中国白酒市场消费行为分析

中国白酒市场近年来保持稳健增长的态势，其产业结构也在稳中求变，追求不断的完善。据中国酒网的数据显示，2004年全国规模以上白酒企业986家，从业人员达32．37万人，共生产白酒311．68万千升，同比增长1．98％。     

我国白酒市场消费行为分析

中国是世界三大酒文化古国之一。今天．中国白酒仍以其精湛的工艺，独特的风格和最大的产销量而弛名世界。目前．中国白酒年产量已逾700万吨．约占世界烈性酒总产量的40％．居首位。其良好的投资回报和广阔的发展空间．极大地吸引了中外企业界对它的关注和投入．新企业、新品牌，新产品大量涌现．极大地丰富了我国的酒类市场，满足了人们日益提高的生活需求。随着21世纪我国加入WTO．     

2006年上半年中国广告市场综述

2006年上半年,中国广告市场经历了都灵冬奥会、德国世界杯、超女等众多赛事和人气节目的洗礼,广告战场继续硝烟弥漫。根据CTR市场研究一媒介智讯的数据显示,2006年1．6月中国广告市场刊例价收入继续攀升至1555亿元人民币,同比增长18％;但对比2005年同期21％的增长速度,中国厂告市场整体增长放缓的趋势仍在2006年维持。     

2006年上半年中国广告市场收入同比增18％

2006年上半年，中国广告市场经历了都灵冬奥会、德国世界杯、超女等众多赛事和人气节目的洗礼，广告战场继续硝烟弥漫。根据CTR市场研究一媒介智讯的数据显示，2006年1～6月中国广告市场刊例价收入继续攀升至1555亿元人民币，同比增长18％；但对比2005年同期21％的增长速度，中国广告市场整体增长放缓的趋势仍在2006年维持。（见图1）     

中国烟灶市场现状与发展趋势

赛诺市场研究公司的年报数据显示，2005年烟灶市场实现稳步增长，其中油烟机市场零售额同比增长7．8％，相比2004年涨幅略有下降；零售量规模达到698万台，相比2004年增长了5．8％。燃气灶市场零售额同比增长8．3％，相比2004年涨幅略有上升；零售量规模达到1280万台，相比2004年增长了4．1％。同时，由于近年来厂商的大力引导，消费者对于烟灶产品的消费观念在逐渐发生变化，     

中国葡萄酒行业市场现状分析

根据中国酿酒协会的统计，2004年我国葡萄酒年产量达36．7万吨，同比增幅达14．7％，完成销售收人74．34亿元，比上年增长17．06％，利润完成8．45亿元，同比增长12．07％；2005年上半年，我国葡萄酒市场继续保持迅猛增长态势，统计数据显示，2005年1至6月全行业实现销售收人近42亿元，市场销售量约达20．5万吨，分别比去年同期增长20％和17．14％。至2005年第三季度末，我国葡萄酒行业销售收人总额为73．65亿元，同比增长44．63％，利润总额为8．5亿元，同比增长33．83％。     

中国信息安全产品市场透视(08/Q1)

<正>赛迪顾问数据显示,2008年第一季度,中国信息安全产品市场总量达13.45亿元,同比增长21.8%。赛迪顾问认为信息安全产品市场的发展呈现以下四个特征:     

China Market

TireWarTherapidlygrowingautoindustryandtheconstantextensionoftheexpresswaysinChinaprovidedmuchscopeforthetiremarket,andthepreludetoatirewarhasstarted.MultinationalsWrestlinginChinaChinahasseena5%annualgrowthinautooutputsince1993,andnearly15%forcars.In1998,outputwasupto2million;fortires,86millionsets,willbeproduced,44.5millionsetsindemand,accordingtoapredictionbytheagency.Accompanyingtherapiddevelopmentofautoproductionandconsumptionistheboomingconstuctionofexpresswaysandexpresstransport.T…     

《中国广告》,上海精神

1998年7月,我从无锡轻工大学设计学专业毕业到上海发展,转眼一算,2021年是我来上海的第23年,也是我创办万马堂广告的第21个年头。我深层次接触广告创作,是从上海金马广告开始的,因此,也要感谢顾成总、顾瑾大姐、朱斌星总、赵勇顺老师等前辈们的信任,让我在一出大学校门之际就担当公司的创作管理职务。     

Market entry decisions in China

Since the inception of the open‐door policy, in 1978, China has acted as a magnet for firms wishing to locate there to gain access to the billion plus consumers. However, the scramble to establish a presence in the country has led firms to make a number of hasty decisions, to revise their plans, and in some cases, to withdraw from the market. Research in the PRC, primarily in Shanghai, among leading international consumer goods firms has revealed a variety of shortcomings in our practical understanding of the internationalization process and the theoretical underpinning of the market entry decisions that emerge. It has also yielded insights into how adaptation to the advancing PRC business environment may be successfully effected. © 2003 Wiley Periodicals, Inc.     

China Market Information

GreatRoomtoDevelopSecuritiesMarketThecapitalmarkethasplayedanimportantroleinChina'seconomicconstruction.Bytheendof1998,theRMB351billionstockslistedathomeandabroadbyChinaaccountedfor15percentofdomesticfunding.Eightypercentofthefundsraisedonthesecuritiesmarketbylistedcompanieshavebeenusedfortheinfrastructureand,hightechnologyandpillarindustries;136listedcompanieshavetakenover273State-ownedenterpriseswhichwereinthered,pushingforwardtherationalreadjustmentofStateassetsandtheeconomicstrUctUre.…     

Market entry barriers in China

Although industrial economists and strategy theorists provide a considerable amount of research regarding market entry barriers in the context of industrialized countries such as those in North America and Western Europe, few studies focus on entry barriers in the business context of China. Consequently, an understanding of the barriers to entry to Chinese markets as perceived by Chinese business executives is limited in the marketing literature. This research, based on the development and administration of a self-completed survey of one hundred and ninety three Chinese executives, attempts to ascertain the dimensions and order of importance of market entry barriers in this context. The findings of the research indicate seven dimensions of marketing entry barriers and show that business executives in China perceive advertising effects as the most important entry barrier and capital requirements as the least important.     

China Market Information

DemandForHighQualityCarsIncreasesInrecentyears,thedomesticcarmarkethasseensteadygrowth,withanincreasingnumberofprivatecarowners.Accordingtostatistics,thereareupto4millionprivatecarsinChina,accountingforabout30%ofthetotalnumber.Atthesametime,privatecarbuyershavebeenmoreconcernedabouttheoverallandsafetyperformanceofsedancarsthanthepriceoverthepastfewyears.Inparticular,insomelargecities,strictstandardshavebeenadoptedtocontroltailgasemissions,increasingcustomers'requirementsonthetechnicallevelo…     

China Market Information

LinYincai,chairmanoftheAssociationforTechnologytoPreventandControlPOllutionbytheChemicalIndustryinChina,andformerVice-ministeroftheChemicalIndustry,disclosedthatChinaisnowpayingmoreattentiontoenvironmentalprotectionthanatanyothertime.TheprospectsforChina'senvironmental-protectionmarket,especiallytheprospectsforthechemicalenvironmental-protectionmarket,arebroad,andChinahopestostrengthenitscooperationwithforeigncompaniesineveryaspectofchemicalenvironmentalprotection.Thenumbersshowthatindus…     

America Sees Important Market in China

Premier Wen told us that the best solution to the bilateral trade imbalance is not to reduce Chinese exports to the US, but to increase Chinese imports from the USA.     

中国市场准入制度的现状及完善

市场准入从经济学角度说,是指主体和交易对象被政府准许进入市场的程度和范围;从法律角度说,是“市场准入制度”的简称,它是指国家规制市场主体和交易对象进入市场的有关法律规范的总称。中国市场准入制度是伴随改革开发逐渐发展的,现行市场准入制度由于主、客观上的原因,存在许多问题,因此我国应借鉴发达国家的经验,参照WTO的要求,对我国市场准入制度进行改革。     

如何认识和理解中国企业债券市场

一、分清两个基本概念:"企业债券"与"公司债券" 一般地,我们对企业债券或者公司债券的概念性认识应主要来自两个方面:一是教科书,二是法律规章.