Ethics in Entrepreneurial Finance: Exploring Problems in Venture Partner Entry and Exit

This research advances our understanding of the manifestation of tensions and ethical issues in entrepreneurial finance. In doing so, we offer an overview of ethics in entrepreneurship and finance, delineating the curious paucity of research at their intersection. Using twelve vignettes, we put forward the asymmetries between entrepreneurs and investors and discuss a set of ethical problems that arise among key actors centring on the dynamics of venture partner entry and exit, applying the multiple-lens ethical perspective to analyse these issues. This analysis culminates in the introduction of a general classification scheme for ethical problems across venture partners. Our analysis highlights the moral dimension inherent in the entry and exit of venture partners and the importance of considering moral judgement, as well as intention in future analysis of any decision-making. Our study also points to the moral responsibility in finance, especially to the mutual moral responsibilities of investors and entrepreneurs. By integrating ethics into finance, this research also demonstrates that in the case of venture partner exit, an ethical approach and decent governance go beyond compliance to the law. We conclude with implications for practitioners, specifically with some proposals for a solution to the problem of blocked and forced exit. Together, we make several contributions to the literature by integrating ethics, finance and entrepreneurship, and we call for future research to stimulate a growing body of research within this presently overlooked area.     

Is It Ethical to Use Ethics as Strategy?

Increasingly research in the field of business and society suggests that ethics and corporate social responsibility can be profitable. Yet this work raises a troubling question: Is it ethical to use ethics and social responsibility in a strategic way? Is it possible to be ethical or socially responsible for the wrong reason? In this article, we define a strategy concept in order to situate the different approaches to the strategic use of ethics and social responsibility found in the current literature. We then analyze the ethics of such approaches using both utilitarianism and deontology and end by defining limits to the strategic use of ethics.     

Attributions to intuition in the venture founding process: Do entrepreneurs actually use intuition or just say that they do?

Even though entrepreneurs often cite the use of intuition as a basis for their venturing decisions, verifying that entrepreneurs are actually using intuition is very difficult. We distinguish between entrepreneurs' attributions to intuition and their actual use of intuition. We propose characteristics of entrepreneurs that increase the likelihood that they will attribute intuition as a basis for decisions during the venture founding process. We then delineate characteristics that make the development and effective use of entrepreneurial intuition more likely. Theoretical implications for researchers studying intuition and practical implications for entrepreneurs using intuition are discussed.     

Social ties and venture creation by returnee entrepreneurs

Recent years have witnessed the return of individuals of Indian or Chinese origin from developed markets to their home countries to start new ventures. Returnee Entrepreneurs (REs) facilitate both direct technology transfer and indirect technology spillovers to local firms, thus contributing to the technological development of emerging economies. Much previous work is based on the integration of ethnic entrepreneurs in their host countries or business activities of transnational entrepreneurs that traverse their host and home countries. This study explores the role of social ties in venture creation by REs. Based on twenty case studies in India, the findings show that (1) local ties are indispensable for venture creation, and (2) the heterogeneity in the way REs leverage social ties across the host and home countries is contingent on the location of their intention to start up and generation of idea for their venture. The implications of these findings are discussed.     

Does money matter?: Wealth attainment as the motive for initiating growth-oriented technology ventures

The desire to attain personal wealth has long been regarded as the foremost motive for entrepreneurship. Other goals and values, however, may also contribute to entrepreneurial motivation. Thus, the extent to which money matters relative to other motives is an empirical question. In this study we examine the role of wealth as the motive for the decision to found new ventures. Three focal questions guide our research: 1) does money matter more relative to other decision dimensions in deciding to start a new high-technology venture? 2) does money matter more to entrepreneurs compared to non-entrepreneurs? and 3) does money matter in absolute terms, that is, does a decision model that focuses solely on the motive of wealth attainment parsimoniously predict entrepreneurs' start-up decisions?We conducted in-depth interviews with 51 entrepreneurs and a control group of 28 senior managers who decided not to start ventures (non-entrepreneurs) in the high-technology industry in British Columbia to address our research questions. The motives we examined are wealth attainment and an aggregate of other dimensions identified by entrepreneurs and managers. We considered three components of values: participants' ratings of the importance of various decision dimensions, their rating of the salience of these dimensions, and their satisfaction with prior levels of attainment on those decision dimensions. We assessed beliefs as participants' perceived probability of attaining their desired level of a particular decision dimension in each of three alternatives: the position held at the time the venture decision was made, the venture itself, and the next best career alternative at that time. The data were analyzed to compare entrepreneurs' values and beliefs regarding wealth with an aggregate of other decision dimensions (our relative hypotheses), and with those of non-entrepreneurs (our comparative hypotheses).Our findings do not support the common perception that money is the only, or even the most important, motive for entrepreneurs' decisions to start new ventures. Wealth attainment was significantly less important to entrepreneurs relative to an aggregate of 10 other decision dimensions, and entrepreneurs did not rate wealth as any more important than did non-entrepreneurs. Non-entrepreneurs rated wealth as no more important than other motives. Wealth attainment was also significantly less salient to entrepreneurs' decisions to venture than were other motives. Non-entrepreneurs reported that wealth was significantly more salient to their decision against founding a venture than other dimensions. In fact, non-entrepreneurs rated wealth attainment as significantly more salient to their decision against founding than entrepreneurs rated it for their decision to proceed with starting a high-technology business. A significant number of entrepreneurs started businesses even when they believed that doing so offered them a lower probability of obtaining their most desired level of wealth than did one of their other alternatives.Satisfaction ratings and stated beliefs also dispute classical predictions. Just prior to making the decision to venture, the entrepreneurs in our study were as satisfied with wealth as they were with other decision dimensions. The non-entrepreneurs were actually more satisfied with wealth attainment than with other dimensions. A comparison of the groups revealed no difference in satisfaction with wealth attainment levels. Entrepreneurs did believe that their chances of attaining their desired level of wealth were much greater through founding a new high-technology venture than through their other alternatives. This difference in beliefs, however, was not significantly greater than their optimistic beliefs about chances of attaining desired levels of other dimensions. It was significantly higher compared to the non-entrepreneurs' belief difference measures for wealth. In fact, the entrepreneurs' stated beliefs regarding the chances of attaining their desired levels of all dimensions were higher than those of the non-entrepreneurs, suggesting that entrepreneurs were simply more optimistic at the time of their decision than non-entrepreneurs.Salience findings suggest that these optimistic beliefs about wealth did not motivate the founding decision alone.We can distinguish those people who successfully started ventures by their regard for wealth as a less salient factor, and their beliefs in higher chances of a venture producing monetary and other returns. Other motives, such as innovation, vision, independence, and challenge were more important and much more salient to this sample of entrepreneurs.Our findings have implications for practice, teaching, and research. Venture capitalists who partially base their assessment of entrepreneurs on the extent to which they are motivated to make a great deal of money may benefit from reconsideration of this criterion. We have evidence of one group of high-technology entrepreneurs who achieved success without placing much decision weight on attainment of personal wealth. Nascent entrepreneurs and those who teach entrepreneurship can use this empirical finding to argue two main points: 1) not all entrepreneurs found a business for personal wealth reasons, and 2) one need not be motivated by personal wealth attainment to be a successful entrepreneur. Similarly, theoretical models that assume money is the primary motive for entrepreneurial activity require re-examination. Future research in entrepreneurship should focus less on wealth attainment and more on other motives for the venturing decision. A multiple-attribute decision model may be able to more fully explain venturing decisions.     

Corporate Directors and Social Responsibility: Ethics versus Shareholder Value

This paper reports on the results of an experiment conducted with experienced corporate directors. The study findings indicate that directors employ prospective rationality cognition, and they sometimes make decisions that emphasize legal defensibility at the expense of personal ethics and social responsibility. Directors recognize the ethical and social implications of their decisions, but they believe that current corporate law requires them to pursue legal courses of action that maximize shareholder value. The results suggest that additional ethics education will have little influence on the decisions of many business leaders because their decisions are driven by corporate law, rather than personal ethics. Jacob Rose is Associate Professor at Southern Illinois University Carbondale. His research emphasizes judgment and decision making in accounting and governance contexts.     

Inverting the Pyramid of Values? Trends in Less-Developed Countries

The authors discuss the consistency of transnational companies in their home, as well as in less developed host countries, concerning ethics, values and social responsibility. Ethical behavior offers good reputation, credibility and tradition to the corporation. It leads to corporate social, environmental and economic responsibilities, cooperating to the desired sustainability. This paper analyzes the inversion of values that corporate governance systems have suffered. The meaning and implication of the corporate social responsibility is investigated and discussed. A “pyramid of values” is built upon individual ethical values at the basis. Over them, the organizational ethical values should indicate the limits of operations, so that the corporate social responsibility can be sustained, in the top. The authors comment that ethical values no longer lead the organization. Its communication with the stakeholders, specifically through reports, has been gradually replacing the code of ethics and corporate values. These reports have taken the basis of the pyramid leading the organizations to socially irresponsible and unethical behavior. They do not guarantee transparency or communicate the needs of the society. It appears that transnational companies do not behave the same way in their home country as they do in host countries, particularly in less developed regions like Latin America and Africa. Lack of communication and transparency may induce employees to unethical decisions and transform the reporting system into a marketing instrument. In order to guarantee compliance with the codes, transparency and ethical responsibility, communication within the organization is essential.     

Values that create value: socially responsible business practices in SMEs – empirical evidence from German companies

Socially responsible business and ethical behaviour of companies have been of interest to academia and practice for decades. But the focus has almost exclusively been on large corporations while small- and medium-sized enterprises (SME) have not received as much attention. Thus, this paper focuses on socially responsible business practices of SME entrepreneurs or owner–managers in Germany. Based on the assumption that decision-makers in SMEs are the central point where all business activities start, members of a German entrepreneurs association were approached in the course of a qualitative and quantitative survey. They were asked to assess in what way their social responsibility is expressed in specific management practices towards selected stakeholder groups. These practices in turn were assumed to result in perceived positive reactions of the respective stakeholders and subsequently to positively influence the firm's financial performance, i.e. cost reductions and increase in profits. In the paper, a research model is presented that elaborates the relationship between an SME executive's social responsibility and the value creation of a firm, i.e. whether (personal) values create (economic) value. It was found that socially responsible management practices towards employees, customers and to a lesser extent society have a positive impact on the firm and its performance. As such, values can create additional value.     

Will the startup succeed in your eyes? Venture evaluation of resource providers during entrepreneurs' informational signaling

Experienced founders and investors are arguably the venture community members most likely to possess needed financial and social resources for startups. We present a model of venture evaluation where entrepreneurs solicit these resource providers for needed financial and social resources. Our model addresses how resource providers' venture investment propensity influences their evaluation of entrepreneurs' informational signals and how their venture evaluation predicts their willingness to provide financial and social resources. We test our model using real-time decisions and find resource providers with founding experience (both non-investor founders and investors with founding experience) leverage their investment propensity more than non-founder investors when evaluating new ventures. In addition, our post-hoc analysis reveals that resource providers' founding experience is associated with their willingness to confer social resources. Overall, this paper focuses on the perspective of resource providers and addresses how their investment propensity, types of venturing experience, and venture evaluation influence their willingness to render resource support to new ventures.     

Relationships among Perceived Organizational Core Values, Corporate Social Responsibility, Ethics, and Organizational Performance Outcomes: An Empirical Study of Information Technology Professionals

This study is an extension of our recent ethics research in direct marketing (2003) and information technology (2007). In this study, we investigated the relationships among core organizational values, organizational ethics, corporate social responsibility, and organizational performance outcome. Our analysis of online survey responses from a sample of IT professionals in the United States indicated that managers from organizations with organic core values reported a higher level of social responsibility relative to managers in organizations with mechanistic values; that managers in both mechanistic and organic organizations which were perceived as more socially responsible were also perceived as more ethical; and that perceived ethical attitudes and social responsibility were significantly associated with organizational performance outcome measures. Our article discusses research premises, conceptual framework, hypotheses, research methodology, data analysis, recommendations for further research, and conclusions.     

How Can Business Ethics Strengthen the Social Cohesion of a Society?

The essay aims to show how business ethics—understood as a three-level approach—can strengthen the social cohesion of a society, which is jeopardized today in many ways. In the first part, the purpose of business and the economy is explained as the creation of wealth defined as a combination of private and public wealth that includes natural, economic, human, and social capital. Special emphasis is placed on the implications of the creation of public wealth which requires institutions other than the market and motivations other than self-regarding ones. In the second part, the question of what holds a society together is discussed through different approaches: enlightened self-interest, a new game-theoretical approach, and the concept of the common good advanced by Catholic Social Teaching, followed by my own proposal. The third part presents several perspectives for business ethics to strengthen social cohesion of a society (a) by focusing on the purpose of business and the economy to create natural, economic, human, and social capital; (b) by advancing public goods that stand the test of ethical scrutiny; and (c) by securing human rights conceptualized as public goods.     

The advantage of experienced start-up founders in venture capital acquisition: evidence from serial entrepreneurs

Entrepreneurs with prior firm-founding experience are expected to have more skills and social connections than novice entrepreneurs. Such skills and social connections could give experienced founders some advantage in the process of raising venture capital. This paper uses a large database of venture-backed companies and their founders to examine the advantage associated with prior founding experience. Compared with novice entrepreneurs, entrepreneurs with venture-backed founding experience tend to raise more venture capital at an early round of financing and tend to complete the early round much more quickly. In contrast, experienced founders whose earlier firms were not venture-backed do not show a similar advantage over novice entrepreneurs, suggesting the importance of connections with venture capitalists in the early stage of venture capital financing. However, when the analysis also takes into account later rounds of financing, all entrepreneurs with prior founding experience appear to raise more venture capital. This implies that skills acquired from any previous founding experience can make an entrepreneur perform better and in turn attract more venture capital.     

‘The Impact of Corporate Ethical Values and Enforcement of Ethical Codes on the Perceived Importance of Ethics in Business: A Comparison of U.S. and Spanish Managers’

This two country study examines the effect of corporate ethical values and enforcement of a code of ethics on perceptions of the role of ethics in the overall success of the firm. Additionally, the impact of organizational commitment and of individual variables such as ethical idealism and relativism was examined. The rationale for examining the perceived importance of the role of ethics in this manner is to determine the extent to which the organization itself can influence employee perceptions regarding ethics and social responsibility. Results indicate that all of the variables tested, except relativism, impacted upon one’s perceptions of the importance of ethics and social responsibility. Perceptions of the importance of ethics and social responsibility also varied depending upon country of residence with the U.S. sample having somewhat higher perceptions concerning the importance of ethics and social responsibility than their counterparts in Spain. Furthermore, when comparing the two samples, the U.S. sample had significantly higher corporate ethical values, greater enforcement of ethical codes, less organizational commitment and both lower idealism and relativism.     

Institutional work to navigate ethical dilemmas: Evidence from a social enterprise

Social entrepreneurs encounter ethical dilemmas while addressing their social and commercial missions. The literature has implicitly acknowledged the ethical dilemmas social entrepreneurs face; however, the nature and implications of these ethical dilemmas and how social entrepreneurs navigate them are underexplored and undertheorized. We address this by conducting a 36-month field study of a social enterprise operating in a rural resource-constrained environment in India and dealing with a stigmatized product. We found four categories of ethical dilemmas faced by social entrepreneurs: challenges in engaging the community (equality vs. efficiency and fairness vs. care), challenges related to spillover effects (right vs. responsibilities), challenges in balancing diverse stakeholders (emotionally detached vs. emotionally engaged), and challenges related to cross-subsidization efforts (utilitarianism vs. fairness). Further, we identified three types of institutional work social entrepreneurs engage in to address ethical dilemmas: recognition work, responsibilization work, and reflective judgment work. We label these three institutional works as inclusion work - purposive actions of an entity to address ethical dilemmas by implementing its program in a way that supports the most marginalized. Our study makes an important contribution to the literature on ethics in the context of social entrepreneurship by identifying specific ethical dilemmas social entrepreneurs face in managing hybridity (balancing social-commercial objectives) and enhancing social impact (managing social-social objectives). Moreover, through the concept of inclusion work, our research not only integrates insights from ethics and institutional theories but also responds to the recent call to address grand societal challenges through institutional work.     

The Joint Effects of Justice Climate,Group Moral Identity,and Corporate Social Responsibility on the Prosocial and Deviant Behaviors of Groups

While research has focused on why certain entrepreneurs elect to create innovative solutions to social problems, very little is known about why some social entrepreneurs choose to scale their solutions while others do not. Research on scaling has generally focused on organizational characteristics often overlooking factors at the individual level that may affect scaling decisions. Drawing on the multidimensional construct of moral intensity, we propose a theoretical model of ethical decision making to explain why a social entrepreneur’s perception of moral intensity of the social problem, coupled with their personal desire for control, can significantly influence scaling decisions. Specifically, we propose that higher levels of perceived moral intensity will positively influence the likelihood of scaling through open as opposed to closed modes in order to achieve greater speed and scope of social impact. However, we also propose this effect will be negatively moderated by a social entrepreneur’s higher levels of desire for control. Our model has implications for research and practice at the interface of ethics and social entrepreneurship.     

The role of risk-taking in Singapore

This study explores the differences between entrepreneurs and non-entrepreneurs in the city-state of Singapore with regard to the risks involved in the decision to become an entrepreneur. The sample is composed of 30 Chinese entrepreneurs and 44 Singaporean managers and engineers employed by six multinational corporations.Whether or not entrepreneurs are more risk-oriented than managers is not clear from this study but the data from this study demonstrate that entrepreneurs are able to give up job security and take specific kinds of risks related to launching a new venture because they have confidence that they will either succeed or be capable of carrying on a successful career. Whereas job security is a critical variable that holds non-entrepreneurs to the status quo in Singapore, the potential loss of self-respect and self-image, the fear of failure, appears to be a force that drives Chinese entrepreneurs in Singapore to succeed.Although the research for this study began from the widely held premise that risk was a psychological attribute, the research process revealed that risk is more productively seen as a decision-making variable. The research in this study, like previous studies on entrepreneurs and risk, also assumes that choice was the core of risk-taking. It is doubtful, however, that individuals have a generalized risk-propensity, for risk is highly contextual. Risk is most likely to be seen in specific kinds of entrepreneurial decisions such as the decision to become an entrepreneur, the decision to grow a new venture through new product development, international market entry or other strategic options, and decisions related to control issues. Risk should be viewed as part of a complex multivariate process and attention needs to be given in the future to the study of risk identification, risk assessment, formulation of risk strategies, and the management of risk.Risk is an inherent aspect of any opportunity and, consequently, is the darker side of the heart of entrepreneurship. In a Chinese entrepreneurial setting these factors and decisions are part of a complex social process.     

Giving up the hats? Entrepreneurs' role transitions and venture growth

At the start of a venture, most entrepreneurs wear many hats. However, entrepreneurs often cannot remain involved in every aspect of the venture process, and so they face important decisions about which roles to give up, which roles to retain, and which new roles to adopt. For many, this process is particularly difficult as roles represent more than just something entrepreneurs do but also an important part of who they are (role identities). Through an inductive field study, this research reveals how and why entrepreneurs add, subtract, or retain roles. We find three mechanisms—perceiving the entrepreneur as someone who ‘gives up the hats,’ discovering new meaning (new role identities) within the venture, and role identity imprinting—lead to a narrowing of one's role set, which ultimately influences venture growth.     

A comparative study of values among Chinese and U.S. entrepreneurs: Pragmatic convergence between contrasting cultures

The People's Republic of China is the world's leading Communist power, yet it also represents the largest potential market for international investment and development. In recent years, China has actively pursued private enterprise development, passing its first Private Company Act in 1988, and subsequently encouraging entrepreneurial activities. More than a half-million new ventures in high-growth manufacturing, engineering, and infrastructural development have been independently established in China in little more than six years, and although it would be presumptuous to assume that China is racing toward a free enterprise economy, there are major changes taking place. From an entrepreneurial perspective, these changes are in sharp contrast to the nation's political ideology, and those who are pursuing new ventures constitute a vanguard of individuals at odds with a majority of society.A critical concern is whether China's entrepreneurs pose a threat to those who are entrenched in a political ideology that, by definition, is opposed to free market economics and private enterprise. As Hofstede (1980) has pointed out, characteristics of a people are defined by their prevailing value systems, and research by Bond (1991), Hofstede (1983a, 1983b), Schwartz (1992), and Triandis et al. (1986) has shown that by systematically studying human values we can gain valuable insights about patterns of behavior, motivation, and expectations of cross-cultural boundaries. Consequently, this study was developed to replicate previous value-related studies among Chinese entrepreneurs and nonentrepreneurial managers. A sample of more than 200 executives of state-owned and privately founded industrial companies provided comparable groups for comprehensive interviews. An analogous sample of U.S. entrepreneurs was selected to represent Western values. This extends several previous studies on private enterprise development in China, but, clearly, the convenient and limited sample cannot be construed as representative of a geographically and ethnically diversified country of more than 1.1 billion people. However, it does provide useful insights to differences and similarities in work-related values between Chinese entrepreneurs, managers, and U.S. entrepreneurs as exploratory research.A primary consideration of this study was to enrich the existing research concerning entrepreneurial values, and in the process, question whether Chinese entrepreneurial values are similar to those held by U.S. entrepreneurs. If so, there would be a stronger case for convergence of value systems and commensurate behavior. Similarities would also support arguments by many that entrepreneurial characteristics, such as individualism, achievement motives, and self-deterministic behavior, are universal. This is complicated, however, by a Confucian social philosophy that places little value on these attributes while underscoring the importance of collective behavior, conformist behavior, and referent group loyalty. It is further complicated by two generations of Communist doctrine that has suppressed individual initiative, commercial achievement, and social mobility. Can entrepreneurial values prevail under such adverse conditions? More specifically, can values associated with individualism and self-determination exist in a society that is collectivist and conformist? Several recent studies on entrepreneurial values suggest that apparent contradictory value sets might co-exist (Baum et al. 1993; Chow and Tsang 1994; Erez and Earley 1993; Hofstede and Bond 1988; Holt, Ralston, and Terpstra 1994). Entrepreneurial research has also questioned the concept of universal values and found that, in many instances, cultural-based values are not necessarily malleable (McGrath et al. 1992), values are often contingent on prevailing cultural antecedents (Shenkar and Von Glinow 1994), and discordant or paradoxical values exist within so-called collectivist societies, among presumed cohesive groups, and within well-defined ethnic clusters (McGrath, MacMillan, and Scheinberg 1992; Ohe, Honjo, and MacMillan 1990; Ralston et al. 1994; Triandis et al. 1988).The current study revealed patterns of value orientations among Chinese entrepreneurs, Chinese executives of state-owned or joint venture firms, and U.S. entrepreneurs that in some instances were substantially different, and in other instances quite similar. Contrasts in these patterns suggest an apparent paradox of entrepreneurship in a collectivist society like China, and in particular, a potential confrontation between Chinese entrepreneurs and nonentrepreneurial managers. The results showed that, indeed, the respondent Chinese managers and entrepreneurs differed sharply on many crucial value dimensions, and although the survey was limited to a southern industrial province, there is the possibility that China may be facing an extremely difficult transition period toward a constrained market economy with overtones of a possible ideological backlash. The results revealed many similarities between the respondent Chinese and U.S. entrepreneurs, but also several important differences steeped in Confucian social philosophy. Although there may be some convergence in values, it is more likely that Chinese entrepreneurs are simply pragmatic, and therefore selective in developing behavior that reflects values associated with achievement, independence, freedom of choice, and self-determination. If these results could be interpreted as prevalent beyond our exploratory sample, then pragmatic expectations may be driving private enterprise development in China more than cultural values, but this is difficult to verify. Whatever implications are drawn from this study must also be taken cautiously because there are indications that definitions of certain values, such as achievement or independence, may have substantially different meanings to American and Chinese entrepreneurs. Care was taken to make translations comparable during the field interviews, but Western concepts inherent in the instruments used for value research may have elicited responses or associated meanings among the Chinese that cannot be accurately interpreted.     

Business Ethics and the Management of Non-Profit Institutions

The core of business ethics literature is based upon the stakeholder theory of the firm. The normative function of this theory is to internalise the concept of social responsibility into the definition of the firm (the firm as a social contract) and into the managerial practice (participative management, social and ethical audit). But why should we introduce this business ethics approach into the field of the non-profit sector, which by its origin and mission has already a strong social dimension? Is there a genuine dilemma of social responsibility in non-profjt institutions? The first part of the paper will give a more theoretical answer to this question. The second part will illustrate the relevance of the business ethics approach by presenting an empirical application of the stakeholer theory in the Belgian-Flemish non-profit sector.     

Engaging values in international business practice

Managerial decisions and behaviors in the international business arena have ethical implications across cultures and countries. The need for ethics and core values in business practice has been heightened by continued business scandals and ethical managerial lapses that have violated public trust. Global businesses can offer practical guidance and set ethical examples for others to follow by establishing corporate values beyond written business codes. Four key work values (Honesty, Fairness, Concern of Others, and Achievement) known to be present in businesses across cultures, are put forth as a baseline start for multinational corporation leaders. Offered is a process for making the core values unique to an organization, and for adopting and training managers in the use of core values. Presented is evidence of managerial implementation of the core work values, and managers’ alignment of work values with organizational strategies. By addressing the values and principles of their workplaces, international businesses can achieve cross-cultural ethical practices, managerial alignment, and global social responsibility.