‘It’s not something I’m proud of but it’s … just how I feel’: local surfer perspectives of localism

This article focuses on a defining concept of modern surfing: localism. Using a qualitative ethnographic approach, the data for this study were collected using participant observation, field notes and interviews between 2008 and 2009 with a significant population of local surfers in a village location in Cornwall, South West of England, UK. Developing Bennett’s definition of localism, data suggested a benign form of localism and in conveying this, we make a number of associated observations. Our analysis considers how a process of Othering led to the construction of Established Insiders based primarily on location, rather than gender. These Established Insiders saw the need to protect their community and its way of life from Outsiders. The focal point for protection was the liminal space/phase that opened up on ‘their’ local waves, as it was through temporal space that communitas was generated and thus community sustained. We illustrate how benign localism was exacerbated by overcrowding and how local surfers’ experiences of localism made them aware of their becoming Outsiders in other surfing localities, modifying their behaviour accordingly. The paper also suggests that debates about localism need to view the concept as a continuum of attitudes and behaviours ranging from the benign to the heavy, and that attention needs paying to how localism varies between contexts and the ways in which localism may share social antecedents. Lastly, we highlight the utility of viewing the beach and wave as liminal spaces that give rise to communitas for those who surf it together regularly.     

‘It’s not that we like death or anything’: exploring the motivations and experiences of visitors to a lighter dark tourism attraction

This paper explores motives for visiting a lightest dark (heritage) tourism attraction. Semi-structured interviews were undertaken with 24 visitors to the London Dungeon. Few visitors reported an interest in death, suffering or the macabre as important in their decision to visit, a finding which accords with research at a range of other types of darker places. Instead, most people visited from general or incidental reasons that were unrelated to the attraction’s theme. However, while few visitors stated that an interest in learning was important in their reason for visiting, many reported that an element of informal education and discovery was an important part of the visit experience. As such, lighter dark tourism is about more than entertainment and the London Dungeon offers opportunities for visitors to engage with the themes and stories in a deeper way. Overall, these findings suggest that lightest dark tourism has more in common with heritage tourism than at first appears.     

‘Once More,With Irony’: Karaoke and Social Class

Abstract

Karaoke’s mimetic character can provide a conduit for personal growth and interpersonal empathy. Yet karaoke is not always understood this way, and one factor determining how it is understood is social class. Karaoke’s class markers have been clear, though very different, in Eastern and Western cultures. Whereas in Japan karaoke first became popular among the upper‐middle class, in the US it was popularized by the working and lower‐middle classes. As karaoke gained a following among working‐class Americans it was often shunned by the urban middle class. Yet by the late 1990s an alternative aesthetic of karaoke, characterized by an ironic performance style, developed among middle‐class urbanites. This essay attempts to describe these opposing styles of mimetic and ironic performance, to explain the motives behind them, and to consider what happens when they come into contact.     

‘I can’t be very sad’: constraint and adaptation in the leisure of a ‘learning in retirement’ group

The purpose of this paper is to consider adaptive processes in relation to the constraints that limit leisure in late life. Interview data gathered from a purposive sample of 20 male and female retirees involved in a ‘Learning in Retirement’ programme were used to identify constraints, responses to constraints and the personal meanings of both. Results indicated a variety of emotional and behavioural responses to constraints suggesting five prominent behavioural themes and three emotional themes. Behavioural responses were grouped into: (1) reducing and eliminating; (2) persistence with commitment; (3) constraint as ‘project’; (4) substitution; and (5) exploration and self‐discovery. Emotional reactions ranged from the initial frustration to acceptance and even gratitude for the possibilities that remain. Findings are discussed in terms of the models of constraint negotiation and selective optimisation reported in the literature; but they also indicate that constraints may lead to responses that are not only personally beneficial but are also novel and transformative to some extent.     

Leisure corporations,beer brand culture,and the crisis of masculinity: the Speight’s ‘Southern Man’ advertising campaign

Leisure corporations and their brands are becoming increasingly signified to represent certain values and attitudes towards leisure and particular aspects of identity. One popular leisure product and practice is beer and its consumption, which also plays a role in constructing identity and, more specifically, masculinity. Within the context of contemporary promotional culture, beer advertising serves to reproduce the cultural links between masculinity, sport/leisure, and the consumption of beer, which form a theorised ‘holy trinity’. In this paper, we focus on Speight’s, one of New Zealand’s renowned breweries and beer brands, to explore the ways in which its promotional culture illuminates notions of a crisis of masculinity. Our multimethod, qualitative approach combines contextualisation with the critical textual analysis of two advertisements from the ‘Southern Man’ television campaign and interview data obtained from one key cultural intermediary, the campaign’s creator. From this, our analysis elucidates three key dimensions about the important role of the Speight’s ‘Southern Man’ advertising campaign as a site for understanding masculinities, in addition to how they are constructed and, ultimately, how they embody a crisis of masculinity. The first is the campaign’s exploitation of societal cleavages. The second is the campaign’s explicit use of nostalgia. And the third is the campaign’s omission of ‘other’ masculinities.     

‘Stand out,not up’: bodyboarders,gendered hierarchies and negotiating the dynamics of pride/shame

In this paper, bodyboarders who surf the breaks of the Illawarra, New South Wales talk about their surfing experiences. We are particularly interested in leisured exclusions. Bodyboarders’ principal concern appears to be territorialisation of surf breaks and the legitimisation of bodyboarding in a sport where they are disavowed a ‘real’ surfing identity based on shortboarders’ desire to claim superiority. The paper explores how bodyboarders’ experiences of pride and shame articulate with understanding of space, self and masculinities. Alongside the physical environment of the surf break, interpersonal relationships between shortboarders and bodyboarders figure heavily in participant’s negotiation and construction of their gendered identities. We argue how individual bodyboarders negotiate the pride/shame nexus has important implication for understanding gender and territorialisation of the surf.     

‘It made me feel powerful’: women’s gendered embodiment and physical empowerment in the martial arts

This paper presents data collected from 11 females and explores their gendered and embodied experiences of the martial arts. Our research suggests that through their involvement in the martial arts, women develop physical strength, which leads to individual physical empowerment. Furthermore, the women note their involvement in the martial arts increases their confidence to defend themselves and challenge their gendered embodiment. However, despite acquiring physical strength that challenges their previous forms of gendered embodiment, their experiences remain predominantly at the level of individual empowerment. Thus, the women do not problematise normative views of gendered embodiment which position women as weak and men as strong. Nor do the women in this study question the pressure on females’ bodies to be toned and feminine. Drawing predominantly on physical feminism, we question and problematise the concepts of women’s empowerment and gendered embodiment through women’s experiences of the martial arts.     

It’s in the air: Aroma marketing and affective response in the hotel world

Smell is considered to be the sense that is most closely attached to emotional reactions. This makes scent in the hotel environment an important atmospheric variable to study, because fragrances are expected to increase the likelihood of producing an emotional reaction from consumers. Capitalizing on smell’s ability to cue memories and conjure up emotions, the purpose of this research is to examine the emotional states evoked by various hotel scents in a hotel business in Hong Kong that uses scent throughout its premises. More specifically, this study intends to make a connection between the emotional states evoked by the hotel scents and how hotel businesses can make use of their guests’ emotional responses. Scent marketing is an overlooked subject in hospitality and tourism research.     

‘These are not my people’: queer sport spaces and the complexities of community

Community is often imagined as a space of common beliefs, shared values and/or common purpose. For many individuals of non-normative gender or sexual identity, sports are a means to find and/or develop community. Fostered as spaces of inclusivity and an alternative to heteronormativity and cissexism, sports teams enable and promote a progressive community potential. However, they simultaneously erect overarching boundaries at the expense of some bodies and identities. Based on narratives of 30 diversely identified queer individuals, the authors find that within Canadian queer sports spaces complexities with respect to diverse embodiments – from femme invisibility, racism and trans acceptance, to a preference for androgyny, and fat phobia – ignite uncertainties of community idealism. This paper argues for a re-conceptualisation of community that is based on complexity and struggle, rather than on an assumed unity and, thus privileged safety.     

I Want to eat out,but something holding me back: Mom’s cooking stress and family dining out constraints

Restaurant visits have been declined in the past decades while preparing the meals at home has been increased. This study focuses on mother customers who are known as the leading providers of homemade meals and primary decision-makers in family dining out in the context of family dining. The purpose of the study is to examine (1) what issue related to home cooking causes mothers to dine out with family, (2) what keeps them from dining out, and (3) the relationship of their psychological influences (i.e., cooking stress, need for reward, desire to dine out, and dining out constraints) that occur within the family dining decision-making process. With a total of 644 mothers in the U.S, the findings reveal that the mother participants who are stressed out from cooking for their family seek a self-gifted reward for their daily effort and desire to dine out to escape from the burden of cooking duty, which leads them to participate in family dining. However, despite the dining desire, mothers also face the reasons to constrain dining out (i.e., interpersonal and intrapersonal constraints), and both constraints keep them from family dining out. The results of this study are expected to help family restaurants develop a healthful family dining environment and new strategies to entice mothers and family customers to visit family dining restaurants.     

‘Running Fever’: understanding runner identities in Shanghai through turning point narratives

Distance running has long been a popular leisure activity in many affluent countries, and it has recently become a fashionable sport in China. However, research into leisure running has mostly been confined to participants in the Global North. The present study explores runners’ stories from Shanghai with a focus on psychological turning points – that is, subjectively important events that may change life trajectories and sense of self – within running careers. Thirty runners (14 women) participated in an interview using a life story approach. Turning point events were coded into six categories: relationship, transition in education/work, commitment, achievement, vulnerability and discovery. Stories were analysed for narrative themes and contexts, specifically in relation to running subculture and discourses surrounding gender and class. The findings highlight the relational achievement of a runner identity within the running subculture, emphasising ‘right’ attitude, persistence, and achievement. Simultaneously, the runner identity emerges as a signifier of a ‘modern’, middle class individual, who pursues self-development and credits oneself for accomplishments. Enthusiasm could, however, lead to injuries that challenged running identities. Runners in Shanghai share much of the narrative landscapes of running culture in the Global North, but also draw upon local narrative resources in runner identity construction.     

‘The town dictates what I do’: the leisure,health and well-being of women in a small Australian country town

The contribution of leisure to individual health and well-being is well documented. It is also clear that patterns of leisure activity are differentiated by gender and regional differences, as well as those of age, class and ethnicity. This paper explores the leisure and well-being of mid aged rural women in a small Australian country town in the late 1990s, focusing on issues which have been identified in the Canadian literature as being significant for women in isolated areas. These issues, which constrain the choices women make about their lives, include poor job opportunities, a lack of public transport and other facilities, family transience, community designs that isolate women in their homes, and the politics of being ‘different’ in a small community. Commonalities in the lives of rural women in North America, New Zealand and Australia indicate that these issues may more broadly characterise the lives of women in isolated towns in western post-industrial societies. Data are drawn from focus group interviews, augmented with observation, and the study is contextualized in findings from the Women's Health Australia longitudinal study (WHA).     

‘I never promised you a rose garden’: gender,leisure and home-making

This paper explores the importance of contemporary gardens as leisure sites and argues that leisure in general, and the garden in particular, play an important role in the process of homemaking. We also consider how the contemporary garden reflects wider social relations by examining how gender relations imbue gardens and gardening. The gendered meanings of gardens and the garden as a place where gender power relations are played out, are highly significant in the social construction of ‘home’. Using primary research data, the paper looks at what it is about the domestic garden that is important to both men and women, and how it contributes to homemaking. The findings show that there are conflicting uses and meanings of gardens which help to reveal the changing nature of gender relations in late modernity.     

‘All in a day's leisure’: gender and the concept of leisure

This paper suggests that leisure conceptualized as time or activity alone poses problems for gender. The underlying idea of leisure as freely-chosen, self-actualizing experience is presented as a basis for broadening the concept. Both the limitations and the freedoms inherent in the leisure experience of women and men may be explained through such a concept of leisure.

This concept leads us to explore new areas of literature, in particular feminist analyses of power. Women's lack of autonomy in comparison with men is highlighted. Finally, further research and future policy can be enhanced by this broader concept of leisure.     

‘What’s the Story in Balamory?’: The Impacts of a Children’s TV Programme on Small Tourism Enterprises on the Isle of Mull,Scotland

Film- and television-induced tourism effects have been witnessed in a number of locations world-wide, creating a range of positive and negative impacts for host communities and environments. The children’s television programme Balamory, filmed on the Isle of Mull, Scotland, has created a new tourism phenomenon for the island, leading to concern that Mull’s reputation as a green destination for the discerning might be displaced by a less desirable form of tourism. Through a questionnaire survey of tourism businesses on Mull, this paper explores the perceptions of television-induced tourism and the effect of Balamory on business activity during the 2003 season, exploring customer numbers, spending, turnover and profitability, along with attitudes to the new visitors. The research also explores the implications for sustainable tourism development, particularly recognising the limited life-span of film- and television-induced tourism and issues relating to displacement of traditional markets, with an emphasis on sustaining tourism as a means of generating revenue to support a rural island community.     

‘The smell of death and the smell of life’: authenticity,anxiety and perceptions of death at Varanasi’s cremation grounds

ABSTRACT

This paper contributes to an understanding of existential authenticity and existential anxiety in tourism studies through an investigation of tourists’ perceptions of death, the Self, and ‘others’ at the Hindu cremation grounds in Varanasi, India. Encounters with death at dark tourism sites serve as reminders of one’s own mortality affecting one’s attitude towards death, perception of self, and even challenging one’s personal values. Existentialists assert that anxiety is a condition of existential authenticity, and therefore moments of the existentially authentic experience are not always pleasurable. This paper argues that confrontation with death, as exemplified by the Aghori rituals and the cremation grounds in Varanasi, offers tourists an opportunity to examine the inevitability that life will end and to engage with this existential predicament and anxiety in an embodied sense, thereby pushing some of them towards life changes in the pursuit of existential authenticity.     

Hybridity between the ‘Self’ and the ‘Other’: Visiting Gyeongju through the prism of colonial imaginary

This article aims to understand the hybridity between the ‘Self’ and the ‘Other’ exposed in heritage production and its touristic consumption in the colonial era. This article is a single case study investigating Gyeongju city of Korea. Findings show the complexity of this binary relationship by revealing three different types of hybridity: the first is engaged in a visible manifestation of difference, the second is a hybridization process by which differences are either naturalized or neutralized within the colonized host, and the third is a perspective for representing the new critical tourism practices. This study also demonstrated that heritage and tourism, as results of this hybridization, were significant mediums for offering colonial encounters and narratives that reveal this hybridity.     

‘What’s on your Bucket List?’: Tourism,identity and imperative experiential discourse

The concept of the Bucket List has achieved rapid and widespread recognition. This article makes an original Critical Discourse Analysis of the Bucket List as a cultural phenomenon that provides important insights into the interrelation between identity and tourism. The Bucket List is used to communicate specific suggestions of desirable tourism experiences and uses what can be termed the experiential imperative discourse, where the language, tone and framing of the text positions the experience described as essential and obligatory. Ultimately, the Bucket List discourse serves to prescribe culturally specific ideas of what constitute ‘good’ tourism experiences and is imposed on individuals who are prompted to desire a constantly renewing range of tourism experiences.     

Karaoke’s coming home: Japan’s empty orchestras in the United Kingdom

This paper examines the introduction, adaptation and popularisation of karaoke singing in the UK. Based on ethnographic field research and interviews conducted in both Japan and the UK, the paper traces the various pathways through which karaoke hardware and software were first introduced and marketed in the UK and the social contexts and entertainment venues within which karaoke has been popularised. The ‘domestication’ of karaoke in the UK is treated as a complex and multifaceted process involving both ‘cultural’ factors related to existing traditions of singing and amateur performance, notions of individual public ‘display’ and musical preferences, for example, and the ‘local’ economic and regulatory environment into which karaoke had been adapted. As a contribution to the discourse on the relationship between ‘global’ and ‘local’ forces in cultural flows, it is argued that although Japanese karaoke producers may have been successful in globalising the karaoke concept, its popularisation as a leisure activity in the UK has involved the localisation of the production, distribution and uses of karaoke hardware and software.