Motor vehicles for Eastern Europe

For 1 1/2 years press items about the Italian and French automotive industries' success in Eastern Europe are multiplying. German producers hitherto did not succeed in really gaining a footing in these markets. The problems as expressed in these events are to be worked out in three steps. To begin with it is necessary to obtain a general survey of the market, for only then the obviously keen competition in this field will become understandable. Furthermore the individual business transactions with East European countries are of importance, and finally the obstacles to be met by the German automotive industry have to be pointed out.     

Eastern and Central Europe

ABSTRACT

The aim of this research is to help explain the impact of cultural variables on privatization and market entry strategies in several of the transition economies of Central Europe. The geographic area focus is on the former East Germany, Hungary, Poland, and the Czech Republic. The cultural legacy of communism involves the need to fundamentally change core values. Democratic capitalism requires a cultural re-orientation. The authors seek to examine the implications of cultural impediments and opportunities and to show how successful strategic management seeks to function in a dramatic value transition. Finally, the analysis underlines how each country as well as individual management teams have made progress under the new circumstances.     

Strategic trade policy for Eastern Europe

The integration of the former state-trading countries into international free trade may, on the one hand, sensibly complement the reforms now under way towards their becoming market economies; on the other hand, this move harbours the risk of perpetuating and indeed aggravating the economic backwardness of those countries. The detrimental effects can be avoided if a product-cycle-oriented economic policy is pursued which makes a deliberate point of utilizing the relatively rich endowment of human capital available in these countries.     

Market Entry and Marketing Strategies for Eastern Europe

No abstract available for this article.     

A perspective of marketing in central and Eastern Europe

The transition of Central and Eastern Europe toward a market economy affords new opportunities but also new risks to international marketers. Based on the work of the authors in the region, this article presents a perspective of the economic shifts which have taken place in these countries. A review of the available international marketing options is offered and a framework for the evaluation of market entry and marketing mix strategies which accommodate these shifts is developed. Emphasis is placed on the need for marketers to go beyond purely commercial criteria in their decision making, by considering the long-term social and economic repercussions of their actions. 1997 John Wiley & Sons, Inc.     

Window on Eastern Europe: A Moral Movement for Polish Business

Our regular contributor on the business ethics scene in Poland reports on recent encouraging developments and sees them as contributing to the 'moral revolution' in addition to the political and economic ones which a leading Polish academic judges his country needs today. The author is Professor of Management at DePaul University Department of Management, 1 East Jackson Blvd, Chicago IL 60604, and Visiting Fulbright Professor of Management at Adam Mickiewicz University, Poznan.     

Window on Eastern Europe

Commercial cooperation between transBaltic neighbours Denmark and Poland is thriving, yet relationships between business people in the two countries are not always easy as a consequence of differing cultural histories and misunderstandings. The author is Associate Professor in the Department of Intercultural Communication and Management in Copenhagen Business School, Dalgas Have 15, DK-2000 Frederiksberg, Denmark.     

Guidelines for Consumer Policy in Central and Eastern Europe

Journal of Consumer Policy -     

Opportunities and tripwires for foreign investors in Eastern Europe

This article discusses how the local environment influences the strategic decisions of foreign investors entering Central and Eastern Europe. The current economic transition of the region offers unique opportunities arising from virgin markets and low labor costs. Foreign businesses have been eager to exploit the former, often pursuing first-mover advantages. However, the underlying structural problems of the economies in transition inhibit the development of business: in adapting to the new market environment, firms are in a process of fundamental restructuring. Moreover, the privatization process in the region creates both opportunities and obstacles for entry by acquisition. While the institutional framework is developing toward Western models, it remains incomplete. © 1998 John Wiley & Sons, Inc.     

Regionalization in Central and Eastern Europe

SUMMARY

Regional players among the MNCs operating in Central and Eastern Europe have to decide if they should regard their businesses as a collection of individual markets or as a homogeneous region. The purpose of this paper is to examine if and how regionalization concepts have actually been implemented by foreign MNCs in CEE. The analysis focuses on the preconditions for the emergence of a regional strategy, on the identification of the main areas of regional integration, and the relationship between strategy and organizational structure. By using a longitudinal case study approach a better insight is gained on how regional strategies have emerged during the internationalization process of the firm and, if they have emerged, in which way they have manifested themselves in business decisions. The findings raise new questions about the regionalization construct with regard to the operationalization of regionalization, the relationship between strategy and structure, and its applicability to services.     

Promoting entrepreneurship in Eastern Europe

The past decade has seen a revival of entrepreneurship in the modern industrial economies, characterized by a wave of enterprise restructuring and of new developments in business and technology. In this paper, we argue that market transitions of the post-socialist economies of Eastern Europe cannot be successful without similar entrepreneurial restructuring. To address the massive structural distortions that still plague the post-reform economies, the governments of the region must promote entrepreneurship through policies that: (1) make use of all possible sources of entrepreneurship, including in particular the former state and social sectors; and (2) establish a macroeconomic environment and property-rights framework conducive to entrepreneurship. A successful promotion strategy will need to operate on several fronts, by: (1) redirecting entrepreneurial activities into legal, productive activities, (2) increasing the supply and effectiveness of entrepreneurs, (3) developing markets for complementary inputs, and (4) increasing the demand for entrepreneurship. An unsuccessful approach, we argue, will be one that regards the pre-reform small private sector as the only source of entrepreneurship, and as the only arena for its productive use.Chair of the President's Council of Economic Advisers Professor of Economics and Business Administration University of California at Berkeley (on leave)Visiting Professor University of California at Berkeley Professor of Economics and Entrepreneurship Faculty of Economics, University of Ljubljana (on leave) Advisor to the Government of Slovenia on real sector restructuring, 1992–93