论纺织服装品牌文化与设计创新

21世纪进入了品牌主销市场的时代,解决中国品牌创造力不足,必须通过设计创新,才能创造出适应国内外市场需求的品牌产品。由多元文化的碰撞而形成的有活力和民族特色的品牌文化,决定了服装设计理念的创新,主要表现是确立:中国纺织服装文化基础理论最本质的意义在于跳出囿于传统、跳出盲目模仿的误区,将思维定位在:时代寓于民族文化之中,创造源于灵感遨游之中的理念。     

谈本土服装品牌文化的营销

中国的服装企业在良好的国情背景下拥有很好的发展条件,但至今在众多的国际名牌服装中没有一个中国的品牌。本文强调了品牌文化的重要性,认为我国服装企业要突破这种发展瓶颈应该对自己的品牌文化进行营销,并对服装品牌文化的营销给出了建议。     

服装品牌走出困局 中国服装荣誉品牌联展思考

2005年12月5日，在世界顶级时装品牌云集的北京东方广场，首次出现八个国产荣耀服装品牌同台亮相的身影，令人瞩目的“光耀东方——中国服装荣誉品牌联展”活动正式拉开帷幕!这一局面将注定成为北京这个冬天的时尚沸点！“以中国品牌为荣”，在这个充满民族自豪感的理念驱使下，中国服装协会携手首届中国服装品牌年度大奖的获奖品牌，共邀国内外人士踏上中国服装品牌的极致之旅：静以观物，潜心阅读中国服装品牌文化，探求中国服装品牌辉煌背后的故事；动以逐物，重新认识中国服装品牌价值，领略中国服装品牌瞬间变幻的张扬。[编者按]     

服装品牌市场推广中的标志设计

服装品牌的推广普及的要素很多,品牌标志(LOGO)是应用最广,出现次数(特别是在视觉传达设计中)最多的要素之一,也是视觉识别的第一形象要素。它不仅是发动所有视觉设计要素的主导力量,也是整合所有视觉要素的中心,更是大众心目中企业、品牌的象征。 品牌标志设计的前提 在设计标志之前要对设计对象深入了解,内容包括:     

职业经理人与服装品牌的国际化竞争

“职业经理人与服装品牌的国际化竞争”既是一个微观的企业经营问题,又是现阶段服装行业发展的普遍性问题,可以从不同层面加以论述。在此,仅就这一“话题”的提出发表一点个人见解。     

服装品牌文化形象设计实践

现在都在说中国制造的产品遍天下,林林总总的商品品牌在市场上满目皆是,令人目不暇接,但人们又能从中识别几个?笔者通过将动漫形象与服装品牌创建、系列品牌服饰的策划和设计结合,阐释品牌的建设的策略模式。     

创新、公正、责任写在2005～2006中国服装品牌年度大奖评选揭晓前

有服装界“奥斯卡”之美誉的“中国服装品牌年度大奖”已经成功举办两届了,可以说中国服装品牌年度大奖是中国服装产业中由中国服装协会组织举办的关于服装品牌的重头评选活动。与上两届相比,今年第三届中国服装品牌年度大奖无论从报名的方式、还是评选的机制,或是奖项的设立都有所创新,让我们为之惊喜。相信今年的中国服装品牌年度大奖会在更加公平、公正、公开的基础上打响这些品牌在国内外市场的知名度,同时推动更多企业参与到创中国服装民族品牌的行动中去。     

如何做一个成功的服装品牌代理商?

随着服装产业时尚化程度的不断深入,人们对服饰的需求,已不再只追求"物美价廉",更多的是要在品位、情趣、精神上获得满足.     

构建特色企业文化 提升企业核心竞争力

煤炭企业如何适应形势发展要求，构建与新的时代和新的企业运行机制相适应的现代企业文化．笔者认为，既不能满足现状．沿袭过去的老套路．也不能照搬别人的“经验”，应根据企业自身特点，构建特色企业文化。     

广东省建筑业产业结构和竞争力分析

运用偏离-份额分析模型,以2003～2007年为研究周期,对广东省建筑业的产业结构和竞争力进行分析探讨。结果表明,虽然广东省建筑业在这些年取得一定的进步,但总体发展不是很理想,产业发展速度低于全国平均水平,产业结构不甚合理,竞争力有待加强,表现在传统产业部门的房屋建筑工程分支尤甚。相对而言,建筑装饰分支和建筑安装分支具有较快的发展速度和较强的竞争力,但因其比重相对较小,对总体贡献有限。提出了提高广东省建筑业的发展和竞争力水平的若干建议。     

Strategic supply chain management: Improving performance through a culture of competitiveness and knowledge development

For many firms, using their supply chains as competitive weapons has become a central element of the strategic management process in recent years. Drawing on the resource‐based view and theory from the organizational learning and information‐processing literatures, this study uses a sample of 201 firms to examine the influence of a culture of competitiveness and knowledge development on supply chain performance in varied market turbulence conditions. We found that synergies exist between a culture of competitiveness and knowledge development: their interaction has a positive association with performance. In addition, based on behavioral and contingency theories, we found that market turbulence moderates these relationships, having a positive influence on the knowledge development–performance link and a negative influence on the culture of competitiveness–performance link. Managers who are confident about the level of market turbulence they will face can use this sense to decide whether to emphasize developing either a culture of competitiveness or knowledge development in their supply chains. For those firms whose managers are unlikely to be able to predict the degree of turbulence they will face over time, a focus on both a culture of competitiveness and knowledge development is critical to ensuring success. Copyright © 2007 John Wiley & Sons, Ltd.     

扎实推进企业文化建设 努力打造中央企业核心竞争力

企业文化是现代企业管理科学理论和哲学理念的创新和飞跃．这个慨念引入我国20多年来，越来越受到企业界和学术界的广泛关注和重视，特别是近年来形成了新一轮的“企业文化热”。尽管目前国内外对企业文化的定义众说纷纭，莫衷一是．但对企业     

如何提高煤矿区队班子战斗力

区队是煤矿的基层单位,区队工作是煤矿工作的基础。随着煤矿企业体制改为公司制的今天,如何搞好区队班子建设、提高区队战斗力,促进煤矿工作健康顺利发展,这是时代提出的新课题。     

Agro-food trade competitiveness of Central European and Balkan countries

This paper investigates the level, composition, and differences in agro-food relative trade advantages/disadvantages for eight Central European and Balkan countries on the European Union (EU) markets and their implications for food policy. Higher and more stable relative trade advantages are found for bulk primary raw agricultural commodities and less for consumer-ready foods, implying competitiveness shortcomings in food processing and in international food marketing. Duration analysis shows that the EU enlargement has a negative impact on agro-food relative trade advantages for all eight analyzed countries. Estimations imply that the duration of agro-food relative trade advantages are the highest for Hungary and Poland, and for Bulgaria in differentiated products, indicating their agro-food trade potentials in the EU-15 markets.     

Interfirm coopetition,interfirm knowledge creation,and collaborative innovation performance: The moderating roles of environmental competitiveness and dysfunctional competition

This paper investigates whether and how interfirm coopetition—the combination of cooperation and competition—affects collaborative innovation performance in competitive environments. We address this issue by introducing interfirm knowledge creation as a mediating mechanism based on knowledge creation theory and by examining the moderating effects of environmental competitiveness and dysfunctional competition. The hypotheses are tested using survey data from a sample of 170 Chinese high-tech firms. The results show that interfirm knowledge creation mediates the impact of interfirm coopetition on collaborative innovation performance. Furthermore, the findings indicate that the positive relationship between interfirm coopetition and interfirm knowledge creation is stronger under higher levels of environmental competitiveness but weaker under higher levels of dysfunctional competition. The positive relationship between interfirm knowledge creation and collaborative innovation performance is more evident under higher levels of environmental competitiveness. These findings enrich the interfirm coopetition literature, contribute to knowledge creation theory by extending it to the interfirm context, and provide a better understanding and useful advice for enterprise managers and government officials.     

中国各个省区生物药研发创新竞争力分析

本文通过对全国涉及生物药研究开发的25个省、市、自治区的研发产出数量指标（其中包括处于临床前评价阶段,临床评价阶段药物以及批准上市药品的数量）进行因子分析和聚类分析,得出我国各个省区生物药的研发创新竞争力的基本情况。总体来看,我国生物药的研发创新能力和当地的科技竞争力水平高度相关,基本符合生物药的研发创新规律,但要成为生物药强国,许多意识问题、配套问题、衔接问题及制度问题须认真解决。