Business ethics: a sustainable approach

The author proposes sustainability as the criterion for business ethics. The argument here is that in today's world, business success depends on sustainability. This in turn depends on respect for the environment, employees, customers and stakeholders at large. Thinking about ethics in terms of sustainability involves thinking about ethics in strategic terms. Indeed sustainability could and should be raised to the status of a global ethic. There is evidence to show that corporate social responsibility pays; e.g. the Dow Jones sustainability group index outperformed the Dow Jones index by 36% over the past three-year period. This suggests that taking ethics seriously goes hand in hand with successful business.     

Business ethics in the Netherlands: a survey

This article presents the results of a survey into the integrity of Dutch organisations. The Corporate Ethics Qualities Model has been used to develop a questionnaire:the Corporate Integrity Barometer. The endings show a varied picture of different kinds of integrity infringements and the weak and strong aspects of the ethical climate of Dutch organisations. The results provide organisations with tools to manage the integrity of their organisation and to benchmark their own level of integrity. By conducting this kind of research in other countries, we are able to gain a better understanding of the specifc ethical climate and salient issues relating to the integrity of corporations in each country.     

Business ethics in a competitive market

Consequentialist reasoning and neoclassical assumptions about perfectly competitive markets encourage business school faculty and students to overlook the role of ethics in a market system. In a perfectly competitive economy, self-interest suffices to bring about a desirable outcome. However, discrepancies between an economist's assumptions and the realities of a market economy establish a need for business ethics. This essay, written as a lecture for MBA students, first reviews Pareto optimality as an argument in favor of market allocations. It then uses the discrepancies between actual and hypothetical markets to derive a Rawlsian duty of civility. This neoclassical case for business ethics requires individuals to avoid exploiting the defects that are inevitable in any social structure.Julianne Nelson is an Assistant Professor of Justice at the School of Public Affairs in the American University in Washington, D.C. She has also taught at the Stern School of Business of the New York University and at the Ecole Superieure de Commerce in Tours, France. Her publications have appeared in theInternational Economic Review, Economics Letters, The Journal of Regulatory Economics, Japan and the World Economy, The Journal of Business Ethics andEconomics and Philosophy.Editorial note: Date of acceptance July 4, 1991. This article follows the article published in Volume 11 (4), pp. 317–320.My thanks go to Tom Donaldson, Bob Lindsay and Kerry Whiteside for their helpful comments on earlier versions of this work. This research was supported by a grant from the Rundin Foundation.     

Professional ethics: Business students' perceptions

Professional ethics, a contemporary topic of conversation among business professionals, is discussed using the perceptions of college business students as the focal point. This research relates to the issues of college instruction in professional ethics, differences in perceptions of ethical behavior attributed to gender, and whether or not students' perceptions of ethical behavior can be modified. After presenting a review of the more important historical developments and research related to professional ethics, this paper focuses on the results of a study that compared a set of ethical responses of various groups of college students with each other. The results of hypotheses testing show an ethics maturation process from students' initial exposure to business courses through the graduate level. These tests also show that formal ethics training, i.e., a separate professional ethics course or unit is an existing course, is not a significant factor in this process. However, one may conclude that the students' perceptions of proper ethical behavior matures toward society's expectations during college life.James R. Davis is a Professor of Accountancy at Clemson University. He has published articles on professional ethics and made several presentations on the subject at professional meetings. Currently he is evaluating the different attitudes toward professional ethics of students in different international environments.Ralph E. Welton, Jr. is an Associate Professor of Accounting at Clemson University. He teaches a graduate course on the accounting environment which includes units on professional ethics and legal responsibilities of accounting professionals. His research interests include comparative international perceptions of business ethics and the individual's longitudinal ethics development.     

Business ethics: Micro and macro

As in the field of economics, the questions of business ethics can be divided into two distinguishable types — micro and macro. Micro-ethical questions arise primarily for subordinates in an organization and concern what should be done when the demands of conscience conflict with perceived occupational requirements. Macro-ethical questions arise principally for superiors and concern the setting of policy for the organization in general. The present article elaborates upon this distinction and advances a line argument for resolving micro-ethical problems when their affinity to macro-ethical issues is noted. James Brummer holds a joint appointment as Adjunct Assistant Professor in the Philosophy Departments of the University of Wisconsin-Eau Claire and the University of Wisconsin-Stout. He has published articles in the Journal of Business Ethics, Educational Forum, and the Business and Professional Ethics Journal in the areas of personal and professional ethics.     

Business ethics today: A survey

This essay surveys the state of business ethics in North America. It describes the distinctive features of business ethics as an academic sub-discipline and as a pedagogical topic, and compares and contrasts three rival models of business ethics current among philosophers. William H. Shaw is professor of philosophy and chair of the philosophy department at San Jose State University. Among other writings, he is the author of Business Ethics (Wadsworth 1991) and, with Vincent Barry, of Moral Issues in Business, 6th ed. (Wadsworth 1995).     

Business ethics: Defining the twilight zone

This paper examines the issue of ethics policy in organizations. While the actions of top management may be the single most important factor in fostering corporate behaviour of a high ethical standard, there should be policy where policy is needed. The perceptions of three managerial groups — top- marketing- and purchasing managers — are compared regarding firstly, whether they see a need for policy on a range of ethically contentious issues, and secondly whether they believe there is policy covering these issues in their own organizations. No significant differences between the three groups of managers were found, either with regard to their perceptions of needs for policy, or as far as the existence thereof is concerned. However, an overall comparison of need for policy and the existence of policy showed a significant difference on the scenarios presented to respondents. Furthermore, the study identifies grey areas of ethics in business where managers believe policy is needed, but is not perceived to exist. The use of an ethics policy matrix in organizations is suggested as a practcial tool for the examination of ethically contentious issues. Deon Nel is Senior Lecturer in Marketing in the School of Business of the University of Pretoria. His BCom (Hons) degree is from the University of Port Elizabeth, and his MCom (in Marketing) from the University of Pretoria. He is currently in the final stages of his doctoral study, and his papers have been published in the European Journal of Marketing, Industrial Marketing and Purchasing. Leyland Pitt is Senior Lecturer in Marketing in the School of Management at the Curtin University of Technology, Perth, Australia. He holds an MBA and a DCom in marketing from the University of Pretoria. His articles have appeared in journals such as the European Journal of Marketing, Industrial Marketing Management, The International Journal of Advertising, and The Journal of Business Ethics. Richard Watson is Head of the Department of Information Systems in the School of Business at the Western Australian College of Advanced Education. He holds a BSc and DipComp from the University of Western Australia, MAdmin from Monash University, and PhD in Management Information Systems from the University of Minnesota. His work has been accepted for MIS Quarterly and Large Scale Systems.     

Business ethics judgments: A cross-cultural comparison

With the increased attention paid to ethical issues in business practice, there is interest in the ethics gap between the U.S. and the U.K. and in the ramifications for educating college students for business management positions. This paper examines the differences in ethics judgments between U.S. and U.K. business students. The results indicate that differences in their demographic profiles do not influence their ethics judgments. However, consistently higher business ethics of female students from both countries are discussed in relation to providing business ethics education.Thomas W. Whipple is Professor of Marketing at Cleveland State University. His articles have appeared in theJournal of Marketing Research, Journal of Marketing, Journal of Advertising, Journal of Advertising Research, Journal of Communication, Journal of the Academy of Marketing Science, Industrial Marketing Management, Journal of Marketing Education, andJournal of Travel Research. He is the co-author ofSex Stereotyping in Advertising (Lexington, 1983).Dominic F. Swords is Director of Studies for Part Time MBA Programmes at Henley Management College in the U.K. His research interests include the Economics of European Integration and the relationship between Business Ethics and Business Policy.     

Business ethics in fiction

Interest in teaching business ethics classes on college campuses has increased dramatically during the past decade. In the United States, virtually all graduate and undergraduate business programs teach business ethics in some form. While current pedagogy relies primarily on factual recounting of actual workplace incidents and actual and hypothetical case studies, calls for multidisciplinary approaches to teaching business ethics have not yet produced significant pedagogical change. We propose the use of fiction (novels, dramas, and short stories) to enrich current teaching materials. This paper illustrates the tremendous power of stories which deal with ethical dilemmas in business to illuminate moral issues in ways that lead to a clearer understanding of ethical theory. The fiction cited in this paper is all drawn from American literature. It seems likely that similar sources could be found in the literature of other countries.Ellen J. Kennedy is Associate Professor of Marketing at the University of St. Thomas. She has published articles inThe Journal of Marketing Education, Psychology & Marketing, andIndustrial Marketing Management.Leigh Lawton is Associate Professor of Marketing at the University of St. Thomas. His articles have appeared in such publications asThe Journal of Marketing, Business Horizons, Psychology & Marketing, Industrial Marketing Management andSimulation & Games.     

Business ethics in banking

Companies do have ethical responsibility and are not protected by limited liability from the consequences of their actions. A company's record and the preception of its ethics affect its reputation and ensure long term success or failure.The financial community has a history of placing moral considerations above legal or opportunistic expedients. But we are often exposed to moral dangers and the dangers of contamination are increasing. Deregulation and the technological revolution are sharpening ethical conflicts.Bankers' role is one of stewardship based on trust. We are trusted by those who ask us to look after their money and we have a duty to lend that money responsibly.Banking is about rewards reflecting real risks and ethical considerations form an important part of our risk-taking activities. The welfare of our borrowing customers, in good times and bad, is of major concern in any business proposition. Sometimes commercial considerations can be at odds where ethics and politics combine, for example, on the LDC debt question.We depend on people to run our business and to reflect our ethical standards. We have to let our people know what is expected of them and help them to avoid pressures and temptations.A bank's responsibility extends to Government, customers, shareholders, staff and the community. In the future, as we face increasingly complex and conflicting issues, our resolve and commitment to ethical behaviour will be tested.Mr Charles F Green, 58, was a Deputy Group Chief Executive of National Westminster Bank since 1 December 1986 and a Director since February 1982. Exercised oversight of UK Financial Services and Support Services, as well as shared in the Chief Executive's representational Sole.In July 1989, Mr. Green resigned from the National Westminster Bank.His outside commitments are largely Church based. Since 1980 a member of the Church of England General Synod, he is currently Vice Chairman of the Church's Board for Social Responsibility and is Chairman of its Industrial and Economic Affairs Committee and a Trustee of the Church Urban Fund.He is also Chairman of the Executive Committee of Business in the Community, Chairman of the CBI Overseas Committee and Treasurer of the Policy Studies Institute.     

批发商业的SWOT分析

随着我国市场经济的建立和发展,批发商业的生存空间发生了巨大变化。大型生产企业建立自己的批发网络已经成为潮流;中小生产企业依赖广泛兴起的批发市场作为销售的主渠道;大中型零售企业的零售与批发兼营;个体批发商无孔不入。由此使批发商业处于来自生产企业与零售企业两方面的“双重挤压”之中,面临着被市场淘汰出局的危险。运用SWOT(战略分析工具)全面分析批发商业,为批发商业彻底走出困境、恢复生机和活力指明道路,必须进行经营战略调整与创新,以适应现代市场经济条件下生产、零售体制变革的要求。     

Polestar refined: Business ethics and political economy

Although Friedman's The Social Responsibility of Business is to Increase Profits is widely read, the central argument is rarely identified. Stone's discussion of Friedman in Where the Law Ends, is often used as a companion piece. Stone claims that the most important argument in Friedman is the Polestar argument but never succeeds in explaining what it is. This paper shows that Friedman's position must be read in the context of his theory of political economy, and that at least four distinct utilitarian arguments are required to account for his views. Specifically, Friedman relies upon what I describe as Realistic Rule Utilitarianism in which utility is understood in terms of actual preferences. The weaknesses of this theory are then explained. John R. Danley is Associate Professor in the Department of Philosophical Studies at Southern Illinois University at Edwardsville. Danley has published pieces on Rawls and Nozick in Mind and Philosophical Studies and in applied ethics in The Journal of Business Ethics and The Journal of Business and Professional Ethics.     

Business,ethics and law

The comparative seriousness of business law and business ethics gives some business people the impression that there is nothing important in business ethics. The costly penalties of illegal conduct compared to the uncertain consequences of unethical conduct support a common illusion that business ethics is much less important than law for business people. To dispel the illusion I distinguish two perspectives from which we can view the relation of business and normative systems: the internal and external perspectives. I show that in one perspective, ethics is hardly less important than law, and in the other perspective it is more important, more fundamental than law. I conclude with a discussion of why business persons must place ethical and legal rules ahead of profits.Richard McCarty has been a lecturer in the philosophy department at East Carolina University in Greenville, N.C. since 1986. He has published articles primarily in aesthetics and ethics.     

Book Review: A German treatment of Business ethics

Karl Homann & Franz Blome-Drees (1992). Wirtschafts- und Unternehmensethik . Vandenhoeck & Ruprecht. Göttingen. pp. 207. paperback, 19.80 DM. ISBN 3-8252-1721-3     

Imperfect markets: Business ethics as an easy virtue

This paper marks a radical diversion from the large body of prevailing literature in business ethics which primarily views the issue in individual-personal terms, i.e., corporate executive and employee, and suggests that making corporations more ethical would primarily come through changes in executive behavior. While this approach has strong intellectual roots in moral philosophy and religion, it fails in explaining the persistence of unethical and illegal behavior among corporations of all sizes, financial health, competitive market conditions, and, level of individual executive compensation. This paper argues for a fundamentally different approach to understanding ethical behavior, or lack thereof, among corporations and their executives. It is asserted that an overwhelmingly large rationale and/or inducement for proactive ethical business behavior is rooted in competitive aspects of particular markets, and industry structures prevailing in those markets. Furthermore, while highly competitive markets may promote efficiency, they do not guarantee ethical behavior and may indeed provide greater opportunities and incentives for unethical business behavior. Thus, by following the current prognosis, we could be wasting enormous resources in terms of teaching business ethics, and creating and imposing corporate codes of conduct. We assert that these approaches would at best make a marginal improvement in the ethical performance of corporations while at the same time exacerbate the problem by ignoring more fundamental, structural issues. Imperfect markets, with their above-market profits, are a necessary but insufficient condition for corporations to behave ethically. It is only under conditions of imperfect markets that individual executives can play an important role in guiding their corporations toward greater ethical norms. These are undertaken for a variety of reasons, including, protecting a corporation's good name, public expectations, competitive norms, and, corporate culture and individual executive's predilections, to name a few.S. Prakash Sethi is Professor and Acting Director, Center for Management, Baruch College, The City University of New York. He has widely published in the areas of corporate social responsibility, international business, business ethics, and corporate strategy and public policy. His most recent publication isMultinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestle and the Infant Formula Controversy (Kluwer, 1994).     

Business ethics: A cross-cultural comparison of managers' attitudes

A comparison of attitudes among managers from France, Germany and the United States is made with respect to codes of ethics and ethical business philosophy. Findings are also compared with past studies by Baumhart and by Brenner and Molander where data are available. While the current data appear to be consistent with the past studies, there appear to be differences in attitudes among the managers from the three countries. Helmut Becker is Professor of Business Administration at the University of Portland. He has published two books, The Information Seekers and International Marketing Strategy, with Hans Thorelli of Indiana University. His articles have appeared in various journals and he serves on the board of editors of the Journal of International Business Studies. David J. Fritzsche is Professor of Business Administration at the University of Portland. His articles have appeared in Journal of Marketing Research, Academy of Management Journal, Marketing Ethics: Guidelines for Managers and Research in Corporate Social Performance and Policy.     

Business ethics and business education: A report from a regional state university

My central point is that the recent wave of interest in business ethics is an opportunity to review the whole enterprise of undergraduate business education. Business ethics, taught as if the students, faculty, curriculum and organization of the business school were important parts of the subject matter, is a way both to affirm the seriousness of ethical inquiry and to build an increased sense of collegial responsibility for the overall curriculum students are asked to undertake. Barry Castro is Professor of Management and Assistant Dean at the Seidman School of Business at Grand Valley State University in Allendale, Michigan. His papers have been published in the American Economic Review, The Journal of Political Economy, The Harvard Educational Review, Change, and Soundings.     

Business policy,ethics and society

This section will cover (a) definition of business policy: strategic decisions in the enterprise; (b) ethical behaviour above and beyond the requirements of the law: what might this involve e.g. in respect of products and markets in which the business is prepared to operate? (c) does business have a responsibility towards ‘society’? For example, should businesses decide without being legally required to do so, to undertake activities which they think are in the national interest even if this may appear to conflict with strictly commercial interests? (d) if ethical/social decisions are required, who is to make them — at what levels of an enterprise — e.g. does the board make them all or are they also expected below board level? This section will also cover: (e) practical examples in the light of changing attitudes towards business and market behaviour in the 1980's and 1990's; (f) implications of attitudes towards corporate crime and of behaviour which may not be illegal but which may be regarded as ‘unacceptable’: this will be discussed with examples from experience in Australia and other countries. The section will first explain the meaning of the phrase ‘business policy’ and will briefly outline the kinds of strategic decision which have to be made in business enterprises. It will go on to consider whether there are things a business ‘ought’ or ‘ought not’ to do even if they are within the law. The section will illustrate these problems with examples in the light of changing attitudes towards business policy and market behaviour in the 1980's and 1990's. It will take into account some recent cases of corporate crime in Australia and elsewhere and also of behaviour which while neither against the law or outside the power of the board, might be thought ‘inappropriate’.     

Business ethics and a state–owned enterprise in China

Since China's Reform Era began in 1979, corporations of all shapes and sizes mushroomed in the economic landscape. Among these companies, a few have distinguished themselves by their unique corporate cultures and financial performance. The Chinese state–owned enterprises (SOEs) are notorious for their inefficiency, conservatism, bloated bureaucracy, and obsoleteness. However, a few good SOEs stand out as corporations of excellence with commitment to business ethics. Very little study has been done on SOE corporate cultures and business ethics, especially in the western literature. This paper provides an insight into one such organisation – the Double Star Group of Qingdao. This paper includes the results of an empirical survey on Double Star's employees' perception of its corporate culture and business ethics.