创建信用卡品牌资产

据CTR市场研究发布的<2008年中国城市居民信用卡使用状况及品牌表现研究报告>显示,中国内地大多数信用卡持有者对信用卡品牌持冷漠态度,仅有1/5用户忠诚于信用卡品牌.高比例的品牌冷漠者和低水平的忠诚度说明,中国信用卡市场存在较强的同质化现象,各品牌间尚未形成显著差异,市场竞争还停留在产品和服务竞争的初级阶段.     

如何提升信用卡品牌的满意度

在对2009年金融核心消费人群研究中,我们采用对应分析法(Correspondence Analysis)研究信用卡品牌问题,利用多元统计分析技术分析出信用卡品牌的认知度、渗透度和满意度三个评价指标的差幅:信用卡品牌的满意度指标差幅大于渗透率,渗透率指标差幅又大于认知度,这意味着差异化竞争的空间由大到小.消费者调查数据显示,招行信用卡在满意度指标上的表现最突出,差异化优势明显;而工行牡丹卡和建行龙卡在渗透率上表现突出,也具备一定的差异化优势.总体而言,多数中国信用卡品牌的竞争仍停留在认知层面上,而在满意度方面仍有较长的路要走.     

Searching most influential variables to brand loyalty measurements: An exploratory study

This research attempts to detect some brand loyalty key specific antecedent variables based on three groups of measurements: consumer involvement, perceived brand value (consumer brand equity), and customer satisfaction. Questions that drove the study were: which variables from which of the three dimensions would have the major effect on loyalty measurements? Would the explicatory variables be consistent across all product categories? 649 respondents were divided into six product categories. Regression models were obtained for each product category and for each loyalty measurement. Perceived brand value variables tended to have the higher impact on loyalty measurements. Self-identification with the brand (self-congruence) and perceived brand quality tended to be the variables with the major effect on loyalty measurements across all product categories.     

Psychological and demographic factors influencing responsible credit card debt payment

Journal of Financial Services Marketing - The objective of this study is to examine whether individuals’ level of time preference, materialism, risk-taking, optimism, and intuitiveness along...     

平安银行信用卡发展历程

2007年 4月16日,平安银行信用卡客户服务热线40088-24-365开通. 5月21日,平安银行信用卡发卡工作全面启动,中国平安万里通联名信用卡诞生,成为国内最具保障功能的联名信用卡之一,初步显示出中国平安集团整合旗下银行与保险资源的强大综合金融优势.     

信用卡产业的机遇与挑战

尽管目前中国的信用卡发卡量已经达到2亿多张,质量却不容乐观。由于前几年各家银行在发卡方面出现了一些＂跑马圈地＂的行为,使得信用卡的使用率非常低,甚至出现了大量的睡眠卡。近几年来,各家银行逐渐认识到加强经营管理的重要性,不再单纯重视＂量＂的提升,而是将为持卡人提供更新更好的服务作为工作的重点。     

信用卡的新年表情

每逢新年,人们在传递祝福时最常用的贺词是“新年新气象”。信用卡,一个日渐融入百姓生活并不断提升其幸福指数的支付工具,又将呈现什么样的新表情,以满足人们对新生活的冀盼？     

信用卡营销中的组合营销策略

信用卡作为现代便捷的支付工具,正日益融入人们的生活,改变着人们的支付方式.近几年,国内信用卡市场蓬勃发展,我国已经成为"世界上持卡人数最多、银行卡业务增长最快、发展潜力最大的国家之一".     

浅析保证保险在信用卡汽车分期付款业务中的运用

当前,进一步加强银保合作,充分运用保险的风险转移功能,促进商业银行信贷资产质量的提升,是商业银行重点探索的方向。业务实践中,部分商业银行与保险公司合作开展信用卡汽车分期保证保险业务,引入双重风控,进一步提升风险防范能力。保证保险的应用具有加强风险管控、降低信用风险、更符合监管要求和风险缓释能力更强等优势,因而越来越受到商业银行的重视和运用。本文在对保证保险及其优势进行具体分析的基础上,结合信用卡汽车分期付款业务(以下简称“汽车分期”)实际,提出了汽车分期保证保险实务操作及要点、合作方风险防范措施,以期对商业银行合理应用保证保险、加强风险管控有所帮助。     

信用卡业务发展与管理问题

由美国次贷危机引发的金融风暴席卷全球并蔓延到社会生活的方方面面,给世界经济带来了极大影响.随着这些影响逐渐向信用卡业务领域扩散,美国信用卡的债务问题已引起了人们的广泛关注.     

数据分析在信用卡业务中的定位与价值

数据分析在成熟的信用卡市场已成为促进业务发展的普适方法,国内同业正加快引进和积极实践.如何利用数据分析技术、工具和方法,挖掘市场机会、提升业务效益渐成大家共同关注的课题.本文结合实践,从战略、功能、流程三个维度,探讨数据分析在国内信用卡业务中的定位,以有效发挥数据分析的作用.     

An empirical study of factors affecting accounting students' career choice in New Zealand

This study examines the influence of intrinsic factors; financial and job-related factors; other factors such as parent and peer influence and work experience; exposure to high school accounting; and the students' perceived benefit-cost ratio to being a chartered accountant, on whether accounting students choose to pursue a chartered accountancy (CA) career or a non-accounting career. Based on a survey of 295 students from five universities in New Zealand, the results show that the students who intend to pursue a CA career place significantly greater importance on financial and job-related factors and perceived benefit-cost ratio than those who choose a non-accounting career. Intrinsic factors, other factors and exposure to high school accounting have no significant influence on the decision whether to select a CA career. A discriminant analysis revealed that financial and jobrelated factors have the highest explanatory power differentiating the two groups, followed by the students' perception of benefits and costs associated with a CA career. The results have important implications for recruitment into the accounting profession in New Zealand.     

加快银行卡及网上银行业务发展实证研究

文章通过实证分析的方法,研究探讨农业银行银行卡业务及网上银行业务发展问题。     

数据挖掘及其在信用卡风险控制中的应用

2002年底中国的银行卡数量已经超过了5亿张,然而,真正的信用卡却只有100多万张,可见中国的信用卡产业还处于初级阶段。不过,从各发卡机构热衷于推销信用卡的态势来看,国内信用卡产业发展的高潮即将到来。为了加大发卡量,各发卡机构推出了各种各样的优惠条件,却把风险控制机制的