It’s in the air: Aroma marketing and affective response in the hotel world

Smell is considered to be the sense that is most closely attached to emotional reactions. This makes scent in the hotel environment an important atmospheric variable to study, because fragrances are expected to increase the likelihood of producing an emotional reaction from consumers. Capitalizing on smell’s ability to cue memories and conjure up emotions, the purpose of this research is to examine the emotional states evoked by various hotel scents in a hotel business in Hong Kong that uses scent throughout its premises. More specifically, this study intends to make a connection between the emotional states evoked by the hotel scents and how hotel businesses can make use of their guests’ emotional responses. Scent marketing is an overlooked subject in hospitality and tourism research.     

‘Once More,With Irony’: Karaoke and Social Class

Abstract

Karaoke’s mimetic character can provide a conduit for personal growth and interpersonal empathy. Yet karaoke is not always understood this way, and one factor determining how it is understood is social class. Karaoke’s class markers have been clear, though very different, in Eastern and Western cultures. Whereas in Japan karaoke first became popular among the upper‐middle class, in the US it was popularized by the working and lower‐middle classes. As karaoke gained a following among working‐class Americans it was often shunned by the urban middle class. Yet by the late 1990s an alternative aesthetic of karaoke, characterized by an ironic performance style, developed among middle‐class urbanites. This essay attempts to describe these opposing styles of mimetic and ironic performance, to explain the motives behind them, and to consider what happens when they come into contact.     

A Railway ‘Route’ as a Linear Heritage Attraction: The Hijaz Railway in the Kingdom of Saudi Arabia

The Hijaz Railway was constructed in the early part of the 20th century to link the Levant with Islam's Holy cities of Madinah and Makkah. The railway was never completed beyond Madinah and its operational life was cut short by World War I, never to be revived again. The significance of the railway lies not only in the technical, military and religious importance of the track, but also in the ‘route’ which is closely linked to a number of historic pilgrim and trade routes, including that used by the Frankincense traders. Although a few sections of the railway have survived in Syria and Jordan, in Saudi Arabia the track bed today remains only a palimpsest in the desert landscape. Most of the railway buildings lie abandoned, with the exception of several centres where the buildings have been restored. This paper considers the potential role of the Hijaz Railway as a ‘cultural route’ in stimulating heritage tourism in Saudi Arabia. In doing so the paper considers how the physical remains of the railway can be used as an anchor for the preservation and interpretation of the Islamic and pre-Islamic cultural heritage of the route. Considerations include focusing on clusters as primary and secondary nodes for tourism activity that will support an incremental development approach while preserving the integrity of the railway and its route within a landscape setting.     

Tourists’ Perceptions of London,United Kingdom (UK), as a Safe Host City During the 2012 Olympic Games

The Olympic Games 2012 provided the host city London with the opportunity to showcase its cultural diversity and world-class tourist attractions. However, the build-up to the world’s largest sporting event attracted considerable negative publicity primarily related to security at the Games, namely terrorism and its potential to disrupt the spectacle. Intercept interviews were carried out with 354 spectators during the Games at public viewing sites and key tourist attractions to elicit the perceptions of London as a safe host city. The findings demonstrate that visitors to the Olympics perceived London to be safe, in terms of both crime and terrorism, with positive consequences for their future plans to revisit London. Ultimately, a better understanding of spectators’ perceptions of safety and security of the Games can help improve communication messages to combat misperceptions in an effort to increase tourist arrivals to host cities during the staging of mega-events and after such events.     

Tourism and the Sex Trade in Kenya’s Coastal Region

Faced with economic hardships, some Kenyans have devised various ways of survival including selling sex. This paper examines the relationship between tourism and the sex trade in Kenya’s coastal region. A questionnaire survey was conducted among commercial sex workers in the region in 2002. Analyses of the survey data reveal that a linkage exists between tourism and the growth of the sex trade in the region. The paper examines the interrelations between the two activities, and gives the first detailed and systematic treatment of the subject in Kenya. A complex operational interdependence between commercial sex workers and tourism is revealed. The conclusion discusses the role of sustainable tourism concepts in any drive to reduce the harmful impacts of sex tourism in the region.     

Prague’s community gardening in liquid times: challenges in the creation of spaces for social connection

ABSTRACT

Building on the concept of liquid leisure, this paper examines the current potential of community gardening in Prague to create collaborative place-bound communities. By looking closely at the fluctuation of members of selected gardens and the reasons for withdrawal from this activity, we try to see if changes in the member base have any consequences for the functioning of the gardens and the social groups created around them. The results are based on an analysis of interviews held with representatives of community gardens in Prague. Our results document that community projects such as community gardens can be sustained as gardeners come and go and can still fulfil important social, educational and environmental needs of gardens’ immediate neighbourhoods. Moreover, the perception of community around the garden is negotiated and re-negotiated by individual gardeners. The community can play a different role throughout different stages of people’s lives and other changing contexts. Experiences of nuclear families, tribal groupings, collaborative and interest communities often intersect in the space of community gardens. Gardening as a leisure activity, as well as community creation and belonging can, thus, be approached from very different perspectives in the context of liquid modernity.     

‘What’s the Story in Balamory?’: The Impacts of a Children’s TV Programme on Small Tourism Enterprises on the Isle of Mull,Scotland

Film- and television-induced tourism effects have been witnessed in a number of locations world-wide, creating a range of positive and negative impacts for host communities and environments. The children’s television programme Balamory, filmed on the Isle of Mull, Scotland, has created a new tourism phenomenon for the island, leading to concern that Mull’s reputation as a green destination for the discerning might be displaced by a less desirable form of tourism. Through a questionnaire survey of tourism businesses on Mull, this paper explores the perceptions of television-induced tourism and the effect of Balamory on business activity during the 2003 season, exploring customer numbers, spending, turnover and profitability, along with attitudes to the new visitors. The research also explores the implications for sustainable tourism development, particularly recognising the limited life-span of film- and television-induced tourism and issues relating to displacement of traditional markets, with an emphasis on sustaining tourism as a means of generating revenue to support a rural island community.     

‘It made me feel powerful’: women’s gendered embodiment and physical empowerment in the martial arts

This paper presents data collected from 11 females and explores their gendered and embodied experiences of the martial arts. Our research suggests that through their involvement in the martial arts, women develop physical strength, which leads to individual physical empowerment. Furthermore, the women note their involvement in the martial arts increases their confidence to defend themselves and challenge their gendered embodiment. However, despite acquiring physical strength that challenges their previous forms of gendered embodiment, their experiences remain predominantly at the level of individual empowerment. Thus, the women do not problematise normative views of gendered embodiment which position women as weak and men as strong. Nor do the women in this study question the pressure on females’ bodies to be toned and feminine. Drawing predominantly on physical feminism, we question and problematise the concepts of women’s empowerment and gendered embodiment through women’s experiences of the martial arts.     

Health matters: the social impacts of street-involved youth’s participation in a structured leisure programme

In this ethnographically informed study, we used a Foucauldian approach to examine the social impacts of street-involved youth’s participation in a structured leisure programme. Our findings suggest that structured leisure activities help to facilitate social ties between the youth participants as well as the youth and programme staff/volunteers. Nevertheless, we found that structured leisure does not necessarily assist in the formation of relationships between street-involved youth and members of the mainstream community outside of the programme. We show how the ways the youth took up dominant discourses concerning street-involved youth and engaged with technologies of the self-influenced their social relationships and their ties to the community. These findings complicate our understanding of structured leisure’s potential benefits for street-involved youth.     

Locating leisure as the route to well-being: challenges of researching women’s leisure in Turkey

ABSTRACT

This article interrogates the relation of leisure to subjective well-being by focusing on the language-based challenges during empirical research, which deeply impact upon both the substance of the data collected and its interpretation, thereby the knowledge that is produced on leisure. Drawing upon the empirical data collected via qualitative methods, the article seizes on the relationship between women’s free-time, labour, leisure and subjective well-being. The findings of the research suggest that the translation of leisure as ‘free time activities’ in Turkish creates serious challenges in researching women’s leisure. Women in this research understand leisure in multiple ways, such as an escape from boredom, a sphere of recuperation, pleasure and self-fulfilment which altogether represent their understanding of leisure as a route to their subjective well-being. Building on these findings, the article aims to highlight the importance of ethnographically guided qualitative research in uncovering both the meanings of and the interdependence between leisure and subjective well-being in both Turkey, the focus of the study, and other comparable societies around the world.     

Women’s “beach body” in Australian women’s magazines

Representations of tourism subjects, both people and places, extend beyond specifically tourism media. This paper explores the presummer images of swimwear and beach bodies in Australian women's lifestyle magazines. A content analysis of swimwear images confirmed British findings that there was a general uniformity in the characteristics of the women modelling the swimsuits: young, slim, white ethnicity (but tanned) and able-bodied. Critical Discourse Analysis highlighted that the beach body discourse is in many ways contested. On the one hand the beach is a place of abandonment, but women need to work hard to achieve the required normative image. Women's agency and choice is questioned due to the narrow normative image and the neo-liberal, consumerist systems underlying the discourse.     

Workplace incivility in restaurants: Who’s the real victim? Employee deviance and customer reciprocity

This study expands upon previous literature that focused on examining the impact of managers’ incivility towards their employees and the effects on employee behavior and attitudes, as well as customers’ perceptions and behavior intentions following workplace incivility from the maltreated employees. Using mixed-methods of sequential incident techniques and a scenario-based experiment, the study found that when customers received a good service from the employee who was maltreated by his/her supervisors, customers are more likely to revisit the restaurant and tend to provide more tips to the employee compared to customers who received a bad service from the employee. Also, employees who try to continuously provide a good service to customers regardless of their mistreatment from the manager, trigger customers’ moral unease, thus lead them to give more tips.     

Hit close to home: the moderating effects of past experiences on tourists’ on-site experiences and behavioral intention in post-earthquake site

Echoing calls for further empirical research of exploring complex mechanism of dark tourism experiences, as well as following the series of studies on post-disaster recovery (Wenchuan earthquake in China), it takes an earthquake-ruined country town Beichuan as a study case to explore relationships between dark places, on-site experiences, and behavioral intentions. By using structural equation modeling, it proves that the framework of aroused memory, cognition-affection, satisfaction, and behavior intention (place protection) is an effective new approach to understand visitors’ psychological experiences in the contest of dark tourism. Most importantly, it innovatively proves in quantitative way that aroused memory (either firsthand or secondhand) is the antecedent factor that influences the on-site cognition and emotion, and past experience plays the moderating role affects both the extent and the inner relation of dark experiences between visitors who were exposed/not exposed to a specific dark event. The findings are also beneficial in guiding post-disaster site planning and management.     

‘I lose,but that’s not the point’: Situated Economic and Social Rationalities in Horserace Gambling

ABSTRACT

This article compares ethnographic observations of horserace gambling in two UK spaces – the betting shop (remote) and the racecourse (proximal). The paper identifies the emerging, situated rationales that attract gamblers to these leisure spaces, and that motivate them to integrate their gambling activities as an ongoing, sustainable feature of their lives. Doing so, it is observed that, for the vast majority of punters, gambling on the horses is neither ‘addictive’ nor is it ‘irrational’, except in narrowly defined zweckrational terms. The article thus argues for a shift in current gambling research, away from an overwhelming preoccupation with pathological gambling, towards a broader consideration of the more representative and socioeconomically significant activities of leisure gambling.     

Gastronomic image in the foodstagrammer’s eyes – A machine learning approach

Given the rich content that foodstagrammers, people who actively share their dining experiences using photographs and texts on social media, post, they considerably shape a destination's gastronomic image. Using big data analytics, this study examined the formation of gastronomic images from foodstagrammers' perspectives and the associated emotions. Moreover, it demonstrated the applicability of the proposed machine learning approach to evaluate both textual and pictorial content on social media. The study findings extend the current understanding of gastronomic images by identifying the underlying attributes based on the interplay of the three dimensions of food, environment, and activities. Furthermore, the results reveal specific image clusters and dimensions that arouse positive sentiments among foodstagrammers and influence users' engagement with the post. For practitioners, this study provides valuable insights into foodstagrammers' behaviors by identifying the aspects of gastronomic images that effectively arouse interest and engagement, thus promoting gastronomic destinations.     

Uncertainty,story-telling and transformative learning: An instructor’s experience of TEFI’s Walking Workshop in Nepal

ABSTRACT

This article recounts three stories from TEFI’s walking workshop in Nepal: the construction of a road through what was once a trekking path; a dance-floor encounter at a Himalayan party; and the arrival of one participant, fatigued by jet lag and disoriented by the new surroundings. These stories of confusion, discomfort and fear are linked by one common theme: the potential of uncertainty to foster deep reflection and nuanced conclusions. The premise that uncertainty is to be valued and even cultivated has been explored in educational theory, spiritual traditions, and research on transformative learning. These sources affirm the role of uncertainty in the process of knowledge creation. However, accepting this role can be challenging for educators because it requires they assume a new identity, one which they may perceive as being at odds with their status as “teacher” the identity of learner. One way for the educator to address this challenge may be through recounting their own stories of uncertainty. Stories of being immersed in unfamiliar situations that challenge, confuse and even frighten – stories, in other words of being a tourist – can foster reflection on an intellectual, emotional and spiritual level, engaging the “whole” person, and thus initiating the educator/learner’s transformative journey.     

Justice and trust’s role in employees’ resilience and business’ continuity: Evidence from Egypt

Resilience is increasingly recognized as a means of reducing the effects of disasters on tourist destinations. However, there is limited understanding of the contextual factors that promote resilient attitudes and behaviors among employees of tourism and hospitality organizations, which in turn lead to business recovery and success. Using a capital-based approach, this study explores the impact of employees' resilience – as manifested by hardiness, resourcefulness and optimism– on two indicators of business continuity: perception of job insecurity and creative performance. The mediating effects of distributive justice and trust in the organization are also tested to establish how they affect this relationship. Data were gathered from 960 employees in tourism and hospitality organizations affected by terrorist attacks in Egypt. Using results obtained through structural equation modeling, we demonstrate a direct relationship between employees' resilience and business continuity, with distributive justice and trust partially functioning as mediators. The implications and limitations are discussed.     

Unpacking Pride’s commodification through the encounter

Debates complicating universal constructions of tourist commodification are far from new. Yet, within tourist studies distinctions continue to resurface that reify boundaries positioning processes of commodification as necessarily liberating, victimising or pathologising. Through these boundary making processes there is potential that the meanings, politics and memories of individuals, invested in experiences deemed ‘commodified’, become devalued as tourist scholars praise pre-commodified experience. This paper responds to these tensions through utilising a feminist embodied framework focused on the encounter. The paper troubles innate constructions of commodification, by showing how interpretation of commodification is spatially and socially specific to the moment of encounter. It is thus argued that analysis of the encounter offers a way to negotiate sponsorship requirements during event planning.