我国餐饮业特许经营发展的问题与对策

本文总结了目前我国餐饮业特许经营的发展现状,并分析了我国当前餐饮企业特许经营在法律制度环境、品牌建设、人才培养和国际化发展四个方面存在的主要问题,并提出了促进我国餐饮业特许经营健康发展的策略建议。     

商业特许经营法律规制研究

特许经营是一种新型的商业经营模式,在市场经济中却已显示出不可忽视的重要作用,成为经济领域中一大热点;然而与此同时,由于我国市场经济尚不完善,相关法律缺失,特许经营发展过程中也产生了许多问题,建立一个完善的特许经营法律规制体系已经刻不容缓。本文围绕特许经营法律规制体系的建构展开论述,希望通过探究特许经营法律规制的必要性,提出笔者对建立我国特许经营法律规制体系的设想,以期对我国特许经营立法提供一点参考意见。     

中国特许经营的玫策法律环境

特许经营是与法律有密切关系的经营方式,特许经营的健康发展需要完善的政策法律环境.     

中国特许经营的政策法律环境

特许经营是与法律有密切关系的经营方式，特许经营的健康发展需要完善的政策法律环境。     

论特许经营的文化嫁接

品牌背后的深厚文化内涵是特许经营成功的关键。本文分析了特许经营的文化内涵及在我国发展过程中存在的文化缺陷,为我国特许经营企业提供成功塑造特许经营文化的方法,以促进我国特许经营快速、健康地发展。     

商业特许经营管理条例

<正>第一章总则第一条为规范商业特许经营活动．促进商业特许经营健康、有序发展,     

我国特许经营存在的问题及营销策略

我国特许经营缺乏相关的法律环境和存在认识误区、特许经营企业规模小、缺乏知名品牌等诸多问题 ,我国要抓住机遇 ,加强宣传 ,正确引导 ,创造良好的法律环境 ,扶植名牌商品和名牌企业 ,不断提高管理水平 ,促使特许经营健康发展。     

浅析我国商业特许经营

我国特许经营发展在中国经济发展中能够发挥重要作用并蕴含巨大的市场潜力,为促进特许经营的规范健康发展,需要加强立法和制度规范。     

浅析我国商业特许经营

我国特许经营发展在中国经济发展中能够发挥重要作用并蕴含巨大的市场潜力,为促进特许经营的规范健康发展,需要加强立法和制度规范.     

探索我国特许经营迅猛发展的原因

我国改革开放以来,在市场经济条件下,由于买方市场已经形成,第三产业高速发展,众多品牌逐渐成熟,法律法规日益完善以及特许经营自身的优势等因素,促进和推动了特许经营的迅速发展,所以,今后我国应积极采取各种措施,推动特许经营持续、健康、有序地发展。     

Deconstructing the Franchise as a Legal Entity: Practice and Research in International Franchise Law

This article canvasses practice and research in international franchising law. The franchisor law's key concepts are introduced. I then identify aspects of franchising practice that are poorly accommodated by the law. These aspects offer opportunities for productive research. I identify these aspects as follows: franchising law's reliance on contracts to regulate the relationship through all its phases, the risk that a “franchisee” is an employee, good faith, governance, and insolvency. I continue with suggestions as to why these challenges exist. The article concludes with emerging themes in franchise practice and research: e-commerce, natural disasters, sustainability, micro-franchising, and social franchising.     

创业者应如何挑选连锁加盟品牌

<正>连锁加盟对于大多数投资者来说是一把双刃剑:选好了东家,往往就顺风顺水,财源广进;选错了靠山,则只能自认倒霉,损兵折将。在对一些加盟品牌加盟商的调查中,我们发现加盟来自英国的乔伊丝饰品的加盟商对其总部的满意度相对较高,加盟者普通认为加盟此品牌是极其明智的选择。在此我们就以乔伊丝饰品连锁为例,来看看如何挑选连锁加盟品牌更能帮助加盟商获得事业上的成功。     

China Franchise Expo

After seven years＇ development, China Franchise Expo has seen ,tremendous growth as the Chinese market has opened up to franchising. The organisers report that there are now over 2,100 franchise systems operating in China, with over 1210,000 franchisees which have generated 2.4 million jobs and made an investment of RMB60 billion （approximately C6.25 billion or US$7.4 billion）.     

US-Based Franchise Systems

Abstract

This study assesses both firm and relationship characteristics that may differentiate US-based franchisors that have internationalized operations from those that do not. Multiple discriminant analysis is used and shows that both firm and relationship characteristics are important discriminators. Not surprisingly, international franchise systems are larger and exhibit lower levels of solidarity. A surprising finding, however, is that international systems exhibit lower levels of opportunism, in spite of greater geographic and cultural proximity. Interestingly, a number of firm characteristics (number of domestic units, number of franchised versus company-owned units, firm age, and experience with franchising) and relationship characteristics (flexibility, trust, behavioral transparency, and effectiveness) were not significant discriminators between domestic and international franchisors. Implications of the findings and directions for future research are provided.     

China Franchise Expo

After seven years‘ development,China Franchise Expo has seen tremendous growth as the Chinese market has opened up to franchising. The organisers report that there are now over 2,1oo franchise systems operating in China,with over 12o,ooo franchisees which have generated 2.4 million jobs and made an investment of RMB6o billion (approximately C6.25 billion or US$7.4 billion).……     

论特许经营的收费结构

用资产所有权的观点来分析特许经营关系中加盟费和特许使用费的收费结构,认为加盟费和特许权使用费的收费结构取决于特许者和被特许者之间的无形资产的分配。与行销理论相反,资产所有权观点提出了加盟费和特许权使用费之间的一种正比关系。我们收集了上海地区特许经营部门的有关数据对该假设进行验证。     

Foreign Investment in Franchise

Via contracts, franchisers are eligible to confer economic resources like trademark, trade name, business mode and etc. to franchisees; franchisees operate within the unified business system according to contract and pay accordingly franchise fees.     

The Increase of Franchise System Remains Stable, Scale of Single Franchise Grows Markedly

Editor: Top Chain-Store Group has been the forecast and the polite guidance for China retailers, Franchisers, also as the reference for the departments of central and or local government, foreign consulting firms etc. On March 22nd, the fresh report of the research and study was released by Ms. Guo Ge ping, Chairperson of CCFA. We hope you can find the new trends and chances from the valuable analyses in brief.     

The Franchise Fulcrum: The Legal System's Contributions to Research about Power and Control in Business Format Franchising

Franchisors’ need for power over their franchisees and control of their brands underpins their apparent opportunism. Through Australian and United States examples, we identify how the legal system's levers facilitate examination of opportunism within franchising. We suggest that the balance of power and control within franchising is ever changing. We suggest that all legal systems provide rich and often overlooked data for business researchers investigating franchise relationships. They should be accessed to help franchising stakeholders frame research propositions and to understand and meet twenty-first century challenges such as those posed by Gen Y and online retailing.     

特许经营的知识管理研究

本文认为,特许经营是一个复杂的系统形成、维持和演化的过程,既有前期推广招盟的全面尝试,又有初期准备开业、正式运营和统一管理等加盟商角色适应的过程,还包括中后期整个特许经营体系的运行与发展,其中知识运作渗透于方方面面,具有知识性特点,特许经营的知识管理势在必行。文章提出,进行知识管理的核心有两个:一是保证整个特许经营体系知识资源的快速、科学、合理配置;二是实现知识的有效复制和运用,从更大程度上促进知识价值的发挥。而围绕特许经营知识管理的核心,构建和完善整个体系的知识运作系统必然是其基础和前提。为更好地实施特许经营知识管理,应逐步导入知识管理,并采用制度、文化和技术同步推进策略;在知识管理中重点发挥整体与个体相结合的优势;注重特许总部与各加盟商之间的知识转化,特别是单店隐性知识;重视对知识型员工的培养和激励。