21世纪营销大变革

对世界来说,20世纪的结束宣告了工业文明之后一个信息时代和网络社会的到来。全球经济一体化、竞争无国界化的崭新格局,正在引发着市场营销继工业社会诞生以来最深刻的变革。对中国来说,WTO终于在新世纪露出新的曙光,这意味着国际市场营销竞争环境将发生战略性的重组,竞争     

21世纪营销概念新转变

21世纪,传统的产品逐步被知识型产品所替代、从发展潮流看,全功能产品、绿色产品、太空产品、保健产品、网络产品将成为21世纪的主流产品,因此,传统营销概念也会悄然转变。     

绿色营销--21世纪现代企业可持续发展的新战略

随着20世纪末经济的发展,“绿色”营销开始崭露头角,成为新世纪营销的大趋势。 绿色营销及特征 绿色营销是在可持续发展要求下,企业从承担社会责任、保护环境、充分利用资源、长远发展的角度出发,在产品研制、开发、生产、销售、售后服务全过程中,采取积极措施,引导和满足消费者的可持续消费,促进企业的可持续生产,实现企业营销目标。     

21世纪营销主流模式——直复营销

<正> 20世纪初,美国有一对情侣,他们觉得将报刊杂志上的美文收集起来,介绍给其他人应该是个不错的想法。于是,他们收集了许多文章剪贴成一本杂志,并大量印刷,完成后寄到各处,并在每本书中附一张回函,表示如果收到书的人愿意以后再看到这样的杂志,请将回函与订阅费用寄回。他俩对这项投资没有抱很大希望,便相邀度假去了。等他们回来,发现信箱里塞满了回函。于是,     

21世纪营销主流模式——直复营销

20世纪初，美国有一对情侣，他们觉得将报刊杂志上的美收集起来，介绍给其他人应该是个不错的想法。于是，他们收集了许多章剪贴成一本杂志，并大量印刷，完成后寄到各处，并在每本书中附一张回函，表示如果收到书的人愿意以后再看到这样的杂志，请将回函与订阅费用寄回。他俩对这项投资没有抱很大希望，便相邀度假去了。等他们回来，发现信箱里塞满了回函。于是，     

AGAINST LEVIATHAN: A REVIEW OF CLASSICAL LIBERALISM IN THE 21ST CENTURY: ESSAYS IN HONOUR OF NORMAN P. BARRY1

Classical Liberalism in the 21st Century is a collection of essays from colleagues and friends of the late Norman Barry, Professor of Social and Political Theory at the University of Buckingham. Most share Barry's Hayekian perspective. The essays cover themes such as: international competition in trade and between jurisdictions; the corporate social responsibility fad; secular economic errors; policies relating to alleged global warming; the state's impotence at removing externalities; the moral functions of competition; and, above all, Barry's rigour and eloquence in the economic and political case for freedom.     

THE EVOLUTION PROCESS OF ENTREPRENEURSHIP STUDIES IN THE 21ST CENTURY: RESEARCH INSIGHTS FROM TOP BUSINESS AND ECONOMICS JOURNALS

The present study involves a literature survey of 1710 entrepreneurship papers published in 28 top business and economics journals in 12 research disciplines. This paper finds that despite increased recognition of the importance of entrepreneurship, the research literature on entrepreneurship remains fragmented. Studies of entrepreneurship processes have been the dominant theme, but new issues of entrepreneurship are emerging. Based on the entrepreneurship reviewed, this paper summarizes potential research directions.     

品牌招商困境——营销的“缺失之痛”

案例:A品牌的招商困境 南京某经销商买断了茅台镇一个白酒品牌(此处称为"A品牌"),通过和某科研机构的合作,在生产过程中加入了一种被称之为"AS"的营养物质,从而开发了具有"不上头,保肝护胃"作用的所谓"营养白酒".该公司为此还申请了专利.     

A PATCHWORK SAFETY NET: A SURVEY OF CLIOMETRIC STUDIES OF INCOME MAINTENANCE PROGRAMS IN THE UNITED STATES IN THE FIRST HALF OF THE TWENTIETH CENTURY

Abstract Social welfare programs in the USA are designed to serve as safety nets for people in hard times, in contrast with the universal approach found in many other developed western nations. In a survey of cliometric studies of social welfare programs in the USA, we examine the variation in the safety net in the USA across states in the 20th century, the determinants of the variation and its impact on socioeconomic outcomes. The USA has always displayed substantial variation in the extent of the safety net because the features of most public social welfare programs have been and currently are determined by local and state governments, even after the federal government became involved in the 1930s. Differences across states persist strongly for typically a decade, although the persistence weakens with time, and there are some periods when federal intervention led to a re‐ordering. The rankings of state benefits differ from program to program, and economic and political factors have different weights in determining benefit levels in panel data estimation of their effects. Variation in benefits across programs during the early 1900s had significant impact on labour markets, economic activity, family formation, death rates and crime.