Value Creation and Value Capture in Open Innovation

Open innovation has attracted a significant amount of attention from scholars and practitioners. Prior research on open innovation has mainly focused on collaborative inventing. However, understanding the processes and outcomes of joint inventing is not sufficient for understanding sustained open‐innovation activities and the competitive advantages of the actors involved in open innovation. Instead, an understanding of value creation and value capture is paramount for advancing our understanding of sustained open‐innovation activities. Open innovation requires collaboration among distributed but interdependent actors who rely on each other’s capabilities for value creation and capture. Value in open innovation is driven not only by actors’ value creation but also by their ability to capture value. While value creation and value capture are discussed in the open‐innovation literature, the advancement of this stream of research is hindered by conceptual ambiguity, especially in relation to the concept of value capture. This article adopts a value perspective on open innovation, offers consistent conceptualizations of value creation and value capture, and outlines potential avenues for further research at the interface of open innovation, value creation, and value capture.     

New value creation in business networks: The role of collective action in constructing system-level goals

This study focuses on collective goal formation in business networks aimed toward new value creation and innovation. Previous research has depicted such networks as value-creating systems or meta-organizations pursuing a system-level goal. We develop these views by addressing a research question: How can multiple organizations collectively form a system-level goal, and how does this affect new value creation at the level of the whole network? We conducted a multi-case study of two Finnish health care networks in which multiple diverse organizations participated in the formation of a system-level goal for the network and developed innovative joint treatment practices for the better care of patients. We derived six propositions and developed a conceptual model explaining how the collective formation of a system-level goal is linked to network-level value creation by increasing network actors' resource commitment. Furthermore, we introduced important moderating factors, network architects and domain similarity, which affect collective goal formation. We claim that the conceptual model strengthens pre-existing theories on managing business networks through a system-level goal, collective action, framing, agenda construction, and institutional mobilization. We contribute especially to previous research on networks aiming for new value creation.     

Value capture mechanisms in publicly funded research

There is increasing pressure on academic scientists to acquire research funding and to produce impactful research that stakeholders external to the research can capture value from. However, our understanding of the mechanisms by which funded scientists do this remain unclear. We conceptualize a two stage process of value capture in publicly funded research, the first being resource exchange and knowledge exploration and the second, exploiting the funded research to expand its use. Based on this framing we ask, what are the mechanisms through which value in use is captured in publicly funded research? We draw on interviews with 41 health science principal investigators (PIs) in New Zealand along with related secondary material. Our findings identify two value capture in use mechanisms – boundary spanning and brokering – that PIs employ to extend the use of their funded research to a diverse range of ecosystem actors. While boundary spanning facilitates efficient and deep value capture with select ecosystem actors, brokering allows for wider value capture by identifying, combining and balancing multiple ecosystem interests simultaneously. Our research shows that PIs are not only at the nexus of science to business interactions, their influence surpasses industry to incorporate much broader ecosystem engagement.     

Readying a region: temporally exploring the development of an Australian regional quadruple helix

Understanding how innovation drives regional development has important economic and social outcomes. Models such as Smart Specialisation and the quadruple helix are increasingly adopted given their sensitivity to place-based contexts. But although innovation processes are dynamic and facilitated by individuals’ interactions, our understanding of how these connections are developed and sustained during helix collaboration development remains under-investigated. This research adopts an action research approach, focused on a regional Australian case study, to test a multi-disciplinary conceptual framework exploring key human-centred, micro-processes driving quadruple helix development: trust building; power relationships; regional readiness; and time and sphere centrality. The findings demonstrate the interactive nature of these processes, with trust-building facilitating the deployment of power bases by critical innovation agents which then foments regional readiness for change, subsequently driving the helix spheres towards overlap. These processes were also driven by changing sphere centrality and unique regional temporal structures. Practically, these outcomes offer insights into the human capital dynamics of regional helix collaborations, particularly for identifying the key individuals required to drive their development.     

Coopetition strategy as interrelated praxis and practices on multiple levels

Existing research often considers coopetition as something occurring between organizations on a meso level, that is, a relational or company level. This study explores coopetition strategy in the form of activities from a multilevel perspective. The focus is on coopetition praxis and practices and how these are interrelated on the micro, meso and macro levels. In order to improve our understanding of coopetition activities, we use the strategy-as-practice approach and integrate it with coopetition research. The empirical part of this study is based on a single qualitative case study of a coopetitive relationship between a large multinational company and its supplier. The findings show how praxis on the micro level influences, and is influenced by, practices on the meso and macro levels. Coopetition strategy is shaped over time through the relationship between praxis and practices on different levels. Our study contributes to coopetition research by focusing on coopetition strategy as something that is implemented on multiple levels, including the individual (micro) and network (macro) levels alongside the meso level.     

The paradox of tie strength in customer relationships for innovation: a longitudinal case study in the sports industry

Current literature argues that firms should have strong ties to customers to benefit from increased customer retention and loyalty. Strong ties, however, have also shown to prevent innovation, suggesting that firms should also develop weak ties to other customer groups. This paper focuses on the potential for strong ties to facilitate, rather than prohibit, innovation. It is based in a 7‐year longitudinal research project with Adidas, a global sporting goods company. From the case, we find that the paradox of tie strength results from an overly simplified view of the nature of company–customer relationships. Contrary to the established literature, we find that strong ties in the Adidas case supported significant innovation. In fact, the involvement resulted in the development of a new product with a radically different product architecture and led to one of the most successful product launches in the company's history. To explain these findings, we introduce the nature of customer participation in a firm's value creation processes as a new dimension of the constitution of firm–customer ties and discuss how such a kind of relationship can develop.     

Smart specialization in regional innovation systems: a quadruple helix perspective

This article explores Robotdalen, a smart specialization initiative in the region of Mälardalen, Sweden, and its impact on regional innovation systems (RIS). The Robotdalen initiative, with the goal to create a regional center for robotics, was established based on the triple helix innovation systems model of industry, university, and government interaction. This paper aims to understand the dynamic interactions of the smart specialization strategy in relation to the RIS. It also includes the perspective of the fourth helix, which contains civil society and users. To date, there has been a scarcity of research which explores the challenges of quadruple helix models from a micro perspective to understand their complexity. To address this, a single case study approach is taken, which includes a longitudinal perspective of 10 years (2007–2016). The analysis includes micro activities explored from a strategizing perspective. The research contributes by identifying three strategic practices that have evolved over time for Robotdalen. It also presents an empirical operationalization of the fourth helix, as well discusses the arrival of the fourth helix perspective.     

Co‐creation in Radical Service Innovation: A Systematic Analysis of Microlevel Processes

This empirical paper presents the results of a detailed case‐study investigation of co‐creation in radical service innovation. The rationale for the paper is that detailed interventions must be tracked to offer a realistic account of how co‐creation occurs. This provides a strong empirical contribution to the emerging body of scholars developing the co‐creation paradigm, predominantly characterized by conceptual advances in service‐dominant logic. Our focus is on radical service innovation, which is disruptive in the sector. The overall aim of the paper is to unravel the nature of microlevel processes of co‐creation in radical service innovation. The study adopts sequential analysis to examine co‐creation. Patterns of sequences of actions and interactions associated with 40 incremental developments, involving multiple actors, are investigated. These co‐created innovative developments underpin the emergence of a radical telematics‐based motor insurance service. The findings suggest that the co‐creation path is not simple or uni‐faceted, and the paper unravels the nature of complex patterns of activities and interactions, Our in‐depth systematic analysis illuminates a combination approach with two main patterns of sequences: one dominated by ad‐hoc and enduring independent innovation activities by network actors and one dominated by lead‐firm innovation and interaction activity. The findings advance knowledge of the way co‐creation occurs in radical service innovation. The study results suggest that managerial attention be placed to, first, finding ways to induce independent innovative behavior from network partners and, second, to the development of interaction mechanisms to foster sharing and visualization of such innovation advances.     

A systematic literature review of university technology transfer from a quadruple helix perspective: toward a research agenda

Within recent years, there has been a rapid expansion of the University's role in economic development. This has resulted in University Technology Transfer (UTT) taking place within an increasingly complex network of regional stakeholders. This complexity has resulted in quadruple helix models where the triple helix model of academia, industry and regional government now includes societal based innovation users as a fourth helix. Despite this development, extant research is fragmented and lacks coherent frameworks and conceptualisations which fully depict the dynamic and evolving nature of UTT. Accordingly, this article reviews Mode 2 UTT from a quadruple helix perspective to identify key themes to develop a research agenda which reflects progression from a triple into a quadruple helix ecosystem.     

Collective action for market chain innovation in the Andes

The Papa Andina network employs collective action in two novel approaches for fostering market chain innovation. The participatory market chain approach (PMCA) and stakeholder platforms engage small potato producers together with market agents and agricultural service providers in group activities to identify common interests, share market knowledge and develop new business opportunities. These forms of collective action have generated commercial, technological and institutional innovations, and created new market niches for Andean native potatoes grown by poor farmers in remote highland areas. These innovations have benefited small farmers as well as other market chain actors. This paper describes Papa Andina’s experiences with collective action for market chain innovation. It then discusses the implications of these experiences for the understanding of collective action and the policy implications for research and development organizations.     

Social media and value co-creation in multi-stakeholder systems: A resource integration approach

This paper provides a theoretical framework of multi-stakeholder systems to explain value co-creation through the contextual means of actor-to-actor (A2A) interactions. In applying the A2A model, we explicate the resources provided by three actors in particular – customer, firm and social media platform in co-creating value via resource integration. The resources afforded by social media platforms positions these actors as “systems resource integrators” in both B2B (business-to-business) and B2C (business-to-consumer) contexts. The role of social media platforms as systems resource integrators is to provide a technological platform that exposes its modular resources to facilitate higher order resource formations through the active participation of non-intermediary actors (i.e. customers and firms); which otherwise limits the ability of firms and customers to realize their optimal value co-creation potential.Six propositions are derived from the conceptual framework provided in this paper. Through the higher order resource formation analogy underpinning the discussion in this paper, we argue the significance of understanding the qualities of social media resources for managers to facilitate more efficient resource configurations in the creation, transformation and renewal of resources via resource integration in actor interactions. The paper concludes with the strategic implications of the conceptual framework provided and future research directions.     

Managerial Ties and Firm Innovation: Is Knowledge Creation a Missing Link?

Managerial ties, the personal networks of senior managers, have been found to be facilitators of firm performance because of their network benefits. However, social network theory suggests that managerial ties only play a “conduit” role by providing possibilities and opportunities to approach external resources. How can firms turn these possibilities and opportunities into internal knowledge assets and further transform them into firm innovation? Extant research constructs a direct mechanism for the managerial ties–firm innovation link. The research reported here, however, provides and investigates an indirect ties‐innovation argument where organizational knowledge creation processes, including knowledge exchange and knowledge combination, are mediators. And managerial ties are examined through two traditional dimensions, business ties and political ties. This study employs empirical data from 270 firms in China and uses structural equation modeling techniques to reveal interesting findings. First, the results support the key argument that the influence of managerial ties on firm innovation is indirect. Second, knowledge exchange and knowledge combination are different constructs and the former positively influences the latter. More interestingly, business ties can exert a significant direct impact on both knowledge exchange and knowledge combination, while political ties can only influence knowledge exchange directly. Although both knowledge exchange and knowledge combination impact product innovation directly, only knowledge combination can directly influence process innovation. These findings indicate that the role of political ties is declining, but business ties still have substantial influence on firm innovation in transitional China. Different processes of organizational knowledge creation, such as knowledge exchange and knowledge combination, make distinct contributions to firm innovation. Product innovation, as opposed to process innovation, is more externally oriented and needs more organizational level knowledge creation activities. This article extends the understanding of the ties–innovation link, organizational knowledge creation theory, and firm innovation in a transitional economy by providing a more complete understanding of how firms can access and internalize external resources and then transform them into product innovation and process innovation.     

Temporality of resource adjustments in business networks during severe economic recession

Business cycles are not a new phenomenon. Firms have in the past found ways to, more or less successfully, adjust their resources to such cyclical changes. However, the combination of a global crisis in financial markets and a severe down turn in demand on globally interdependent markets in the “real” economy is unprecedented which suggests that established business practices to handle cyclical variations are challenged. In this article we focus on temporal aspects of resource adjustments, taking into account also network interdependencies in contemporary markets. We develop a conceptual framework towards understanding how business actors construct temporality of resource adjustment activities. We relate temporal orientation of actors to temporal profiles of activities, seeing them as both influenced by actors' network orientation.     

When in Rome,be(come) a Roman? An actor focus on identities in networks

Although the actor category in the Actor–Resource–Activity (ARA) model is less developed than its resource and activity dimensions, both activity links and resource ties ultimately depend on this category. The actor dimension is also central for identity research, but the fact that the actor is often conflated with activities may confuse our understanding of business interactions. The present study builds on the ‘organizational identities in networks’ approach, which offers an explicit actor focus. The study uses a longitudinal narrative case study that focuses on the development of a subsidiary in a multinational corporation to illustrate the complementarities between this approach and the traditional view of identity industrial networks. The paper contributes with a conceptual framework that emphasizes actor feature–activity links and the interplay between a focal firm's identity control and influences from other actors.     

Learning Technological Concepts and Developing Intellectual Skills

The increasing complexity of work and social life demands that people possess conceptual understanding and intellectual skills in order to gain the desired level of competence. Unfortunately, the development of high level cognitive skills is a complex task that has not been sufficiently addressed in education. This chapter discusses the nature of intellectual skills and identifies numerous problems that educators face when they attempt to emphasize these skills in their curriculum. Through a comparison of the characteristics of formal and informal learning environments, the author identifies four elements of informal learning that guide the creation of high level intellectual skills. Incorporating the four elements of informal learning in formal instruction can lead to robust opportunities for students to gain conceptual understanding and develop their intellectual skills.     

Inter-cognitive representations in business networks

This study aims at conceptualizing the different outcomes of inter-cognitive representations, such as manifestations of agreements between business actors, legally binding contracts, and industry standards and regulations which are developed through interactions between actors in business networks. Inter-cognitive representations inscribe shared understandings and thus prove an objectified basis for further interactions within the business network. To advance the study of inter-cognitive representations in business networks, we develop a conceptual framework that integrates two conceptual dimensions, namely, 1) ‘shared understanding of rules’ and 2) ‘interaction among interdependent actors’. The framework allows us to formulate four theoretical propositions that provide alternative hypotheses, which deserve further research and empirical testing.     

Innovation patterns and policy implications of ADSL penetration in Korea: A case study

Korea has been leading the world in broadband Internet access services since 1999. Based on an in-depth case analysis of the penetration of asymmetric digital subscriber line (ADSL) in Korea, the present study explores the patterns of decision making and interactions among key innovation actors, such as the government, Internet service providers, equipment providers, and content providers, using a conceptual framework wherein models of innovation systems and decision making under uncertainty are combined. The results revealed that the Korean government played a pivotal role in the creation of the ADSL-based Internet service market by providing a strong vision for this emerging service, building a coalition among various key actors, and stimulating initial market needs and supply of necessary equipment during the early period of higher uncertainty. As the level of uncertainty decreased with market evolution, however, the role of industrial actors and their market competition became more important to the rapid growth of the ADSL market. Based on these findings, policy and managerial implications are proposed.     

The network orchestrator as steward: Strengthening norms as an orchestration practice

B2B literature widely agrees that value is co-created through network dynamics. The Network Orchestration concept draws our attention to practices that allow the assembling and management of a network for value creation and value capture. Among these orchestration practices, some aim at bringing actors together, while others seek to align the behaviours of different actors. Yet, to date, the literature has paid limited attention to this specific subset of orchestration activities. This study proposes to look at those precise activities that seek to strengthen common norms between business actors. Our work draws on an in-depth abductive study based on 54 interviews with different actors of a distribution network. First, the findings reveal the existence of four common norms among the network actors. Second, they illustrate the specific roles played by distributors regarding the strengthening of those common norms. We propose the term ‘stewardship’ to encapsulate these specific network dynamics.     

Engagement-driven institutionalization in market shaping: Synchronizing and stabilizing collective engagement

Although recent literature on market shaping highlights the importance of actors' engagement dispositions and behaviors and their interplay with institutional work, little is understood about the mechanisms that facilitate the institutionalization of engagement dispositions and behaviors within the market-shaping process. Beyond this backdrop, this conceptual paper addresses how the engagement of multiple actors contributes to institutional change within market shaping. To answer this question, our paper considers the concept of synchronization as a mechanism that facilitates the alignment of multiple actors' engagement dispositions and behaviors to generate collective engagement within institutional work. Applying the emerging theory of Practice-driven Institutionalism as well as the concept of collective engagement, we develop a process model of engagement-driven institutionalization that consists of three stages: (1) the synchronization of collective dispositions and behaviors, (2) the development of temporal stability of these behaviors through self-reinforcing mechanisms resulting in practices, and (3) the ensuing institutional change for market shaping. By connecting this model to the market-shaping process, we demonstrate how our model contributes to a better understanding of the theoretically fuzzy processes of institutional change within market shaping and how it may help market shapers in their endeavors to shape markets successfully.     

Policies on Union Representation in US Multinationals in the UK: Between Micro-Politics and Macro-Institutions

This paper examines the policies towards unions and collective representation in US multinationals in the UK. It uses detailed case‐study data to argue that the dominant ‘ideological norms’ of anti‐unionism in the US business system shape, but do not determine, the behaviour of US multinational subsidiaries in the UK. Within the structural constraints determined by such factors as sector, subsidiary policy and behaviour towards unions are the outcome of the complex interaction of the contrasting ‘macro‐institutional’ forces of home and host business systems, and how these are filtered through the perceptions and interests of actors at different levels of the multinational. The resulting ‘micro‐politics’ generates a complex and evolving pattern of union relations and non‐unionism in US subsidiaries.