‘It’s not something I’m proud of but it’s … just how I feel’: local surfer perspectives of localism

This article focuses on a defining concept of modern surfing: localism. Using a qualitative ethnographic approach, the data for this study were collected using participant observation, field notes and interviews between 2008 and 2009 with a significant population of local surfers in a village location in Cornwall, South West of England, UK. Developing Bennett’s definition of localism, data suggested a benign form of localism and in conveying this, we make a number of associated observations. Our analysis considers how a process of Othering led to the construction of Established Insiders based primarily on location, rather than gender. These Established Insiders saw the need to protect their community and its way of life from Outsiders. The focal point for protection was the liminal space/phase that opened up on ‘their’ local waves, as it was through temporal space that communitas was generated and thus community sustained. We illustrate how benign localism was exacerbated by overcrowding and how local surfers’ experiences of localism made them aware of their becoming Outsiders in other surfing localities, modifying their behaviour accordingly. The paper also suggests that debates about localism need to view the concept as a continuum of attitudes and behaviours ranging from the benign to the heavy, and that attention needs paying to how localism varies between contexts and the ways in which localism may share social antecedents. Lastly, we highlight the utility of viewing the beach and wave as liminal spaces that give rise to communitas for those who surf it together regularly.     

ASEAN’s intra-regional tourism demand to Thailand

This paper presents an overview of intra-regional tourism in ASEAN at the beginning of the challenging times that will come with the constitution of the ASEAN Economic Community (AEC). Thailand is chosen as the destination country and the other nine countries are selected as origin. After presenting ASEAN’s intra-regional tourism, the study develops a model of long-run demand. The coefficients are estimated by a time-varying parameters method considering the potential presence of structural breaks, and its implication. The results present and discuss the implications of income, own price, and cross price elasticities. As concluding recommendations, this study suggests that while the region should take advantage of the expansion of the Asian markets due to economic growth and liberalization of ASEAN since 2016, it should use different policies in each origin market.     

Customer’s Perception of Familiness in Travel Experiences

Festival-goers (“festinos”) put time and effort into deciding to attend a festival, and the way they decide what to see and the length of time they take to decide vary greatly. To attract those who buy tickets for shows—sales of which are crucial for the survival of festivals—and to know when to start promoting the event, festival organizers and marketers need to know how far in advance the visitors make their decision to attend and what influences their decision. This study categorized 438 visitors to the Innibos National Arts Festival, South Africa, using a survey of their decision-making time. Four groups were identified, and labeled “spontaneous,” “limited,” “extended,” and “routine” decision-makers. These market segments can be taken into consideration in the festival's marketing campaign so as to attract visitors to a variety of events and help ensure the long-term sustainability of the festival.     

Clustering attendees at the Philharmonic Orchestra’s Summer Festival

There has been an increase in the number of arts and music festivals held annually in South Africa. These festivals range from wide all-encompassing arts festivals, such as the National Arts Festival, to specific festivals that cater for very specific audiences, such as the Jazz Festival and the Philharmonic Orchestra Festival. It may therefore be expected that the attendees of the various types of festivals would differ quite substantially. While much research has been conducted to understand visitor behaviour at general arts festivals and the economic contributions of these festivals, attendees of these more specialised events have been neglected. However, understanding who the attendees are and their behaviour is paramount to the sustainability of these festivals. Therefore, this paper aims to address this void and set the following objectives: (1) to compile a profile of attendees at the Philharmonic Orchestra Festival; (2) to cluster attendees of the Festival into distinct groups; and (3) to compare the various clusters with one another. Data were obtained by administrating 500 visitor questionnaires during January 2010. Using cluster analysis, visitors are grouped based on various characteristics and the differences between the clusters are explored using factor analysis and analysis of variance. Main results indicate that most visitors are mature in age and well educated, from which three clusters were identified with differences evident between the clusters.     

A phenomenological approach of blogger’s view on cultural distance

This paper is intended to determine the influence of cultural distance on the international destination choices by tourists. We adopted a phenomenological approach and data were obtained from 17 bloggers with structured interview form and evaluated by content analysis. We evaluated the research data as three processes, as pre-travel, during travel and post-travel. We identified a tangible and an intangible preparation stage in the pre-travel process. We observed that an increase in cultural distance caused an increase in the destination obscurity and thus in the mental preparation. We found cultural experience, cultural acquisition and personal change themes during traveling. In the meantime, the increase in the geographic distance influences the cultural distance perception. We determined that destinations that are geographically remote (especially the Asian countries) are also culturally remote and interesting. We proposed a model that cultural distance is a moderator variable between travel motivation and destination choice.     

Does corporate image really enhance consumer’s behavioural intentions?

This study determines that cognitive image and affective image have various mediation roles between the environmental marketing strategy and behavioural intentions. By utilizing an online survey for data collection, a total of 280 complete responses were obtained. The results reveal that the different corporate images perceived by customers would result in various behavioural intentions. In particular, Cognitive image plays a mediating role between environmental marketing strategy and the revisit intension while environmental marketing strategy benefits the willingness to pay a premium through cognitive image.     

The Influence of Confucianism on Women’s Leisure in Taiwan

Abstract

Confucian philosophy has traditionally had a considerable influence on many aspects of the lives of the Taiwanese people. It is therefore necessary to take this belief structure into account in order to explain Taiwanese women’s leisure perceptions and behaviours. The purpose of this study is to examine this issue. The factors that constrain women’s leisure in Taiwan are identified. These categories can be broadly termed economic, domestic, social, and cultural constraints     

Women’s snowboarding – some experiences and perceptions of competition

This article focuses on female snowboarders’ experiences with, and perceptions of, snowboard competitions. The article is based on a study conducted at an international women’s snowboard camp. The purpose of the camp was to discuss strategies for promoting females’ participation in the snowboard organisations and in snowboard competition. Interviews were held with eight participants aged 18–31?years. Most of the participants had been previously involved in competition. Their experience had been both negative and positive. Most of the participants perceived snowboard facilities (Big air and Half-pipe) as being too large for females and a possible constraint on participation. Moreover, the study’s findings reveal ideas concerning alternative competition formats as well as arguments for ‘women-only’ sessions as a feasible way to reach more female snowboarders, to provide skill enhancement, and to increase participation in the competitions. The findings are discussed in light of the development of snowboarding and Bourdieu’s theoretical framework.     

Towards an understanding of fathers’ involvement in children’s sporting activities as racial fathering practices

ABSTRACT

This research note puts forward a conceptual framework for leisure research seeking to bring sport, fathering, and race and ethnicity together. It draws on theoretical ideas of practices and racial projects to develop the notion of racial fathering practices. The potential of racial fathering practices as an analytic approach is indicated through three vignettes of fathers’ involvement in their children’s sporting activities drawn from in-depth interview studies of fathers’ understandings of bringing up their mixed-race children in Britain and Aotearoa New Zealand.     

Impacts of Thailand’s tourism tax cut: A CGE analysis

This study examines Thailand’s tourism tax cut policy aimed to alleviate negative impacts arising from the 2011 flood on the tourism industry and economy. The proposed TRAVELTHAI model, a medium-scale dynamic computable general equilibrium model, serves as a powerful analytical tool for effective policy decision making. Direct-tourism industries benefit the most from the industry specific tax policy, deemed a suitable short-run policy in response to the flood. Tax cuts on inbound tourism improves the terms of trade and marginally stimulates Thailand’s GDP. It is recommended that the development of fiscal policies should be more inclusive, in order to achieve better national impacts in the long run.     

It’s so hot: predicting climate change effects on urban tourists’ time–space experience

Abstract

Progressive changes in mean annual temperatures are arguably the strongest evidence of ongoing climate change. In destinations with a Mediterranean climate, in contrast to the colder months, during summer, rising air temperatures are believed to inhibit tourist movements and activities, and consequently affect tourists’ evaluation of and satisfaction with their experiences. To the best of our knowledge, no previous study has investigated the potential impact of climate change on tourists’ time–space activity using actual behavioural tracking-based information. Data collected via GPS technology and a post-visit survey of tourists (n = 404) visiting Lisbon during the summer were analysed via structural equation modelling (PLS-SEM). The results report empirical evidence of the present impact of (summer) weather on urban tourists’ time–space activity and on their intra-destination experience evaluation. Specifically, maximum air temperature is found to have a significant negative effect on overall satisfaction, while the meteorological conditions of the entire day reveal a significant impact on tourists’ activities and movements. The results are particularly useful for the sustainable adaptive management of urban attractions and destinations that are especially vulnerable to climate change, as well as in managing its adverse impact on tourists’ experiences.     

The revitalization of a heritage travel route: Canada’s Cabot Trail

ABSTRACT

Scenic travel routes have been developed to provide opportunities for tourism and recreation and to promote economic development especially in rural areas. However, maintaining an iconic attraction requires a collaborative destination management effort to keep it viable. The Cabot Trail, Nova Scotia, Canada is used in this paper as a case study for a scenic heritage route revitalization process. The Tourism Area Life Cycle model stages are used to illustrate the tourism development and decline on the Cabot Trail. This paper is a detailed documentation and analysis of the impact of a not-for-profit volunteer organization’s efforts to revitalize the Cabot Trail, through collaboration with local businesses, community groups and various levels of government and funding agencies. It draws upon the drive tourism, heritage trails and tourism revitalization literature. It fills a gap in the knowledge on heritage trails by illustrating a revitalization process that could be repeated in other areas experiencing similar issues.     

The matter of pride: positioning one’s self in tourism inquiry

ABSTRACT

This article proposes a broader investigation of pride within tourism contexts, presenting it as an important concept for the enhancement of interpersonal understanding and cross-cultural empathy in tourism research and education, and also as a valuable emotion for teachers, students, and researchers to explore within themselves. Pride is applied here in the consideration of why certain research topics may be overlooked within tourism studies, and as an illustration of the benefits of utilizing qualitative, constructivist research and pedagogical approaches that incorporate methodologies of reflexivity and subjectivity. Through this exploration of pride, the author promotes interdisciplinary approaches of inquiry, with a focus on the utility of philosophy for students and scholars alike, toward deepening understandings of both self and other.     

Drawing care: the illustrated journal’s “path to place”

ABSTRACT

Naturalists argue that the greatest threat to the natural world may be our “extinction of experience” with it. We know that place matters, but what can work to restore care between people and place? In this article, I will argue that illustrated journals can reinvigorate our experience with the world. By including text and image, science and art, illustrated journals incorporate different ways of knowing. Drawing draws us into the world as we pay attention to easily missed details. Writing complements drawing by providing a space for synthesizing or imagining about the observed. Like any skilled practice, journaling transforms our understanding of the world. My illustrated field journals began when I sensed that care for today’s world demanded more tools than what my training as an ecologist, alone, could offer. Illustrated journaling can begin with a few simple drawing and writing exercises – several of which I will describe in this article. As an immersive practice in place, the process of illustrated journals matters more than the product. Page by page, illustrated journals recognize the interpretive encounters so foundational to worldmaking and, in doing so, cultivate the deep attention to, and experience of, the world that is our first step toward care.     

Location,location, location: women’s leisure in rural Australia

For many women living in rural Australia the location of both leisure and work is the family farm, a location that defines their identity as a ‘women of the land’. This paper investigates the impact of geographical location in shaping the leisure activities of rural women living in the Yass Valley Region of Australia. Using an interpretive research perspective and a process of narrative inquiry, data for the study were obtained from women born between 1946 and 1964 through open-ended, in-depth interviews. A thematic analysis of the data revealed that for these women the specific geographical location had a strong impact on the types of leisure activities available in which they were able to participate. The findings from this study suggest that for older women in rural Australia, the specific geographical location can facilitate or inhibit the degree of involvement in community leisure activities that engender social capital among older women living in these locations.     

‘It made me feel powerful’: women’s gendered embodiment and physical empowerment in the martial arts

This paper presents data collected from 11 females and explores their gendered and embodied experiences of the martial arts. Our research suggests that through their involvement in the martial arts, women develop physical strength, which leads to individual physical empowerment. Furthermore, the women note their involvement in the martial arts increases their confidence to defend themselves and challenge their gendered embodiment. However, despite acquiring physical strength that challenges their previous forms of gendered embodiment, their experiences remain predominantly at the level of individual empowerment. Thus, the women do not problematise normative views of gendered embodiment which position women as weak and men as strong. Nor do the women in this study question the pressure on females’ bodies to be toned and feminine. Drawing predominantly on physical feminism, we question and problematise the concepts of women’s empowerment and gendered embodiment through women’s experiences of the martial arts.     

New Zealand’s transformed adventure: from hero myth to accessible tourism experience

Sir Edmund Hillary’s first ascent of Mt Everest in 1953 provided New Zealand with a global adventure representation. His image aligned to a mythologised pioneering cultural identity. Although the privileged masculine, white, class and imperialist features of this cultural myth have been critiqued, adventure remains a positively valued social tenet in New Zealand. Since 1953 socially recognised ‘adventure-makers’ have sustained traditional adventure practices and narratives. In the 1990s, however, bungy jumping became the prominent representation of New Zealand adventure. This challenged traditional understandings, providing an avenue to explore the contested social space and features underpinning understandings of adventure. Guided by Bourdieu’s conceptualisation of social life, the paper examines the practices and stories of 12 New Zealand ‘adventure-makers’ with sustained distinction. The interpretation draws on discursive data from newspapers, magazines, websites, biographies, auto-biographies and research interviews. The rule-changing social distinction afforded bungy jumping is not a rupture of New Zealand’s adventure habitus. It does, however, highlight a collective self-deception in negotiation of the understandings of adventure in relation to the features of ‘misadventure’, ‘exclusivity’ and the ‘extraordinary’. The bungy jumping leap innovatively transforms the danger, myth and extraordinary into a recognisable, individually inclusive experience of adventure.     

The Effect of Uganda’s Official Tourism Website on Travel Motivations and Constraints

Destination marketers increasingly rely on the official tourism website as an early point of contact with potential tourists. This research examined the effect of Uganda’s official tourism website on interest in traveling to Uganda, travel motivations, and travel constraints. Novelty preference and gender were included as moderators. A two-group randomized experimental design was used (N = 278) with exposure to Uganda’s official tourism website as the intervention (n = 139). Pre-test results show that interest in traveling to Uganda was greatest among novelty seekers. Gender had no influence. Pre-test motivations were learning, culture, novelty, and an interest in travel. Pre-test constraints were perceptions that Uganda is not safe and unfamiliar. Post-test results show that exposure to the website significantly increased interest in traveling to Uganda among all groups. Furthermore, this occurred by mitigating travel constraints rather than by stimulating travel motivations. Generalized implications for destination marketing are discussed.