VOLUNTEER TOURISM—“INVOLVE ME AND I WILL LEARN”?

Voluntourism or volunteer tourism is increasingly available and popular amongst everyday tourists in different parts of the world. Despite its seeming virtue and it often being positioned as a form of “justice” or “goodwill” tourism, critics in the public media have begun to question and criticize the effectiveness or “real” value of volunteer tourism. However, academic work has not yet critiqued volunteer tourism in the same manner. This paper thus provides a critical and timely review of volunteer tourism, using interviews and participant observation with 11 respondents on a volunteer tourism trip to South Africa. This paper reviews volunteer tourists’ motivations (what prompted their participation); performances of the “self” in volunteer tourism; and the tensions and paradoxes surrounding volunteer tourism.     

Human resources in tourism: Still waiting for change

This paper reviews key themes that impact on the role and management of human resources in tourism (primarily relating to work and employment) and assesses whether the past 20 years provides evidence of significant change within the sector. The paper considers the status of work in tourism and reflects upon the impact that key environmental developments have had upon employment—the practice of human resource management in contemporary tourism; the impact of global and social forces on perceptions of work and careers; the impact of ICT on work and employment in tourism; changing interpretations of skills within tourism; and the increasingly diverse nature of the tourism workforce in developed countries. Conclusions are drawn which point to a “hung jury” in considering whether change in the tourism workplace, over the review timeframe, has been ephemeral or more fundamental.     

Tourists and retailers' perceptions of services

This paper describes a study which measures tourist and retailers' perceptions of service levels in a tourism destination. A service quality model was used to develop survey items and interpret the results. The service dimensions used to evaluate a tourism experience included reliability, responsive, assurance, and access. The results indicate tourists evaluate tourism services based on “who” delivers as opposed to the nature of the services (as outlined in the Service Quality model). This has implications for those who create and service tourism destinations, such as city planners and leaders, tourism convention and visitor bureaus, and retailers.     

Modelling and forecasting the demand for Hong Kong tourism

The main objectives of this paper are to identify the factors which contribute to the demand for Hong Kong tourism with the aid of econometric models and to generate forecasts of international tourism arrivals to Hong Kong for the period 2001–2008. The general-to-specific modelling approach is followed to model and forecast the demand for Hong Kong tourism by residents from the 16 major origin countries/regions and the empirical results reveal that the most important factors that determine the demand for Hong Kong tourism are the costs of tourism in Hong Kong, the economic condition (measured by the income level) in the origin countries/regions, the costs of tourism in the competing destinations and the ‘word of mouth’ effect. The demand elasticities and forecasts of tourism arrivals obtained from the demand models form the basis of policy formulations for the tourism industry in Hong Kong.     

More than an “industry”: The forgotten power of tourism as a social force

This paper argues that in the current neo-liberal era, the discourse of tourism as an “industry” has overshadowed other conceptualisations of the tourism phenomenon. An argument is developed that this discourse serves the needs and agendas of leaders in the tourism business sector. However, the author desires to revive an earlier understanding of tourism that predates the neoliberal era. Tourism is in fact a powerful social force that can achieve many important ends when its capacities are unfettered from the market fundamentalism of neoliberalism and instead are harnessed to meet human development imperatives and the wider public good. Examining the human rights aspects of tourism, investigating phenomena such as “social tourism”, exploring a few “non-western” perspectives of tourism and outlining some of the tantalising promise that tourism holds, this paper attempts to revive and reinforce a wider vision of tourism's role in societies and the global community. It is argued that it is critical for tourism academics, planners and leaders to support such a vision if tourism is to avoid facing increasing opposition and criticism in a likely future of insecurity and scarcity.     

Psychology and tourism management

As more people recognize that tourism is indeed an industry and so does require skilful and informed management, so it becomes apparent that depth of experience, rules-of-thumb and personal intuition, valuable as they are, are not enough for the successful development of the industry. As a consequence, the scientific study of human behaviour and experience—psychology—is being looked to for answers to many questions in tourism. This paper briefly reviews some of the ways in which psychology can be harnessed to benefit tourism management.     

Tourism's external account and the balance of payments

This paper argues that the balance of payments on tourism account is not the best measure of economic tourism activity needed for good policy formulation at the government level. The balance on tourism should be replaced with a broader concept, tourism's external account, which includes expenditures and receipts from tourists together with those other international transactions which follow indirectly from tourism. This concept will provide a broader understanding of the tourism industry so that better policy decisions can be made.     

Rosanzerusu is Los Angeles an anthropological inquiry of Japanese tourists

The popularity of Los Angeles with Japanese tourists prompts the anthropologist to ask what they are seeking there. An ethnography of that tourism discloses a number of “must see” sights for first time tourists. Subsequent tourists may seek more esoteric sites, as disclosed by an examination of tourist guide texts. Tourists progress from “mass” to “elite” status. Against a theoretical perspective of life as “sacred journey”, and of pilgrimage, tourism is seen as a ritual of modernity, amenable to semiotic analysis in the manner of Barthes. Los Angeles' ecumenical tourism reflects the mythology of the movies. Japanese tourists select sites drawn from this mythology which also reflect Japanese preferences (e.g., the Hollywood Bowl). They also emphasize sites where they may purchase souvenir or “marker” goods (e.g., UCLA). They thus attach importance to some sites thought to be quite minor by Angelenos.     

Integrated rural tourism:: Concepts and Practice

A model of integrated rural tourism, which took account of the various resources (cultural, social, environmental, economic), their use, and the role of pertinent stakeholders, was developed to explore effective methods of promoting tourism as part of a rural development strategy. “Strategic fit” was used to assess the effectiveness of the model in adding value locally in the context of an established tourism area in western Ireland. The model reveals considerable robustness in identifying features that promote the adding of value in a holistic way and in identifying the pertinent stakeholders and issues that require attention to meet objectives more effectively.     

Tourism's contribution to the Yugoslav economy

Tourism is an important sector of the post-industrial economies of the developed nations. This article concentrates on the contribution of tourism to the balance of payments in Yugoslavia. Current methods of assessing the value of tourism transactions are inadequate and make international comparisons impossible. The complexity involved in defining ‘tourism’ has led to the accumulation of meaningless data. The IMF's standard balance-of-payments model is described, and the ways in which Yugoslavia's measurements of tourism income and expenditure could be standardized according to IMF recommendations and thus become use- ful in economic policy formulation.     

Religion and identity in India’s heritage tourism

The growing worth of heritage in the renegotiation and dissemination of identities has intensified conflicts over whose voice dominates heritage tourism representations. Therefore, this study compares the way India’s heritage is represented by the Indian government, by the domestic tourism trade media and by the popular tourism media. The findings reveal that India is consistently represented as an ethnically diverse nation in which Hinduism preceded and prevailed over all other ethnicities/religions; a portrayal that consolidates the state’s secular nationalist narrative. Furthermore, the trade and popular media emphasize nostalgic experiences of a sanitized colonial history while the government emphasizes accounts of resistance against colonial powers and of suffering due to Muslim atrocities.     

Tourism and social change reply to Romsa

While most state socialist societies attempt to attract large scale foreign tourism, the Albanians continue to constrain the numbers and movements of foreign tourists permitted onto their soil. Within the framework of three “contexts”—the organizational, the environmental, and the perceptual—this paper briefly looks at the individuality of the Albanian approach to foreign tourism: implicitly, as a possible model for other small, less developed societies. Finally, questions are raised as to the future of tourism in Albania given an imminent change —after forty years—in the country's dogmatic leadership.     

Tourism and agricultural development in thailand

The adoption of tourism by agricultural communities may increase or decrease environmental degradation by affecting the frequency of cultivation or perceived value of soil conservation. Research undertaken in a prominent “hill tribe” village in northern Thailand indicated that tourism was only adopted by those with available cash and labor, and did not present a viable alternative to agriculture. However, households which did adopt tourism increased frequency of cultivation by hiring agricultural labor and dividing land within families to maximize use of land. Tourism has, therefore, been unavailable to the poorest small landowners who most need a new source of income, but it has generally increased frequency of cultivation among those who have adopted it.     

Poland's international tourism : Long-term growth: breakdown: rapid recovery

This article provides a synthesis of the factors governing Polish international tourism, set against a background of 40 years of post-war development followed by the political and economic crisis of the early 1980s. Tourism fell sharply in the early 1980s but had already begun a rapid recovery by 1983–1984. Official agencies, and cooperative and private-sector enterprises cooperate closely in the provision of tourism services and management. Poland has an “open-door” tourism policy and participates in a variety of international tourist organizations and agreements. This account demonstrates the close relationship between international tourism and the economic, political and social situation of the destination country.     

Tourism in Austria a case study of the influence of tourism on ethnic relations

This study discusses the influence of tourism on ethnic relations between two populations in southern Austria. For many centuries the two populations have co-existed in the same geographical area. This co-existence was based on the exploitation of two separate ecological niches in the same environment — trading and farming. With the coming of tourism in the late 1950's, however, both populations are now cooperating and competing within the same ecological niche, tourism. Tourism has led to increased contact between the two groups and greater participation in each other's affairs. This contact and participation in turn has had the effect of breaking down ethnic boundaries which had remained virtually unchanged for over one thousand years prior to the advent of tourism.     

A strategic framework for terrorism prevention and mitigation in tourism destinations

Tourism destinations and tourists have always been ‘soft targets’ for terrorist activities. Although it is widely acknowledged that it is no longer a question of ‘if’ terrorists will strike but rather a question of ‘when’, ‘how’ and ‘how prepared’ the destination is to deal with them, the crisis management frameworks proposed by the literature appear to offer little help to tourism authorities in the development and implementation of a strategy aiming at the prevention and mitigation of terrorist attacks. This paper first discusses the premise that Destination Management Organizations can and should play an active role in the co-ordination of tourism stakeholders in addressing the threat of terrorism. Then, based on the analysis of interviews with 16 experts on terrorism and tourism, it offers a framework for the development and implementation of a destination-specific anti-terrorism strategy.     

Design of a curriculum for destination studies

Since vocational tourism courses started at Sydney Technical College in 1973, there have been problems in teaching about tourist destinations. Historical analysis of the subject's development indicates that problems stem largely from an absence of tourism theory. Throughout this subject's development, there have been four major influences: the vocational needs of tourism students; the definition of tourism systems; the adoption of a primary orientation towards the study of the causes of tourism; and developmental work on the nature of tourist attractions. The current curriculum is described and it is suggested that due to these influences it overcomes many former problems with its integrated inter-disciplinary approach employing tourism theory as the core discipline.     

Consuming dark tourism: A Thanatological Perspective

Despite increasing academic attention paid to dark tourism, understanding of the concept remains limited, particularly from a consumption perspective. That is, the literature focuses primarily on the supply of dark tourism; less attention, however, has been paid to the demand for ‘dark’ touristic experiences. This theoretical paper seeks to address this gap in the literature. Drawing upon the contemporary sociology of death, it explores the relationship between socio-cultural perspectives on mortality and the potential of dark tourism as a means of confronting death in modern societies. In so doing, it proposes a model of dark tourism consumption within a thanatological framework as a basis for further theoretical and empirical analysis of dark tourism.     

Applicability of the market appeal—robusticity matrix: a case study of heritage tourism

Hong Kong is a city where contemporary global culture coexists with traditional Chinese heritage. One way of promoting Hong Kong's traditional built heritage is to develop a number of linked sites as a heritage trail. For helping the development of such, this study evaluates the applicability of the market appeal—robusticity matrix on heritage tourism development, by assessing the potential for tourism in the single-surname villages of Hong Kong's New Territories. The study techniques include documentary research, questionnaire survey and interviews. The findings indicate the matrix is effective for enabling the assessment of heritage tourism potential because it simultaneously demonstrates the importance of two major considerations for both tourism industry and heritage managers, namely market appeal—an asset's appeal to tourists, and robusticity—its ability to endure visitation. The shortcomings of the model includes the inappropriateness of the technical term “product design needs” in the market appeal subset and lack of community concerns in the robusticity subset of the matrix.     

Celebrity fan involvement and destination perceptions

The purpose of this study was to investigate the extent to which people’s involvement with a celebrity affects their perceptions of tourism destinations (familiarity, image, and visitation intentions). An on-site survey was conducted in Japan to examine Japanese’ perceptions of Korea in relation to their involvement with Korean celebrities. The results corroborated several hypothesized relationships. Celebrity involvement positively affected familiarity and visitation intentions. The results also indicated destination images and familiarity were positively related to visitation intentions. This study furthers researchers’ understanding to an emerging form of tourism whose creation is based on the powerful impacts of mass media and popular culture in post-industrial societies.