Understanding attitudes towards public transport and private car: A qualitative study

This paper presents the results of a qualitative study of public transport users and car users in order to obtain a deeper understanding of travellers’ attitudes towards transport and to explore perceptions of public transport service quality. The key findings indicate that in order to increase public transport usage, the service should be designed in a way that accommodates the levels of service required by customers and by doing so, attract potential users. Furthermore, the choice of transport is influenced by several factors, such as individual characteristics and lifestyle, the type of journey, the perceived service performance of each transport mode and situational variables. This suggests the need for segmentation taking into account travel attitudes and behaviours. Policies which aim to influence car usage should be targeted at the market segments that are most motivated to change and willing to reduce frequency of car use.     

Measuring traveler involvement in urban public transport services: The case of Kaohsiung

The city of Kaohsiung has been urgently reducing its rates of ownership and usage of privately owned motor vehicles. The most important strategy undertaken thus far has been to build mass rapid transit systems. This study aims to apply the Involvement Theory to construct an inventory to measure level of travelers’ involvement in public transport services. The results indicate that the number of low involvement travelers is the critical factor that determines whether the new public transport system can effectively operate. They also provide authorities with precise marketing strategies targeting different groups in order to allow the new public transport systems to sufficiently meet public needs.     

Understanding the urban travel attitudes and behavior of Tbilisi residents

In recent decades the public transport network in Tbilisi, Georgia has decayed, while the number of private automobiles has increased dramatically. This study seeks to expand our understanding of the Tbilisi population’s urban transport attitudes and behavior. It elaborates on the perceived strengths, weaknesses, and potentials of the public transport system, and seeks to understand the reasons for the increased use of private automobiles. A questionnaire survey was conducted among Tbilisi car drivers (n=159) and public transport users (n=163). The results show that most of the survey respondents preferred to use a private car and avoid using public transport. Particularly important factors include time issues such as schedules and frequency, plus comfort and safety issues. Tbilisi residents value their time and want to use it efficiently. Changing residents’ travel behavior will require making the public transport options competitive with the perceived advantages of the car. The study offers recommendations for more effective urban transport policy, including incentives to encourage greater use of public transport in Tbilisi.     

Managing passengers’ experience through mobile moments

Travelers' experience is dramatically affected by the use of digital technologies. On the one side, travel companies use them to support management and marketing practices with the purpose of fostering efficiency and ultimately increase competitiveness. On the other side, travelers heavily rely on their digital devices to organize, personalize and to a certain extent ‘live’ their travelling experience. Within this scenario, mobile devices are seen from both ends as crucial mean for location and context based interactive communication. Mobile devices are here discussed as personalization tool for leisure air passengers' experiential journey in an airport starting from customers' journey analysis, along with information sources used within the whole journey.     

Analysis of ground access modes choice King Khaled International Airport, Riyadh, Saudi Arabia

Airports are vital to the transportation system because air travel is the fastest means of transporting people and goods around the world. Airports also connect aviation systems with other modes of transportation.As a result, access modes to airports are critical to the aviation system, and studying air passenger decisions regarding mode choice is an essential part of airport management and system planning.Though there has been systematic analysis of car use to access airports, there has been less systematic attention to the use of the public transport system, especially the taxi service. The aim of this study is to identify King Khaled International Airport (KKIA) access mode characteristics and users, which has not been investigated previously concentrating on the mix between car and taxi using data collected specifically for this research.More than half (55.5%) of the travelers surveyed arrived at KKIA by private car; taxi and limousine passengers accounted for 42.2% of the sample. The Saudi Public Transit Company (SAPTCO), transported only 2.3% of the air passengers surveyed. These results are similar to findings for an airport in the United States and very different from findings for an airports in the East (e.g., Hong Kong).A binary logit model was developed to evaluate the access mode choice. It was found that income, luggage, travel access time, and nationality significantly affect mode choice.Results provide insight for improved planning of access to KKIA.     

The factors in residents' mobility in rural towns of China: Car ownership,road infrastructure and public transport services

The improvement of rural people's mobility in developing countries has informed many policies. Still, debates remain on which policies are efficient, for instance, building more roads, providing public transport or promoting car ownership. The empirical evidence for these debates at the national level remains scarce. As a result, this paper aims to provide fresh evidence for discussions by examining residents' mobility in China using nationwide survey data with 12,524 respondents from 119 rural towns. The results of the analysis show car ownership is the most significant factor influencing rural people's mobility than other factors. Higher car ownership relates to a higher travel frequency to counties or cities. Other kinds of transport vehicles (i.e. electric cars, motorcycles and electric bikes) also have positive but relatively weaker impacts on rural mobility. For public transport, it is more accessible to access bus stops, which encourages travel to higher-order centres rather than increasing the frequency of county bus services. The accessibility of high-quality road systems tends to have a negative influence and has combined effects with levels of local services. People from towns with insufficient local services and poor access to highways travel the most frequently to higher-order centres. This study highlights the critical role of road investments and car ownership enhancement policies in improving mobility. Moreover, this study also underscores the supplemental role of public transport services given the current low car ownership rates in rural towns of China and the global consensus on sustainable green transport development. It highlights the importance of engaging eco-friendly and locally adaptive transport alternatives, such as electric cars and electric bikes. It also calls for a rational distribution of bus stops and more flexible, convenient, and physically accessible public transport and carshare modes in rural China.     

Determinants of the effectiveness of travel feedback programs—a review of communicative mobility management measures for changing travel behaviour in Japan

This paper reviews the literature on travel feedback programs (TFPs). These constitute soft measures designed to change travel behaviour, mainly from automobile to non-automobile travel, in mobility management. We classified TFPs according to place, technique, procedure, and communication media, and reviewed the effectiveness of 10 TFPs in Japan. We found that TFPs in Japan reduced CO₂ emissions by about 19% and car use by about 18%, while increasing the use of public transport by about 50%. In addition, we found that TFP effectiveness increased when participants were asked to make behavioural plans to change their travel behaviour.     

Effective regulation for sustainable public transport in developing countries

This paper has two key objectives. Firstly, using the findings from case study research undertaken in Colombo (Sri Lanka), Faisalabad (Pakistan) and Dar es Salaam (Tanzania), the paper seeks to demonstrate the importance of an appropriate regulatory framework and effective mechanisms of enforcement for sustainable urban transport systems in developing countries. Secondly, the paper highlights the critical importance of communication and co-ordination between stakeholders (defined here as transport users, providers and regulators) if regulation is to be effective. The views of poor and disadvantaged passenger groups—women, children, the elderly and disabled—are used in the paper to illustrate the importance of transport systems to their livelihoods, such as work, education, health and social pursuits. The case studies suggest that in the context of the failure of both the fully regulated public transport sector and the completely deregulated sector self regulation is a potentially useful alternative. In practice, self regulation has been achieved in the case study locations through the formation of cooperatives or associations of stakeholders such as users and operators.In the conclusion, the paper makes two key points. Firstly, that regulation must be open, honest and effective, but not so detailed or ‘heavy’ that it incites the potential for corrupt practices.Secondly, communication and co-ordination between stakeholders is critical if any form of regulation is to be effective—owners', employees' and passengers' associations have a vital role in this regard, as do Transport Forums consisting of all stakeholders. The participation of stakeholders and real and effective consultation are more important in the case of self regulation of public transport service provision than in other regulatory regimes.     

Seamless,accessible travel: users’ views of the public transport journey and interchange

Emphasis on the need to reduce the deterrence effects and costs associated with interchange, so that increasingly seamless public transport journeys can be provided, is now a key policy goal. This paper reports the findings from a series of focus groups and in-depth interviews of both public transport users and car users that were undertaken for a Scottish Executive funded study on interchange and travel choice. It explores how interchange is perceived and how this perception deters public transport use amongst car users or limits public transport use amongst public transport users. The paper also provides insights into lifestyles, the decision-making processes and types of considerations that are made at key stages in the journeys of both car users and public transport passengers.     

Dependence between travel distance,individual socioeconomic and health-related characteristics,and the choice of the travel mode: a cross-sectional study for Kaunas,Lithuania

The aim of this study was to analyse the associations between individual socioeconomic and health-related characteristics, travel distance, and the choice of different travel modes in urban population. A cross-sectional study included 932 adults of Kaunas city, Lithuania. The choice of the travel mode and individual characteristics were self-reported by the participants, and their travel routes were calculated using the geographic information system. Multivariate logistic regression was used to assess the most significant factors determining the choice of a car, cycling, walking, or public transport. In total, 529 participants reported using a car, of whom 65.8% had medium or high education levels. These participants were more likely to be younger, male, married, and employed. Among bicycle users, statistically significant differences between the employment status, body mass index, and travel distance were observed. Walkers were significantly more likely to be older, those with lower incomes, unemployed, and travelling the shortest distances. The analysis of the travel distance on the choice of the travel mode revealed that men travelled longer distances with a car compared to women. The employment status was significantly associated with travel distance by car or public transport. Employed individuals travelled longer distances by public transport or by car, compared to unemployed individuals. Among bicycle users, we found that people with higher levels of education and overweight individuals cycled the longest distances. Our study emphasizes the importance of considering different individual characteristics when analysing the choice of transport modes. It provides evidence that is relevant for all urban populations on the choice of the transport mode, particularly considering active versus passive transport.     

Errors in variables in multinomial choice modeling: A simulation study applied to a multinomial logit model of travel mode choice

Modeling travel demand is a vital part of transportation planning and management. Level of service (LOS) attributes representing the performance of transportation system and characteristics of travelers including their households are major factors determining the travel demand. Information on actual choice and characteristics of travelers is obtained from a travel survey at an individual level. Since accurate measurement of LOS attributes such as travel time and cost components for different travel modes at an individual level is critical, they are normally obtained from network models. The network-based LOS attributes introduce measurement errors to individual trips thereby causing errors in variables problem in a disaggregate model of travel demand. This paper investigates the possible structure and magnitude of biases introduced to the coefficients of a multinomial logit model of travel mode choice due to random measurement errors in two variables, namely, access/egress time for public transport and walking and cycling distance to work. A model was set up that satisfies the standard assumptions of a multinomial logit model. This model was estimated on a data set from a travel survey on the assumption of correctly measured variables. Subsequently random measurement errors were introduced and the mean values of the parameters from 200 estimations were presented and compared with the original estimates. The key finding in this paper is that errors in variables result in biased parameter estimates of a multinomial logit model and consequently leading to poor policy decisions if the models having biased parameters are applied in policy and planning purposes. In addition, the paper discusses some potential remedial measures and identifies research topics that deserve a detailed investigation to overcome the problem. The paper therefore significantly contributes to bridge the gap between theory and practice in transport.     

Understanding accessibility through public transport users' experiences: A mixed methods approach

The quantitative measurement of accessibility through public transport has become more complex and accurate over time. However, it lacks many of the deeper nuances of how people actually experience their travel environments. Our previous works have highlighted the importance of incorporating the lived travel experiences of passengers within accessibility indicators, considering the quality of the walking environment and different attributes of the public transport services.Building on these works, this mixed-method research seeks to further improve the characterization of accessibility according to users' travel experiences, as described by those attributes that inhibit or enhance access to opportunities within the city. We use content analysis of focus groups, data gathered in a brief survey and sociodemographic and public transport data for our analyses. Our main contributions are (i) to develop a conceptual framework to analyze qualitative data on how people relate and discuss their public transport accessibility experiences and (ii) to develop accessibility indicators differentiating user perceptions. We apply this novel conceptual framework and methods to the unique urban morphology of two municipalities of Santiago de Chile.We identified different ‘socially constructed’ narratives for buses and metro. The participants focused on barriers to accessibility, showing an important relationship between them, as well as substantial differences in their overarching positive perception of metro and negative for buses. However, when disaggregating the analysis by primary transport mode and location, we found ‘hidden’ values for buses, recognizing its capillarity and underlying connectivity with the metro system. Furthermore, we found a dissimilar perception of transport environments when disaggregating the analysis by gender, age and location, which translated into different accessibility profiles for the various public transport users. From these experiential qualitative perspectives, it was thus possible to determine some attributes that had been previously overlooked in more quantitative studies but which are important when analyzing public transport accessibility for different population groups.     

De-marketing the car

Governments in many countries are experimenting with alternative methods for reducing car use, including congestion charges, increased fuel taxation, and improved public transport. This paper raises another possibility. Not only could public transport be marketed as an alternative to the private car, but through targeted propaganda, the automobile could be de-marketed as a status symbol and a convenient accessory of modern life. In contrast with other public information campaigns, de-marketing would focus on people's self-image rather than their sense of public duty.The authors draw on established theory in putting forward alternative themes aimed at particular categories of user and particular categories of journey, and briefly consider the strengths and weaknesses of each approach. Peer group pressure could be an important factor in helping to change attitudes among potential car users at the opinion-forming stage during their life cycle. The agencies best positioned to deliver an effective national campaign are public transport corporations, local authorities, health organisations, and environmental lobby groups; a co-ordinated approach could bring about a modest contribution towards travel reduction at a relatively low cost.     

Perceptions of representatives of public,private, and community sector institutions of the barriers and enablers for physically active transport

Active transport bridges many shared concerns in the public health and transport sectors. To positively affect opportunities for active transport, public health and transport professionals are engaging with other sectors, including urban planning, housing, recreation, retail, education, and employer groups. A first step in such inter-sectoral collaboration is to understand the perceptions of key players in all of these sectors. This paper describes the results of structured interviews with senior and middle-level administrators from public, private, and community groups in a rapidly developing region in Queensland, Australia, to assess the perceived barriers and enablers to active transport. Key themes emerged relating to infrastructure delivery, public transport services, walk- and cycle-friendly community attributes, political leadership and government coordination, and societal travel norms and culture. There were also themes relating to limits due to resources and limited relevant technical expertise, institutional and practitioner cultures, and agencies not identifying with their roles in active transport. Policies and cross-government initiatives were seen to hold promise, including economic incentives and built environment guidelines, campaigns targeting public attitudes and opinions, and community participation in policy-making. These elements are potential keys to positively promoting comprehensive active transport initiatives among gatekeepers and leaders across different sectors.     

Accessibility measurements in São Paulo,Rio de Janeiro,Curitiba and Recife,Brazil

Increasing attention is given to public transport services in cities of the Global South as a tool to enhance social inclusion and support economic development. Against this background, developing and evaluating indicators that quantify the distribution of public transport services from a social equity perspective is essential. The aim of the study is, therefore, to assess the equity of public transport services in four metropolitan regions in Brazil (São Paulo, Rio de Janeiro, Curitiba and Recife) with two commonly used indicators of public transport provision. The first indicator measures proximity to rapid transit infrastructure (bus rapid transit, light rail and heavy rail stops with high frequency throughout the day), and the second measures accessibility to jobs by public transport. While simple indicators of proximity to public transport stops are most commonly used given their ease of operationalization and communication, accessibility to job indicators are more representative of the benefits provided to individuals by the public transport network. Combining these two indicators in one study provides a quantitative assessment of the socio-spatial distribution of public transport services in four large metropolitan areas in Brazil and the results demonstrate that lower-income households are disadvantaged in terms of public transport services in all four metropolitan areas. Furthermore, the results highlight the importance of quantifying accessibility by public transport, in addition to proximity to rapid transit, and thereby sheds light on the importance of developing openly available public transport schedules and geographic data. This study is of relevance to planners and researchers wishing to measure and evaluate public transport equity in the Global South.     

Transport and climate change: Simulating the options for carbon reduction in London

Transport is a major user of carbon-based fuels, and it is increasingly being highlighted as the sector which contributes least to CO₂ emission reduction targets. This paper reports on the findings of the VIBAT London study (www.vibat.org) which considers the role of the transport sector in reducing CO₂ emissions in London.The analysis develops a transport and carbon simulation model (TC-SIM) for London. Within this, users are able to consider the implementation of a series of potential policy packages—low emission vehicles, alternative fuels, pricing regimes, public transport, walking and cycling, strategic and local urban planning, information and communication technologies, smarter choices, ecological driving and slower speeds, long distance travel substitution, freight transport and international air. They can select variable levels of application to help achieve headline CO₂ emission reduction targets. The roles of carbon rationing and oil prices are also considered. TC-SIM can be played in different user modes: as ‘free riders’, ‘techno-optimists’, ‘enviro-optimists’, ‘complacent car addicts’ and other typical travel market segments, including a ‘free role’. Game playing or scenario testing such as this helps to highlight perceived levels of homogeneity of views within certain cohorts, the development of entrenched positions and the likely success in achieving objectives.The paper develops various policy packages, scenarios and pathways aimed at reducing transport CO₂ emissions. It argues that strategic CO₂ emission reduction targets are very ambitious relative to current progress, and that we need to act more effectively across a wide range of policy mechanisms, with a ‘high intensity application’ of many of the options, to get near to achieving these targets. A critical issue here will be in communicating and gaining greater ‘ownership’ of future lifestyle choices with stakeholders and the public, and participation tools such as TC-SIM could become increasingly important in this area.     

Public transport trends in Australia during the COVID-19 pandemic: An investigation of the influence of bio-security concerns on trip behaviour

This paper draws on findings from an Australia-wide survey with data collected in three waves throughout 2020 to explore the impact of COVID-19 on public transport trends in metropolitan areas of Australia. Following consideration of the public transport sector response to the pandemic and the emerging literature context, we explore three principal questions: (i) How has weekly travel composition changed across the waves? (ii) How has level of concern with using public transport changed over the course of the pandemic given new bio-security concerns? and (iii) How has attitudes to risk been associated with the changes in PT use? A key finding is that concerns over bio-security issues around public transport are enduring, that concern about hygiene is significantly negatively related to public transport use and that those with higher concern about the hygiene of public transport also held higher concern about COVID-19 at work. Even as COVID-19 restrictions are eased, both concern about crowds and hygiene have a significant and negative correlation with public transport use. Concluding remarks are offered on what might need to happen for public transport patronage to start returning.     

Attitudes towards traffic problems and public transport in the Dartmoor and Lake District National Parks

Problems associated with traffic demand have received only scant attention in the rural context and, although accepted as a viable approach to ameliorating urban traffic problems, traffic demand management has only recently been adopted by rural policy makers. In the national parks, where traffic-related problems are particularly acute, most traffic management measures are of the ‘carrot’ varity where attempts are made to persuabe private car passengers to use public transport transpon mobes, their success depends on tne attitudes of private car users towards public transport alternatives and their perceptions of the presence scale and impact of traffic-related problems. By analysing surveys of 768 drivers hr the Entamoor and Lake District National Parks, the potential success of ‘carrot’ measures is assessed and the implications for future policy addressed.     

An investigation into traveler preferences and acceptance levels of airline ancillary revenues

This study determines traveler preferences and acceptability levels for a range of airline ancillary products and services by employing an on-line passenger survey to examine booking preferences as well as attitudes toward a selection of air and non-air travel components sold by the airlines. The survey results are combined with expert opinions collated from a recent international conference, along with secondary data, to generate an acceptance ranking which can be used by a range of airlines to formulate their ancillary revenue strategies. It is found that airport car parking and checked baggage charges proved to be the most accepted commission based and unbundled products for airlines to sell respectively. Despite the recent focus and successes in ancillary revenues, however, it can also observed that none of the ancillary products and services examined in this study achieved a high take up rating suggesting that airlines can do much more to convince travelers of the benefit and value in airlines selling non-core products and services to them.     

Profiling tourists' use of public transport through smart travel card data

Data collected through smart travel cards in public transport networks have become a valuable source of information for transport geography studies. During the last two decades, a growing body of literature has used this sort of data source to study the behaviour of public transport users in cities and regions around the world. However, its use has been scarce in contexts where public transport demand is highly influenced by the activities of the tourist sector. Therefore, it remains to be seen whether these data can be leveraged to optimize the supply of public transport. In this article, data drawn from the Camp de Tarragona automated fare collection system extracted during 2018 are used to study tourists' use of public transport in Costa Daurada (Catalonia, Spain). This is a popular coastal destination with a high concentration of visitors during the summer period. The analysis focuses on the use of the T-10, a multipersonal transport fare with no time limitations on its use which makes it appealing for tourists. Model-based clustering has been applied to identify different clusters of passengers according to their activity and spatial profiles. Differences between profiles are significant and, as a result, this study allowed the validation of a method that could be replicated in other contexts, as it provides highly useful information for public transport policy and mobility management.