Impacts of positive and negative corporate social responsibility activities on company performance in the hospitality industry

In spite of growing concern for corporate social responsibility (CSR) in various industries including the hospitality industry, the relationship between CSR activities and financial performance is a rarely examined subject in the hospitality context. Especially, research measuring the separate impacts of positive and negative CSR activities on companies’ financial performances remains, as yet, unconsidered. Thus, this study examines different impacts of positive and negative CSR activities on financial performance of hotel, casino, restaurant and airline companies, theoretically based on positivity and negativity effects. Findings suggest mixed results across different industries and will contribute to companies’ appropriate strategic decision-making for CSR activities by providing more precise information regarding the impacts of each directional CSR activity on financial performance.     

Dimensions of the social group role in pleasure vacations

Interviewees were asked about their patterns of interpersonal association in pleasure vacations. In an individual's selection of a destination, social groups exerted four kinds of influence. First, some respondents were directly persuaded to accompany another member of their social group on a vacation. Second, social groups exerted a normative influence both on choice of destinations and choice of attractions at selected destinations. Third, long term socialization appeared to have some influence on the predisposition to vacation and the predisposition to go to a particular destination. Fourth, the distant physical location of some social group members was found to influence destination decisions.     

Ecotourism social media initiatives in China

The purpose of this study is to investigate the use of social media by ecotourism management agencies and how this potentially changes the relationship between the ecotourist and the natural environment. It examines the meaning of ecotourism and the way that social media shapes visitor perceptions and meaning through an examination of the content of 775 Sina microblog postings from five leading ecotourism site management agencies in China. In order to gain a deeper understanding of the social media postings, a series of semi-structured interviews was also conducted with followers and management agencies. The findings provide an enhanced understanding of ecotourism marketing and its impacts on the ecotourist while also creating a framework for the use of social media to market ecotourism. The framework outlines the importance of the meanings associated with this form of communication through its promotional appeal to tourists and the outcomes for both the ecotourist and site management.     

The tourist art market as a factor in social change

Richter, Dolores. “The Tourist Art Market as a Factor in Social Change,” Annals of Tourism Research, Vol. V, No. 3, July/September 1978, pp.323–338. This paper disputes the theory that participation in the tourist art market has had limited economic impact on African artists. An analysis of social changes that have occured in the social organization of a group of traditional woodcarvers indicates that tourist art market participation is directly responsible for significant changes in many social institutions. It has also provided the economic means by which the carvers have been able to respond positively to government policies and regulations aimed at modernization.     

Some social psychological determinants of perceptions of leisure: Preliminary evidence

Based upon Neulinger's (1974) theoretical model, the study examined the effects of perceived freedom (low vs. high), motivation (intrinsic vs. extrinsic), and goal (instrumental vs. final) on male and female subjects’ perceptions of leisure. In full support of the model, an analysis of variance revealed that the main effects of perceived freedom, motivation, and goal were statistically highly significant. Specifically, these results indicated that it was high rather than low perceived freedom, intrinsic rather than extrinsic motivation, and final rather than instrumental goal that increased subjects’ perceptions of leisure. But the data also produced three statistically significant interactions involving freedom and motivation, freedom and goal, and sex and motivation. The first two interactions suggested that perceived freedom is the critical regulator of subjective definitions of leisure in that the positive effects of intrinsic motivation and “final” goal orientation materialized largely under the condition of high perceived freedom. The interaction involving sex and motivation indicated that intrinsic motivation increased female subjects’ perceptions of leisure, while it had a relatively negligible effect on male subjects’ perceptions of leisure.     

The practice of sport and its influence on social values and behaviour education

‘Non-health effects’ of sports practice, as life satisfaction or non-cognitive education, are being adopted as aim in academic journals in several fields. This paper tries to contribute to this literature by focusing on the links between youth sports and the formation of values and social skills. To do this, we have made a survey, in which more than 5000 Spanish students were involved. They were asked about their sport activity, leisure preferences and socio-economic and family characteristics. We analyse separately athletes and non-athletes using Heckman’s two-step method. Therefore, we split the sample based on the likelihood of practising sports initially predicted by a probit analysis. Then, we separately estimate the non-cognitive educational outcomes of each group of individuals. The results of the first step show significant differences in gender, socio-economic and academic performance. In the second step, segregating the sample provides a number of highly significant effects: The cases of household income and videogames frequency play, among others. So, we have detected a different effect of increasing family income on the educational results (positive in the athlete and negative in the non-athlete group). In addition, a more substantial negative effect was observed in time devoted to videogames in the sample of athletes. These results can be used to implement educational policy measures, such as the promotion of sport in schools, or implementing awareness campaigns about responsible engagement in leisure time activities.     

Insights from images posted on social media: Examining the motivations of volunteer tourists

Extensive research has been conducted on the motivations of volunteer tourists; however, the scope has not included how motivation is expressed through the posting of images on social media. This study examines the relationship between volunteer tourists’ motivations and social media use through the identification of picture publishing behavior based on motivations. An online survey yielding 260 complete responses is used and statistical tests investigate the relationship between demographic factors, motivations and social sharing of photos. The results show that demographics have little impact; however, there is a relationship between motivation and photo sharing and between motivation and volume of photos.     

The conceptual framework for ethics and corporate social responsibility in Taiwanese tourism industry

This study examines ethics and Corporate Social Responsibility (CSR) in the Taiwanese tourism industry from the standpoints of the government, academia, and industry through the perspective of Confucianism and creates a comprehensive, tourism-specific ethics and CSR conceptual framework. A qualitative approach was adopted in this study that recruited 21 experts to share their perspectives regarding ethics and CSR in the tourism industry. An original, valuable and comprehensive ethics and CSR conceptual framework in the tourism industry within the context of Chinese society was conducted and includes seven dimensions emerged from the data and were integrated into the following four facets: first, the dimensions of ethics; second, the antecedent facet of CSR is the inside and outside force; third, the strategy facet includes the economy, the environment, society, and culture; and fourth, the consequence aspect is feedback. Further, this research provides value for academics and practical strategy for related fields.     

Share the Gaze: representation of destination image on the Chinese social platform WeChat Moments

ABSTRACT

This paper explores photos and texts posted by tourists on the Chinese social media networking site WeChat Moments, which is an important complementary data source when examining the representation of the destination image. The research applies Aggregated Maps and Social Semantic Networks to analyze the graphic and textual image of the tourist destination Zhangjiajie on WeChat Moments, as well as the relationship between the two forms. The findings are: (1) photos construct an image of the destination as a mountain area with natural scenery and artificial landscapes; (2) texts reflected a multilayer image with a core and subset; (3) photos and texts echoed each other and their differences contributed to an interactive interpretation. The similarities and differences between photos and texts stimulate a discussion about the internal logic of representation.     

Building social capital in a divided city: the potential of events

Abstract

It is widely held that social capital can help build sustainable communities, yet researchers agree that further research is needed to fully understand the social dimensions of sustainable development. In event settings, understanding how social capital is formed remains limited. This paper addresses this issue by examining the extent to which the UK City of Culture 2013 (CoC13) succeeded in building social capital in post-conflict Derry/Londonderry. The authors adopted a case study approach and mixed qualitative methods in the form of in-depth interviews and focus groups. The findings suggest that CoC13 helped to generate both bonding and bridging social capital, however, while intra community bonds were strengthened, exclusivity was also fostered. More positive were the examples of bridging capital cultivated across communities, particularly between young attendees, and between event organisers, with cooperation building trust and goodwill between volunteers. Some of the cross community relationships developed have been sustained. However, the lack of legacy planning has meant that the long-term social goals have not been met. In summary, the study suggests that in a post conflict society, events can help build social capital. However, in the absence of legacy planning, the benefits gained may soon evaporate.     

Use of social media across the trip experience: An application of latent transition analysis

Recent advanced technologies have enabled travelers to communicate, interact, and form relationships with destinations, businesses, and other travelers through social media. However, the nature/patterns of use of social media by travelers varies substantially between travelers and across the trip experience (e.g. pre-, during, and post-trip); consequently, travelers develop their own idiosyncratic strategies (i.e. media repertoires) for information searching, communicating, and storing memories. There are four distinct and dominant repertoires of social media use across the three stages of the trip experience. As such, the findings clearly indicate that destination marketers should target the respective groups very differently.     

Tourism training in developing countries The social and cultural dimension

Tourism training in developing countries has narrowly focused on vocational and technical skills. Little thought has been given as to how this education fits into an existing socio-cultural environment, the problems of communication between guest and host, or to the demands and stresses placed upon those in the front lines of the industry. Part One of this paper looks at the need for the development of programs which broaden the scope of training. Such programs need to take into account the potential social and cultural risks of tourism for the industry worker, and the barriers to communication rising from different backgrounds, values, and expectations between hosts and foreign visitors. Part Two looks at some important considerations in educational development strategy, giving an example of such a program developed by the author in East Africa.     

Some social and historical perspectives on unionization in the U.K. hotel industry

The subject here is the relationship between hotel workers and trade unionism in Great Britain. The essay uses a historical and sociological perspective to explore three principal themes; these are, that historically hotel workers have been isolated from the mainstream of the labour movement; that the hotel work situation deters unionism by engendering close proximity with guests and management and finally that established unionism itself has a production orientation which is not easily compatible with the hotel worker's ethos or self-identity. The background to these arguments is the development of the British hotel industry with particular emphasis on evolution of hotel work from domestic service during the period 1890–1911. The conclusion drawn is that these themes are an explanation in part for the low union density in the U.K. hotel industry.     

An analysis of the social unit of participation and the perceived psychological outcomes associated with most enjoyable recreation activities

Abstract

Two research questions were addressed by this study: (1) to determine the predominant social units in which individuals participate in their two most enjoyable recreation activities, and (2) to determine if a relationship exists between the social units with which individuals participate in their two most enjoyable activities and the reasons for participating in these activities. Outdoor activities predominated as individuals’ two most enjoyable activities with a marked predominance of participation in the family/friends social group. Two discriminant analyses revealed a strong relationship between social units of participation and reasons for participation. The reasons of family togetherness, relation with nature, being with people, escaping the family, escaping physical pressure, and meeting new people were the primary discriminating variables in pre‐dicting the social unit of participation. However, these reasons were not, in general, viewed as primary reasons for engaging in one's most enjoyable activities. Therefore, it may be concluded that the type and degree of social interaction desired vary with the social unit of participation, but the primary reasons for participation remain relatively stable regardless of the social unit of participation.     

Spatial movement patterns among intra-destinations using social network analysis

To explore popularly visited tourist locations, travel movement patterns, and movement points, this study collected samples of 321 Chinese tourists and 337 Japanese tourists who were visiting major tourist destinations in Seoul and its vicinity in South Korea. Results of analyzing movement patterns showed that Japanese tourists tend to be clustered around popular attractions, whereas Chinese tourists tend to spread over a larger area of attractions. Some specific shopping and amusement attractions were the locations most popularly visited by both groups. The start points and end points in the two groups’ itineraries were dissimilar overall, even though their patterns were similar in regard to major preferred tourist attractions. Thus, the findings of this study have the potential to contribute to understanding spatial mobility in a tourism destination through tracking tourists’ movement patterns.     

Factors influencing customer engagement with branded content in the social network sites of integrated resorts

The integrated resorts rely on social network sites (SNSs) for content marketing, while one of the main purposes of content marketing is customer engagement that will leverage the impact of branded content. This study investigates the factors influencing customer engagement with brand posts of integrated resorts on the SNSs. The findings highlight the important influence of both media-type and content-type factors on the level of customer engagement in SNSs of integrated resorts. This study provides practical implications for integrated resorts to develop SNS online content marketing strategy.     

Spirituality and corporate social responsibility: an empirical narrative from the Balinese tourism industry

The emerging body of knowledge has indicated the positive relationship between spirituality and corporate social responsibility (CSR), yet our understanding of how spirituality can play a role in CSR in general, and in tourism in particular, remains limited. This research takes a qualitative case study approach to the role of spirituality-inspired CSR by providing an empirical investigation of tourism businesses in Bali, Indonesia, where the Hindu based Tri Hita Karana philosophy drives its cultural identity. A total of 20 qualitative interviews and two focus groups were conducted with Bali tourism stakeholders including businesses, government, community and NGOs. The findings show that spirituality plays an important role in CSR in Balinese tourism in three dimensions, namely (1) as a key element of the broader social and cultural context to create a conducive external environment for CSR; (2) as a CSR driver to inspire business leaders; and (3) as a complement to CSR governance, though with limitations. This research contributes to the literature by providing an empirical narrative that demonstrates strong multi-layered links between spirituality and CSR and the implications for tourism destinations in spirituality-oriented cultures.     

How do consumers’ perceptions differ across dimensions of corporate social responsibility and hotel types?

This study develops three hypotheses regarding corporate social responsibility (CSR) in the context of the hotel industry. First, the study examines a ranking of consumers’ perceived importance of the four CSR dimensions proposed by Carroll’s hierarchy of CSR in 1991, expecting the following orders: philanthropic, ethical, legal, and economic dimensions, from most to least important. Second, the study investigates the relationship between consumers’ perceived importance of and their overall support for CSR. Third, the study introduces the type of hotel (for example, economy, mid-scale, and upscale) as a moderator to provide a better explanation of the relationship between consumers’ perceived importance of the CSR dimensions and support for CSR. Contributions to the CSR literature in general, and also specifically relating to the hotel context, and managerial implications are discussed.     

Chinese management practices in the New Zealand context: the social behaviour of individuals in business outside one's own cultural environment

Among the dilemmas facing tourism and hospitality development internationally is the requirement for a greater understanding of each other's culture, and how this background of difference affects business between various parties. Many texts and theorists have identified factors aligned to family values that affect the social behavior of individuals when conducting business between Eastern and Western managers. This paper and case study draws upon the relationship and experiences of a segment of Chinese businessmen within the New Zealand hotel, tourism and business sectors. The businessmen were two international “hoteliers” who currently own properties in New Zealand, and also a Chinese investment adviser, who has visited New Zealand representing foreign investors. The feedback to date indicates that research into Chinese management practices within the hospitality industry in New Zealand is very limited, with little access to past research in this field.