSPECTIVE

This study examines the impact of volunteer tourism on host communities utilising a community capitals perspective. A research design that includes focus groups, interviews and website analysis targets a cluster of communities that have hosted NGO run volunteer tourism programs in the Philippines for over twenty years. Flora’s (2004) community capitals framework is applied to delineate a broad spectrum of impacts resulting from volunteer tourism. This framework accounts for political, built, natural, financial, human, cultural, and social (bridging and bonding) capitals. The data provides strong evidence that, in this case, volunteer tourists exert bridging social capital that in turn impacts every form of community capital. The study also reveals two additional forms of capital: welfare and personal.     

Location,location, location: women’s leisure in rural Australia

For many women living in rural Australia the location of both leisure and work is the family farm, a location that defines their identity as a ‘women of the land’. This paper investigates the impact of geographical location in shaping the leisure activities of rural women living in the Yass Valley Region of Australia. Using an interpretive research perspective and a process of narrative inquiry, data for the study were obtained from women born between 1946 and 1964 through open-ended, in-depth interviews. A thematic analysis of the data revealed that for these women the specific geographical location had a strong impact on the types of leisure activities available in which they were able to participate. The findings from this study suggest that for older women in rural Australia, the specific geographical location can facilitate or inhibit the degree of involvement in community leisure activities that engender social capital among older women living in these locations.     

Differences between male and female sport event tourists: A qualitative study

This qualitative study, using the Zaltaman Metaphor Elicitation Technique (ZMET), investigated differences between male and female sport event tourists. Study participants cited different attributes, consequences, and values with respect to the five themes that emerged from this study: loyalty, socialization, self-actualization, volunteering, and equality through sport. The use of a grounded qualitative research approach made it possible to discover that the act of sport spectating could give sport event tourists the opportunity to reach other goals (e.g., social responsibility, self-actualization and healthy lifestyle). This study made several unique contributions to event tourism research. The most important finding, however, had to do with self-actualization. Socialization, travel, volunteering, and promoting gender equality and other social responsibilities through sport enable people to reach their potential and achieve a healthy lifestyle. These singular findings have implications to sports event management and marketing strategies.     

Clubs and Hallmark Events

ABSTRACT

In Australia, clubs have long been viewed by some sections of the hospitality industry as the “poor cousins” of the more glamorous end of the market, such as four- and five-star hotels and resorts. Despite this perception, clubs are continuing to experience growth both in terms of membership and revenues collected and many play significant roles within the communities in which they operate. With regard to special events, much of the economic and social impact work published to date has focused upon the impact of such events in terms of accommodation and restaurant use, as well as visitor numbers and economic multipliers. The club industry in Australia, and in New South Wales (NSW) in particular, is a vibrant and thriving industry, but little work has been carried out to quantify the impact upon clubs of “outside” or external special events. Using in-depth interviews and discussions with marketing staff within two clubs in NSW (one rural and one metropolitan), this article examines their relationships to hallmark events that were conducted within each club's region. Analysis is made of the clubs' involvement with these events and the extent to which they were aggressively proactive in acquiring linkages to the event in question.