基于价值链的移动电子商务的商务模式研究

随着社会的不断发展，科学技术的不断进步，电子商务也在不断进行革新，如今，移动电子商务正逐渐凭借技术和应用上的优越性，显示出强大的生命力，本文基于移动电子商务的基本理论和应用，从价值链角度出发研究移动商务的价值链和商业模式以及商务模式的创新。     

中国移动商务模式研究

移动商务模式是基于移动产品和服务的运营模式,研究移动商务模式有助于了解价值链中企业的分工合作与价值创造过程,移动技术与服务方式的融合,总结运营经验,挖掘市场机会。本文总结了WAP门户等十种相对成熟的移动商务模式,归纳出通信费等八种赢利模式,还介绍了移动商务模式创新的方向。     

福建省移动电子商务产业价值链研究探索

随着移动通信技术的日臻成熟和迅速推广应用,世界各国尤其是发达国家已经把发展移动电子商务作为增强竞争实力的主要手段之一,从而获得全球资源配置的优势。福建省作为海峡西岸经济区的核心区域,对其移动电子商务产业价值链的研究有着现实意义。针对福建省发展移动电子商务的现状,以商务模式的创新为核心,提出移动电子商务产业价值链的研究思路与合作模式,探索具有福建省区域特色的移动电子商务发展之路。     

关于电子商务模式创新的思考

本文在简要分析商务模式研究现状和我国电子商务发展情况的基础上,重点介绍了基于电子商务模式分类的商务模式创新方法,并就我国电子商务发展模式的创新问题,提出了一些思路。     

价值结构对电子商务模式的影响评价

本文讨论了商务模式在电子商务实施中的重要性,商务模式处于电子商务运作的最高层次上,对电子商务的成功有决定性作用。本文也分析了价值链、价值商店和价值网络这三种不同价值结构对电子商务模式的决定性影响,并讨论了影响电子商务模式成功的因素。     

电子商务中基于虚拟价值链BI应用模型的实证研究——以购物中心客户关系管理(CRM)为例

本文首先阐述了商务智能(BI)的概念及其对电子商务应用的重要意义,接着在分析价值链和虚拟价值链的基础上提出了商务智能(BI)的应用模型,最后以购物中心的客户关系管理为例,对基于虚拟价值链的商务智能(BI)的应用模型进行了实证研究。     

传统产业集群电子商务转型的模式构建研究

产业集群电子商务转型是集群内成员利用电子商务技术构建行业电子商务平台,以产业链为基础,推动集群组织行为和经营方式的创新,实现群内成员从产品设计、开发、制造到销售的价值链商务竞合、协同和集成,以获取持续竞争优势的动态过程。本文从四方面分析产业集群电子商务转型模式构成要素,并基于此探讨产业集群电子商务转型的运作模式。     

移动电子商务产业价值链分析及商务模式选择

本文在产业链、价值链、移动电子商务等基本理论的基础上提出了移动电子商务产业价值链的概念,分析了移动电子商务产业价值链上实体的类型及其在移动商务运营中的地位和作用,最后归纳和总结了常见的移动电子商务模式类型和适用条件,为不同实体选择其移动电子商务模式提供了参考.     

基于价值链的移动电子商务模式探析

文章中以移动电子商务的基本理论和应用为基础,以价值链角度出发,深入探析了移动商务的价值链与商业模式,并且针对性地对提出构建成功的移动电子商务模式的方法和措施.     

电子商务价值链与企业联盟策略

电子商务的蓬勃兴起是网络技术和商务模式创新的结果。电子商务时代,企业的生存空间由物理的市场地域扩衣刘虚拟的电子空间,它的价值创造过程显现出与以往不同的特点。用于指导企业管理的重要模型工具——价值链也不断发展,延伸出虚拟价值链的理论。在电子商务价值链的驱动下,企业间的联盟合作成为企业个体重要的生存、发展之道。     

服务创新视角下的零售企业盈利模式转变研究

服务创新是零售企业盈利模式转变的重要途径,零售企业服务创新应是服务概念创新、顾客界面创新、服务传递系统创新、零供关系创新和技术创新5个方面的协调与共进,仅依靠某单一方面的创新难以实现盈利模式的真正转变.因此,应通过增加零售企业组织化程度、加强零售领域制度建设、加强流通信息基础设施建设、加强零售领域产学研结合、加强知识产权保护、加强零售人才培养等手段推动零售企业进行服务创新,实现盈利模式转变.     

资源拼凑对商业模式创新的影响——一个有调节的中介模型

创新资源的有限性是制约企业进行商业模式创新的重要因素,虽然资源拼凑被认为是突破企业资源限制的有效途径,但资源拼凑与商业模式创新间的影响机制尚不明确。通过引入即兴能力作为中介变量、环境动态性作为调节变量,构建有调节的中介效应模型,依此分析资源拼凑对商业模式创新的影响。研究结果表明:资源拼凑对即兴能力和商业模式创新存在显著的正向影响,即兴能力在资源拼凑和商业模式创新之间起中介作用,环境动态性在即兴能力与商业模式创新之间起正向调节作用,同时调节了即兴能力在资源拼凑与商业模式创新之间的中介作用。因此,企业应注重"拼凑"思维的培养,着力开发资源的多种用途,并对其进行创造性重组;企业应进一步提升自身的即兴能力,以促进企业"创造性"的提升。     

企业技术创新模式选择的理论分析

技术创新模式的选择对企业创新绩效起着至关重要的作用,以分工演进理论和交易费用理论为分析工具,对企业技术创新模式的选择机制进行分析,并以此得出结论:企业对内部或外部技术创新模式的选择过程,就是对比内外部创新成本和内外部创新收益差额的优势策略选择过程。     

Developing E-Business Dynamic Capabilities: An Analysis of E-Commerce Innovation from I-, M-, to U-Commerce

This study uses an electronic commerce (E-commerce) innovation model to analyze the differences in technological knowledge, business model, and dynamic capability aspects used in Internet-enabled commerce (I-commerce) versus mobile commerce (M-commerce) versus ubiquitous commerce (U-commerce). The results indicate that the innovation from I-commerce to M-commerce is radical, leading to drastic changes in the business model. However, from M-commerce to U-commerce, disruptive changes occur in both technological and business model dimensions. A set of critical dynamic capabilities for each innovation is identified. These results provide great insight for practitioners and scholars for enhancing their understanding of E-commerce innovation, and provide guidelines to help practitioners adapt from one type of innovation to another.     

中小企业技术集成创新的集成主体选择方法研究

技术集成创新能够在保证中小企业技术创新“行为优势”的同时获得大企业才拥有的技术创新“资源优势”,是中小企业技术创新的有效模式,该模式中有一个关键问题是集成主体的选择。传统集成主体选择方法存在不足,灰色关联度分析法是合理、有效的集成主体评价选择方法。     

Business model innovation: How the international retailers rebuild their core business logic in a new host country

Although research into the business model has received increasing attention, few studies have so far been conducted on business model innovation in an international context. The purpose of the study is to identify different patterns of business model innovation which enables international retailers to rebuild their core business logic in new host countries. On the basis of comparing and contrasting the business model changes of 15 international retailers from various home countries to one single host country (China), our study provides an in-depth understanding of business model innovation in the context of international business. By looking at the firms’ capabilities in rebuilding their core logic in the setting of a host country, we reveal six routes of retail business model innovation. Utilizing the lens of organizational learning theory and internationalization, we identify three patterns of resource deployment by international companies in the process of developing business model innovations. Our study, therefore, provides insights and guidance for multinational companies in general, international retailers in particular, as for how to successfully adapt their business model from home country to host country.     

Understanding innovation

While innovation has become a pervasive term, many of today’s organizations still find innovation elusive. One reason may be that much of what is being said about innovation contributes to misunderstanding. To truly manifest innovation and reap its benefits, one must recognize that innovation is three different things: innovation is an outcome, innovation is a process, and innovation is a mindset. Innovation as an outcome emphasizes what output is sought, including product innovation, process innovation, marketing innovation, business model innovation, supply chain innovation, and organizational innovation. Innovation as a process attends to the way in which innovation should be organized so that outcomes can come to fruition; this includes an overall innovation process and a new product development process. Innovation as a mindset addresses the internalization of innovation by individual members of the organization where innovation is instilled and ingrained along with the creation of a supportive organizational culture that allows innovation to flourish. Such an understanding defines necessary elements, considerations, and vernacular surrounding the term so that better decisions can be made, thereby enabling innovation and having a greater propensity to succeed.     

Toward a Multistage,Multilevel Theory of Innovation

Despite an impressive amount of research, the innovation literature may be characterized as fragmented with little cross‐fertilization and synthesis of findings across levels. Based on a review of conceptual and empirical work on innovation, we present a cross‐level theory that aims to clarify terminology in the innovation process and highlight key concepts and themes that have emerged in innovation research across levels of analysis. We model innovation, offer specific research propositions derived from the model, and identify directions for future research both within and across levels of analysis. Overall, this research responds to the need for greater cross‐level theory building on innovation and a more inclusive consideration of various social and contextual influences in the innovation process. Copyright © 2011 ASAC. Published by John Wiley & Sons, Ltd.     

Does Founders' Human Capital Matter for Innovation? Evidence from Japanese Start‐ups

Using an original questionnaire survey, this paper explores whether and how founders' human capital affects the innovation outcomes of start‐ups. We found that founders with greater human capital are more likely to yield innovation outcomes. Because certain types of human capital may boost research and development (R&D) investment, which possibly results in innovation outcomes, we estimate the determinants of innovation outcomes by an instrumental variable probit model. Our findings suggest that specific human capital for innovation, such as prior innovation experience, is directly associated with innovation outcomes, whereas generic human capital, such as educational background, indirectly affects innovation outcomes through R&D investment.