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1.
Shaista Anayat Gowhar Rasool Anjali Pathania 《International Journal of Consumer Studies》2023,47(5):1885-1910
AI-based voice assistants are some of the most popular consumer products of artificial intelligence technology. This study investigates the influence of the reasoning process on overall consumer attitudes and adoption intentions towards AI-based voice assistants. Behavioural reasoning theory was applied to hypothesize relationships between values, context-specific reasons, attitudes, and adoption intention. Partial least squares structural equation modelling was used to test the research model and hypotheses using data from 550 potential consumers in India. This research suggests a positive influence of consumers' ‘reasons for’ on their attitude and adoption intentions towards AI-based voice assistants, as well as a favourable impact of consumers' values on ‘reasons for’. This study discovered that ‘reasons for’ and ‘reasons against’ are not only opposites but are entirely autonomous and have an independent impact on consumers' attitudes towards AI-based voice assistants. This research improved our understanding of AI-based product adoption by identifying the paramount role of consumers' values and the ‘reasons for’ and ‘reasons against’ in shaping their attitudes and adoption intentions towards AI-based voice assistants. 相似文献
2.
Anna Laszkiewicz Magdalena Kalinska-Kula 《International Journal of Consumer Studies》2023,47(6):2479-2494
Over the past few years, the popularity of influencers on social media (SM) has increased, and influencer marketing has become an important element in companies' marketing strategies. This has resulted in significant interest from researchers and practitioners; consequently, the number of publications devoted to the topic of influencers and influencer marketing has risen. Simultaneously, computer-generated avatars and virtual influencers (VIs), including those using artificial intelligence (AI) and machine learning, have begun to emerge and gain popularity in the SM space. Thus far, research on these topics has been limited, with few studies examining the issue from different perspectives. Given the growing potential of VIs' inclusion in the consumer decision-making process, and this being a developing field, a comprehensive and critical review of existing research on this subject is urgently needed. In response, this study consolidates the current state of research on virtual, AI, and computer-generated influencers. A systematic review of peer-reviewed articles was conducted to identify key themes and dominant concepts. An analysis of 35 articles provides an understanding of this phenomenon, shedding light on the mechanisms underlying the appeal of VIs and their role in shaping consumer attitudes and behaviors. Based on the analysis, the main thematic streams from the study are presented. Further, research gaps have been identified, and recommendations made for future research directions. 相似文献
3.
随着机器学习、图像识别等技术的发展,国家越来越重视人工智能技术在各领域的应用推广。在国家整体发展战略部署政策的引导以及支持下,智慧管网、智慧城市、智慧工业以及智能电网等概念逐渐被提出。文章首先对智慧管网的发展以及政策进行了梳理分析;然后对智慧管网方面的国内外发展现状进行了梳理,随后对物联网技术架构进行了分析;在此基础上,引入物联网操作系统平台的概念,提出一种基于物联网操作系统平台构建智慧管网的思路;最后对智慧管网建设进行了总结与展望。 相似文献
4.
The present study compares the influence of text-based recommendations; traditionally known as online consumer reviews, and the influence of voice-based recommendations provided by voice-driven virtual assistants on consumer behaviors. Based on media richness theory, the research model investigates how voice versus text modality influences consumers' perceptions of credibility and usefulness, as well as their behavioral intentions and actual behaviors. In addition, the study analyses if these relationships vary based on the type of product and compares the influence of masculine and feminine voices. Two studies were conducted using between-subjects experimental designs, partial least squares-structural equation modeling, and logistic regression. The core finding is that voice-based recommendations are more effective than online consumer reviews in altering consumer behaviors. In addition, the first study showed that the influence of recommendations on behavioral intentions is mediated by consumers' perceptions of their credibility and usefulness. The second study confirmed, in a realistic setting, that voice-based recommendations affect consumer choices to a greater extent. Recommendations for search products and provided by males are also found to be more effective. These results contribute to the voice assistant and e-WOM literature by highlighting the effectiveness of voice-based recommendations in predicting consumer behaviors, confirming that credibility and usefulness are key factors that determine the influence of recommendations, and showing that recommendations are more effective when they focus on search products. 相似文献
5.
Brett Martin 《Journal of Strategic Marketing》2018,26(5)
Prior research has found that consumer interpersonal relationship norms influence how consumers view marketing actions by a brand. Exchange relationships (e.g. payment for benefit received) and communal relationships (e.g. altruistic concern for a partner’s welfare) were studied. Violating relationship norms negatively affected consumer judgments. We replicate and extend this finding. We show general support for the proposed interaction across a range of dependent measures, manipulations and with an Australian sample. We also show that the negative effects of norm transgression by charging consumers a fee can be attenuated when the fee is modest and that exchange participants can also regard fees as violations of relationship norms. 相似文献
6.
This article examines the group processes studied in oligopoly theory and in decentralized artificial intelligence. We develop a unifying perspective for the research on the behavior of autonomous interacting agents. Among the many questions of interest in these disciplines are the ways of creating and reaching cooperation by a group of self-interested independent decentralized agents. In this respect, the models and results of oligopoly theory can also be used both in decentralized artificial intelligence and in many other areas of research, such as group decision making, negotiation support, and organizational theory. In particular, the important idea of reshaping goals with strategic information sharing and transmission—incentive communication—has received little attention outside the field of economics. On the other hand, oligopoly theory and experimental economics can especially benefit from the computational methods and tools of artificial intelligence and modern decision support technology. To demonstrate this we have built a prototype of an experimental market analysis environment. Its potential in the analysis of group processes is illustrated with examples. 相似文献
7.
This study evaluated the views of a range of 20- to 35-year-old Chinese respondents regarding the applicability and relevance—in today's modern China—of various traditional Chinese values such as trust, respect and guanxi, in regard to personal, social, business and consumer behavior contexts. It found that respondents felt that traditional values were still important at home and in social contexts but had perhaps become replaced in business by more Westernized and sharp-edged values. However, they also feel that it is still sometimes possible to form deeper and more traditionally conceptualized business networks and relationships and it is here that people still preferred to conduct more complex—and serious (and indeed often more lucrative)—business activities. In regard to the use of traditional values in Chinese consumer behavior, the situation is once again quite complex. When it comes to initially thinking about a consumer behavior issue, respondents feel that traditional values played no real part—but when it comes to actually deciding on a particular product or service to purchase, particularly in regard to a product (or service) which has a high level of brand equity/image, the situation is very different. Now respondents tend to make judgments about the product or service in a most traditional manner and way, thinking about issues of face, respect, trust and even guanxi, where it is almost possible for them to feel that they have formed a kind of relationship with some brands that will, in turn, guarantee them a certain level of face, image, status and respect. 相似文献
8.
Matthew A. Hawkins 《心理学和销售学》2019,36(4):395-409
Negative consumer behavior is an important research topic as it explores consumer behaviors that threaten a brand's image and financial stability. However, prior research offers conflicting findings on whether a strong consumer‐brand relationship hurts or protects a brand after a market disruption or a brand transgression. To provide clarity on this issue, this work argues that disrupting the consumer‐activity relationship motivates consumers to reaffirm and protect their identity, thereby leading to negative consumer behavior. The data reveal that, after a brand‐initiated market disruption, consumers with high activity identity fusion are more likely to spread negative word‐of‐mouth, boycott the brand, and avoid repurchasing the brand in the future. Moreover, the data suggest that high brand identity fusion protects the brand during market disruptions; therefore, prior conflicting results may be due to the fact that the consumer‐activity relationship was not accounted for. Theoretically, this work establishes that consumers' relationship with their consumption activities has significant impacts on consumer behavior. Brand managers and marketers are urged to develop strategies that focus on strengthening the consumer‐brand relationship and not the consumer‐activity relationship. 相似文献
9.
受新冠肺炎疫情的影响,大多消费者只能在线观看企业通过互联网实施的品牌仪式,然而以往研究更多揭示的是消费者直接参与的仪式效应,鲜有消费者不直接参与的仪式研究。基于社会交换理论,文章运用实验法探讨了当消费者见到但不实际参与品牌仪式时,品牌仪式对消费者信任的影响机制,即品牌仪式的“见”之效应。结果表明:作为视觉材料呈现的品牌仪式(对比随机动作)也能激活消费者的仪式感知,增加消费者对品牌的信任。原因在于当消费者从品牌仪式的互动体验中获取相应的积极情感资源(心流体验)后,会更倾向与品牌建立信任关系。此外,消费者品牌关系规范会调节品牌仪式对消费者信任的影响,对于共享型关系中的消费者,品牌仪式通过增强消费者心流体验,进而增加消费者对品牌的信任,但对于交易型关系中的消费者,该效应消失。 相似文献
10.
Abstract A major challenge for online vendor website operations is serving information that meets visitor needs at a given point in their purchase process. The problem arises from the complexity of human behaviour, as well as changing needs with the evolution of consumer knowledge and skills through the purchase process. The most difficult element, however, is determining the effects of information provided on the site, as well as from other sources that the consumer may access, and anticipating resulting consumer needs. This paper discusses the contributions and limitations of current modelling techniques and utility studies of online consumer information to model consumer needs in real time. An alternative basis for real-time customer need appraisal is proposed using clickstream and customer input data combined with online information utility to enable more effective information serving. This requires further academic research and changes in practitioner online marketing operations. 相似文献
11.
《食品市场学杂志》2013,19(3):67-72
Children's influence on parental purchases of cereal was investigated by unobtrusively observing 15 pair of Anglo and 15 pair of Hispanic children and their parent(s) in the cereal aisle of Allentown, Pennsylvania grocery stores. Tabulation was kept on whether the child did or did not influence the purchase behavior of their parent(s). It was found that overall, children had a statistically significant influence on their parents' purchase behavior (p < .01). Although a percentage difference existed, there was no statistically significant difference between the Anglo children's influence and the Hispanic children's influence on their parents' purchasing behavior of cereal (p < .05). 相似文献
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13.
Artur Modliński Paweł Fortuna Bohdan Rożnowski 《International Journal of Consumer Studies》2023,47(1):100-117
In organizations facing digital transformation, intelligent technologies are starting to replace the human workforce. At present, managers delegate tasks to an artificial agent and rarely consider the customer reception of such decisions. This arouses tensions between the main stakeholders of the organization. This paper shows that the rash adaptation of the digital workforce may be perceived as an irresponsible innovation that brings negative consequences for companies. If a task is regarded by customers as dedicated to humans, and managers delegate it to machines, a new type of conflict – human-machine trans roles conflict (HMTRC), appears. This paper intends to show that customers are sensitive to HMTRC. This research uses quantitative methods and consists of three stages. First, people were asked to indicate which tasks in an organization should be performed by (a) humans and (b) machines. According to these results, two leaflets for customers were designed (low vs. high HMTRC). In the second stage, standard procedures were used to construct a scale measuring customer reactions to HMTRC on three dimensions: cognitive, emotional and behavioural. Ultimately, the scale and two leaflets were used to check how customers react to different intensities of HMTRC. The research results show that customers are aware when HMTRC occurs and perceive it negatively (cognitive response). Moreover, it evokes negative emotions (emotional response) and prompts customers to take action against the company in which this conflict takes place (behavioural response). The practical contribution of this research is the three-dimensional scale. It may predict customers' reactions to task delegation with different intensities of HMTRC and help build a technologically sustainable organization. 相似文献
14.
S. Sinem Atakan Richard P. Bagozzi Carolyn Yoon 《International Journal of Research in Marketing》2014
Psychological responses of consumers to specific stages of self-production activities are investigated in four studies. Findings reveal that consumer participation in the realization stage (physical production) enhances affective commitment to the product. However, physical production without opportunity to express choice or creativity during the production process does not change the symbolic meaning of the product (how self-expressive it is) and, therefore, does not result in identification with the product. Participation during the design stage (input-specification) enhances identification, leading to affective commitment, which in turn enhances evaluation of the self-made product. Finally, engaging consumers in both the realization and design stages of the production process does not create value for consumers over and above the main effects created by a high level of participation in either stage. 相似文献
15.
Thomas M. Brill Laura Munoz Richard J. Miller 《Journal of Marketing Management》2019,35(15-16):1401-1436
ABSTRACTDigital assistants (e.g., Apple’s Siri, Amazon’s Alexa, Google’s Google Assistant) are highly complex and advanced artificial intelligence (AI) based technologies. Individuals can use digital assistants to perform basic personal tasks as well as for more advanced capabilities. Yet, the functional and topical use of a digital assistant tends to vary by individual. This study reflects the contextual experiences of the respondents. At present, there is little empirical evidence of customer satisfaction with digital assistants. PLS-SEM was used to analyse 244 survey responses to examine this research gap. The results confirmed that expectations and confirmation of expectations have a positive and significant relationship on customer satisfaction with digital assistants. This study provides evidence that customer expectations are being satisfied through the digital assistant interaction experience. As firms integrate digital assistants into their operations, they must help customers properly define what to expect from the firm’s interactive experience. 相似文献
16.
《Journal of Strategic Marketing》2012,20(5):436-456
Relationship marketing is not equally effective in every country; this study investigates the potential moderating effects of individualism, long-term orientation (LTO), and consumer relationship proneness (CRP) on the links of relationship benefits with relational satisfaction, trust, and relationship commitment in a retail context. Multigroup analyses of a sample of 502 graduate students from the USA, France, and China revealed that consumers significantly differ in their perceptions of relational benefits, relationship proneness, trust, relational satisfaction, and commitment. Moreover, positive relationships of relational benefits with trust, relational satisfaction, and commitment are moderated by CRP and cultural factors (individualism and LTO). Therefore, personality traits and national culture both exert important influences on consumer attitudes toward relationship benefits and retail relationships. Both factors accordingly should be taken into consideration in segmentation decisions and when developing international marketing strategies. Managerial implications are discussed. 相似文献
17.
Laura Illia Elanor Colleoni Stelios Zyglidopoulos 《Business ethics (Oxford, England)》2023,32(1):201-210
We are at a turning point in the debate on the ethics of Artificial Intelligence (AI) because we are witnessing the rise of general-purpose AI text agents such as GPT-3 that can generate large-scale highly refined content that appears to have been written by a human. Yet, a discussion on the ethical issues related to the blurring of the roles between humans and machines in the production of content in the business arena is lacking. In this conceptual paper, drawing on agenda setting theory and stakeholder theory, we challenge the current debate on the ethics of AI and aim to stimulate studies that develop research around three new challenges of AI text agents: automated mass manipulation and disinformation (i.e., fake agenda problem), massive low-quality content production (i.e., lowest denominator problem) and the creation of a growing buffer in the communication between stakeholders (i.e., the mediation problem). 相似文献
18.
Archana Kumar Ann Fairhurst Youn-Kyung Kim 《International Review of Retail, Distribution & Consumer Research》2013,23(4):323-341
India is witnessing a plethora of foreign and domestic products competing against each other in its retail market. In order to understand how ethnocentrism among Indian consumers leads to attitudes toward foreign/domestic products, this study aims to understand the antecedents (socio-psychological and demographic) of consumer ethnocentric tendencies (CET) among Indian consumers, the impact of ethnocentrism on attitude toward domestic versus foreign product and service, and the impact of a moderator (perceived economic threat) on the relationship between ethnocentrism and attitudes. Using a sample of 800 Indian consumers, the relationships among variables were analyzed by means of structural equation modeling (SEM) using one product (soap) and one service (mobile phone service) category. The findings suggest that Indian consumers who are ethnocentric prefer domestic product/service to foreign product/service. Ethnocentrism of Indian consumers is influenced by education, income, cultural openness, and collectivism. The relationship between ethnocentrism and attitudes was moderated by perceived economic threat. Implications are provided for both Indian and foreign marketers to successfully promote their products to Indian consumers. 相似文献
19.
Emi Moriuchi 《心理学和销售学》2021,38(1):21-42
The integration of artificial intelligence (AI) into the human race has gradually become a norm. AI entails technology assemblages such as machine learning, natural language processing, and reasoning. The influence of AI systems has intensified in consumers' daily lives. Many consumers have interacted with the notions of AI through advertisements or having personal experiences. Many consumers are curious about the use of AI. This paper reports three studies conducted to determine whether anthropomorphism (ANTH) and engagement play a role in consumers' intention to re‐use a voice assistant (VA; a machine‐learning AI). The second study will determine if ANTH and engagement play a role when consumers are using the VAs for different activities (task completion vs. information gathering). In addition, in Study 2, actual re‐use behavior was also tested in the model, which encouraged a stronger overall model fit. The results show that in general effort expectation (EE) has a strong positive impact on consumers' usage experience of the VA. However, between the two types of activities, EE has a stronger impact on consumers' usage experience for information‐gathering activities, whereas performance expectation has a stronger impact on usage experience when consumers use the VA for task‐completion purposes. The third study used internet usage experience as a moderating variable to determine the boundaries of the mediating effects in the study. The results show that the mediators yield results similar to prior studies. 相似文献
20.
Nitty Hirawaty Kamarulzaman Kasazlinda Jamal Gowri Vijayan Siti Munirah Ab. Jalil 《食品市场学杂志》2014,20(4):122-139
Stevia rebaudiana Bertoni, commonly known as Stevia, is an ancient sweet herb native to Paraguay. The plant, especially the leaves, has a sweetening effect 300 times sweeter than saccharose. Malaysia has taken a particular interest in promotion of Stevia derivatives as a precautionary measure to combat chronic diseases. This study aims to investigate factors that influence the acceptance of Stevia-based products by consumers. Face-to-face interviews were conducted using a structured questionnaire with 900 consumers from Klang Valley areas. The results revealed that most of the respondents were willing to use Stevia-based products as a substitute for sugar. There was also a significant relationship between level of education and consumer’s willingness to change for Stevia-based products. Health benefits, promotion, availability, and price were found to be the most influential factors toward acceptance of Stevia-based products by consumers. An effective promotion is necessary to increase consumer’s awareness toward a more healthy diet. 相似文献